Biggest changeOur chloride process production and remaining sulfate production capacity has increased by approximately 5% over the past ten years due to debottlenecking programs with only moderate capital expenditures. 7 The following table presents the division of our expected 2025 manufacturing capacity by plant location and type of manufacturing process: % of capacity by TiO 2 manufacturing process Facility Description Chloride Sulfate Leverkusen, Germany (1) TiO 2 production, chloride process, co-products 29 % - % Nordenham, Germany TiO 2 production, sulfate process, co-products - 10 Langerbrugge, Belgium TiO 2 production, chloride process, co-products, titanium chemicals products 15 - Fredrikstad, Norway (2) TiO 2 production, sulfate process, co-products - 5 Varennes, Canada (3) TiO 2 production, chloride process, slurry facility, titanium chemicals products 15 - Lake Charles, LA, US (4) TiO 2 production, chloride process 26 - Total 85 % 15 % (1) The Leverkusen facility is located within a more extensive manufacturing complex.
Biggest changeIn North America, we have a TiO 2 plant in Varennes, Quebec, Canada and a TiO 2 plant near Lake Charles, Louisiana. 7 The following table presents the division of our expected 2026 manufacturing capacity by plant location and type of manufacturing process: % of capacity by TiO 2 manufacturing process Facility Description Chloride Sulfate Leverkusen, Germany (1) TiO 2 production, chloride process, co-products 28 % - % Nordenham, Germany TiO 2 production, sulfate process, co-products - 11 Langerbrugge, Belgium TiO 2 production, chloride process, co-products, titanium chemicals products 15 - Fredrikstad, Norway (2) TiO 2 production, sulfate process, co-products - 6 Varennes, Canada (3) TiO 2 production, chloride process, slurry facility, titanium chemicals products 16 - Lake Charles, LA, US TiO 2 production, chloride process, slurry facility 24 - Total 83 % 17 % (1) The Leverkusen facility is located within a more extensive manufacturing complex.
TiO 2 is considered a “quality-of-life” product. Demand for TiO 2 has generally been driven by worldwide gross domestic product and has generally increased with rising standards of living in various regions of the world. According to industry estimates, TiO 2 consumption has grown at a compound annual growth rate of approximately 3% since 2000.
TiO 2 is considered a “quality-of-life” product. Demand for TiO 2 has generally been driven by worldwide gross domestic product and has generally increased with rising standards of living in various regions of the world. According to industry estimates, TiO 2 consumption has grown at a compound annual growth rate of approximately 2-3% since 2000.
The amount of TiO 2 used in coatings varies widely depending on the opacity, color and quality desired. In general, the higher the opacity requirement of the coating, the greater the TiO 2 content. TiO 2 for plastics – We produce TiO 2 pigments that improve the optical and physical properties of plastics, including whiteness and opacity.
The amount of TiO 2 used in coatings varies widely depending on the opacity, color and quality desired. In general, the higher the opacity requirement and the quality of the coating, the greater the TiO 2 content. TiO 2 for plastics – We produce TiO 2 pigments that improve the optical and physical properties of plastics, including whiteness and opacity.
Other than through debottlenecking projects and the LB Group expansion mentioned above, we do not expect any significant efforts will be 10 undertaken by us or our principal competitors to further increase capacity and we believe it is unlikely any new TiO 2 plants will be constructed in Europe or North America for the foreseeable future.
Other than through debottlenecking projects and the LB Group expansion mentioned above, we do not expect any significant efforts will be undertaken by us or our principal competitors to further increase capacity and we believe it is unlikely any new TiO 2 plants will be constructed in Europe or North America for the foreseeable future.
Germany and Belgium are members of the EU and follow its initiatives. Norway is not a member but generally patterns its environmental regulatory actions after those of the EU. From time to time, our facilities may be subject to environmental regulatory enforcement under local or national laws. Typically, we update our compliance programs to resolve these matters.
Germany and Belgium are members of the EU and follow its initiatives. Norway is not a member but generally adopts laws and patterns its environmental regulatory actions after those of the EU. From time to time, our facilities may be subject to environmental regulatory enforcement under local or national laws. Typically, we update our compliance programs to resolve these matters.
Paper laminates are used to replace materials such as wood and tile for such applications as counter tops, furniture and wallboard. 5 TiO 2 is beneficial in these applications because it assists in preventing the material from fading or changing color after prolonged exposure to sunlight and other weathering agents.
Paper laminates are used to replace materials such as wood and tile for such applications as counter tops, furniture and wallboard. TiO 2 is beneficial in these applications because it assists in preventing the material from fading or changing color after prolonged exposure to sunlight and other weathering agents.
If actual developments differ from our expectations, the TiO 2 industry and our performance could be unfavorably affected. Research and development We employ scientists, chemists, process engineers and technicians who are engaged in research and development, process technology and quality assurance activities in Leverkusen, Germany.
If actual developments differ from our expectations, the TiO 2 industry and our performance could be unfavorably affected. 10 Research and development We employ scientists, chemists, process engineers and technicians who are engaged in research and development, process technology and quality assurance activities in Leverkusen, Germany.
We also utilize sales agents and distributors who are authorized to sell our products in specific geographic areas. In Europe, our sales efforts are conducted primarily through our direct sales force and our sales agents. Our agents do not sell any 9 TiO 2 products other than KRONOS ® branded products.
We also utilize sales agents and distributors who are authorized to sell our products in specific geographic areas. In Europe, our sales efforts are conducted primarily through our direct sales force and our sales agents. Our agents do not sell any TiO 2 products other than KRONOS ® branded products.
These environmental laws govern, among other things, the generation, storage, handling, use and transportation of hazardous materials; the emission and discharge of hazardous materials into the ground, air, or water; and the health and safety of our employees.
These environmental laws govern, among other things, the generation, storage, handling, use, disposition and transportation of hazardous materials; the emission and discharge of hazardous materials into the ground, air, or water; and the health and safety of our employees.
Our TiO 2 business is enhanced by the following three complementary businesses, which comprised approximately 10% of our net sales in 2024: ● We own and operate an ilmenite mine in Norway pursuant to a governmental concession with an unlimited term. Ilmenite is a raw material used directly as a feedstock by some sulfate-process TiO 2 plants.
Our TiO 2 business is enhanced by the following three complementary businesses, which comprised approximately 10% of our net sales in 2025: ● We own and operate an ilmenite mine in Norway pursuant to a governmental concession with an unlimited term. Ilmenite is a raw material used directly as a feedstock by some sulfate-process TiO 2 plants.
In an effort to align our non-employee directors’ financial interests with those of our stockholders, our board of directors established share ownership guidelines for our non-management directors. In addition, we have adopted an insider trading policy that applies to both employees and non-employee directors. We have taken steps to integrate ESG considerations into operating decisions with other critical business factors.
In an effort to align our non-employee directors’ financial interests with those of our stockholders, our board of directors established share ownership guidelines for our non-management directors. In addition, we have an insider trading policy that applies to both employees and non-employee directors. We have taken steps to integrate ESG considerations into operating decisions along with other critical business factors.
Environmental, Social and Governance (ESG) We seek to operate our businesses in line with sound ESG principles that include corporate governance, social responsibility, sustainability and cybersecurity.
Environmental, Social and Governance (“ESG”) We seek to operate our businesses in line with sound ESG principles that include corporate governance, social responsibility, sustainability and cybersecurity.
TiO 2 is the largest commercially used whitening pigment because it has a high refractive rating, giving it more hiding power than any other commercially produced white pigment. In addition, TiO 2 has excellent resistance to interaction with other chemicals, good thermal stability and resistance to ultraviolet degradation.
TiO 2 is the largest commercially used whitening pigment because it has a high refractive index, giving it more hiding power than any other commercially produced white pigment. In addition, TiO 2 has excellent resistance to interaction with other chemicals, good thermal stability and resistance to ultraviolet degradation.
Our major customers include domestic and international paint, plastics, decorative laminate and paper manufacturers. We ship TiO 2 to our customers in either a dry or slurry form via rail, truck and/or ocean carrier. Sales of our core TiO 2 pigments represented approximately 90% of our net sales in 2024.
Our major customers include domestic and international paint, plastics, decorative laminate and paper manufacturers. We ship TiO 2 to our customers in either a dry or slurry form via rail, truck and/or ocean carrier. Sales of our core TiO 2 pigments represented approximately 90% of our net sales in 2025.
This focus includes continuously reviewing and optimizing our customer and product portfolios. We also work directly with our customers to monitor the success of our products in their end-use applications, evaluate the need for improvements in our product and process technology and identify opportunities to develop new product solutions for our customers.
This focus includes continuously reviewing and optimizing our customer and product portfolios. We also work directly with our customers to monitor the performance of our products in their end-use applications, evaluate the need for improvements in our product and process technology and identify opportunities to develop new product solutions for our customers.
Our marketing staff closely coordinates with our sales force and technical specialists to ensure the needs of our customers are met, and to help develop and commercialize new grades where appropriate. We sell a majority of our products through our direct sales force operating in Europe and North America.
Our marketing staff closely coordinates with our sales force and technical specialists to ensure the needs of our customers are met, and to help develop and commercialize new grades where appropriate. We sell a majority of our products through our direct sales force operating in Europe, North America and other markets.
We own our Leverkusen facility, which represents approximately 29% of our current TiO 2 production capacity, but we lease the land under the facility under a long-term agreement which expires in 2050. Lease payments are periodically negotiated for periods of at least two years at a time.
We own our Leverkusen facility, which represents approximately 28% of our current TiO 2 production capacity, but we lease the land under the facility under a long-term agreement which expires in 2050. Lease payments are periodically negotiated for periods of at least two years at a time.
We are evaluating and will continue to evaluate the applicability of the EU CSRD as regulatory guidance is issued and as the European countries in which we operate adopt implementing legislation and we will establish a compliance program to address any applicable requirements.
We are evaluating and will continue to evaluate the applicability of the EU CSRD as amendments are adopted and regulatory guidance is issued and as the European countries in which we operate adopt implementing legislation, and we will establish a compliance program to address any applicable requirements.
We did not experience any work stoppages during 2024, although it is possible that there could be future work stoppages or other labor disruptions that could materially and adversely affect our business, results of operations, financial position, or liquidity.
We did not experience any work stoppages during 2025, although it is possible that there could be future work stoppages or other labor disruptions that could materially and adversely affect our business, results of operations, financial position, or liquidity.
We expect our manufacturing facilities to produce our products safely and in compliance with local regulations, policies, standards and practices intended to protect the environment and people and have established global policies designed to promote such compliance. We require our employees to comply with such requirements.
We expect our manufacturing facilities to produce our products safely and in compliance with applicable local regulations and company policies, standards and practices intended to protect the environment and people and have established global policies designed to promote such compliance. We require our employees to comply with such requirements.
At December 31, 2024, approximately 50% of our common stock was owned by Valhi, Inc. (NYSE: VHI) and approximately 31% was owned by a wholly-owned subsidiary of NL Industries, Inc. (NYSE: NL). Valhi also owns approximately 83% of NL Industries’ outstanding common stock. A wholly-owned subsidiary of Contran Corporation held approximately 91% of Valhi’s outstanding common stock.
At December 31, 2025, approximately 50% of our common stock was owned by Valhi, Inc. (NYSE: VHI) and approximately 31% was owned by a wholly-owned subsidiary of NL Industries, Inc. (NYSE: NL). Valhi also owns approximately 83% of NL Industries’ outstanding common stock. A wholly-owned subsidiary of Contran Corporation held approximately 91% of Valhi’s outstanding common stock.
Our U.S. patent portfolio includes patents having remaining terms ranging from one year to 19 years. Trademarks – Our trademarks, including KRONOS ® , are covered by issued and/or pending registrations, including in Canada and the United States.
Our U.S. patent portfolio includes patents having remaining terms ranging from one year to 18 years. Trademarks – Our trademarks, including KRONOS ® , are covered by issued and/or pending registrations, including in Canada and the United States.
We produce high-purity sulfate process anatase TiO 2 used to provide opacity, whiteness and brightness in a variety of cosmetic and personal care products, such as skin cream, lipstick, eye shadow and toothpaste.
We market high-purity sulfate process anatase TiO 2 used to provide opacity, whiteness and brightness in a variety of cosmetic and personal care products, such as skin cream, lipstick, eye shadow and toothpaste.
All costs and capital expenditures were shared equally with Venator, with the exception of feedstock (purchased natural rutile ore or chlorine slag) and packaging costs for the pigment grades produced. Our share of net costs was reported as cost of sales as the TiO 2 was sold. See Notes 5 and 14 to our Consolidated Financial Statements.
All costs and capital expenditures were shared equally with Venator, with the exception of feedstock (purchased natural rutile ore or chlorine slag) and packaging costs for the pigment grades produced. Our share of net costs was reported as cost of sales as the TiO 2 was sold. See Note 5 to our Consolidated Financial Statements.
The chloride process produces an intermediate base pigment with a wide range of 6 properties.
The chloride process produces an intermediate base pigment with a wide range of properties.
LB Group previously announced it plans to add an additional 200,000 tons of chloride process capacity which we expect will be added incrementally over the next several years.
LB Group previously announced it plans to add an additional 200,000 tons of chloride process capacity, which we expect may be added incrementally over the next several years.
As one of the few vertically integrated producers of sulfate process TiO 2 , we operate a rock ilmenite mine in Norway, which provided all of the feedstock for our European sulfate process TiO 2 plants in 2024. We expect ilmenite production from our mine to meet our sulfate process feedstock requirements for the foreseeable future.
As one of the few vertically integrated producers of sulfate process TiO 2 , we operate a rock ilmenite mine in Norway, which provided all of the feedstock for our sulfate process TiO 2 plants in 2025. We expect ilmenite production from our mine to meet our sulfate process feedstock requirements for the foreseeable future.
We strive to maintain good relationships with all our employees, including the unions and workers’ councils representing those employees. In Europe, our union employees are covered by master collective bargaining agreements for the chemical industry that are generally renewed annually. At December 31, 2024, approximately 75% of our worldwide workforce is organized under collective bargaining agreements.
We strive to maintain good relationships with all our employees, including the unions and workers’ councils representing those employees. In Europe, our union employees are covered by master collective bargaining agreements for the chemical industry that are generally renewed annually. At December 31, 2025, approximately 76% of our worldwide workforce is organized under collective bargaining agreements.
We expect the raw materials purchased under this contract, and contracts that we may enter into, to meet our sulfate process feedstock requirements over the next several years. Many of our raw material contracts contain fixed quantities we are required to purchase or specify a range of quantities within which we are required to purchase.
We expect the raw materials purchased under these contracts, and other contracts that we may enter into, to meet our sulfate process feedstock requirements over the next several years. Many of our raw material contracts contain fixed quantities we are required to purchase or specify a range of quantities within which we are required to purchase.
Overall, we are one of the top five producers of TiO 2 in the world. We offer our customers a broad portfolio of products that include over 50 different TiO 2 pigment grades under the KRONOS ® trademark, which provide a variety of performance properties to meet customers’ specific requirements.
Overall, we are one of the top four producers of TiO 2 in the world. We offer our customers a broad portfolio of products that include over 30 different TiO 2 pigment grades under the KRONOS ® trademark, which provide a variety of performance properties to meet customers’ specific requirements.
See Note 5 to our Consolidated Financial Statements. Operations – We produced 492,000, 401,000 and 535,000 metric tons of TiO 2 in 2022, 2023 and 2024, respectively. Our production volumes for 2022, 2023 and 2024 through the Acquisition Date include our share of the output produced by our TiO 2 manufacturing joint venture.
See Note 5 to our Consolidated Financial Statements. Operations – We produced 401,000, 535,000 and 480,000 metric tons of TiO 2 in 2023, 2024 and 2025, respectively. Our production volumes for 2023 and 2024 through the Acquisition Date include our share of the output produced by our TiO 2 manufacturing joint venture.
The table below shows our estimated market share for our significant markets, Europe and North America, for the last three years. 2022 2023 2024 Europe 14% 12% 14% North America 17% 16% 17% We believe we are the leading seller of TiO 2 in several countries, including Germany.
The table below shows our estimated market share for our significant markets, Europe and North America, for the last three years. 2023 2024 2025 Europe 12% 14% 15% North America 16% 17% 19% We believe we are the leading seller of TiO 2 in several countries, including Germany.
LPC – Prior to July 16, 2024, Kronos Louisiana, Inc., one of our subsidiaries, and Venator each owned a 50% interest in LPC, which was operated as a manufacturing joint venture. LPC owns and operates a chloride-process TiO 2 plant located near Lake Charles, Louisiana.
Joint Venture – Prior to July 16, 2024, one of our subsidiaries and Venator each owned a 50% interest in LPC, which was operated as a manufacturing joint venture. LPC owned and operated a chloride-process TiO 2 plant located near Lake Charles, Louisiana.
We believe Western Europe and North America each account for approximately 15% of global TiO 2 consumption, respectively.
We believe Western Europe and North America account for approximately 14% and 15% of global TiO 2 consumption, respectively.
Raw materials The primary raw materials used in chloride process TiO 2 are titanium-containing feedstock (purchased natural rutile ore or chlorine slag), chlorine and petroleum coke. Chlorine is available from a number of suppliers, while petroleum coke is available from a limited number of suppliers.
Raw materials The primary raw materials used in chloride process TiO 2 are titanium-containing feedstock (purchased natural rutile ore, chlorine slag, or other high-grade feedstocks), chlorine and petroleum coke. Chlorine is available from a number of suppliers, while petroleum coke is available from a limited number of suppliers.
These specialty chemicals are used in applications in the formulation of pearlescent pigments, production of electroceramic capacitors for cell phones and other electronic devices and natural gas pipe and other specialty applications. Manufacturing, operations and properties Manufacturing – We produce TiO 2 in two crystalline forms: rutile and anatase.
These specialty chemicals are used in applications in the formulation of pearlescent pigments, production of electroceramic capacitors for cell phones and other electronic devices and natural gas pipe and other specialty applications. Manufacturing, operations and properties Manufacturing – We produce TiO 2 in a rutile crystalline form.
As a result of the acquisition, for financial reporting purposes the assets acquired and liabilities assumed of LPC are included in our Consolidated Balance Sheet as of December 31, 2024, and the results of operations and cash flows of LPC are included in our Consolidated Statement of Operations and Cash Flows beginning as of the Acquisition Date.
As a result of the acquisition, for financial reporting purposes the assets acquired and liabilities assumed of LPC are included in our Consolidated Balance Sheets as of December 31, 2024 and December 31, 2025, and the results of operations and cash flows of LPC are included in our Consolidated Statements of Operations and Cash Flows beginning as of the Acquisition Date.
The following tables show our approximate TiO 2 sales volume by geographic region and end-use for the year ended December 31, 2024: Sales volume percentages Sales volume percentages by geographic region by end-use Europe 44% Coatings 60% North America 40% Plastics 27% Asia Pacific 9% Paper 9% Rest of World 7% Other 4% Some of the principal applications for our products include the following: TiO 2 for coatings – Our TiO 2 is used to provide opacity, durability, tinting strength and brightness in industrial coatings, as well as coatings for commercial and residential interiors and exteriors, automobiles, aircraft, machines, appliances, traffic paint and other special purpose coatings.
The following tables show our approximate TiO 2 sales volume by geographic region and end-use for the year ended December 31, 2025: Sales volume percentages Sales volume percentages by geographic region by end-use Europe 45% Coatings 59% North America 40% Plastics 30% Asia Pacific 8% Paper 8% Rest of World 7% Other 3% Some of the principal applications for our products include the following: TiO 2 for coatings – Our TiO 2 is used to provide opacity, durability, tinting strength and brightness in industrial coatings, as well as coatings for commercial and residential interiors and exteriors, automobiles, aircraft, machines, appliances, traffic paint and other special purpose coatings.
Titanium-containing feedstock suitable for use in the chloride process is available from a limited but increasing number of suppliers principally in Australia, South Africa, Sierra Leone, Canada and India.
Titanium-containing feedstock suitable for use in the chloride process is available from a limited but increasing number of suppliers principally in Australia, South Africa, Africa, the Middle East, Norway, Canada and India.
We purchase feedstock for our chloride process TiO 2 from the following primary suppliers for certain contractually specified volumes for delivery extending, in some cases, through 2026: Supplier Product Renewal Terms Rio Tinto Iron and Titanium Ltd. Chloride process grade slag Auto-renews bi-annually Rio Tinto Iron and Titanium Ltd. Upgraded slag Auto-renews annually Sierra Rutile Limited Rutile ore Renewal terms upon negotiation Iluka Resources Limited Rutile ore Renewal terms upon negotiation 8 In the past we have been, and we expect that we will continue to be, successful in obtaining short-term and long-term extensions to these and other existing supply contracts.
We purchase feedstock for our chloride process TiO 2 from the following primary suppliers for volumes for delivery extending, in some cases, through 2028: Supplier Product Renewal Terms Rio Tinto Iron and Titanium Ltd. Chloride process grade slag Auto-renews every two years Rio Tinto Iron and Titanium Ltd. Upgraded slag Auto-renews every two years Iluka Resources Limited Rutile ore Renewal terms upon negotiation In the past we have been, and we expect that we will continue to be, successful in obtaining short-term and long-term extensions to these and other existing supply contracts.
Our global total frequency rate aggregating information about employees and contractors was 1.01 in 2022 (0.86 of the aggregate represents employees only), 0.95 in 2023 (0.74 of the aggregate represents employees only) and 0.70 in 2024 (0.80 of the aggregate represents employees only). Website and other available information Our fiscal year ends December 31.
Our global total frequency rate aggregating information about employees and contractors was 0.95 in 2023 (0.74 of the aggregate represents employees only), 0.70 in 2024 (0.80 of the aggregate represents employees only) and 0.57 in 2025 (0.64 of the aggregate represents employees only). Website and other available information Our fiscal year ends December 31.
Once an intermediate TiO 2 pigment has been produced by either the chloride or sulfate process, it is “finished” into products with specific performance characteristics for particular end-use applications through proprietary processes involving various chemical surface treatments and intensive micronizing (milling). ● Chloride process – The chloride process is a continuous process in which chlorine is used to extract rutile TiO 2 .
Once an intermediate TiO 2 pigment has been produced by either the chloride or sulfate process, it is “finished” into products with specific performance characteristics for particular end-use applications through proprietary processes involving various chemical surface treatments and intensive micronizing (milling). ● Chloride process – The substantial majority of our production capacity is manufactured using a chloride process which is a continuous process that uses chlorine to extract rutile TiO 2 .
We believe we are the largest chloride process TiO 2 producer in Europe with 44% of our 2024 sales volumes attributable to markets in Europe.
We believe we are the largest TiO 2 producer and chloride process TiO 2 producer in Europe with 45% of our 2025 sales volumes attributable to markets in Europe.
Although we sell our TiO 2 to all segments of the paper end-use market, our primary focus is on the TiO 2 grades used in coated board and paper laminates, where several layers of paper are laminated together using melamine resin under high temperature and pressure.
Although we sell our TiO 2 to all segments of the paper end-use market, our primary focus is on the TiO 2 grades used in coated board and paper laminates, where several layers of paper are laminated together using melamine resin under high temperature and pressure. 5 The top layer of paper contains TiO 2 and plastic resin and is the layer that is printed with decorative patterns.
Our manufacturing facilities are strategically located adjacent to sources of water, which we use for process operations and for shipping and receiving raw materials and finished products. Water-critical processes are identified and ongoing efforts to minimize water use are incorporated into environmental planning.
We also actively manage potential water-related risks, including flooding and water shortages. Our manufacturing facilities are strategically located adjacent to sources of water, which we use for process operations and for shipping and receiving raw materials and finished products. Water-critical processes are identified and ongoing efforts to minimize water use are incorporated into environmental planning.
On July 16, 2024, we acquired the 50% interest in LPC held by Venator for consideration of $185 million less a working capital adjustment. Prior to the acquisition, we accounted for our interest in the joint venture by the equity method.
On July 16, 2024, we acquired the 50% interest in LPC held by Venator for consideration of $185 million less a working capital adjustment. In 2025, we merged LPC into our wholly-owned subsidiary Kronos Louisiana, Inc. Prior to the acquisition, we accounted for our interest in the joint venture by the equity method.
Subsequent to the Acquisition Date, our 2024 production volumes include 100% of the production volumes from the LPC facility. Our average production capacity utilization rates were approximately 89% in 2022, 72% in 2023 and 96% in 2024.
Subsequent to the Acquisition Date, our 2024 and 2025 production volumes include 100% of the production volumes from the Kronos Louisiana facility. Our average production capacity utilization rates were approximately 72% in 2023, 96% in 2024 and 77% in 2025.
The U.S. government and various non-U.S. governmental agencies of countries in which we operate have adopted or are contemplating regulatory changes relating to certain ESG topics, such as the Corporate Social Responsibility Directive adopted by the European Union on November 28, 2022 (EU CSRD).
Governmental agencies of countries in which we operate have adopted or are contemplating regulatory changes relating to certain ESG topics, such as the Corporate Social Responsibility Directive adopted by the European Union on November 28, 2022 (“EU CSRD”).
Sales and marketing Our marketing strategy is aimed at developing and maintaining strong relationships with new and existing customers. Because TiO 2 represents a significant input cost for our customers, the purchasing decisions are often made by our customers’ senior management. We work to maintain close relationships with the key decision makers through in-depth and frequent contact.
Because TiO 2 represents a significant input cost for our customers, the purchasing decisions are often made by our customers’ senior management. We work to maintain close relationships with the key decision makers through in-depth and frequent contact.
The following chart shows our estimate of worldwide production capacity in 2024: Worldwide production capacity - 2024 LB Group 13% Chemours 13% Tronox 12% Kronos 7% Venator 6% Other 49% Chemours has approximately one-half of total North American TiO 2 production capacity and is our principal North American competitor.
The following chart shows our estimate of worldwide production capacity in 2025: Worldwide production capacity - 2025 LB Group 14% Chemours 11% Tronox 11% Kronos 6% Other 58% Chemours has approximately one-half of total North American TiO 2 production capacity and is our principal North American competitor.
We promote a respectful, diverse and inclusive workplace in which all individuals are treated with respect and dignity. 13 As of December 31, 2024, we employed the following number of people: Europe 1,813 Canada 364 United States 347 Total 2,524 Certain employees at each of our production facilities are organized by labor unions.
We promote a respectful, diverse and inclusive workplace in which all individuals are treated with respect and dignity. 13 As of December 31, 2025, we employed the following number of people (an approximate 10.5% decrease from 2024): Europe 1,650 Canada 302 United States 311 Total 2,263 Certain employees at each of our production facilities are organized by labor unions.
Patents, trademarks, trade secrets and other intellectual property rights We have a comprehensive intellectual property protection strategy that includes obtaining, maintaining and enforcing our patents, primarily in the United States, Canada and Europe. We also register, maintain and protect our trademark rights.
Since the beginning of 2020, we have added eight new grades for pigments and other applications. Patents, trademarks, trade secrets and other intellectual property rights We have a comprehensive intellectual property protection strategy that includes obtaining, maintaining and enforcing our patents, primarily in the United States, Canada and Europe. We also register, maintain and protect our trademark rights.
These individuals have the responsibility for improving our chloride and sulfate production processes, improving product quality and strengthening our competitive position by developing new products and applications. Our expenditures for these activities were approximately $15 million in 2022, $18 million in 2023 and $14 million in 2024. We expect to spend approximately $15 million on research and development in 2025.
These individuals have the responsibility for improving our chloride and sulfate production processes, reducing production costs, improving product quality and strengthening our competitive position by developing new products and applications. Our expenditures for these activities were approximately $18 million in 2023, $14 million in 2024 and $16 million in 2025.
In addition, in 2024 we closed our sulfate production line in Varennes, Canada. The TiO 2 industry is characterized by high barriers to entry consisting of high capital costs, proprietary technology and significant lead times required to construct new facilities or to expand existing capacity.
The TiO 2 industry is characterized by high barriers to entry consisting of high capital costs, proprietary technology and significant lead times required to construct new facilities or to expand existing capacity.
It is possible that future developments, such as stricter requirements in environmental laws and enforcement policies, could adversely affect our operations, including production, 11 handling, use, storage, transportation, sale or disposal of hazardous or toxic substances or require us to make capital and other expenditures to comply, and could adversely affect our consolidated financial position and results of operations or liquidity.
It is possible that future developments, such as stricter requirements in environmental laws and enforcement policies, could adversely affect our operations, including production, handling, use, storage, transportation, sale or disposition of hazardous or toxic substances or require us to make capital and other expenditures to comply, and could adversely affect our consolidated financial position and results of operations or liquidity. 11 We have a history of identifying new ways to reduce consumption and waste by converting byproducts to co-products through our KRONOS ecochem® products.
Rutile TiO 2 is manufactured using both a chloride production process and a sulfate production process, whereas anatase TiO 2 is only produced using a sulfate production process. Manufacturers of many end-use applications can use either form, especially during periods of tight supply for TiO 2 .
Rutile TiO 2 is manufactured using both a chloride production process and a sulfate production process. Manufacturers of many end-use applications can use either form, especially during periods of tight supply for TiO 2 . The chloride process is the preferred form for use in coatings and plastics, the two largest end-use markets.
However, TiO 2 sales are generally higher in the second and third quarters of the year, due in part to the increase in coatings production in the spring to meet demand during the spring and summer painting seasons.
However, TiO 2 sales are generally higher in the second and third quarters of the year, due in part to the increase in coatings production in the spring in the northern hemisphere to meet demand during the spring and summer painting seasons. We generally build inventories to meet expected customer demand. Competition The TiO 2 industry is highly competitive.
The chloride process produces less waste than the sulfate process because much of the chlorine is recycled and feedstock bearing higher titanium content is used. The chloride process also has lower energy requirements and is less labor-intensive than the sulfate process, although the chloride process requires a higher-skilled labor force.
The chloride process produces less waste than the sulfate process because much of the chlorine is recycled, and it utilizes ore containing a higher TiO 2 content. The chloride process also has lower energy requirements and is less labor-intensive than 6 the sulfate process, although the chloride process requires a higher-skilled labor force and uninterrupted power.
The primary raw materials used in sulfate process TiO 2 are titanium-containing feedstock, primarily ilmenite or purchased sulfate grade slag and sulfuric acid. Sulfuric acid is available from a number of suppliers. Titanium-containing feedstock suitable for use in the sulfate process is available from a limited number of suppliers principally in Norway, Canada, Australia, India and South Africa.
Sulfuric acid is available from a number of suppliers. Titanium-containing feedstock suitable for use in the sulfate process is available from a limited number of suppliers principally in Norway, Canada, Australia, Africa, India and South Africa.
We and our agents and distributors primarily sell our products in three major end-use markets: coatings, plastics and paper.
We and our agents and distributors primarily sell our products in three major end-use markets: coatings, plastics and paper as well as into the market for white packaging inks.
Beginning in the fourth quarter of 2022 and continuing throughout the first quarter of 2024, we adjusted production levels to correspond with reduced customer demand resulting from challenging economic conditions and geopolitical uncertainties. We increased production levels to align with higher overall customer demand in 2024. Properties – We operate facilities throughout North America and Europe.
Our production levels during 2023 and the second half of 2025 were reduced to align with lower customer demand resulting from challenging economic conditions and geopolitical uncertainties. In 2024, we increased production to meet higher overall customer demand. Properties – We operate facilities throughout North America and Europe.
We have four TiO 2 plants in Europe (one in each of Leverkusen, Germany; Nordenham, Germany; Langerbrugge, Belgium; and Fredrikstad, Norway). In North America, we have a TiO 2 plant in Varennes, Quebec, Canada and a TiO 2 plant near Lake Charles, Louisiana.
We have four TiO 2 plants in Europe (one in each of Leverkusen, Germany; Nordenham, Germany; Langerbrugge, Belgium; and Fredrikstad, Norway).
We continually seek to improve the quality of our grades and have been successful in developing new grades for existing and new applications to meet the needs of our customers and increase product life cycles. Since the beginning of 2020, we have added six new grades for pigments and other applications.
We expect to spend approximately $13 million on research and development in 2026. We continually seek to improve the quality of our grades and have been successful in developing new grades for existing and new applications to meet the needs of our customers and increase product life cycles.
Prior to the acquisition, we held a 50% joint venture interest in LPC through a wholly-owned subsidiary. LPC was operated as a manufacturing joint venture between us and Venator. Following the acquisition, LPC became a wholly-owned subsidiary of ours. See Note 5 to our Consolidated Financial Statements.
Prior to the acquisition, we held a 50% joint venture interest in LPC through a wholly-owned subsidiary. LPC was operated as a manufacturing joint venture between us and Venator. Following the acquisition, LPC became a wholly-owned subsidiary of ours. In 2025, we merged LPC into our wholly-owned subsidiary Kronos Louisiana, Inc. (the combined company is referred to as “Kronos Louisiana”).
In addition to our direct sales force and sales agents, many of our sales agents also act as distributors to service our customers in all regions. We offer customer and technical service to customers who purchase our products through distributors as well as to our larger customers serviced by our direct sales force.
In addition to our direct sales force and sales agents, many of our sales agents also act as distributors to service our customers in all regions.
The chloride process is the preferred form for use in coatings and plastics, the two largest end-use markets. Due to environmental factors and customer considerations, the proportion of TiO 2 industry sales represented by chloride process pigments has remained stable relative to sulfate process pigments, and in 2024, chloride process production facilities represented approximately 41% of industry capacity.
Due to environmental factors and customer considerations, the proportion of TiO 2 industry sales represented by chloride process pigments has remained stable relative to sulfate process pigments, and in 2025, chloride process production facilities represented approximately 39% of industry capacity. The sulfate process is preferred for use in selected paper products, ceramics, rubber tires, man-made fibers, pharmaceuticals and cosmetics.
On November 23, 2022 the Court of Justice of the European Union annulled the classification of TiO 2 as a suspected carcinogen in its entirety, which decision is currently under appeal. 12 Our capital expenditures related to ongoing environmental compliance, protection and improvement programs, including capital expenditures which are primarily focused on increasing operating efficiency but also result in improved environmental protection such as lower emissions from our manufacturing facilities, were $17 million in 2024 and are currently expected to be approximately $24 million in 2025.
Our capital expenditures related to ongoing environmental compliance, protection and improvement programs, including capital expenditures which are primarily focused on increasing operating efficiency but also result in improved 12 environmental protection such as lower emissions from our manufacturing facilities, were $26 million in 2025 and are currently expected to be approximately $30 million in 2026.
Four of our six production facilities maintain certifications to the ISO 50001:2018 Energy Management standard and all locations have local energy teams in place. These teams are responsible for maintaining ISO 50001:2018 certifications (where applicable), performing regular reviews of local energy consumption, making recommendations regarding capital projects that reduce energy consumption and associated Greenhouse Gas (GHG) emissions or enhance efficiency.
These teams are responsible for maintaining ISO 50001:2018 certifications (where applicable), performing regular reviews of local energy consumption, making recommendations regarding capital projects that reduce energy consumption and associated Greenhouse Gas (“GHG”) emissions or enhance efficiency. When possible, we look for opportunities to partner with local government authorities through grant opportunities to reduce energy consumption and associated GHG emissions.
We sell to a diverse customer base with only one customer representing 10% or more of our net sales in 2024 (Behr Process Corporation – 10%). Our largest ten customers accounted for approximately 39% of net sales in 2024. Neither our business as a whole nor any of our principal product groups is seasonal to any significant extent.
Our largest ten customers accounted for approximately 35% of net sales in 2025. Neither our business as a whole nor any of our principal product groups is seasonal to any significant extent.
However, several of our competitors have recently closed or announced plans to close facilities or otherwise reduce capacity, including Chemours which closed its Taiwan facility with an estimated 160,000 tons of chloride process capacity in 2023 and Venator which announced plans in 2024 to close its Duisburg, Germany facility with an estimated 50,000 tons of sulfate process capacity.
However, due to the current extended downturn in the industry as a whole, several of our competitors have recently closed facilities or announced plans to reduce capacity, including Chemours, which closed its Taiwan facility with an estimated 160,000 tons of chloride process capacity in 2023, and Tronox, which closed its 90,000 ton chloride capacity facility in the Netherlands in 2025 and announced its plans to permanently close its 46,000 ton sulfate facility in China in January 2026.
TiO 2 is a white inorganic pigment used in a wide range of products for its exceptional durability and its ability to impart whiteness, brightness and opacity. TiO 2 is a critical component of everyday applications, such as coatings, plastics and paper, as well as many specialty products such as inks, cosmetics and pharmaceuticals.
TiO 2 is a critical component of everyday applications, such as coatings, plastics and paper, as well as many specialty products such as inks, cosmetics and pharmaceuticals.
Our principal competitors are LB Group Co. Ltd., The Chemours Company, Tronox Holdings PLC and Venator Materials PLC. The top five TiO 2 producers (i.e., we and our four principal competitors) account for approximately 51% of the world’s production capacity.
The top four TiO 2 producers (i.e., we and our three principal competitors) account for approximately 42% of the world’s production capacity.
Since TiO 2 is not traded through a commodity market, its pricing is largely a product of negotiation between suppliers and their respective customers. Price and availability are the most significant competitive factors along with quality and customer service for the majority of our product grades.
We compete primarily on the basis of price, product quality, technical service, long-term stability and the availability of high-performance pigment grades. Since TiO 2 is not traded through a commodity market, its pricing is largely a product of negotiation between suppliers and their respective customers.
We expect the raw materials purchased under these contracts, and contracts we may enter into, will meet our chloride process feedstock requirements over the next several years. Multi-year contracts generally may be terminated with a 12-month written notice or based on certain defaults by either party or failure to agree on pricing as noted in the agreements.
Multi-year contracts generally may be terminated with a 12-month written notice or based on certain defaults by either party or failure to agree on pricing as noted in the agreements. 8 The primary raw materials used in sulfate process TiO 2 are titanium-containing feedstock, primarily ilmenite or purchased sulfate grade slag and sulfuric acid.
In masterbatch, the TiO 2 is dispersed at high concentrations into a plastic resin and is then used by manufacturers of plastic containers, bottles, packaging and agricultural films.
In masterbatch, the TiO 2 is dispersed at high concentrations into a plastic resin and is then used by manufacturers of plastic containers, bottles, packaging and agricultural films. Our TiO 2 is also included in engineering materials like polycarbonate or acrylonitrile butadiene styrene (“ABS”) which is used in the automotive industry and for appliances, consumer electronics and other applications.
(3) In the third quarter of 2024, we closed our sulfate process line at our plant in Varennes, Canada. See Note 18 to our Consolidated Financial Statements. (4) Effective July 16, 2024, we acquired the 50% interest in LPC we did not already own. See Note 5 to our Consolidated Financial Statements.
(3) In the third quarter of 2024, we closed our sulfate process line at our plant in Varennes, Canada. See Note 17 to our Consolidated Financial Statements. We own the land underlying all of our principal production facilities unless otherwise indicated in the table above.
The following table summarizes our raw materials purchased or mined in 2024. Raw materials Production process/raw material procured or mined (In thousands of metric tons) Chloride process plants - Purchased slag or rutile ore 464 Sulfate process plants: Ilmenite ore mined and used internally 233 Purchased ilmenite ore (1) 11 (1) Relates to our Canadian sulfate production line, which was closed in the third quarter of 2024.
The following table summarizes our raw materials purchased or mined in 2025. Raw materials Production process/raw material procured or mined (In thousands of metric tons) Chloride process plants - Purchased slag or rutile ore 458 Sulfate process plants: Ilmenite ore mined and used internally 229 Sales and marketing Our marketing strategy is aimed at developing and maintaining strong relationships with new and existing customers.
Increasingly, we are focused on providing pigments that are differentiated to meet specific customer requests and specialty grades that are differentiated from our competitors’ products. During 2024, we had an estimated 7% share of worldwide TiO 2 sales volume, and based on sales volume, we believe we are the leading seller of TiO 2 in several countries, including Germany.
During 2025, we had an estimated 7% share of worldwide TiO 2 sales volume, and based on sales volume, we believe we are the leading seller of TiO 2 in several countries, including Germany. Our principal competitors are The Chemours Company, Tronox Holdings PLC and LB Group Co. Ltd.
We have a history of identifying new ways to reduce consumption and waste by converting byproducts to co-products through our KRONOS ecochem® products. We have a published Safety, Environment, Energy and Quality Policy which is translated into local languages and distributed to all our employees and shared publicly via our website.
We have a published Safety, Environment, Energy and Quality Policy which is translated into local languages and distributed to all our employees and shared publicly via our website. We have implemented rigorous procedures for incident reporting and investigation, including root cause analysis of environmental and safety incidents and near misses.
We own the land underlying all of our principal production facilities unless otherwise indicated in the table above. We also operate an ilmenite mine in Norway pursuant to a governmental concession with an unlimited term.
We also operate an ilmenite mine in Norway pursuant to a governmental concession with an unlimited term. In addition, we have corporate and administrative offices located in the U.S., Germany, Norway, Canada, Belgium and France.