Biggest changeWe will continue to owe state and local income taxes. 35 Table of Contents Results of Operations Comparison of the years ended December 31, 2024 ( “ FY2024 ” ) and December 31, 2023 ( “ FY2023 ” ) The following table sets forth our results of operations for FY2024 and FY2023, and the percentage increase or decrease between the years presented: Year Ended December 31, $ Percent 2024 2023 Change Change Sales, net $ 43,295,137 $ 34,224,198 $ 9,070,939 27 % Cost of goods sold (25,607,556 ) (23,910,921 ) (1,696,635 ) 7 % Gross profit 17,687,581 10,313,277 7,374,304 72 % Gross margin 40.9 % 30.1 % General and administrative 9,299,009 9,793,360 (494,351 ) (5 )% Sales and marketing 10,561,664 11,218,903 (657,239 ) (6 )% Total operating expenses 19,860,673 21,012,263 (1,151,590 ) (5 )% Operating loss (2,173,092 ) (10,698,986 ) 8,525,894 (80 )% Other income 413,255 551,064 (137,809 ) (25 )% Loss before income taxes (1,759,837 ) (10,147,922 ) 8,388,085 (83 )% Income tax expense (60,324 ) (15,195 ) (45,129 ) 297 % Net loss $ (1,820,161 ) $ (10,163,117 ) $ 8,342,956 (82 )% Year Ended December 31, $ Percent 2024 2023 Change Change Sales, net $ 43,295,137 $ 34,224,198 $ 9,070,939 27 % The increase in net sales in FY2024 was led by e-commerce channel growth of 32% from FY2023, driven by improved subscription revenue and repeat consumer purchases, higher average order values, more efficient promotional strategies.
Biggest changeWe will continue to owe state and local income taxes. 40 Table of Contents Results of Operations Comparison of the years ended December 31, 2025 ( “ FY2025 ” ) and December 31, 2024 ( “ FY2024 ” ) The following table sets forth our results of operations for FY2025 and FY2024, and the percentage increase or decrease between the years presented: Year Ended December 31, $ Percent 2025 2024 Change Change Sales, net $ 49,889,286 $ 43,295,137 $ 6,594,149 15 % Cost of goods sold (30,978,702 ) (25,607,556 ) (5,371,146 ) 21 % Gross profit 18,910,584 17,687,581 1,223,003 7 % Gross margin 37.9 % 40.9 % General and administrative 10,226,645 9,299,009 927,636 10 % Sales and marketing 12,098,039 10,561,664 1,536,375 15 % Total operating expenses 22,324,684 19,860,673 2,464,011 12 % Operating loss (3,414,100 ) (2,173,092 ) (1,241,008 ) 57 % Other income 182,635 413,255 (230,620 ) (56 )% Loss before income taxes (3,231,465 ) (1,759,837 ) (1,471,628 ) 84 % Income tax expense (20,746 ) (60,324 ) 39,578 (66 )% Net loss $ (3,252,211 ) $ (1,820,161 ) $ (1,432,050 ) 79 % Year Ended December 31, $ Percent 2025 2024 Change Change Sales, net $ 49,889,286 $ 43,295,137 $ 6,594,149 15 % The increase in net sales in FY2025 was led by wholesale channel growth of 41% from FY2024, driven primarily by distribution expansion and velocity improvements in grocery and club.
ITEM 7. MANAGEMENT ’ S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS. The following discussion and analysis of our financial condition and results of operations should be read in conjunction with the consolidated financial statements and related notes thereto included elsewhere in this Annual Report on Form 10-K (this "Form 10-K").
ITEM 7. MANAGEMENT ’ S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS. The following discussion and analysis of our financial condition and results of operations should be read in conjunction with the consolidated financial statements and related notes thereto included elsewhere in this Annual Report on Form 10-K (this “ Form 10-K ” ).
We review and update these estimates regularly until the incentives or product returns are realized, and the impact of any adjustments are recognized in the period the adjustments are identified. We do not believe there is a reasonable likelihood there will be a material change in the estimates or assumptions used to recognize revenue.
We review and update these estimates regularly until the incentives or product returns are realized, and the impact of any adjustments are recognized in the period the adjustments are identified. 44 Table of Contents We do not believe there is a reasonable likelihood there will be a material change in the estimates or assumptions used to recognize revenue.
We owed no federal income taxes during FY2024 or FY2023, and we do not expect to pay federal income taxes in the near future due to our federal net operating loss carryforwards.
We owed no federal income taxes during FY2025 or FY2024, and we do not expect to pay federal income taxes in the near future due to our federal net operating loss carryforwards.
While there is inherent uncertainty in the estimated fair value of the awards, management believes that the expectations and assumptions are reasonable. Recent Accounting Pronouncements See "Recently Issued Accounting Pronouncements" in Note 1 to our audited consolidated financial statements included elsewhere in this Form 10-K for additional information. 40 Table of Contents
While there is inherent uncertainty in the estimated fair value of the awards, management believes that the expectations and assumptions are reasonable. Recent Accounting Pronouncements See “Recently Issued Accounting Pronouncements” in Note 1 to our audited consolidated financial statements included elsewhere in this Form 10-K for additional information. 45 Table of Contents
We believe this experience leads to higher retention rates among repeat customers and subscribers, as evidenced by the fact that repeat customers and subscribers account for over 75% of DTC sales for the years ended December 31, 2024 and 2023.
We believe this experience leads to higher retention rates among repeat customers and subscribers, as evidenced by the fact that repeat customers and subscribers account for over 80% of DTC sales for the years ended December 31, 2025 and 2024.
We have historically financed our operations and capital expenditures through private placements of our common stock, our initial public offering, our prior lines of credit, term loans, and, for the first time in FY2024, from our core operating activities. Our historical uses of cash have primarily consisted of cash used in operating activities and working capital needs.
We have historically financed our operations and capital expenditures through private placements of our common stock, our initial public offering, our prior lines of credit, term loans, and from our core operating activities. Our historical uses of cash have primarily consisted of cash used in operating activities and working capital needs.
As of December 31, 2024, the Company had fixed lease obligations of $0.2 million, of which $0.1 million is payable within the next twelve months. • As of December 31, 2024, $5.8 million of current liabilities were accrued related to short-term operating activities and personnel costs, excluding the current lease obligation mentioned above. • Advertising and marketing expenditures were $6.7 million in FY2024 and $7.9 million in FY2023.
As of December 31, 2025, the Company had fixed lease obligations of $0.2 million, of which $0.1 million is payable within the next twelve months. • As of December 31, 2025, $7.6 million of current liabilities were accrued related to short-term operating activities and personnel costs, excluding the current lease obligation mentioned above. • Advertising and marketing expenditures were $7.7 million in FY2025 and $6.7 million in FY2024.
Our e-commerce channel consists of (i) our Direct-to-consumer ("DTC") business, which includes sales through lairdsuperfood.com and pickybars.com , and (ii) Amazon. For the years ended December 31, 2024 and 2023, the e-commerce channel made up 59% and 57% of our net sales, respectively. Lairdsuperfood.com and pickybars.com offer an authentic brand experience for our consumers that drive engagement through educational content.
Our e-commerce channel consists of (i) our Direct-to-consumer (“DTC”) business, which includes sales through lairdsuperfood.com and pickybars.com , and (ii) Amazon. For the years ended December 31, 2025 and 2024, the e-commerce channel made up 50% and 59% of our net sales, respectively. Our websites offer an authentic brand experience for our consumers that drive engagement through educational content.
Net sales increased to $43.3 million for the year ended December 31, 2024, from $34.2 million for the year ended December 31, 2023. Wholesale net sales 2024 increased by 19% compared to 2023 driven by velocity improvement and distribution expansion in grocery, as well as more efficient promotional spend.
Net sales increased to 15% to $49.9 million for the year ended December 31, 2025, from $43.3 million for the year ended December 31, 2024. Wholesale net sales the year ended December 31, 2025 increased by 41% compared to the same period in 2024 driven by velocity improvement and distribution expansion in grocery, as well as more efficient promotional spend.
While we expect to continue to invest in these activities as part of the strategic expansion of sales volume, we will continue to optimize our marketing investments to reflect strategic shifts in spending and to improve the efficacy of future customer acquisition costs.
While we expect to continue to invest in these activities as part of the strategic expansion of sales volume, we will continue to optimize our marketing investments to reflect strategic shifts in spending and to improve the efficacy of future customer acquisition costs. • The prices of various commodities, such as coffee and coconut, have increased in the last twelve months.
The impairment is the excess of the carrying value over the fair value of the asset. 39 Table of Contents Stock Incentive Plan Compensation cost relating to share-based payment transactions is measured based on the grant date fair value of the equity or liability instruments issued.
For assets held for sale, we compare the carrying value of the disposal group to fair value. The impairment is the excess of the carrying value over the fair value of the asset. Stock Incentive Plan Compensation cost relating to share-based payment transactions is measured based on the grant date fair value of the equity or liability instruments issued.
Our pace of growth will be partially affected by the cadence and magnitude of new product launches over time. 34 Table of Contents Ability to Expand Gross Margins Our overall profitability will be impacted by our ability to expand gross margins through effective sourcing of raw materials, controlling input and shipping costs, controlling the impacts of inflationary market factors, as well as managing co-packer relationships.
Ability to Expand Gross Margins Our overall profitability will be impacted by our ability to expand gross margins through effective sourcing of raw materials, controlling input and shipping costs, controlling the impacts of inflationary market factors, as well as managing co-packer relationships.
The decrease in FY2024 as compared to FY2023 was primarily driven by declining interest rates on our interest-bearing cash accounts in FY2024. Year Ended December 31, $ Percent 2024 2023 Change Change Income tax expense $ (60,324 ) $ (15,195 ) $ (45,129 ) 297 % Income tax expense consists of state and local income taxes.
The decrease in FY2025 as compared to FY2024 was primarily driven by declining interest rates and lower average cash balances held in our interest-bearing cash accounts. Year Ended December 31, $ Percent 2025 2024 Change Change Income tax expense $ (20,746 ) $ (60,324 ) $ 39,578 (66 )% Income tax expense consists of state and local income taxes.
In addition, we may seek additional capital due to favorable market conditions or strategic considerations even if we believe we have sufficient funds for our current or future operating plans.
In addition, we may seek additional capital due to favorable market conditions or strategic considerations even if we believe we have sufficient funds for our current or future operating plans. However, we may be unable to raise additional funds or enter into such other arrangements when needed, on favorable terms, or at all.
Our primary products include (i) coffee creamers, (ii) hydration and beverage enhancing products, (iii) harvest snacks and other food items, and (iv) coffee, tea, and hot chocolate products.
Our primary products include: (i) coffee creamers, (ii) coffee, tea, and hot chocolate products, (iii) hydration and beverage enhancing products, and (iv) snacks and other food items. Following the Navitas Acquisition, our products now also include healthy baking products, wellness staples and functional snacks.
As of December 31, 2024, we had access to $1.2 million of advances under the Factoring Agreement, of which none had been utilized. We have no significant unused sources of liquid assets outside of our working capital.
As of December 31, 2025, we had access to $2.0 million of advances under the Factoring Agreement, of which none had been utilized.
Ability to Expand Our Product Lines Our goal is to expand our product lines over time to increase our growth opportunity and reduce product-specific risks through diversification into multiple products, each designed around daily use.
The pace of our growth will be affected by our ability to maintain and establish long-term relationships with existing and new customers to drive repeat orders. 39 Table of Contents Ability to Expand Our Product Lines Our goal is to expand our product lines over time to increase our growth opportunity and reduce product-specific risks through diversification into multiple products, each designed around daily use.
However, we may be unable to raise additional funds or enter into such other arrangements when needed, on favorable terms, or at all. 38 Table of Contents Segment Information We have one operating segment and one reportable segment, for which our Chief Operating Decision Maker, our Chief Executive Officer, reviews financial information on an aggregate basis for purposes of allocating resources and evaluating financial performance.
Segment Information We have one operating segment and one reportable segment, for which our Chief Operating Decision Maker, our Chief Executive Officer, reviews financial information on an aggregate basis for purposes of allocating resources and evaluating financial performance.
Year Ended December 31, $ Percent 2024 2023 Change Change Gross profit $ 17,687,581 $ 10,313,277 $ 7,374,304 72 % Gross margin expanded to 40.9% in FY2024 compared to 30.1% in FY2023.
Year Ended December 31, $ Percent 2025 2024 Change Change Gross profit $ 18,910,584 $ 17,687,581 $ 1,223,003 7 % Gross margin contracted to 37.9% in FY2025 from 40.9% in FY2024.
Ability to Drive Repeat Usage of Our Products Repeat customers who consistently re-order our products are critical to our business. The pace of our growth will be affected by our ability to maintain and establish long-term relationships with existing and new customers to drive repeat orders.
Ability to Drive Repeat Usage of Our Products Repeat customers who consistently re-order our products are critical to our business.
For the years ended December 31, 2024 and 2023, wholesale channel sales made up 41% and 43% of our net sales, respectively. Laird Superfood products are sold through various retail outlets, including conventional, natural and specialty grocery, and club.
Laird Superfood products are sold through various retail outlets, including conventional, natural and specialty grocery, and club.
As of December 31, 2024 and December 31, 2023, we had $8.5 million and $7.7 million, respectively, of cash-on-hand, and total net working capital of $12.0 million at the end of each year. We are party to the Factoring Agreement, pursuant to which we agreed to sell certain trade accounts receivable to the Purchaser from time to time.
As of December 31, 2025 and December 31, 2024, we had $5.3 million and $8.5 million, respectively, of cash-on-hand. We had total net working capital of $11.1 million and $12.0 million as of December 31, 2025 and 2024, respectively.
Sales and marketing expense in FY2024 decreased from FY2023 primarily due to improved efficiencies in media spending and lower personnel costs. Year Ended December 31, $ Percent 2024 2023 Change Change Other income $ 413,255 $ 551,064 $ (137,809 ) (25 )% Other income is composed of interest income and expense, rental income, and other non-operating gains and losses.
Year Ended December 31, $ Percent 2025 2024 Change Change Other income $ 182,635 $ 413,255 $ (230,620 ) (56 )% Other income is composed of interest income and expense, rental income, and other non-operating gains and losses.
We will continue to seek opportunities to optimize spending, expand gross margins, and free up cash flow through efficient working capital management.
We may incur additional operating losses as we execute our strategy to invest in the growth of our business, reinvesting any incremental profit into future top-line sales growth while holding cash reserves largely flat. We will continue to seek opportunities to optimize spending, expand gross margins, and free up cash flow through efficient working capital management.
The diversity of our retail outlets represents a strong competitive advantage for Laird Superfood and provides us with a larger total addressable market than would be considered normal for a food brand that is singularly focused on the grocery market. 33 Table of Contents Recent Developments On May 4, 2024, we entered into to an accounts receivable factoring agreement (the “Factoring Agreement”) with Alterna Capital Solutions LLC (the “Purchaser”), pursuant to which we agreed to sell certain trade accounts receivable (the “Purchased Accounts”) to the Purchaser from time to time.
The diversity of our retail outlets represents a strong competitive advantage for Laird Superfood and provides us with a larger total addressable market than would be considered normal for a food brand that is singularly focused on the grocery market. 38 Table of Contents Recent Developments The Navitas Acquisition On March 12, 2026 (the “Closing Date”), we completed the acquisition of Navitas LLC, a Delaware limited liability company (“Navitas”), pursuant to that certain securities purchase agreement, dated December 21, 2025 (the “Acquisition Agreement”) by and among the Company, Encore Consumer Capital Fund II, LP (“Encore”), The Ira and Joanna Haber Family Trust, Dated October 5, 2015 (the “Haber Family Trust”), and Advantage Capital Agribusiness Partners, L.P.
Variable consideration related to these programs is recorded as a reduction to revenue based on amounts that we expect to pay. The transaction price contains estimates of known or expected variable consideration. We base these estimates on current performance, historical utilization, and projected redemption rates of each program.
We base these estimates on current performance, historical utilization, and projected redemption rates of each program.
Cash Flows The following table shows a summary of our cash flows for the periods presented: Year Ended December 31, Cash flows provided by (used in): 2024 2023 Operating activities $ 865,502 $ (10,765,881 ) Investing activities (24,776 ) 690,307 Financing activities (33,380 ) (27,422 ) Net change in cash, cash equivalents, and restricted cash $ 807,346 $ (10,102,996 ) Cash Flows from Operating Activities Positive cash flows from operating activities in FY2024 were the result of strategic cost reduction efforts over the last two years which enabled us to reduce our net loss from $10.2 million in FY2023 to $1.8 million in FY2024.
Cash Flows The following table shows a summary of our cash flows for the periods presented: Year Ended December 31, Cash flows provided by (used in): 2025 2024 Operating activities $ (2,785,416 ) $ 865,502 Investing activities (76,455 ) (24,776 ) Financing activities (331,681 ) (33,380 ) Net change in cash, cash equivalents, and restricted cash $ (3,193,552 ) $ 807,346 Cash flows used in operating activities in FY2025 were working capital driven; accounts receivable increased driven by the timing of large customer shipments at the end of the year which were collected in the first quarter of 2026, and inventory increased due to strategic investment early in the year to avoid anticipated tariff costs.
Cash Flows from Financing Activities Cash used in financing activities consisted of taxes withheld on net stock issuances, stock issuance costs incurred in connection with a Registration Statement on Form S-3 that was filed in FY2024, offset by cash collected from stock option exercises.
These net issuance withholdings, in both years, were offset in part by cash collected from stock option exercises, and fiscal year 2024 also included stock issuance costs incurred in connection with a Registration Statement on Form S-3 that was filed in FY2024. 42 Table of Contents Liquidity and Capital Resources As of December 31, 2025, we had incurred accumulated net losses of $111.4 million, including operating losses of $3.4 million and $2.2 million for FY2025 and FY2024, respectively.
The increase in gross profit and expansion of gross margin in FY2024 was driven by growth in sales volume, offset by the full benefit realization of the transition to a third-party co-manufacturing model, favorable product costs, settlement recoveries, and a reduction in trade discounts due to a pullback in inefficient trade spend. 36 Table of Contents Year Ended December 31, $ Percent 2024 2023 Change Change Operating expenses General and administrative $ 9,299,009 $ 9,793,360 $ (494,351 ) (5 )% Sales and marketing 10,561,664 11,218,903 (657,239 ) (6 )% Total operating expenses $ 19,860,673 $ 21,012,263 $ (1,151,590 ) (5 )% General and administrative expense in FY2024 decreased from FY2023 primarily due to a $0.5 million decrease in insurance expense.
The increase in gross profit in FY2025 was driven by sales volume growth, offset in part by increased procurement costs related to commodity cost inflation and tariffs which drove the gross margin contraction. 41 Table of Contents Year Ended December 31, $ Percent 2025 2024 Change Change Operating expenses General and administrative $ 10,226,645 $ 9,299,009 $ 927,636 10 % Sales and marketing 12,098,039 10,561,664 1,536,375 15 % Total operating expenses $ 22,324,684 $ 19,860,673 $ 2,464,011 12 % General and administrative expense in FY2025 increased from FY2024 primarily driven by $0.7 million impairment charges related to long-lived intangible assets and $1.1 million of professional fees incurred in connection with the Navitas Acquisition.
Our long-term goal is to build and scale a widely recognized brand that authentically focuses on natural ingredients, nutritional density, and functionality, which we believe will allow us to maximize penetration of a multi-billion-dollar opportunity in the grocery market. We generate revenue through two channels: e-commerce and wholesale.
Over the long term, we seek to build a widely recognized superfood brand grounded in authenticity, functionality, and a commitment to supporting a healthy and sustainable future for consumers and the environment. We generate revenue through two channels: e-commerce and wholesale.