Biggest changeNet Income As a result of the foregoing, we had a net income of approximately $26.0 million in the year ended December 31, 2024, as compared to a net income of approximately $30.5 million in the year ended December 31, 2023. 77 For the years ended December 31, 2023 and 2022 (In U.S. dollars in thousands) For the Years Ended December 31, 2023 2022 Change $ % $ % $ % Revenues 152,327 100.00 157,079 100.00 (4,752 ) (3.03 ) Operating expenses: Cost of revenues (39,549 ) (25.96 ) (40,580 ) (25.83 ) 1,031 (2.54 ) Selling and marketing (76,200 ) (50.02 ) (82,534 ) (52.54 ) 6,334 (7.67 ) General and administrative (5,658 ) (3.71 ) (5,908 ) (3.76 ) 250 (4.23 ) Research and development (1,635 ) (1.07 ) (1,331 ) (0.85 ) (304 ) 22.84 Total operating expenses (123,042 ) (80.77 ) (130,353 ) (82.99 ) 7,311 (5.61 ) Income from operations 29,285 19.23 26,726 17.01 2,559 9.57 Other income (expenses): Interest income (expense), net 3 0.00 (93 ) (0.06 ) 96 (103.23 ) Change in fair value of warrant liability 86 0.06 (62 ) (0.04 ) 148 (238.71 ) Other income (expense), net 1,215 0.80 282 0.18 933 330.85 Total other income 1,304 0.86 127 0.08 1,177 926.77 Income before income taxes 30,589 20.08 26,853 17.10 3,736 13.91 Income tax expense (61 ) (0.04 ) (413 ) (0.26 ) 352 (85.23 ) Net income 30,528 20.04 26,440 16.83 4,088 15.46 Revenues For the years ended December 31, 2023 and 2022, we primarily generated revenues from three revenue streams: advertising, copyright licensing, and CHEERS e-Mall market service.
Biggest changeFor the years ended December 31, 2025 and 2024 (In U.S. dollars in thousands) For the Years Ended December 31, 2025 2024 Change $ % $ % $ % Revenues 148,835 100.00 147,196 100.00 1,639 1.1 Operating expenses: Cost of revenues (43,209 ) (29.03 ) (39,388 ) (26.76 ) (3,821 ) 9.7 Selling and marketing (69,441 ) (46.66 ) (75,289 ) (51.15 ) 5,848 (7.8 ) General and administrative (4,724 ) (3.17 ) (3,499 ) (2.38 ) (1,225 ) 35.0 Research and development (5,173 ) (3.48 ) (3,428 ) (2.33 ) (1,745 ) 50.9 Total operating expenses (122,547 ) (82.34 ) (121,604 ) (82.62 ) (943 ) 0.8 Income from operations 26,288 17.66 25,592 17.38 696 2.7 Other (expenses) income: Interest income, net 69 0.05 262 0.18 (193 ) (73.7 ) Other (expenses) income, net (663 ) (0.45 ) 80 0.05 (743 ) (928.8 ) Total other (expenses) income (594 ) (0.40 ) 342 0.23 (936 ) (273.7 ) Income before income taxes 25,694 17.26 25,934 17.61 (240 ) (0.9 ) Income tax (expense) benefit (73 ) (0.05 ) 34 0.02 (107 ) (314.7 ) Net income 26,621 17.21 25,968 17.63 (347 ) (1.3 ) Revenues For the years ended December 31, 2025 and 2024, we primarily generated revenues from three revenue streams: advertising, copyright licensing, and CHEERS e-Mall market service.
Cost of revenues consists primarily of production cost of TV series, short stream video, live stream and network drama, labor cost and related benefits, payments to various channel owners for broadcast, purchase cost of goods and copyrights and costs associated with the operation of our online game and shopping platform CHEERS App such as bandwidth cost and amortization of intangible assets.
Cost of revenues consists primarily of production cost of TV series, short stream video, live stream and network drama, labor cost and related benefits, payments to various channel owners for broadcast, purchase cost of goods and copyrights and costs associated with the operation of our online game and shopping platform CHEERS App such as bandwidth cost and amortization of intangible assets.
Investing Activities Net cash used in investing activities was approximately $24.9 million for the year ended December 31, 2024, which was primarily incurred for purchase of intangible assets of approximately $24.9 million. Net cash used in investing activities was approximately $3,000 for the year ended December 31, 2023, which was primarily incurred for purchase of property and equipment.
Net cash used in investing activities was approximately $24.9 million for the year ended December 31, 2024, which was primarily incurred for purchase of intangible assets of approximately $24.9 million. Net cash used in investing activities was approximately $3,000 for the year ended December 31, 2023, which was primarily incurred for purchase of property and equipment.
Such financing may include the use of additional debt or the sale or additional securities. Any financing, which involves the sale of equity securities or instruments that are convertible into equity securities, could result in immediate and possibly significant dilutions to our existing shareholders. Cash Flows The following table summarizes our cash flows for the years indicated.
Such financing may include the use of additional debt or the sale or additional securities. Any financing, which involves the sale of equity securities or instruments that are convertible into equity securities, could result in immediate and possibly significant dilutions to our existing shareholders. 90 Cash Flows The following table summarizes our cash flows for the years indicated.
You should read the following description of critical accounting policies, judgments and estimates in conjunction with our consolidated financial statements and other disclosures included in this report. 82 A list of critical accounting policies, judgements and estimates that are relevant to us is included in note 2 of our consolidated financial statements included elsewhere in this report.
You should read the following description of critical accounting policies, judgments and estimates in conjunction with our consolidated financial statements and other disclosures included in this report. A list of critical accounting policies, judgements and estimates that are relevant to us is included in note 2 of our consolidated financial statements included elsewhere in this report.
We expect to further expand our customers base with our efforts to enhance brand recognition and user traffic generation, leading to more exposure and high popularity of our Apps. 76 Operating expenses Operating expenses consists of cost of revenues, selling and marketing, general and administrative and research and development expense.
We expect to further expand our customers base with our efforts to enhance brand recognition and user traffic generation, leading to more exposure and high popularity of our Apps. Operating expenses Operating expenses consists of cost of revenues, selling and marketing, general and administrative and research and development expense.
Recently issued accounting pronouncements A list of recently issued accounting pronouncements that are relevant to us is included in note 2 of our consolidated financial statements included elsewhere in this report.
Recently issued accounting pronouncements A list of recently issued accounting pronouncements that are relevant to us is included in note 2 of our consolidated financial statements included elsewhere in this report. 93
Class A Ordinary Shares and Class B Ordinary Shares shall at all times vote together as one class, and each Class A Ordinary Share shall be entitled to one (1) vote and each Class B Ordinary Share shall be entitled to one hundred (100) votes.
Class A Shares and Class B Shares shall at all times vote together as one class, and each Class A Share shall be entitled to one (1) vote and each Class B Share shall be entitled to one hundred (100) votes.
In February 2024, we launched the Year of the Dragon Edition of CHEERS Telepathy. This major upgrade included substantial advancements in model architecture, computing power, and content creation capabilities, including painting, text-to-image, image-to-image, commercial scenarios, dialogue, and long-form text generation. In June 2024, we released CHEERS Telepathy 2.0.
Operating activities In February 2024, we launched the Year of the Dragon Edition of CHEERS Telepathy. This major upgrade included substantial advancements in model architecture, computing power, and content creation capabilities, including painting, text-to-image, image-to-image, commercial scenarios, dialogue, and long-form text generation. In June 2024, we released CHEERS Telepathy 2.0.
We expect to further expand our customers base with our efforts to enhance brand recognition and user traffic generation, leading to more exposure and high popularity of our Apps. 78 Operating expenses Operating expenses consists of cost of revenues, selling and marketing, general and administrative and research and development expense.
We expect to further expand our customers base with our efforts to enhance brand recognition and user traffic generation, leading to more exposure and high popularity of our Apps. 87 Operating expenses Operating expenses consists of cost of revenues, selling and marketing, general and administrative and research and development expense.
Substantially all of our cash and cash equivalents as of December 31, 2024 were held in China, of which all are denominated in Renminbi (RMB). In addition, we are a holding company with no material operations of our own. We conduct our operations primarily through our subsidiaries and VIEs in China.
Substantially all of our cash and cash equivalents as of December 31, 2025 were held in China, of which all are denominated in Renminbi (RMB). In addition, we are a holding company with no material operations of our own. We conduct our operations primarily through our subsidiaries and VIEs in China.
We do not have any variable interests in any unconsolidated entity that provides financing, liquidity, market risk or credit support to us or engages in leasing, hedging or product development services with us. Capital Expenditures Our capital expenditures were approximately $24.9 million, $3,000 and $8.0 million for the years ended December 31, 2024, 2023 and 2022, respectively.
We do not have any variable interests in any unconsolidated entity that provides financing, liquidity, market risk or credit support to us or engages in leasing, hedging or product development services with us. 92 Capital Expenditures Our capital expenditures were approximately $10.8 million, $24.9 million and $3,000 for the years ended December 31, 2025, 2024 and 2023, respectively.
In the years ended December 31, 2024, 2023 and 2022, our research and development expenditures were approximately $3.4 million, $1.6 million and $1.3 million, respectively. In addition, intangible asset was approximately $40.5 million and $20.3 million as of December 31, 2024 and 2023, respectively. The increase in intangible assets was a result of the capitalization of research and development expenditures.
In the years ended December 31, 2025, 2024 and 2023, our research and development expenditures were approximately $5.2 million, $3.4 million and $1.6 million, respectively. In addition, intangible asset was approximately $56.8 million and $40.5 million as of December 31, 2025 and 2024, respectively. The increase in intangible assets was a result of the capitalization of research and development expenditures.
This consisted primarily of (i) net income of approximately $26.0 million adjusted for non-cash depreciation and amortization expense of approximately $3.8 million and share-based compensation expenses of approximately $1.7 million, and (ii) net changes in our operating assets and liabilities, principally consisting of a decrease of accounts receivable approximately $1.9 million because we improved collection from customers, a decrease of other tax payable of approximately $2.3 million with an increase of payment of value-added tax expenses, and an decrease of accounts payable of approximately $7.4 million because we improved payment process.
This consisted primarily of (i) net income of approximately $26.0 million adjusted for non-cash depreciation and amortization expense of approximately $3.8 million and share-based compensation expenses of approximately $1.7 million, and (ii) net changes in our operating assets and liabilities, principally consisting of a decrease of accounts receivable approximately $1.9 million because we improved collection from customers, a decrease of other tax payable of approximately $2.3 million with an increase of payment of value-added tax expenses, and an decrease of accounts payable of approximately $7.4 million because we improved payment process. 91 Net cash provided by operating activities was approximately $42.2 million for the year ended December 31, 2023.
Financing Activities Net cash provided by financing activities was approximately $10.6 million for the year ended December 31, 2024, which was primarily attributable to capital contribution of approximately $5.5 million from shareholders and proceeds of approximately $12.5 million from short-term bank loans, partially offset by repayments of short-term bank loans of approximately $6.9 million and repayment of borrowings of approximately $0.5 million to a related party. 81 Net cash provided by financing activities was approximately $82.0 million for the year ended December 31, 2023, which was primarily attributable to proceeds of $80.0 million from issuance of ordinary shares in connection with a private placement, proceeds of approximately $4.7 million and $1.4 million, respectively, from short-term bank loans and long-term bank loans, borrowings of approximately $1.6 million from related parties, partially offset by repayments of short-term bank loans of $4.8 million.
Net cash provided by financing activities was approximately $82.0 million for the year ended December 31, 2023, which was primarily attributable to proceeds of $80.0 million from issuance of ordinary shares in connection with a private placement, proceeds of approximately $4.7 million and $1.4 million, respectively, from short-term bank loans and long-term bank loans, borrowings of approximately $1.6 million from related parties, partially offset by repayments of short-term bank loans of $4.8 million.
Net Income As a result of the foregoing, we had a net income of approximately $30.5 million in the year ended December 31, 2023, as compared to a net income of approximately $26.4 million in the year ended December 31, 2022. 79 B.
Net Income As a result of the foregoing, we had a net income of approximately $26.0 million in the year ended December 31, 2024, as compared to a net income of approximately $30.5 million in the year ended December 31, 2023. B.
However our gross margin decreased which was primarily due to decrease in the service fees charged to our advertising customers in the year of 2024. We expect to achieve a further increase in advertising revenues with our continuous investment in advertising business. However, it may take time to make further investments before we generate revenues.
However our gross margin decreased which was primarily due to decrease in the service fees to attract increasing orders placed by our advertising customers in the year of 2025. We expect to achieve a further increase in advertising revenues with our continuous investment in advertising business. However, it may take time to make further investments before we generate revenues.
Our sales and marketing expenses primarily consist of salaries and benefits of sales department, user acquisition expense, advertising fee, travelling expense and CHEERS e-Mall marketing expense. Our sales and marketing expenses decreased by approximately $0.9 million, to approximately $75.3 million for the year ended December 31, 2024 from approximately $76.2 million for the year ended December 31, 2023.
Our sales and marketing expenses primarily consist of salaries and benefits of sales department, user acquisition expense, advertising fee, travelling expense and CHEERS e-Mall marketing expense. Our sales and marketing expenses decreased by approximately $5.9 million, from approximately $75.3 million for the year ended December 31, 2024 to approximately $69.4 million for the year ended December 31, 2025.
Net cash provided by operating activities was approximately $7.7 million for the year ended December 31, 2022.
Net cash provided by operating activities was approximately $22.9 million for the year ended December 31, 2024.
For the Years Ended December 31, (In U.S. dollars in thousands) 2024 2023 2022 Net cash provided by operating activities $ 22,875 $ 42,174 $ 7,739 Net cash used in investing activities (24,862 ) (3 ) (7,989 ) Net cash provided by financing activities 10,551 82,021 508 Effect of exchange rate changes (5,429 ) (149 ) (7,078 ) Net increase (decrease) in cash and cash equivalents 3,135 124,043 (6,820 ) Cash, cash equivalents and restricted cash, at beginning of year 194,525 70,482 77,302 Cash, cash equivalents and restricted cash, at end of year $ 197,660 $ 194,525 $ 70,482 80 We primarily fund our operations from our net revenues, bank loans and equity financing through private placements.
For the Years Ended December 31, (In U.S. dollars in thousands) 2025 2024 2023 Net cash provided by operating activities $ 25,025 $ 22,875 $ 42,174 Net cash used in investing activities (7,797 ) (24,862 ) (3 ) Net cash provided by financing activities 17,824 10,551 82,021 Effect of exchange rate changes 9,370 (5,429 ) (149 ) Net increase in cash and cash equivalents 44,422 3,135 124,043 Cash and cash equivalents, at beginning of year 197,660 194,525 70,482 Cash and cash equivalents, at end of year $ 242,082 $ 197,660 $ 194,525 We primarily fund our operations from our net revenues, bank loans and equity financing through private placements.
Immediately following the Share Consolidation, the authorized share capital of the Company to be $20,200 divided into 20,000,000 ordinary shares of a par value of $0.001 each and 2,000,000 preferred shares of a par value of $0.0001 each.
Immediately following the Share Consolidation, the authorized share capital of the Company to be US$500,700 divided into 10,000,000 Class A ordinary shares of a par value of US$0.05 each; 500,000 Class B ordinary shares of a par value of US$0.001 each; and 2,000,000 preferred shares of a par value of US$0.0001 each.
Income tax expense, net Income tax expenses for the year ended December 31, 2023 were approximately $61,000 because we reversed certain deferred tax assets arising from allowance for doubtful receivables as a result of collection of these receivables from our customers.
Income tax (expense) benefits Income tax expenses for the year ended December 31, 2025 were approximately $73,000 because we reversed deferred tax assets arising from allowance for expected credit losses of accounts receivables doubtful receivables as a result of collection of these receivables from our customers.
The Company’s consecutive recognition as both National High-Tech Enterprise and Specialized and Innovative Enterprise specializing in advanced technologies underscores its leadership in technological innovation, robust market competitiveness, and dominant position within the media technology sector. These accolades highlight the Company’s ability to deliver cutting-edge, unique products through specialized expertise.
The Company’s consecutive recognition as both National High-Tech Enterprise and Specialized and Innovative Enterprise specializing in advanced technologies underscores its leadership in technological innovation, robust market competitiveness, and dominant position within the media technology sector.
Liquidity and Capital Resources As of December 31, 2024 and 2023, our principal sources of liquidity were cash and cash equivalents of approximately $197.7 million and $194.2 million, respectively. Working capital at December 31, 2024 was approximately $265.7 million.
Liquidity and Capital Resources As of December 31, 2025 and 2024, our principal sources of liquidity were cash and cash equivalents of approximately $242.1 million and $197.7 million, respectively. Working capital at December 31, 2025 was approximately $334.8 million.
Our research and development expenses consist primarily of salaries and benefits for our research and development department. Research and development expenses for the years ended December 31, 2023 and 2022 were approximately $1.6 million and approximately $1.3 million, respectively.
Our research and development expenses consist primarily of salaries and benefits for our research and development department. Research and development expenses for the years ended December 31, 2025 and 2024 were approximately $5.2 million and approximately $3.4 million, respectively.
For the Years Ended December 31, 2024 2023 2022 Net revenues: CHEERS App Internet Business $ 135,796 $ 141,005 $ 144,045 Traditional Media Business 11,400 11,322 13,034 Total consolidated net revenues $ 147,196 $ 152,327 $ 157,079 Operating income: CHEERS App Internet Business $ 25,218 $ 27,108 $ 24,510 Traditional Media Business 2,118 2,177 2,218 Total segment operating income 27,336 29,285 26,728 Unallocated item (1) (1,744 ) - (2 ) Total consolidated operating income $ 25,592 $ 29,285 $ 26,726 * The unallocated item for the years ended December 31, 2024, 2023 and 2022 presents the share-based compensation for employees, which is not allocated to segments. 75 A.
For the Years Ended December 31, 2025 2024 2023 Net revenues: Cheers App Internet Business $ 137,482 $ 135,796 $ 141,005 Traditional Media Business 11,353 11,400 11,322 Total consolidated net revenues $ 148,835 $ 147,196 $ 152,327 Operating income: Cheers APP Internet Business $ 27,450 $ 25,218 $ 27,108 Traditional Media Business 2,267 2,118 2,177 Total segment operating income 29,717 27,336 29,285 Unallocated item (1) (3,429 ) (1,744 ) - Total consolidated operating income $ 26,288 $ 25,592 $ 29,285 * The unallocated item for the years ended December 31, 2025, 2024 and 2023 presents the share-based compensation for employees, which is not allocated to segments. 86 A.
During the years ended December 31, 2022, our account receivables increased and we have had to supplement our cash flow. For the years ended December 31, 2024 and 2023, our accounts receivable decreased by approximately $4.1 million and $16.9 million, respectively. We intend to continue focusing on timelier collections of account receivable which should enhance our cash flows.
For the years ended December 31, 2025, 2024 and 2023, our accounts receivable decreased by approximately $1.5 million, $1.9 million and $15.2 million, respectively. We intend to continue focusing on timelier collections of account receivable which should enhance our cash flows.
Share Consolidation On November 24, 2023, the Company effected a share consolidation at a ratio of one-for-tenth (10) ordinary shares with a par value of $0.0001 each in the Company’s issued and unissued share capital into one ordinary share with a par value of approximately $0.001 (“the Share Consolidation”).
Share Consolidation On December 22, 2025, the Company effected a share consolidation at a ratio of one-for-fiftieth (50) ordinary shares with a par value of US$0.0001 each in the Company’s issued and unissued share capital into one ordinary share with a par value of US$0.05 (“the Share Consolidation”).
Charter Amendment — Adoption of Dual-Class Share Structure On September 4, 2024, the Company effected the increase of the Company’s authorized share capital as from US$200,200 divided into 200,000,000 ordinary shares of a par value of US$0.001 each and 2,000,000 preferred shares of a par value of US$0.0001 each; to US$200,700 divided into 200,000,000 Class A ordinary shares of a par value of US$0.001 each (the “Class A Ordinary Shares”), 500,000 Class B ordinary shares of a par value of US$0.001 each (the “Class B Ordinary Shares”) and 2,000,000 preferred shares of a par value of US$0.0001 each; by the creation of 500,000 Class B ordinary shares of a par value of US$0.001 each.
These accolades highlight the Company’s ability to deliver cutting-edge, unique products through specialized expertise. 84 Financing and investing activities On September 4, 2024, the Company effected the increase of the Company’s authorized share capital as from US$200,200 divided into 200,000,000 ordinary shares of a par value of US$0.001 each and 2,000,000 preferred shares of a par value of US$0.0001 each; to US$200,700 divided into 200,000,000 Class A ordinary shares of a par value of US$0.001 each (the “Class A Shares”), 500,000 Class B ordinary shares of a par value of US$0.001 each (the “Class B Shares”) and 2,000,000 preferred shares of a par value of US$0.0001 each; by the creation of 500,000 Class B ordinary shares of a par value of US$0.001 each.
Class B Ordinary Shares are not convertible into Class A Ordinary Shares, and may be redeemed by the Company at par value at the option of the holder.
Class B Shares are not convertible into Class A Shares, and may be redeemed by the Company at par value at the option of the holder. The Company has retroactively adjusted all share and per share data from ordinary share to Class A Ordinary Shares for all periods presented.
Key Factors that Affect Operating Results We believe that our results of operations are significantly affected by the following key factors: Ability to maintain and grow users and user time spent on the CHEERS App Our success depends on our ability to maintain and grow users and user time spent on the CHEERS App.
The Company has retroactively adjusted all share and per share data from ordinary share to Class A Ordinary Shares for all periods presented. 85 Key Factors that Affect Operating Results We believe that our results of operations are significantly affected by the following key factors: Ability to maintain and grow users and user time spent on the CHEERS App Our success depends on our ability to maintain and grow users and user time spent on the CHEERS App.
We cannot assure you that financing will be available in amounts or on terms acceptable to us, if at all. Operating Activities Net cash provided by operating activities was approximately $22.9 million for the year ended December 31, 2024.
The incurrence of indebtedness would result in increased fixed obligations and could result in operating covenants that might restrict our operations. We cannot assure you that financing will be available in amounts or on terms acceptable to us, if at all. Operating Activities Net cash provided by operating activities was approximately $25.0 million for the year ended December 31, 2025.
Producing high-quality original content is costly and time-consuming and typically requires a long period of time in order to realize a return on investment, if at all. 74 Ability to provide our users with compelling content choices In addition to our content production for television shows, we have experienced significant user growth for our mobile and on-line video and e-commerce products over the past several years.
Ability to provide our users with compelling content choices In addition to our content production for television shows, we have experienced significant user growth for our mobile and on-line video and e-commerce products over the past several years.
We believe that our current cash and cash equivalents and our anticipated cash flows from operations will be sufficient to meet our anticipated working capital requirements and capital expenditures for the next 12 months.
As of December 31, 2025, the Company has issued 2,900,000 Class A Ordinary Shares in the offering. We believe that our current cash and cash equivalents and our anticipated cash flows from operations will be sufficient to meet our anticipated working capital requirements and capital expenditures for the next 12 months.
Net cash provided by financing activities was approximately $0.5 million for the year ended December 31, 2022, which was primarily attributable to the repayments of bank loans and loan origination fees of approximately $6.3 million due to the maturity of bank loans; offset by the capital contribution of approximately $0.7 million from Glory Star Group shareholders and the amount of approximately $6.1 million from short term borrowings.
Net cash provided by financing activities was approximately $10.6 million for the year ended December 31, 2024, which was primarily attributable to capital contribution of approximately $5.5 million from shareholders and proceeds of approximately $12.5 million from short-term bank loans, partially offset by repayments of short-term bank loans of approximately $6.9 million and repayment of borrowings of approximately $0.5 million to a related party.
Bing Zhang, the Company’s Chairman, Director, Chief Executive Officer and Chief Financial Officer. Pursuant to the Subscription Agreement, the Company agreed to issue and sell to Mr. Zhang an aggregate of 500,000 Class B Ordinary Shares of the Company, at par, for an aggregate purchase price of US$500, or US$0.001 per share (the “Share Purchase”).
Zhang an aggregate of 500,000 Class B Ordinary Shares of the Company, at par, for an aggregate purchase price of US$500, or US$0.001 per share (the “Share Purchase”).
To enhance its proposed growth, we anticipate raising capital through the issuance of equity or debt securities or obtain credit facilities. The issuance and sale of additional equity would result in further dilution to our shareholders. The incurrence of indebtedness would result in increased fixed obligations and could result in operating covenants that might restrict our operations.
The changes were primarily caused by changes in prepayments to our vendors for customer acquisition. To enhance its proposed growth, we anticipate raising capital through the issuance of equity or debt securities or obtain credit facilities. The issuance and sale of additional equity would result in further dilution to our shareholders.
For the years ended December 31, 2023 and 2022, 97.9% and 96.8% of our revenues derived from advertising services. Our revenues for the year ended December 31, 2023 were approximately $152.3 million, representing a decrease of approximately $4.8 million, or 3.03% from approximately $157.1 million for the year ended December 31, 2022.
For the years ended December 31, 2025 and 2024, 98.9% and 98.0% of our revenues derived from advertising services. Our revenues for the year ended December 31, 2025 were approximately $148.7 million, representing an increase of approximately $1.6 million, or 1.1% from approximately $147.2 million for the year ended December 31, 2024.
Our sales and marketing expenses primarily consist of salaries and benefits of sales department, user acquisition expense, advertising fee, travelling expense and CHEERS e-Mall marketing expense. Our sales and marketing expenses decreased by approximately $6.3 million, to approximately $76.2 million for the year ended December 31, 2023 from approximately $82.5 million for the year ended December 31, 2022.
Our sales and marketing expenses decreased by approximately $0.9 million, to approximately $75.3 million for the year ended December 31, 2024 from approximately $76.2 million for the year ended December 31, 2023.
Net cash used in investing activities was approximately $8.0 million for the year ended December 31, 2022, which was primarily due to the payments to the acquisition of intangible assets and the purchases of equipment, which was acquired to enhance the shopping, game, media functions of CHEERS App for the future growth of business and operation.
Investing Activities Net cash used in investing activities was approximately $7.8 million for the year ended December 31, 2025, which was primarily incurred for purchase of intangible assets of approximately $7.8 million.
We anticipate that the major capital expenditure in the near future is for the further enhancement of our CHEERS App.
We anticipate that the major capital expenditure in the near future is for the further enhancement of our CHEERS App. For the years ended December 31, 2025, 2024 and 2023, our prepayments and other current assets increased by approximately $14.0 million, $0.5 million and $22.3 million, respectively.
The change in cost of revenues was in line with the changes in revenues. we expect to achieve a further increase in advertising revenues with our continuous investment in advertising business. However, it may take time to make further investments before we generate revenues.
However our gross margin decreased which was primarily due to decrease in the service fees charged to our advertising customers in the year of 2024. We expect to achieve a further increase in advertising revenues with our continuous investment in advertising business.
Our cost of revenues decreased by approximately $1.0 million, or 2.54%, from approximately $40.6 million for the year ended December 31, 2022 to approximately $39.5 million for the year ended December 31, 2023.
Our cost of revenues increased by approximately $3.8 million, or 9.7%, from approximately $39.4 million for the year ended December 31, 2024 to approximately $43.2 million for the year ended December 31, 2025. The change in cost of revenues was primarily because (i) the increase was in line with the increase in revenues.
Income tax benefits for the year ended December 31, 2022 were approximately $0.4 million arising from recognition of deferred tax assets for recognition of allowance against doubtful accounts receivable.
Income tax benefits for the year ended December 31, 2024 were approximately $34,000 because we recognized deferred tax benefits arising from allowance of prepayments. 88 Net Income As a result of the foregoing, we had a net income of approximately $25.6 million in the year ended December 31, 2024, as compared to a net income of approximately $26.0 million in the year ended December 31, 2024.
Our general and administrative expenses consist primarily of salaries and benefits for members of our management and bad debt provision expense for accounts receivable and professional service fees. Our general and administrative expenses was stable at approximately $5.7 million and $5.9 million, respectively, for the year ended December 31, 2023 and 2022.
Our general and administrative expenses consist primarily of salaries and benefits for members of our management, provision of expected credit losses, impairment of intangible assets and professional service fees.
This consisted primarily of (i) net income of approximately $26.4 million, and (ii) net changes in our operating assets and liabilities, principally consisting of (a) a decrease of prepayment of approximately $16.9 million due to the decrease of the purchase of production content from third party and the increase of own produce content, and (b) an increase of accounts receivable in the amount of approximately $42.1 million as a result of the increased revenue.
This consisted primarily of (i) net income of approximately $25.6 million adjusted for non-cash depreciation and amortization expense of approximately $6.9 million, reversal of expected credit losses of approximately $2.9 million, impairment of intangible assets of approximately $1.2 million and share-based compensation expenses of approximately $3.4 million, and (ii) net changes in our operating assets and liabilities, principally consisting of a decrease of accounts receivable of approximately $1.5 million because we improved collection from customers, an increase of prepayments and other current assets of approximately $3.1 million due to increased prepayments to our vendors as a result of orders placed by our customers, and a decrease of other tax payable of approximately $6.7 million with an increase of payment of value-added tax expenses.
Other income, net Other income, net for the year ended December 31, 2023 was approximately $1.3 million, which was primarily generated from other income of approximately $1.2 million due to reversal of accounts payables due to suppliers which were liquidated.
Our general and administrative expenses increased by approximately $1.2 million, to approximately $4.7 million for the year ended December 31, 2025 from approximately $3.5 million for the year ended December 31, 2024. The change was primarily caused by impairment of software of approximately $1.2 million.