Biggest changeApproximately 55% of our customers purchased a private label brand from us in 2023. 7 As of February 3, 2024, we generally organized our merchandise in four divisions made up of sixteen categories as follows: Division Category Primary product types Outdoors Camping Coolers and drinkware, camping accessories and camping equipment Fishing Marine equipment and fishing rods, reels, baits and equipment Hunting Firearms, ammunition, archery and archery equipment, camouflage apparel, waders, shooting accessories, gun safes, optics, airguns and hunting equipment Sports and Recreation Fitness Fitness equipment, fitness accessories and nutrition supplies Team sports Team and specialty sports equipment, including baseball, football, basketball, soccer, golf, racket sports, and volleyball, and backpacks and sports bags Recreation Patio furniture, outdoor cooking, wheeled goods (bicycles, skateboards and other ride-on toys), trampolines, play sets, watersports and pet equipment Front end Electronics, watches, sunglasses and front-end (consumables, batteries, etc.) Apparel Outdoor and seasonal apparel Outdoor apparel, seasonal apparel, denim, work apparel, graphic t-shirts and accessories Youth apparel Boys and girls outdoor and athletic apparel Athletic apparel Sporting apparel and apparel for fitness Licensed apparel Professional and collegiate team licensed apparel and accessories Footwear Casual and seasonal footwear Casual shoes, slippers, seasonal footwear and socks Work footwear Work and western boots, shoes and hunting footwear Youth footwear Boys and girls footwear Athletic footwear Running shoes, athletic lifestyle and training shoes Team sports footwear Team and specialty sports footwear and slides 8 The following table sets forth the approximate amount of sales (all of which are based in the U.S.) by merchandise divisions for the periods presented (amounts in thousands): Fiscal Year Ended February 3, 2024 January 28, 2023 January 29, 2022 Merchandise sales (1) Outdoors $ 1,727,018 $ 1,819,418 $ 2,060,046 Sports and recreation 1,452,377 1,488,187 1,577,776 Apparel 1,710,838 1,758,993 1,810,345 Footwear 1,235,643 1,291,227 1,290,197 Total merchandise sales (2) 6,125,876 6,357,825 6,738,364 Other sales (3) 33,415 37,248 34,764 Net sales $ 6,159,291 $ 6,395,073 $ 6,773,128 (1) Certain products and categories were re-categorized among various categories and divisions, respectively, during 2023 as compared to prior years in order to better align with our current merchandising strategy and view of the business.
Biggest changeApproximately 52% of our customers purchased a private label brand from us in 2024 and approximately 23% of our 2024 merchandise sales was comprised of private brand products. 7 As of February 1, 2025, we generally organized our merchandise in four divisions made up of sixteen categories as follows: Division Category Primary product types Outdoors Camping Coolers and drinkware, camping accessories and camping equipment Fishing Marine equipment and fishing rods, reels, baits and equipment Hunting Firearms, ammunition, archery and archery equipment, camouflage apparel, waders, shooting accessories, gun safes, optics, airguns and hunting equipment Sports and Recreation Fitness Fitness equipment, fitness accessories and nutrition supplies Team sports Team and specialty sports equipment, including baseball, football, basketball, soccer, golf, racket sports, volleyball, backpacks and sports bags Recreation Patio furniture, outdoor cooking, wheeled goods (bicycles, skateboards and other ride-on toys), trampolines, play sets, watersports and pet equipment Front end Sunglasses and front-end (consumables, batteries, etc.), electronics, and watches Apparel Outdoor and seasonal apparel Outdoor apparel, seasonal apparel, denim, work apparel, graphic t-shirts and accessories Youth apparel Boys and girls outdoor and athletic apparel Athletic apparel Sporting apparel and apparel for fitness Licensed apparel Professional and collegiate team licensed apparel and accessories Footwear Casual and seasonal footwear Casual shoes, slippers, seasonal footwear and socks Work footwear Work and western boots, shoes and hunting footwear Youth footwear Boys and girls footwear Athletic footwear Running shoes, athletic lifestyle and training shoes Team sports footwear Team and specialty sports footwear and slides 8 The following table sets forth the approximate amount of sales (all of which are based in the U.S.) by merchandise divisions for the periods presented (amounts in thousands): Fiscal Year Ended February 1, 2025 February 3, 2024 January 28, 2023 Merchandise sales Outdoors $ 1,739,876 $ 1,727,018 $ 1,819,418 Sports and recreation 1,357,811 1,452,377 1,488,187 Apparel 1,611,435 1,710,838 1,758,993 Footwear 1,187,605 1,235,643 1,291,227 Total merchandise sales (1) 5,896,727 6,125,876 6,357,825 Other sales (2) 36,723 33,415 37,248 Net sales $ 5,933,450 $ 6,159,291 $ 6,395,073 (1) E-commerce sales consist of 10.5%, 10.7% and 10.7% of merchandise sales for 2024, 2023 and 2022, respectively.
Our private label brand portfolio consists of 19 brands, including Academy Sports + Outdoors, Magellan Outdoors, BCG, O'rageous, Game Winner, Outdoor Gourmet, Freely and R.O.W. Our private label brand strategy focuses on in-filling categories and price points that our national brand products may not satisfy.
Our private label brand portfolio consists of 19 brands, including Magellan Outdoors, Academy Sports + Outdoors, BCG, O'rageous, Game Winner, Outdoor Gourmet, Freely and R.O.W. Our private label brand strategy focuses on in-filling categories and price points that our national brand products may not satisfy.
Ford holds a master's degree in accounting from the University of Alabama, a bachelor's degree in accounting from the University of Southern Mississippi and is an active Certified Public Accountant. 13 Matthew (Matt) McCabe has served as the Executive Vice President and Chief Merchandising Officer since June 2023. Mr.
Ford holds a master's degree in accounting from the University of Alabama, a bachelor's degree in accounting from the University of Southern Mississippi and is an active Certified Public Accountant. Matthew (Matt) McCabe has served as the Executive Vice President and Chief Merchandising Officer since June 2023. Mr.
In the future, there may be increased federal, state or local regulation and enforcement affecting the sale of firearms, ammunition, and related accessories, including taxation or restrictions on the type of firearms and ammunition available for retail sale, which could reduce our sales and profitability. For additional information, see the risk factors herein in "Item 1A.
In the future, there may be increased federal, state or local regulation and enforcement affecting the sale of firearms, ammunition, and related accessories, including taxation or restrictions on the type of firearms and ammunition available for retail sale, which could reduce our sales and profitability. For additional information, see the risk factors herein in “Item 1A.
We believe the following attributes differentiate us from our competitors: • Value-based assortment that enables our customers to participate and have fun, no matter their budget. • Broad assortment that extends beyond sporting goods and apparel to outdoor recreation and is localized for individual stores. • Emerging, growing and profitable omnichannel strategy that leverages our buy-online-pickup-in-store program ("BOPIS") and shipping fulfillment capabilities. • Strong customer loyalty, with opportunities to increase penetration in existing markets. • Regional focus in the southern United States with a growing presence in some of the fastest-growing Metropolitan Statistical Areas (or "MSAs"). • Core customers comprising active families that we support with one-stop shop convenience. • Significant whitespace opportunity for new stores for both existing and adjacent geographies and new markets.
We believe the following attributes differentiate us from our competitors: • Value-based assortment that enables our customers to participate and have fun, no matter their budget. • Broad assortment that extends beyond sporting goods and apparel to outdoor recreation and is localized for individual stores. • Emerging, growing and profitable omnichannel strategy that leverages our buy-online-pickup-in-store program (“BOPIS”) and shipping fulfillment capabilities. • Strong customer loyalty, with opportunities to increase penetration in existing markets. • Regional focus primarily in the southern United States with a growing presence in some of the fastest-growing Metropolitan Statistical Areas (or “MSAs”). • Core customers comprising active families that we support with one-stop shop convenience. • Significant whitespace opportunity for new stores for both existing and adjacent geographies and new markets.
Our technology is the foundation of our merchandising and marketing functions; it processes our customers’ orders and integrates our e-commerce sales with stores. We are leveraging our data to make more informed decisions around inventory, marketing, and store-level operations.
Our technology is the foundation of our merchandising and marketing functions; it processes our customers’ orders and integrates our e-commerce sales with stores. We are leveraging our data to make more informed decisions around inventory, marketing, store-level operations, and customer engagement.
Financial and other material information regarding the Company is routinely posted on our website and is readily accessible. We do not intend for information contained on our website to be part of this Annual Report on Form 10-K. 15
Financial and other material information regarding the Company is routinely posted on our website and is readily accessible. We do not intend for information contained on our website to be part of this Annual Report on Form 10-K. 14
Specific to our Katy corporate office, we engage our team members through the opportunity to participate in intramural sport teams, 5K fun walk/run events, subsidized membership in the company gym and exercise classes (this is also open to our Katy distribution team members); “food truck Thursdays”; onsite dental and car wash service; and a company holiday party and other team member appreciation events.
Specific to our Katy corporate office, we engage our team members through the opportunity to participate in intramural sport teams, 5K fun walk/run events, subsidized membership in the company gym and exercise classes (this is also open to our Katy distribution team members); onsite dental and car wash service; and a company holiday party and other team member appreciation events.
The retail sporting goods and outdoor recreation retail industry comprises six principal categories of retailers: • Mass general merchants (examples: Walmart, Kohl’s and Target) generally range in size from 50,000 to over 200,000 square feet and are typically located in shopping centers, free-standing sites or regional malls.
The retail sporting goods and outdoor recreation retail industry comprises six principal categories of retailers: • Mass general merchants and department stores (examples: Walmart, Kohl’s, Target and Macy's) generally range in size from 50,000 to over 200,000 square feet and are typically located in shopping centers, free-standing sites or regional malls.
Item 1. Business The following discussion and analysis of our financial condition and results of operations should be read together with our financial statements and related notes included elsewhere in this Annual Report for the fiscal year ended February 3, 2024. This discussion contains forward-looking statements that involve risks and uncertainties.
Item 1. Business The following discussion and analysis of our financial condition and results of operations should be read together with our financial statements and related notes included elsewhere in this Annual Report for the fiscal year ended February 1, 2025. This discussion contains forward-looking statements that involve risks and uncertainties.
Known material factors that could affect our financial performance and actual results, and could cause actual results to differ materially from those expressed or implied in any forward-looking statements included in this discussion or otherwise made by our management, are described in the "Risk Factors" section of this Annual Report.
Known material factors that could affect our financial performance and actual results, and could cause actual results to differ materially from those expressed or implied in any forward-looking statements included in this discussion or otherwise made by our management, are described in the “Risk Factors” section of this Annual Report.
Our average customer visits our stores anywhere from two to three times per year. 6 Our Industry The retail business is highly competitive based on many variables including price, product assortment, customer service, omnichannel experience and store locations.
Our average customer visits our stores anywhere fr om two to three times per year. 6 Our Industry The retail business is highly competitive based on many variables including price, product assortment, customer service, omnichannel experience and store locations.
See the section of this Annual Report entitled "Cautionary Statement Regarding Forward-Looking Statements." When reviewing the discussion below, you should keep in mind the substantial risks and uncertainties that characterize our business.
See the section of this Annual Report entitled “Cautionary Statement Regarding Forward-Looking Statements.” When reviewing the discussion below, you should keep in mind the substantial risks and uncertainties that characterize our business.
(3) Other sales consists primarily of the gift card breakage income, credit card bounties and royalties, shipping income, net hunting and fishing license income, sales return allowance and other items. Stores Our stores, all of which are based in the U.S., are designed to provide our customers with an easy-in, easy-out shopping experience.
(2) Other sales consist primarily of gift card breakage income, credit card bounties and royalties, shipping income, net hunting and fishing license income, sales return allowance and other items. Stores Our stores, all of which are based in the U.S., are designed to provide our customers with an easy-in, easy-out shopping experience.
We are active members of the communities in which we operate, and our long-time customers have grown up with Academy and passed their passion for us on to the next generation, enabling us to benefit from strong customer loyalty and shopping frequency. 9 As of February 3, 2024, the number of stores that we operated, exclusively in the U.S., by state was as follows: State Number of Stores Texas 111 Georgia 20 Louisiana 18 Florida 16 Alabama 15 North Carolina 15 Tennessee 13 Oklahoma 13 Missouri 11 South Carolina 9 Arkansas 8 Mississippi 8 Kansas 6 Kentucky 6 Indiana 6 Illinois 3 Virginia 3 West Virginia 1 282 We believe our real estate strategy has positioned us well for further expansion, and our track record has demonstrated that we can open and operate stores profitably.
We are active members of the communities in which we operate, and our long-time customers have grown up with Academy and passed their passion for us on to the next generation, enabling us to benefit from strong customer loyalty and shopping frequency. 9 As of February 1, 2025, the number of stores that we operated, exclusively in the U.S., by state was as follows: State Number of Stores Texas 113 Georgia 20 Florida 19 Louisiana 18 North Carolina 17 Alabama 16 Tennessee 14 Oklahoma 13 Missouri 11 South Carolina 9 Arkansas 9 Mississippi 9 Indiana 8 Kansas 6 Kentucky 6 Illinois 3 Virginia 3 West Virginia 2 Ohio 2 298 We believe our real estate strategy has positioned us well for further expansion, and our track record has demonstrated that we can open and operate stores profitably.
Approximately 80% of our 2023 merchandise sales was comprised of national brand products, with the remainder coming from exclusive products in our portfolio of private label brands. No single brand we carry accounted for more than 12% of our 2023 sales.
Approximately 77% of our 2024 merchandise sales was comprised of national brand products, with the remainder coming from exclusive products in our portfolio of private label brands. No single brand we carry accounted for more than approximately 12% of our 2024 sales.
Foreign Corrupt Practices Act, or FCPA, the U.K. Bribery Act, or UKBA, and other anti-corruption laws; and • securities and exchange laws and regulations. 14 We are a federally licensed firearms dealer, and we sell firearms, ammunition, and related accessories. Firearms represented approximately 5% of our net sales in 2023.
Foreign Corrupt Practices Act, or FCPA, the U.K. Bribery Act, or UKBA, and other anti-corruption laws; and • securities and exchange laws and regulations. We are a federally licensed firearms dealer, and we sell firearms, ammunition, and related accessories. Firearms represented approximately 6% of our net sales in 2024.
These include the following: • Customer focus and service • Excellence in all we do • Responsible leadership • Initiative with urgency • Students of the business • Integrity always • Positive impact on our communities Diversity, Inclusion and Belonging.
These include the following: • Customer focus and service • Excellence in all we do • Responsible leadership • Initiative with urgency • Students of the business • Integrity always • Positive impact on our communities Talent Management.
Our product assortment focuses on key categories of outdoor, apparel, sports & recreation and footwear (representing 28%, 28%, 24% and 20% of our 2023 net sales, respectively) through both leading national brands and a portfolio of 19 private label brands, which go well beyond traditional sporting goods and apparel offerings.
Our product assortment focuses on key categories of outdoor, apparel, sports & recreation and footwear (representing 30%, 27%, 23% and 20% of our 2024 net sales, respectively) through both leading national brands and a portfolio of 19 private label brands, which go well beyond traditional sporting goods and apparel offerings.
Risk Factors" under the sub-caption "Legal and Regulatory Risks". Available Information Our website address is www.academy.com. We use our website as a channel of distribution for company information.
Risk Factors” under the sub-caption “Legal and Regulatory Risks”. Available Information Our website address is www.academy.com. We use our website as a channel of distribution for company information.
Who We Are Academy Sports + Outdoors is a leading full-line sporting goods and outdoor recreation retailer in the United States. Originally founded in 1938 as a family business in Texas, we now operate 282 stores across 18 contiguous states.
Who We Are Academy Sports + Outdoors is a leading full-line sporting goods and outdoor recreation retailer in the United States. Originally founded in 1938 as a family business in Texas, we now operate 298 stores across 19 contiguous states as of February 1, 2025.
Our Team Members Our mission is to provide “Fun for All” and a critical component to our success is our people. As of February 3, 2024, we employed approximately 22,000 team members in the U.S. and eleven team members in Hong Kong. Of those team members, approximately 50% were full-time and 50% were part-time.
Our Team Members Our missi on is to provide “Fun for All” and a critical component to our success is our people. As of February 1, 2025, we employed approximately 22,000 team members in the U.S. and eleven team members in Hong Kong. Of those team members, approximately 45% were full-time and 55% were part-time.
Our technology is integrated across multiple functions throughout the organization, providing the data analysis, automation and solutions necessary to support our communications, inventory and supply chain management, store operations, distribution, point-of-sale, e-commerce, customer, financial reporting and accounting functions.
Information Systems Our information systems are critical to our day-to-day operations as well as to our long-term growth strategies. Our technology is integrated across multiple functions throughout the organization, providing the data analysis, automation and solutions necessary to support our communications, inventory and supply chain management, store operations, distribution, point-of-sale, e-commerce, customer, financial reporting and accounting functions.
We believe we sit in a sweet-spot of consumer demand, offering a broad, value-based assortment of sporting goods and outdoor recreation products, so our customers can participate and have fun, no matter their budget.
We believe we sit in a sweet-spot of consumer demand, offering a broad, value-based assortment of sporting goods and outdoor recreation products, so our customers can participate and have fun, no matter their budget. We carefully curate our products to provide the right assortment that appeals to customers from beginners to experts, including families and casual participants.
The distribution centers receive and store products from vendors and use sophisticated sorting and logistical equipment to fill the product needs of the retail store locations they serve, as well as to fulfill e-commerce orders. Our distribution centers are leased under long-term agreements. Third-party trucking companies are used to disburse inventory from the distribution centers to and from our stores.
Distribution Centers We operate three distribution centers in Katy, Texas; Twiggs County, Georgia; and Cookeville, Tennessee. The distribution centers receive and store products from vendors and use sophisticated sorting and logistical equipment to fill the product needs of the retail store locations they serve, as well as to fulfill e-commerce orders. Our distribution centers are leased under long-term agreements.
We also enter into intellectual property agreements whereby the Company receives the right to use third-party owned trademarks typically in exchange for royalties on sales. These agreements typically contain a one to three-year term and contractual payment amounts required to be paid by the Company.
We also enter into intellectual property agreements whereby the Company receives the right to use third-party owned trademarks typically in exchange for royalties on sales.
Johnson spent seven years with hhgregg, Inc., where he most recently served as Chief Retail Officer. While at hhgregg, Inc., he led functions including store operations, customer relations, commercial sales, real estate and visual merchandising. Prior to hhgregg, Inc., he spent more than 20 years in various leadership roles with Sears Holdings Corporation, including Vice President of Small Stores.
Johnson joined the Company in April 2017 as Executive Vice President, Retail Operations. Prior to joining the Company, Mr. Johnson spent seven years with hhgregg, Inc., where he most recently served as Chief Retail Officer. While a t hhgregg, Inc., he led functions including store operations, customer relations, commercial sales, real estate and visual merchandising.
Throughout our stores, distribution centers, and corporate headquarters, we employ policies, procedures, and training to promote safe and healthy work environments. 12 Our team member handbook outlines safety expectations, but we also empower our team members with knowledge and skills from various safety training courses during the onboarding process and on an ongoing basis through our learning engagement system with topics such as incident reporting, behavior-based safety, evacuation, active shooter response, hazardous materials, ergonomics, heat safety, electrical safety, industrial truck and pallet jack safety, confined space entry and parking lot and garage safety.
Our team member handbook outlines safety expectations, but we also empower our team members with knowledge and skills from various safety training courses during the onboarding process and on an ongoing basis through our learning engagement system with topics such as incident reporting, evacuation, active shooter response, hazardous materials, and heat safety.
We have preferred access to hundreds of well-recognized national brands, such as Nike, Under Armour, adidas, Winchester, Columbia Sportswear, Brooks, Skechers, Yeti and Carhartt, which are critical to our market penetration.
We have preferred access to hundred s of well-recognized national brands, such as Nike, including its Jordan Brand which we expect to launch starting in April 2025, Under Armour, adidas, Win chester, Columbia Sportswear, The North Face, Brooks, Skechers, Yeti, Stanley and Carhartt, which are critical to our market penetration.
Lawrence was President, Chief Executive Officer and served on the board of directors at francesca’s from October 2016 to January 2019. From May 2012 to September 2016, he served as Chief Merchandising Officer at Stage Stores. Mr. Lawrence also spent nearly 12 years working in various merchandising leadership roles at J.C. Penney after 10 years at Foley’s/May Co. Mr.
Lawrence joined the Company in February 2019 as Executive Vice President and Chief Merchandising Officer. Prior to joining the Company, Mr. Lawrence was President, Chief Executive Officer and served on the board of directors at francesca’s from October 2016 to January 2019. From May 2012 to September 2016, he served as Chief Merchandising Officer at Stage Stores. Mr.
These campaigns are executed across a blend of digital and traditional, including paid search, email, text message, mobile app, digital advertising networks, affiliates, and social media along with linear and digital video, audio, print, outdoor and direct mail.
These campaigns are executed across a blend of digital and traditional, including paid search, email, text message, mobile app, digital advertising networks, affiliates, and social media along with linear and digital video, audio, print, outdoor and direct mail. 10 We are focused on implementing and continually improving our customer centric marketing technologies, omnichannel services and experiences to save customers time and money while improving the long term health of our customer portfolio.
Of the 282 stores operated as of February 3, 2024, 281 are leased from third parties and one store is owned by the Company.
Of the 298 stores operated as of February 1, 2025, 296 are leased from third parties and two stores are owned by the Company.
These distribution centers are strategically located throughout our footprint to efficiently serve our retail locations and have the capacity to service up to approximately 120 stores per distribution center. Information Systems Our information systems are critical to our day-to-day operations as well as to our long-term growth strategies.
Third-party trucking companies are used to disburse inventory from the distribution centers to and from our stores. These distribution centers are strategically located throughout our footprint to efficiently serve our retail locations and have the capacity to service up to approximately 125 stores per distribution center.
We continue to focus on developing and driving our safety-first culture through awareness, training, and actions to reduce the frequency and severity of safety incidents. Information about our Executive Officers Below is a list of our executive officers, their respective ages as of March 21, 2024 and a brief account of the business experience of each of them.
We continue to focus on developing and driving our safety-first culture through awareness, training, and actions to reduce the frequency and severity of safety incidents.
Governmental Regulations We operate in a complex regulatory and legal environment that exposes us to regulatory, compliance and litigation risks that could materially affect our operations and financial results. Specifically, we are subject to regulation by numerous federal, state and local regulatory agencies and authorities, including the U.S.
These agreements typically contain a one to three-year term and contractual payment amounts required to be paid by the Company. 13 Governmental Regulations We operate in a complex regulatory and legal environment that exposes us to regulatory, compliance and litigation risks that could materially affect our operations and financial results.
Lawrence obtained his Bachelor of Business Administration in Finance from the University of Notre Dame. Samuel (Sam) J. Johnson has served as President since October 2023. Mr. Johnson joined the Company in April 2017 as Executive Vice President, Retail Operations. Prior to joining the Company, Mr.
Lawrence also spent nearly 12 years working in various merchandising leadership roles at J.C. Penney after 10 years at Foley’s/May Co. Mr. Lawrence obtained his Bachelor of Business Administration in Finance from the University of Notre Dame. Samuel (Sam) J. Johnson has served as President since October 2023. Mr.
Earl Carlton (Carl) Ford IV has served as Executive Vice President and Chief Financial Officer since July 2023. Mr.
Prior to hhgregg, Inc., he spent more than 20 years in various leadership roles with Sears Holdings Corporation, including Vice President of Small Stores . Earl Carlton (Carl) Ford IV has served as Executive Vice President and Chief Financial Officer since July 2023. Mr.
Lawrence has served as Chief Executive Officer and a member of the Board of Directors since June 2023. Mr. Lawrence joined the Company in February 2019 as Executive Vice President and Chief Merchandising Officer. Prior to joining the Company, Mr.
Johnson 58 President Earl Carlton (Carl) Ford IV 47 Executive Vice President and Chief Financial Officer Matthew (Matt) M. McCabe 54 Executive Vice President and Chief Merchandising Officer Steven (Steve) P. Lawrence has served as Chief Executive Officer and a member of the Board of Directors since June 2023. Mr.
We also partner with school districts, Historically Black Colleges and Universities (HBCUs), collegiate and professional sports properties, local parks, hunting and fishing organizations, military bases and local first responders. Distribution Centers We operate three distribution centers in Katy, Texas; Twiggs County, Georgia; and Cookeville, Tennessee.
We are committed to making a positive impact on the communities we serve and partner with over 542 organizations, including youth sports leagues that reach approximately 600,000 participants. We also partner with school districts, Historically Black Colleges and Universities (HBCUs), collegiate and professional sports properties, local parks, hunting and fishing organizations, military bases and local first responders.
The Academy Credit Card program and Academy Sports + Outdoors app are foundational to build loyalty among customers while providing a seamless omnichannel shopping experience. 10 We are committed to making a positive impact on the communities we serve and partner with over 750 organizations, including youth sports leagues that reach approximately 400,000 participants.
In July 2024, we launched our myAcademy loyalty program, which provides us a powerful tool to build a deeper connection and understanding of our customers. The Academy Credit Card program, myAcademy loyalty program, and Academy Sports + Outdoors app are foundational to build loyalty among customers while providing a seamless omnichannel shopping experience.