Biggest changeYear ended December 31, Year ended December 31, 2022 2021 2022 2021 (in thousands) (as a percentage of net revenues) Net revenues $ 505,835 $ 419,591 100.0 % 100.0 % Cost of goods sold 151,375 118,370 29.9 28.2 Gross profit 354,460 301,221 70.1 71.8 Operating expenses Selling 118,449 81,923 23.4 19.5 Marketing 77,692 58,713 15.4 14.0 General and administrative (1) 120,653 149,602 23.9 35.7 Total operating expenses 316,794 290,238 62.6 69.2 Net income from operations 37,666 10,983 7.4 2.6 Other income (loss), net 1,061 (1,124) 0.2 (0.3) Net income before provision for income taxes 38,727 9,859 7.7 2.3 Provision for income taxes 17,541 19,415 3.5 4.6 Net income (loss) and comprehensive income (loss) $ 21,186 $ (9,556) 4.2 % (2.3) % (1) Includes stock-based compensation expense of $37.5 million and $81.1 million for the years ended December 31, 2022 and 2021, respectively. 59 Table of Contents Net Revenues Year ended December 31, Change 2022 2021 % (in thousands) Net revenues $ 505,835 $ 419,591 20.6 % Net revenues increased by $86.2 million, or 20.6%, for the year ended December 31, 2022, compared to the prior year.
Biggest changeYear ended December 31, Year ended December 31, 2023 2022 2023 2022 (in thousands) (as a percentage of net revenues) Net revenues $ 545,646 $ 505,835 100.0 % 100.0 % Cost of goods sold 168,683 151,375 30.9 29.9 Gross profit 376,963 354,460 69.1 70.1 Operating expenses Selling 125,149 118,449 22.9 23.4 Marketing 77,094 77,692 14.1 15.4 General and administrative (1) 140,675 120,653 25.8 23.9 Total operating expenses 342,918 316,794 62.8 62.6 Net income from operations 34,045 37,666 6.2 7.4 Other income, net 6,762 1,061 1.2 0.2 Net income before provision for income taxes 40,807 38,727 7.5 7.7 Provision for income taxes 18,170 17,541 3.3 3.5 Net income $ 22,637 $ 21,186 4.1 % 4.2 % (1) Includes stock-based compensation expense of $45.8 million and $37.5 million for the years ended December 31, 2023 and 2022, respectively. 61 Table of Contents Net Revenues Year ended December 31, Change 2023 2022 % (in thousands) Net revenues $ 545,646 $ 505,835 7.9 % Net revenues increased by $39.8 million, or 7.9%, for the year ended December 31, 2023, compared to the prior year.
Other Income (Loss), Net Other income (loss), net consists of interest income or expense associated with debt financing arrangements, amortization of debt issuance costs and interest income earned on investments, as well as gain or loss on foreign currency, primarily driven by payment to vendors for amounts not denominated in U.S. dollars.
Other Income, Net Other income, net consists of interest income or expense associated with debt financing arrangements, amortization of debt issuance costs and interest income earned on investments, as well as gain or loss on foreign currency, primarily driven by payment to vendors for amounts not denominated in U.S. dollars.
Since inception, we have financed operations primarily through cash flows from operating activities, the sale of our capital stock and borrowings under credit facilities. 63 Table of Contents We completed our IPO in June 2021 by issuing 4,636,364 shares of our Class A common stock at a price to the public of $22.00 per share, resulting in net proceeds to us of $95.1 million, after deducting the underwriting discount and commissions of $6.1 million and deferred offering expenses of $0.8 million, net of reimbursements.
Since inception, we have financed operations primarily through cash flows from operating activities, the sale of our capital stock and borrowings under credit facilities. 65 Table of Contents We completed our IPO in June 2021 by issuing 4,636,364 shares of our Class A common stock at a price to the public of $22.00 per share, resulting in net proceeds to us of $95.1 million, after deducting the underwriting discount and commissions of $6.1 million and deferred offering expenses of $0.8 million, net of reimbursements.
There are limitations related to the use of free cash flow as an analytical tool, including: other companies may calculate free cash flow differently, which reduces its usefulness as a comparative measure; and free cash flow does reflect our future contractual commitments and it does not represent the total residual cash flow for a given period.
There are limitations related to the use of free cash flow as an analytical tool, including that other companies may calculate free cash flow differently, which reduces its usefulness as a comparative measure, and free cash flow does not reflect our future contractual commitments, nor does it represent the total residual cash flow for a given period.
A hypothetical 10% change in our recorded tax liabilities as of December 31, 2022 would not result in a material impact on our financial statements. To the extent that our view as to the outcome of these matters changes, we will adjust income tax expense in the period in which such determination is made.
A hypothetical 10% change in our recorded tax liabilities as of December 31, 2023 would not result in a material impact on our financial statements. To the extent that our view as to the outcome of these matters changes, we will adjust income tax expense in the period in which such determination is made.
A hypothetical 10% change in our inventory reserves estimate as of December 31, 2022 would not result in a material impact on our financial statements. Income Taxes We are subject to income taxes in the United States.
A hypothetical 10% change in our inventory reserves estimate as of December 31, 2023 would not result in a material impact on our financial statements. Income Taxes We are subject to income taxes in the United States.
Results of Operations Year Ended December 31, 2022 Compared to Year Ended December 31, 2021 The following table sets forth information comparing the components of our results of operations for the periods indicated and our results of operations as a percentage of net revenues for the periods presented.
Results of Operations Year Ended December 31, 2023 Compared to Year Ended December 31, 2022 The following table sets forth information comparing the components of our results of operations for the periods indicated and our results of operations as a percentage of net revenues for the periods presented.
Active Customers, Net Revenues per Active Customer, and Average Order Value The number of active customers is an important indicator of our growth as it reflects the reach of our digital platform, our brand awareness and overall value proposition.
Active Customers, Net Revenues per Active Customer, and Average Order Value We believe the number of active customers is an important indicator of our growth as it reflects the reach of our digital platform, our brand awareness and overall value proposition.
Free Cash Flow We calculate free cash flow as net cash provided by operating activities reduced by capital expenditures, including purchases of property and equipment and capitalized software development costs. We believe free cash flow is a useful measure of liquidity and an additional basis for assessing our ability to generate cash.
Free Cash Flow We calculate free cash flow as net cash (used in) provided by operating activities reduced by capital expenditures, including purchases of property and equipment and capitalized software development costs. We believe free cash flow is a useful supplemental measure of liquidity and an additional basis for assessing our ability to generate cash.
We have made significant investments to strengthen the FIGS brand through our marketing strategy, which includes brand marketing campaigns across platforms, including email, digital, display, site, direct-mail, commercials, social media and ambassadors, as well as performance marketing efforts, including retargeting, paid search and product listing advertisements, paid social media advertisements, search engine optimization, personalized email and mobile push notifications through our app.
We have made significant investments to strengthen the FIGS brand through our marketing strategy, which includes brand marketing campaigns across platforms, including email, digital, display, site, direct-mail, commercials, social media and ambassadors, as well as performance marketing efforts, including retargeting, paid search and product listing advertisements, paid social media advertisements, search engine optimization, personalized email and 58 Table of Contents mobile push notifications through our app.
We analyze the quantity of inventory on hand, the quantity sold in the past year, the anticipated sales volume, 66 Table of Contents the expected sales price and the cost of making the sale when evaluating the value of our inventory. If the sales volume or sales price of specific products declines, additional write-downs may be required.
We analyze the quantity of inventory on hand, the quantity sold in the past year, the anticipated sales volume, the expected sales price and the cost of making the sale when evaluating the value of our inventory. If the sales volume or sales price of specific products declines, additional write-downs may be required.
We also have a dynamic merchandising model—due to the largely non-discretionary, replenishment-driven nature of scrubwear, we maintain lessened inventory risk driven by a relatively high volume of repeat purchases and a focus on our core scrubs offerings. At December 31, 2022, we had approximately 2.3 million active customers.
We also have a dynamic merchandising model—due to the largely non-discretionary, replenishment-driven nature of scrubwear, we maintain lessened inventory risk driven by a relatively high volume of repeat purchases and a focus on our core scrubs offerings. At December 31, 2023, we had approximately 2.6 million active customers.
General and Administrative General and administrative expenses consist primarily of employee-related costs, including salaries, bonuses, benefits, stock-based compensation, other related costs and other general overhead, including certain third-party consulting and contractor expenses, certain facilities costs, software expenses, legal expenses and recruiting fees.
General and Administrative General and administrative expenses consist primarily of employee-related costs, including salaries, bonuses, benefits, stock-based compensation, other related costs and other general overhead, including certain third-party consulting 60 Table of Contents and contractor expenses, certain facilities costs, software expenses, legal expenses and recruiting fees.
A discussion of the year ended December 31, 2021 compared to the year ended December 31, 2020 has been reported previously in our Annual Report on Form 10-K for the year ended December 31, 2021, filed with the SEC on March 10, 2022, under the heading “Management’s Discussion and Analysis of Financial Condition and Results of Operations.” Overview Our mission is to celebrate, empower and serve those who serve others.
A discussion of the year ended December 31, 2022 compared to the year ended December 31, 2021 has been reported previously in our Annual Report on Form 10-K for the year ended December 31, 2022, filed with the SEC on February 28, 2023, under the heading “Management’s Discussion and Analysis of Financial Condition and Results of Operations.” Overview Our mission is to celebrate, empower and serve those who serve others.
As of December 31, 2022, we had no outstanding borrowings under the 2021 Facility (other than $4.4 million of outstanding letters of credit) and available borrowings of $95.6 million. See Note 8 to our audited financial statements included elsewhere in this Annual Report on Form 10-K for more information regarding the 2021 Facility.
As of December 31, 2023, we had no outstanding borrowings under the 2021 Facility (other than $4.9 million of outstanding letters of credit) and available borrowings of $95.1 million. See Note 8 to our audited financial statements included elsewhere in this Annual Report on Form 10-K for more information regarding the 2021 Facility.
To ensure sufficient availability of merchandise, we generally purchase inventory in advance and, because approximately 85% of our production utilizes our main scrubwear fabric technology FIONx (in 2022), and a substantial amount of our revenue is generated by our core scrubwear styles in core colors, which are in demand year-round, we can hold greater inventory without significant risk of obsolescence or exposure to seasonality.
To ensure sufficient availability of merchandise, we generally purchase inventory in advance and, because the vast majority of our production utilizes our main scrubwear fabric technology FIONx, and a substantial amount of our revenue is generated by our core scrubwear styles in core colors, which are in demand year-round, we can hold greater inventory without significant risk of obsolescence or exposure to seasonality.
We estimate our liability for product returns based on historical 65 Table of Contents return trends and an evaluation of current economic and market conditions. We record the expected customer refund liability as a reduction to revenue, and the expected inventory right of recovery as a reduction of cost of goods sold.
Our revenue is reported net of sales returns and discounts. We estimate our liability for product returns based on historical return trends and an evaluation of current economic and market conditions. We record the expected customer refund liability as a reduction to revenue, and the expected inventory right of recovery as a reduction of cost of goods sold.
There are several limitations related to the use of Adjusted EBITDA and Adjusted EBITDA Margin as analytical tools, including: • other companies may calculate Adjusted EBITDA and Adjusted EBITDA Margin differently, which reduces their usefulness as a comparative measure; • Adjusted EBITDA and Adjusted EBITDA Margin do not reflect other income (loss), net; • Adjusted EBITDA and Adjusted EBITDA Margin do not reflect any gain or loss on disposal of assets; • Adjusted EBITDA and Adjusted EBITDA Margin do not reflect our tax provision, which reduces cash available to us; • Adjusted EBITDA and Adjusted EBITDA Margin do not reflect recurring, non-cash expenses of depreciation and amortization of property and equipment and, although these are non-cash expenses, the assets being depreciated and amortized may have to be replaced in the future; • Adjusted EBITDA and Adjusted EBITDA Margin do not reflect the impact of stock-based compensation expense; • Adjusted EBITDA and Adjusted EBITDA Margin do not reflect transaction costs; and • Adjusted EBITDA and Adjusted EBITDA Margin do not reflect expenses related to non-ordinary course disputes. 62 Table of Contents The following table reflects a reconciliation of Adjusted EBITDA to net income (loss), the most directly comparable financial measure prepared in accordance with GAAP and presents Adjusted EBITDA Margin with net income (loss) margin, the most directly comparable financial measure prepared in accordance with GAAP: Year ended December 31, 2022 2021 (in thousands, except margin) Net income (loss) $ 21,186 $ (9,556) Add (deduct): Other income (loss), net (1,061) 1,124 Provision for income taxes 17,541 19,415 Depreciation and amortization expense (1) 1,924 1,424 Stock-based compensation and related expense (2) 37,533 83,516 Transaction costs — 1,139 Expenses related to non-ordinary course disputes (3) 10,128 8,183 Adjusted EBITDA $ 87,251 $ 105,245 Net Revenue $ 505,835 $ 419,591 Net income (loss) margin (4) 4.2 % (2.3) % Adjusted EBITDA Margin 17.2 % 25.1 % (1) Excludes amortization of debt issuance costs included in “Other income (loss), net.” (2) Includes stock-based compensation expense and payroll taxes related to equity award activity.
There are several limitations related to the use of Adjusted EBITDA and Adjusted EBITDA Margin as analytical tools, including: • other companies may calculate Adjusted EBITDA and Adjusted EBITDA Margin differently, which reduces their usefulness as a comparative measure; • Adjusted EBITDA and Adjusted EBITDA Margin do not reflect other income (loss), net; • Adjusted EBITDA and Adjusted EBITDA Margin do not reflect any gain or loss on disposal of assets; • Adjusted EBITDA and Adjusted EBITDA Margin do not reflect our tax provision, which reduces cash available to us; • Adjusted EBITDA and Adjusted EBITDA Margin do not reflect recurring, non-cash expenses of depreciation and amortization of property and equipment and, although these are non-cash expenses, the assets being depreciated and amortized may have to be replaced in the future; • Adjusted EBITDA and Adjusted EBITDA Margin do not reflect the impact of stock-based compensation expense; • Adjusted EBITDA and Adjusted EBITDA Margin do not reflect transaction costs; and • Adjusted EBITDA and Adjusted EBITDA Margin do not reflect expenses related to non-ordinary course disputes. 64 Table of Contents The following table reflects a reconciliation of Adjusted EBITDA to net income, the most directly comparable financial measure prepared in accordance with GAAP and presents Adjusted EBITDA Margin with net income margin, the most directly comparable financial measure prepared in accordance with GAAP: Year ended December 31, 2023 2022 (in thousands, except margin) Net income $ 22,637 $ 21,186 Add (deduct): Other income, net (6,762) (1,061) Provision for income taxes 18,170 17,541 Depreciation and amortization expense (1) 2,942 1,924 Stock-based compensation and related expense (2) 47,757 37,533 Expenses related to non-ordinary course disputes (3) 1,256 10,128 Adjusted EBITDA $ 86,000 $ 87,251 Net Revenues $ 545,646 $ 505,835 Net income margin (4) 4.1 % 4.2 % Adjusted EBITDA Margin 15.8 % 17.2 % (1) Excludes amortization of debt issuance costs included in “Other income, net.” (2) Includes stock-based compensation expense, payroll taxes and costs related to equity award activity.
Year ended December 31, 2022 2021 Average order value $ 112 $ 105 Adjusted EBITDA and Adjusted EBITDA Margin We calculate Adjusted EBITDA as net income (loss) adjusted to exclude: other income (loss), net; gain/loss on disposal of assets; provision for income taxes; depreciation and amortization expense; stock-based compensation and related expense; transaction costs; and expenses related to non-ordinary course disputes.
AOV for the years ended December 31, 2023 and 2022, respectively, are presented in the following table: Year ended December 31, 2023 2022 Average order value $ 115 $ 112 Adjusted EBITDA and Adjusted EBITDA Margin We calculate Adjusted EBITDA as net income (loss) adjusted to exclude: other income (loss), net; gain/loss on disposal of assets; provision for income taxes; depreciation and amortization expense; stock-based compensation and related expense; transaction costs; and expenses related to non-ordinary course disputes.
In September 2021, we entered into a credit agreement with Bank of America, N.A. providing for a revolving credit facility in an amount of up to $100.0 million (as amended, the “2021 Facility”). The 2021 Facility will mature in September 2026.
The Company incurred a total of $8.7 million of expenses, before reimbursements, in connection with the IPO. In September 2021, we entered into a credit agreement with Bank of America, N.A. providing for a revolving credit facility in an amount of up to $100.0 million (as amended, the “2021 Facility”). The 2021 Facility will mature in September 2026.
This increase was primarily due to a higher total number of orders in 2022 as compared to 2021. Gross profit increased by $53.2 million, or 17.7%, for the year ended December 31, 2022, compared to the prior year, primarily due to an increase in the total number of orders.
This increase was primarily due to a higher total number of orders in 2023 as compared to 2022. Gross profit increased by $22.5 million, or 6.3%, for the year ended December 31, 2023, compared to the prior year, primarily due to an increase in the total number of orders.
The following range of assumptions was used to estimate the fair value of options granted during the year ended December 31, 2022: Risk free interest rate 1.71 - 4.08 % Expected volatility 34 - 40 % Expected dividend yield 0 % Expected term (in years) 5.63 - 6.25 Risk-free interest rate—determined by reference to the U.S.
The following range of assumptions was used to estimate the fair value of options granted during the year ended December 31, 2023: Risk free interest rate 3.39 - 4.65 % Expected volatility 40 - 41 % Expected dividend yield 0 % Expected term (in years) 6.2 - 6.25 Risk-free interest rate—determined by reference to the U.S.
In the year ended December 31, 2022, we had the following results compared to the comparable periods in 2021: ◦ Expanded our community of active customers by 22.5% from approximately 1.9 million at December 31, 2021 to approximately 2.3 million at December 31, 2022; ◦ Net revenues increased from $419.6 million to $505.8 million in the year ended December 31, 2022 representing 20.6% year-over-year growth; ◦ Gross margin decreased 1.7 percentage points from 71.8% to 70.1% in the year ended December 31, 2022; ◦ Net income (loss) increased from $(9.6) million to $21.2 million in the year ended December 31, 2022; ◦ Net income (loss) margin increased from (2.3)% to 4.2% in the year ended December 31, 2022; ◦ Adjusted EBITDA decreased from $105.2 million to $87.3 million in the year ended December 31, 2022, representing an Adjusted EBITDA Margin of 17.2%; 55 Table of Contents ◦ Cash flows from operating activities decreased from $66.4 million to $(35.3) million in the year ended December 31, 2022; and ◦ Free cash flow decreased from $63.7 million to $(40.7) million in the year ended December 31, 2022.
In the year ended December 31, 2023, we had the following results compared to the comparable periods in 2022: ◦ Expanded our community of active customers by 13.0% from approximately 2.3 million at December 31, 2022 to approximately 2.6 million at December 31, 2023; ◦ Net revenues increased from $505.8 million to $545.6 million in the year ended December 31, 2023 representing 7.9% year-over-year growth; ◦ Gross margin decreased 1.0 percentage point from 70.1% to 69.1% in the year ended December 31, 2023; ◦ Net income increased from $21.2 million to $22.6 million in the year ended December 31, 2023; ◦ Net income margin decreased from 4.2% to 4.1% in the year ended December 31, 2023; ◦ Adjusted EBITDA decreased from $87.3 million to $86.0 million in the year ended December 31, 2023, representing an Adjusted EBITDA Margin of 15.8%; 57 Table of Contents ◦ Cash flows from operating activities increased from $(35.3) million to $100.9 million in the year ended December 31, 2023; and ◦ Free cash flow increased from $(40.7) million to $84.6 million in the year ended December 31, 2023.
Selling expense increased by $36.5 million, or 44.6%, for the year ended December 31, 2022, compared to the prior year and, as a percentage of net revenues, increased by 3.9 percentage points.
Selling expense increased by $6.7 million, or 5.7%, for the year ended December 31, 2023, compared to the prior year and, as a percentage of net revenues, decreased by 0.5 percentage points.
As of December 31, 2022 2021 (in thousands) Active customers 2,294 1,872 61 Table of Contents We believe measuring net revenues per active customer is important to understanding our engagement and retention of customers, and as such, our value proposition for our customer base.
Active customers as of December 31, 2023 and 2022, respectively, are presented in the following table: As of December 31, 2023 2022 (in thousands) Active customers 2,593 2,294 63 Table of Contents We believe measuring net revenues per active customer is important to understanding our engagement and retention of customers, and as such, our value proposition for our customer base.
Other Income (Loss), Net Year ended December 31, Change 2022 2021 % (in thousands) Other income (loss), net $ 1,061 $ (1,124) 194.4 % Other income (loss), net increased for the year ended December 31, 2022, compared to the prior year, primarily due to an increase in our interest income driven by higher interest rates.
Other Income, Net Year ended December 31, Change 2023 2022 % (in thousands) Other income, net $ 6,762 $ 1,061 537.3 % Other income, net increased for the year ended December 31, 2023, compared to the prior year, primarily due to an increase in interest income driven by higher interest rates.
Year ended December 31, 2022 2021 (in thousands) Net cash (used in) provided by operating activities $ (35,329) $ 66,437 Less: capital expenditures (5,348) (2,712) Free cash flow $ (40,677) $ 63,725 Liquidity and Capital Resources As of December 31, 2022 and 2021, we had $159.8 million and $195.4 million of cash and cash equivalents, respectively.
Year ended December 31, 2023 2022 (in thousands) Net cash (used in) provided by operating activities $ 100,915 $ (35,329) Less: capital expenditures (16,348) (5,348) Free cash flow $ 84,567 $ (40,677) Liquidity and Capital Resources As of December 31, 2023 and 2022, we had $144.2 million and $159.8 million of cash and cash equivalents, respectively.
We believe our relatively high average order value demonstrates the premium nature of our product. As we expand into and increase our presence in additional product categories and price points as well as expand internationally, AOV may fluctuate.
Total orders are the summation of all completed individual purchase transactions in a given period. We believe our relatively high average order value demonstrates the premium nature of our product. As we expand into and increase our presence in additional product categories and price points as well as expand internationally, AOV may fluctuate.
While we believe our largely non-discretionary, replenishment-driven business model is resilient in challenging macroeconomic environments, we expect current macroeconomic pressures to affect our results of operations in the near term. We continue to monitor the impacts of current macroeconomic conditions.
While we believe our largely non-discretionary, replenishment-driven business model is resilient in challenging macroeconomic environments, adverse macroeconomic pressures have affected our results of operations and we expect them to continue to do so in the near term.
Historical Cash Flows The following table summarizes our cash flows for the periods presented: Year ended December 31, 2022 2021 (in thousands) Net cash (used in) provided by operating activities $ (35,329) $ 66,437 Net cash used in investing activities (5,848) (2,712) Net cash provided by financing activities 3,522 75,572 Net (decrease) increase in cash, cash equivalents, and restricted cash $ (37,655) $ 139,297 Operating Activities Cash (used in) provided by operating activities consist primarily of net income adjusted for certain items including depreciation and amortization, stock-based compensation expense and the effect of changes in operating assets and liabilities.
Historical Cash Flows The following table summarizes our cash flows for the periods presented: Year ended December 31, 2023 2022 (in thousands) Cash flows from operating activities $ 100,915 $ (35,329) Cash flows from investing activities (117,187) (5,848) Cash flows from financing activities 670 3,522 Net change in cash, cash equivalents, and restricted cash $ (15,602) $ (37,655) Operating Activities Cash flows from operating activities consist primarily of net income adjusted for certain items including depreciation and amortization, stock-based compensation expense and the effect of changes in operating assets and liabilities.
Brand Awareness and Loyalty Our ability to promote and maintain brand awareness and loyalty is critical to our success. We have a significant opportunity to continue to grow our brand awareness and loyalty through word of mouth, brand marketing and 56 Table of Contents performance marketing.
We have a significant opportunity to continue to grow our brand awareness and loyalty through word of mouth, brand marketing and performance marketing.
Gross margin decreased 1.7 percentage points for the year ended December 31, 2022, compared to the prior year. The decrease in gross margin was primarily related to higher mix of promotional sales and, to a lesser extent, an increase in freight-in due to elevated ocean freight rates and product mix shift.
Gross margin decreased 1.0 percentage point for the year ended December 31, 2023, compared to the prior year. The decrease in gross margin was primarily related to product mix shift and, to a lesser extent, higher duties and a higher mix of promotional sales, partially offset by lower air freight utilization and ocean freight rates.
We primarily design all of our products in-house, leverage third-party suppliers and manufacturers to produce our product components and finished products, and generally utilize shallow initial buys and data-driven repurchasing decisions to test new products.
Our offerings include scrubwear and non-scrubwear, such as outerwear, underscrubs, footwear, compression socks, lab coats, loungewear and other apparel. We primarily design all of our products in-house, leverage third-party suppliers and manufacturers to produce our product components and finished products, and generally utilize shallow initial buys and data-driven repurchasing decisions to test new products.
As of December 31, 2022 2021 Net revenues per active customer $ 221 $ 224 We define AOV as the sum of the total net revenues in a given period divided by the total orders placed in that period. Total orders are the summation of all completed individual purchase transactions in a given period.
Net revenues per active customer as of December 31, 2023 and 2022, respectively, are presented in the following table: As of December 31, 2023 2022 Net revenues per active customer $ 210 $ 221 We define AOV as the sum of the total net revenues in a given period divided by the total orders placed in that period.
See the section titled “Key Operating Metrics and Non-GAAP Financial Measures” for information regarding Adjusted EBITDA, Adjusted EBITDA Margin and free cash flow, including a reconciliation to the most directly comparable financial measures prepared in accordance with GAAP.
See the section titled “Key Operating Metrics and Non-GAAP Financial Measures” for information regarding Adjusted EBITDA, Adjusted EBITDA Margin and free cash flow, including a reconciliation to the most directly comparable financial measures prepared in accordance with GAAP. Recent Developments During the quarter and year ended December 31, 2023, we continued to execute on our previously announced fulfillment enhancement project.
Customer Retention and Engagement Our continued success depends in part on our ability to retain, and drive repeat purchases from, our existing customers. We monitor retention across our entire customer base. Our goal is to attract and convert visitors into active customers and foster relationships that drive repeat purchases.
Our future growth will depend in part on our ability to increase our net revenues per active customer. Customer Retention and Engagement Our continued success depends in part on our ability to retain, and drive repeat purchases from, our existing customers. We monitor retention across our entire customer base.
We determine revenue recognition through the following steps in accordance with Topic 606, which we adopted effective January 1, 2018: • identification of the contract, or contracts, with a customer; • identification of the performance obligations in the contract; • determination of the transaction price; • allocation of the transaction price to the performance obligations in the contract; and • recognition of revenue when, or as, we satisfy a performance obligation.
We determine revenue recognition through the following steps in accordance with Topic 606, which we adopted effective January 1, 2018: • identification of the contract, or contracts, with a customer; • identification of the performance obligations in the contract; • determination of the transaction price; • allocation of the transaction price to the performance obligations in the contract; and • recognition of revenue when, or as, we satisfy a performance obligation. 67 Table of Contents Revenue is recognized upon shipment when control of the promised goods or services is transferred to our customers, in an amount that reflects the consideration we expect to be entitled to in exchange for those goods or services.
Critical Accounting Policies and Estimates The preparation of our financial statements in conformity with GAAP requires us to make estimates and judgments that affect the amounts reported in those financial statements and accompanying notes.
See Note 9 to our audited financial statements appearing elsewhere in this Annual Report on Form 10-K for a description of our contractual obligations and commitments. Critical Accounting Policies and Estimates The preparation of our financial statements in conformity with GAAP requires us to make estimates and judgments that affect the amounts reported in those financial statements and accompanying notes.
Cash provided by financing activities was $75.6 million for the year ended December 31, 2021, which was attributable to proceeds from our IPO of $95.9 million, capital contributions of $1.3 million and proceeds from stock option exercises of $0.9 million, partially offset by tax payments related to net share settlements on restricted stock units of $21.6 million.
Cash flows from financing activities of $0.7 million for the year ended December 31, 2023, were primarily attributable to proceeds from stock option exercises and employee stock purchases of $0.9 million, offset by tax payments related to net share settlements on restricted stock units of $0.2 million.
Key Factors Affecting Our Performance We believe that our performance and future success depend on a number of factors that present significant opportunities for us. These factors also pose risks and challenges, including those discussed in Part I, Item 1A. “Risk Factors” of this Annual Report on Form 10-K for the year ended December 31, 2022.
These factors also pose risks and challenges, including those discussed in Part I, Item 1A. “Risk Factors” of this Annual Report on Form 10-K for the year ended December 31, 2023. Brand Awareness and Loyalty Our ability to promote and maintain brand awareness and loyalty is critical to our success.
Cost of Goods Sold Year ended December 31, Change 2022 2021 (in thousands) Cost of goods sold $ 151,375 $ 118,370 27.9 % Gross profit 354,460 301,221 17.7 % Gross margin 70.1 % 71.8 % (170) bps Cost of goods sold increased by $33.0 million, or 27.9%, for the year ended December 31, 2022, compared to the prior year.
Cost of Goods Sold Year ended December 31, Change 2023 2022 (in thousands, except margin) Cost of goods sold $ 168,683 $ 151,375 11.4 % Gross profit 376,963 354,460 6.3 % Gross margin 69.1 % 70.1 % (100) bps Cost of goods sold increased by $17.3 million, or 11.4%, for the year ended December 31, 2023, compared to the prior year.
Operating Expenses Year ended December 31, Change 2022 2021 % (in thousands) Operating expenses: Selling $ 118,449 $ 81,923 44.6 % Marketing 77,692 58,713 32.3 % General and administrative 120,653 149,602 (19.4) % Total operating expenses 316,794 290,238 9.1 % Operating expenses increased by $26.6 million, or 9.1%, for the year ended December 31, 2022, compared to the prior year and, as a percentage of net revenues, decreased by 6.6 percentage points, primarily driven by a decrease in general and administrative expense as described below.
Operating Expenses Year ended December 31, Change 2023 2022 % (in thousands) Operating expenses: Selling $ 125,149 $ 118,449 5.7 % Marketing 77,094 77,692 (0.8) % General and administrative 140,675 120,653 16.6 % Total operating expenses 342,918 316,794 8.2 % Operating expenses increased by $26.1 million, or 8.2%, for the year ended December 31, 2023, compared to the prior year and, as a percentage of net revenues, increased by 0.2 percentage points, primarily driven by an increase in general and administrative expenses, offset by lower marketing and selling expenses.
Cost is determined using an average cost method. Cost of inventory includes import duties and other taxes and transport and handling costs. We write down inventory where it appears that the carrying cost of the inventory may not be recovered through subsequent sale of the inventory.
We write down inventory where it appears that the carrying cost of the inventory may not be recovered through subsequent sale of the inventory.
Financing Activities Cash provided by financing activities consists primarily of proceeds and payments related to transactions involving our common stock, borrowings, and fees associated with our existing line of credit. Cash provided by financing activities was $3.5 million for the year ended December 31, 2022, which was primarily attributable to proceeds from stock option exercises.
Capital expenditures during the year ended December 31, 2022 were primarily related to capitalized software development costs, purchases of machinery and equipment, and purchases of computer equipment. Financing Activities Cash flows from financing activities consists primarily of proceeds and payments related to transactions involving our common stock, borrowings, and fees associated with our existing line of credit.
Cash (used in) provided by operating activities decreased by $101.8 million for the year ended December 31, 2022, compared to the same period last year.
Cash flows from operating activities increased by $136.2 million for the year ended December 31, 2023, compared to the same period last year.
The increase in selling expense as a percentage of net revenues was primarily due to higher fulfillment expenses, including increased storage costs and, to a lesser extent, higher shipping expense as a result of rate increases. 60 Table of Contents Marketing expense increased by $19.0 million, or 32.3%, for the year ended December 31, 2022, compared to the prior year and, as a percentage of net revenues, increased by 1.4 percentage points.
The decrease in selling expense as a percentage of net revenues was primarily driven by leverage within shipping expense due to higher AOV, partially offset by a higher mix of promotional sales. 62 Table of Contents Marketing expense decreased by $0.6 million, or 0.8%, for the year ended December 31, 2023, compared to the prior year and, as a percentage of net revenues, decreased by 1.3 percentage points.
The service condition is generally satisfied ratably over four years. The performance condition related to our outstanding performance-based awards was satisfied in connection with the IPO. See Note 2 to our audited financial statements appearing elsewhere in this Annual Report on Form 10-K for further discussion. Inventory Inventories are stated at the lower of cost and net realizable value.
See Note 2 to our audited financial statements appearing elsewhere in this Annual Report on Form 10-K for further discussion. 68 Table of Contents Inventory Inventories are stated at the lower of cost and net realizable value. Cost is determined using an average cost method. Cost of inventory includes import duties and other taxes and transport and handling costs.
General and administrative expense decreased by $28.9 million, or 19.4%, for the year ended December 31, 2022, compared to the prior year and, as a percentage of net revenues, decreased by 11.8 percentage points.
The decrease in marketing expense as a percentage of net revenues was primarily due to reduced brand marketing spend. General and administrative expense increased by $20.0 million, or 16.6%, for the year ended December 31, 2023, compared to the prior year and, as a percentage of net revenues, increased by 1.9 percentage points.
The decrease in operating cash flows was due to a net change in operating assets and liabilities of $94.7 million primarily driven by higher inventory purchases of $55.6 million, the timing of payments against accrued expenses of $16.5 million, the timing of income tax payments of $8.4 million, and the timing of cash collections related to accounts receivable of $7.8 million during the period. 64 Table of Contents Investing Activities Cash used in investing activities relates to capital expenditures and other investing activities.
The increase in operating cash flows was due to a net change in operating assets and liabilities of $133.2 million primarily driven by lower inventory purchases of $150.8 million, the timing of payments against accrued compensation and benefits of $7.0 million, and the timing of income tax payments of $6.5 million.
As a result, we may no longer take advantage of the extended transition period provided in Section 7(a)(2)(B) of the Securities Act for complying with new or revised accounting standards available to EGCs and we must comply with all financial reporting and compliance requirements applicable to a “large accelerated filer.” Recent Accounting Pronouncements Refer to Note 2 to our financial statements appearing elsewhere in this Annual Report on Form 10-K for a discussion of accounting pronouncements recently adopted and recently issued accounting pronouncements not yet adopted and their potential impact to our financial statements.
Recent Accounting Pronouncements Refer to Note 2 to our financial statements appearing elsewhere in this Annual Report on Form 10-K for a discussion of accounting pronouncements recently adopted and recently issued accounting pronouncements not yet adopted and their potential impact to our financial statements.
These newly acquired customers frequently make one or more repeat purchase in the same year, which is supplemented by the embedded growth from prior-year cohorts’ customers who continue to purchase from us.
Over the last five years, we have consistently achieved robust net revenues from repeat customers while also maintaining a healthy level of new customer acquisitions. One or more repeat purchase in the same year by these newly acquired customers supplements the embedded growth from prior-year cohorts’ customers who continue to purchase from us.
Provision for Income Taxes Year ended December 31, Change 2022 2021 % (in thousands) Provision for income taxes $ 17,541 $ 19,415 (9.7) % Provision for income taxes decreased by $1.9 million, or 9.7%, for the year ended December 31, 2022, compared to the prior year, primarily due to a decrease in non-deductible items including stock-based compensation expense.
Provision for Income Taxes Year ended December 31, Change 2023 2022 % (in thousands) Provision for income taxes $ 18,170 $ 17,541 3.6 % Provision for income taxes increased by $0.6 million, or 3.6%, for the year ended December 31, 2023, compared to the prior year, primarily due to an increase in pretax income.
We recognize product sales at the time control is transferred to the customer, which is when the product is shipped to the customer. Net revenues represent the sale of these items and shipping revenue, net of estimated returns and discounts.
Components of Our Results of Operations Net Revenues Net revenues consist of sales of healthcare apparel, footwear and other products primarily through our digital platform. We recognize product sales at the time control is transferred to the customer, which is when the product is shipped to the customer.
Nevertheless, we are still vulnerable to demand and pricing shifts and to suboptimal selection and timing of merchandise purchases. Moreover, our inventory investments will fluctuate with the needs of our business. For example, entering new locations and expanding to new categories require additional investments in inventory.
Nevertheless, we are still vulnerable to demand and pricing shifts and to suboptimal selection and timing of merchandise purchases.
Net revenues are primarily driven by the growth in the number of active customers, the frequency with which customers purchase and the average order value (“AOV”).
Net revenues represent the sale of these items and shipping revenue, net of estimated returns and discounts. Net revenues are primarily driven by the number of active customers, the frequency with which customers purchase and the average order value (“AOV”). See the section titled “—Key Operating Metrics and Non-GAAP Financial Measures” for a definition of average order value.
Cash used in investing activities of $5.8 million for the year ended December 31, 2022 increased by $3.1 million as compared to the same period last year. Capital expenditures during the year ended December 31, 2022 and 2021 were primarily related to capitalized software development costs, purchases of machinery and equipment, and purchases of computer equipment.
Investing Activities Cash flows from investing activities consists of capital expenditures and purchases of investments. 66 Table of Contents Cash flows from investing activities were $(117.2) million for the year ended December 31, 2023. Cash flows from investing activities decreased by $111.3 million as compared to the same period last year.
In the year ended December 31, 2022, we saw sales growth moderate due to frequency trends softening, which continued through the fourth quarter. We believe this was due in part to adverse macroeconomic factors such as sustained inflationary pressures on consumer spending, which continues to impact our customers.
For example, we have seen year-over- year sales growth impacted by moderation of frequency trends, which we believe were due in part to adverse macroeconomic factors such as sustained inflationary pressures on consumer spending and we expect to continue to see the impact of inflation on our customers’ purchasing activity in the near term.
The decrease in general and administrative expense as a percentage of net revenues was primarily due to a decrease in stock-based compensation expense, partially offset by increased public company costs.
The increase in general and administrative expense as a percentage of net revenues was primarily driven by higher investment in people, including salaries, bonus, payroll tax, and stock-based compensation expense and, to a lesser extent, an update to our accrual methodology for charitable donations in the prior year. This increase was partially offset by reduced legal and insurance expenses.
We sell products purposefully designed to serve the particular needs of healthcare professionals primarily through a convenient direct-to-consumer (“DTC”) digital platform, consisting of our website and mobile app. Our offerings include scrubwear and non-scrubwear, such as lab coats, underscrubs, outerwear, loungewear, compression socks, footwear and other lifestyle apparel.
We sell products purposefully designed to serve the particular needs of healthcare professionals primarily through our DTC digital platform, consisting of our website, mobile app and TEAMS business. We also recently launched our first physical retail store, which we call a Community Hub, and which represents a first-of-its-kind retail experience for healthcare professionals.
(3) Represents legal fees incurred in connection with certain of the litigation claims described in the section titled “Legal Proceedings” appearing in this Annual Report on Form 10-K. (4) Net income (loss) margin represents net income (loss) as a percentage of net revenues.
(3) Exclusively represents attorney’s fees, costs and expenses incurred by the Company in connection with the Company’s now-concluded litigation against Strategic Partners, Inc. (4) Net income margin represents net income as a percentage of net revenues.