Biggest changeCosts and Expenses The following table shows our total costs and expenses: Years Ended December 31, Change 2024 2023 ($) (%) (dollars in thousands) Cost of revenues (exclusive of depreciation and amortization shown separately below) $ 9,019 $ 12,527 $ (3,508) (28) % Sales and marketing 40,424 47,073 (6,649) (14) % Product development 36,426 36,001 425 1 % General and administrative 70,619 74,313 (3,694) (5) % Depreciation and amortization 13,278 12,133 1,145 9 % Asset impairment charges — 24,403 (24,403) (100) % Total costs and expenses $ 169,766 $ 206,450 $ (36,684) (18) % Cost of Revenues The decrease in cost of revenues was primarily related to a decrease of $2.5 million in cost of revenues associated with multi-channel marketing and cloud communication platforms, primarily due to the sunset in December 2023 of certain products and a decrease of $1.0 million in server costs.
Biggest changeFor the year ended December 31, 2025, Featured Listing and WM Deal products, Weedmaps for Business and other SaaS solutions, and other ad solutions represented approximately 61%, 31% and 8% of our total revenues, respectively. 59 Table of Contents Costs and Expenses The following table shows our total costs and expenses: Years Ended December 31, Change 2025 2024 ($) (%) (dollars in thousands) Cost of revenues (exclusive of depreciation and amortization shown separately below) $ 8,833 $ 9,019 $ (186) (2) % Sales and marketing 38,869 40,424 (1,555) (4) % Product development 28,136 36,426 (8,290) (23) % General and administrative 76,929 70,602 6,327 9 % Depreciation and amortization 13,394 13,278 116 1 % Asset impairment charges 7,777 — 7,777 N/M Total costs and expenses $ 173,938 $ 169,749 $ 4,189 2 % ________________________________ N/M - Not meaningful Cost of Revenues The decrease in cost of revenues was primarily related to a decrease of $0.2 million in credit card processing costs primarily driven by a decrease in revenues.
The actual amounts we will be required to pay may materially differ from these hypothetical amounts, because potential future tax savings that we will be deemed to realize, and the TRA payments made by us, will be calculated based in part on the market value of the Class A Common Stock at the time of each redemption or exchange under the Exchange Agreement and the prevailing applicable tax rates applicable to us over the life of the TRA and will depend on us generating sufficient taxable income to realize the tax benefits that are subject to the TRA.
The actual amounts we will be required to pay may materially differ from these hypothetical amounts, because potential future tax savings that we will be deemed to realize, and the TRA payments made by us, will be calculated based in part on the market value of the Class A Common Stock at the time of each redemption or exchange under the Exchange Agreement and the prevailing applicable tax rates applicable to us over the life of the TRA and will depend on us generating sufficient taxable income to utilize the tax benefits that are subject to the TRA.
The preparation of these consolidated financial statements requires us to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue, expenses and related disclosures. We evaluate our estimates and assumptions on an ongoing basis. Our estimates are based on historical experience and various other assumptions that we believe to be reasonable under the circumstances.
The preparation of these consolidated financial statements requires us to make estimates and assumptions that affect the reported amounts of assets, liabilities, expenses and related disclosures. We evaluate our estimates and assumptions on an ongoing basis. Our estimates are based on historical experience and various other assumptions that we believe to be reasonable under the circumstances.
WM Technology, Inc. is subject to U.S. federal income taxes, in addition to state and local income taxes with respect to its allocable share of any taxable income of WMH LLC following the Business Combination. We are also subject to taxes in foreign jurisdictions.
WM Technology, Inc. is subject to U.S. federal income taxes, state and local income taxes with respect to its allocable share of any taxable income of WMH LLC following the Business Combination. We are also subject to taxes in foreign jurisdictions.
Net cash provided by operating activities for the year ended December 31, 2024 was $36.7 million, which resulted from net income of $12.2 million, together with net cash outflows of $4.5 million from changes in operating assets and liabilities, and non-cash items of $29.0 million, consisting of stock-based compensation expense of $9.2 million, depreciation and amortization of $13.3 million, amortization of right of use lease assets of $3.8 million, TRA remeasurement of $2.8 million, partially offset by gain on lease termination of $0.1 million.
Net cash used in operating activities for the year ended December 31, 2024 was $36.7 million , which resulted from net income of $12.2 million, together with net cash outflows of $4.5 million from changes in operating assets and liabilities, and non-cash items of $29.0 million, consisting of stock-based compensation expense of $9.2 million, depreciation and amortization of $13.3 million, amortization of right of use lease assets of $3.8 million, TRA remeasurement of $2.8 million, partially offset by gain on lease termination of $0.1 million.
Increasing prices in the component materials for the goods or services of our clients may impact their ability to maintain or increase their spend with us and their ability to pay their invoices on time.
Increasing prices in the component materials for the goods or services of our clients have and may impact their ability to maintain or increase their spend with us and their ability to pay their invoices on time.
Our actual results could differ from these estimates. We believe that the assumptions and estimates associated with revenue recognition, income taxes, stock-based compensation, capitalized software development costs, provision (recovery) for credit losses, goodwill and intangible assets and fair value measurements to have the greatest potential impact on our consolidated financial statements.
Our actual results could differ from these estimates. We believe that the assumptions and estimates associated with income taxes, stock-based compensation, capitalized software development costs, provision (recovery) for credit losses, goodwill and intangible assets and fair value measurements to have the greatest potential impact on our consolidated financial statements.
Eight additional states have legalized forms of low-potency cannabis, for select medical conditions. Only two states continue to prohibit cannabis entirely. We intend to explore new expansion opportunities as additional jurisdictions legalize cannabis for medical or adult use and leverage our business model informed by our 16-year operating history to enter new markets.
Eight additional states have legalized forms of low-potency cannabis, for select medical conditions. Only two states continue to prohibit cannabis entirely. We intend to explore new expansion opportunities as additional jurisdictions legalize cannabis for medical or adult use and leverage our business model informed by our 18-year operating history to enter new markets.
Because of these limitations, you should consider EBITDA and Adjusted EBITDA alongside other financial performance measures, including net income (loss) and our other GAAP results.
Because of these limitations, you should consider EBITDA and Adjusted EBITDA alongside other financial performance measures, including net income and our other GAAP results.
We expect that the payments we will be required to make under the TRA will not be substantial, and therefore, in conjunction with the recording a full valuation allowance on the related TRA deferred tax assets for the year ended December 31, 2022, we have also adjusted the TRA liabilities as of December 31, 2024 and December 31, 2023.
We expect that the payments we will be required to make under the TRA will not be substantial, and therefore, in conjunction with the recording of a full valuation allowance on the related TRA deferred tax assets for the year ended December 31, 2022, we have also adjusted the TRA liabilities as of December 31, 2025 and December 31, 2024 .
We believe there is an opportunity to improve market efficiency through digital channels and expect to shift our marketing spending accordingly. Over the longer term, we expect to shift and accelerate our marketing spend to additional online and traditional channels, such as broadcast television or radio, as they become available to us.
We believe there is an opportunity to improve market efficiency through digital channels and expect to shift our marketing spending accordingly. Over the longer term, we have and expect to continue to shift and accelerate our marketing spend to additional online and traditional channels, such as broadcast television or radio, as they become available to us.
We operate in the United States, Canada and other foreign jurisdictions where medical and/or adult cannabis use is legal under state or national law. As of December 31, 2024, we actively operated in over 35 U.S. states and territories that have adult-use and/or medical-use regulations in place.
We operate in the United States, Canada and other foreign jurisdictions where medical and/or adult cannabis use is legal under state or national law. As of December 31, 2025, we actively operated in over 35 U.S. states and territories that have adult-use and/or medical-use regulations in place.
Currently , forty states, the District of Columbia, Puerto Rico, the Virgin Islands, Guam and the Northern Mariana have legalized some form of cannabis use for certain medical purpose s. Twenty-four of those states, the District of Columbia, Guam and Northern Mariana have legalized cannabis for adults for non-medical purposes as well (sometimes referred to as adult or recreational use).
Currently, forty states, the District of Columbia, Puerto Rico, the Virgin Islands, Guam and the Northern Mariana have legalized some form of cannabis use for certain medical purposes. Twenty-four of those states, the District of Columbia, Guam and Northern Mariana have legalized cannabis for adults for non-medical purposes as well (sometimes referred to as adult or recreational use).
We may not be able to secure additional financing to meet our operating requirements on acceptable terms, or at all. 60 Table of Contents Sources of Liquidity We primarily finance our operations and capital expenditures through cash flows generated by operations.
We may not be able to secure additional financing to meet our operating requirements on acceptable terms, or at all. 61 Table of Contents Sources of Liquidity We primarily finance our operations and capital expenditures through cash flows generated by operations.
Business.” Unless stated otherwise, the comparisons presented in this discussion and analysis refer to the year-over-year comparison of changes in our financial condition and results of operations as of and for the years ended December 31, 2024 and December 31, 2023.
Business.” Unless stated otherwise, the comparisons presented in this discussion and analysis refer to the year-over-year comparison of changes in our financial condition and results of operations as of and for the years ended December 31, 2025 and December 31, 2024.
Historically, a substantial majority of our marketing spending was on out-of-home advertising on billboards, buses and other non-digital outlets. Starting in 2019, consistent with the overall shift in perceptions regarding cannabis, a number of demand-side digital advertising platforms allowed us to advertise online. We also invested in growing our internal digital performance advertising team.
Historically, a substantial 56 Table of Contents majority of our marketing spending was on out-of-home advertising on billboards, buses and other non-digital outlets. Starting in 2019, consistent with the overall shift in perceptions regarding cannabis, a number of demand-side digital advertising platforms allowed us to advertise online. We also invested in growing our internal digital performance advertising team.
In connection with such potential future tax benefits resulting from the Business Combination and subsequent redemptions or exchanges of WMH Units, we have established a deferred tax asset for the additional tax basis and a corresponding TRA liability of 85% of the expected benefit. The remaining 15% is 63 Table of Contents recorded within paid-in capital.
In connection with such potential future tax benefits resulting from the Business Combination and subsequent redemptions or exchanges of WMH Units, we have established a deferred tax asset for the additional tax basis and a corresponding TRA liability of 85% of the expected benefit. The remaining 15% is recorded within paid-in capital.
See Note 2, “Summary of Significant Accounting Policies,” to our consolidated financial statements included herein. Goodwill and Intangible Assets Assets and liabilities acquired from acquisitions are recorded at their estimated fair values. The excess of the purchase price over the estimated fair values of the net assets acquired, including identifiable intangible assets, is recorded as goodwill.
See Note 2, “Summary of Significant Accounting Policies,” to our consolidated financial statements included herein. 65 Table of Contents Goodwill and Intangible Assets Assets and liabilities acquired from acquisitions are recorded at their estimated fair values. The excess of the purchase price over the estimated fair values of the net assets acquired, including identifiable intangible assets, is recorded as goodwill.
Therefore, we consider these to be our critical accounting policies and estimates. For further information on all of our significant accounting policies, see Note 2, “Summary of Significant Accounting Policies,” to our consolidated financial statements included herein. Critical Accounting Policies Revenue Recognition We recognize revenue when the fundamental criteria for revenue recognition are met.
Therefore, we consider these to be our critical accounting policies and estimates. For further information on all of our significant accounting policies, see Note 2, “Summary of Significant Accounting Policies,” to our consolidated financial statements included herein. 63 Table of Contents Critical Accounting Policies Revenue Recognition We recognize revenue when the fundamental criteria for revenue recognition are met.
General and administrative expenses also include provision (recovery) for credit losses and professional and outside services related to legal and other consulting services. General and administrative expenses are primarily driven by headcount required to support our business and meet our obligations as a public company.
General and administrative expenses also include provision (recovery) for credit losses, loss contingency, legal settlements and professional and outside services related to legal and other consulting services. General and administrative expenses are primarily driven by headcount required to support our business and meet our obligations as a public company.
The Weedmaps marketplace is a premier destination for cannabis consumers to discover and browse information regarding cannabis and cannabi s products with 5,077 average monthly paying clients during the year ended December 31, 2024, on the supply-side of our marketplace. These paying clients include retailers, brands and other client types (such as doctors).
The Weedmaps marketplace is a premier destination for cannabis consumers to discover and browse information regarding cannabis and cannabi s products with 5,190 average monthly paying clients during the year ended December 31, 2025, on the supply-side of our marketplace. These paying clients include retailers, brands and other client types (such as doctors).
Our Weedmaps for Business subscriptions generally have one-month terms that autom atically renew unless notice of cancellation is provided in advance. Featured and deal listings and other ad solutions are offered as add-on products to the Weedmaps for Business subscriptions. Featured and deal listings provide customers with premium placement ad solutions and discount and promotion pricing tools.
Our Weedmaps for Business subscriptions generally have one-month terms that autom atically renew unless notice of cancellation is provided in advance. Featured Listing and WM Deal products are offered as add-on products to the Weedmaps for Business subscriptions. Featured Listing and WM Deal products provide customers with premium placement ad solutions and discount and promotion pricing tools.
The decrease in personnel-related costs was primarily due to decreases in salaries and wages of $0.4 million, bonus expense of $0.5 million, stock-based compensation expense of $0.7 million and vacation expense of 0.4 million, partially offset by an increase in payroll tax expense of $0.1 million.
The decrease in personnel-related costs was primarily due to decreases in salaries and wages of $5.0 million, bonus expense of $0.8 million, stock-based compensation expense of $1.4 million and payroll tax expense of $0.5 million, partially offset by an increase in vacation expense of 0.2 million.
Based on the weight of all available evidence, both positive and negative, we determined during the three months ended December 31, 2022 tha t a full valuation allowance was required against our net deferred tax assets.
Based on the weight of all available evidence, both positive and negative, we determined during the three months ended December 31, 2022 that a full valuation allowance was required against our net deferred tax assets.
As operating expenses and capital expenditures fluctuate over time, we may accordingly experience short-term, negative impacts to our operating results and cash flows. Components of Our Results of Operations Revenues Our revenues are derived primarily from monthly subscriptions to Weedmaps for Bu siness, featured and deal listings, other ad solutions and WM Dispatch.
As operating expenses and capital expenditures fluctuate over time, we may accordingly experience short-term, negative impacts to our operating results and cash flows. Components of Our Results of Operations Revenues Our revenues are derived primarily from monthly subscriptions to Weedmaps for Bu siness, Featured Listing and WM Deal products and other ad solutions.
We also paid $0.1 million to terminate a lease agreement for one of our offices. In conjunction with the early lease termination, we reported a gain of $0.1 million which is recognized as a reduction to the related lease expense.
We also paid $0.1 million to terminate a lease agreement for one of our offices. In conjunction with the early lease termination, we reported a gain of $0.1 million which is recognized as a reduction to 66 Table of Contents the related lease expense.
Accordingly, the use of different market assumptions and/or different valuation techniques may have a material effect on the estimated fair value, and such changes could materially impact our results of operations in future periods. As of December 31, 2024 and December 31, 2023, warrant liability was $0.6 million.
Accordingly, the use of different market assumptions and/or different valuation techniques may have a material effect on the estimated fair value, and such changes could materially impact our results of operations in future periods. As of December 31, 2025 and December 31, 2024, warrant liability was $0.2 million and $0.6 million, respectively.
Further, these clients, who can choose to purchase multiple listings solutions for each business, had purchased approximately 8,700 listing pages as of December 31, 2024. We sell our Weedmaps for Business suite in the United States and have a limited number of non-monetized listings in several other countries including Austria, Canada, Germany, the Netherlands, Spain, Switzerland, and Uruguay.
Further, these clients, who can choose to purchase multiple listings solutions for each business, had purchased approximately 8,100 active listing pages as of December 31, 2025. We sell our Weedmaps for Business suite in the United States and have a limited number of non-monetized listings in several other countries including Austria, Canada, Germany, the Netherlands, Spain, Switzerland, and Uruguay.
Cost of Revenues (Exclusive of Depreciation and Amortization) Cost of revenues excludes depreciation and amortization expense and primarily consists of web hosting, internet service and credit card processing costs. Cost of revenues is primarily driven by fluctuations in revenue leading to increases or decreases in credit card processing and web hosting cost.
Cost of Revenues (Exclusive of Depreciation and Amortization) Cost of revenues excludes depreciation and amortization expense and primarily consists of web hosting, internet service and credit card processing costs. Cost of revenues is primarily driven by fluctuations in revenue leading to increases or decreases in 57 Table of Contents credit card processing and web hosting cost.
If our forecasts of cash flows or other key inputs are negatively revised in the future, the estimated fair value of the reporting unit would be adversely impacted, potentially leading to an impairment in the future that could materially affect our operating results. No goodwill impairment charges were recorded for the years ended December 31, 2024 and 2023.
If our forecasts of cash flows or other key inputs are negatively revised in the future, the estimated fair value of the reporting unit would be adversely impacted, potentially leading to an additional impairment in the future that could materially affect our operating results. No goodwill impairment charges were recorded for the year ended December 31, 2024.
For those trade receivables that do not share similar risk characteristics, the allowance for expected credit losses is calculated on an individual basis. Risk characteristics relevant to our accounts receivable include balance of customer account and aging status. The allowance for credit losses was $1.2 million and $8.7 million as of December 31, 2024 and December 31, 2023, respectively.
For those trade receivables that do not share similar risk characteristics, the allowance for expected credit losses is calculated on an individual basis. Risk characteristics relevant to our accounts receivable include balance of customer account and aging status. The allowance for credit losses was $4.2 million and $1.2 million as of December 31, 2025 and December 31, 2024, respectively.
Forfeitures of stock-based awards are recognized as they occur and we record compensation cost over the derived service period. For the years ended December 31, 2024 and 2023, we recognized stock-based compensation expense of $9.2 million and $13.5 million, respectively. See Note 13, “Stock-based Compensation,” to our consolidated financial statements included herein.
Forfeitures of stock-based awards are recognized as they occur and we record compensation cost over the derived service period. For the years ended December 31, 2025 and 2024, we recognized stock-based compensation expense of $7.8 million and $9.2 million, respectively. See Note 13, “Stock-based Compensation,” to our consolidated financial statements included herein.
See Note 15, “Income Taxes,” to our consolidated financial statements included herein. 57 Table of Contents Results of Operations A discussion regarding our financial condition and results of operations for the year ended December 31, 2024 compared to the year ended December 31, 2023 is presented below.
See Note 15, “Income Taxes,” to our consolidated financial statements included herein. 58 Table of Contents Results of Operations A discussion regarding our financial condition and results of operations for the year ended December 31, 2025 compared to the year ended December 31, 2024 is presented below.
For amortizable intangible assets, impairment exists when the carrying amount of the intangible asset exceeds its fair value. At least annually, the remaining useful life is evaluated. No intangible asset impairment charges have been recorded for the year ended December 31, 2024.
For amortizable intangible assets, impairment exists when the carrying amount of the intangible asset exceeds its fair value. At least annually, the remaining useful life is evaluated. No intangible asset impairment charges have been recorded for the years ended December 31, 2025 and December 31, 2024.
Contractual Obligations and Commitments We have non-cancellable contractual agreements primarily related to leases and other purchase obligations. As of December 31, 2024, future payments on our operating leases were $40.5 million. See Note 5, “Leases,” to our consolidated financial statements included herein.
Contractual Obligations and Commitments We have non-cancellable contractual agreements primarily related to leases and other purchase obligations. As of December 31, 2025, future payments on our operating leases were $34.1 million. See Note 5, “Leases,” to our consolidated financial statements included herein.
Provision for Income Taxes Years Ended December 31, Change 2024 2023 ($) (%) (dollars in thousands) Provision for income taxes $ 46 $ 93 $ (47) (51) % For the years ended December 31, 2024 and 2023, we recorded less than $0.1 million in income tax provisions due to the impact of the full valuation allowance on our net deferred assets.
Provision for Income Taxes Years Ended December 31, Change 2025 2024 ($) (%) (dollars in thousands) Provision for income taxes $ 93 $ 46 $ 47 102 % For the years ended December 31, 2025 and 2024, we recorded less than $0.1 million in provision for income taxes due to the impact of the full valuation allowance on our net deferred assets.
Net cash outflows from changes in operating assets and liabilities were primarily due to a decrease in operating lease liabilities of $5.6 million, an increase in prepaid expenses and other assets of $0.5 million and a decrease in deferred revenue of $0.5 million, partially offset by a decrease in accounts receivable of $1.1 million and an increase in accounts payable and accrued expenses of $1.0 million.
Net cash outflows from changes in operating assets and liabilities were primarily due to an increase in accounts receivable of $8.9 million, an increase in prepaid expenses and other current and non-current assets of $2.6 million and a decrease in operating lease liabilities of $3.5 million, partially offset by an increase in accounts payable and accrued expenses of $0.6 million and an increase in deferred revenue of $0.1 million.
For the years ended December 31, 2024 and 2023 , total transaction price adjustments issued were $5.5 million and $4.2 million, respectively. For clients that pay in advance for listing and other services, we record deferred revenue and recognize revenue over the applicable subscription term.
For the years ended December 31, 2025 and 2024 , total transaction price adjustments issued were $7.9 million and $5.5 million, respectively. For clients that pay in advance for listing and other services, we record deferred revenue and recognize revenue over the applicable subscription term.
The decrease in personnel-related costs of $5.5 million were primarily due to decreases in salaries and wages of $3.0 million, bonus expense of $1.4 million, stock-based compensation expense of $1.3 million and payroll tax expense of $0.2 million, partially offset by an increase in vacation expense of $0.4 million.
The decrease in personnel-related costs of $1.8 million were primarily due to decreases in salaries and wages of $0.3 million, bonus expense of $0.7 million, stock-based compensation expense of $0.6 million and payroll tax expense of $0.3 million, partially offset by an increase in vacation expense of $0.1 million.
We recognize revenue by applying the following five steps: the contract with the customer is identified; the performance obligations in the contract are identified; the transaction price is determined; the transaction price is allocated to the performance obligations in the contract; and revenue is recognized when (or as) we satisfy these performance obligations in an amount that reflects the consideration we expect to be entitled to in exchange for those services.
In accordance with ASC topic 606, “Revenue from Contracts with Customers,” we recognize revenue by applying the following five steps: the contract with the customer is identified; the performance obligations in the contract are identified; the transaction price is determined; the transaction price is allocated to the performance obligations in the contract; and revenue is recognized when (or as) we satisfy these performance obligations in an amount that reflects the consideration we expect to be entitled to in exchange for those services.
Cash Flows Years Ended December 31, 2024 2023 (in thousands) Net cash provided by operating activities $ 36,676 $ 22,928 Net cash used in investing activities $ (11,637) $ (11,871) Net cash used in financing activities $ (7,423) $ (5,290) Net Cash Provided by Operating Activities Cash from operating activities consists primarily of net income (loss) adjusted for certain non-cash items, including depreciation and amortization, change in fair value of warrant liability, change in TRA liability, amortization of right-of-use lease assets, stock-based compensation, asset impairment charges, gain on lease termination, provision (recovery) for credit losses and the effect of changes in working capital.
Cash Flows Years Ended December 31, 2025 2024 (in thousands) Net cash provided by operating activities $ 26,188 $ 36,676 Net cash used in investing activities $ (12,685) $ (11,637) Net cash used in financing activities $ (3,068) $ (7,423) Net Cash Provided by Operating Activities Cash from operating activities consists primarily of net income adjusted for certain non-cash items, including depreciation and amortization, change in fair value of warrant liability, change in TRA liability, amortization of right-of-use lease assets, stock-based compensation, asset impairment charges, gain on lease termination, provision (recovery) for credit losses and the effect of changes in working capital.
In addition, any client may choose to purchase multiple listing solutions for each of their retail websites or businesses. Average monthly paying clients for the year ended December 31, 2024 decreased by approximately 6% to 5,077 average monthly paying clients from 5,419 average monthly paying clients in the same period in 2023.
In addition, any client may choose to purchase multiple listing solutions for each of their retail websites or businesses. Average monthly paying clients for the year ended December 31, 2025 increased by approximately 2% to 5,190 average monthly paying clients from 5,077 average monthly paying clients in the same period in 2024.
Net cash provided by operating activities is also impacted by the effects of changes in operating assets and liabilities such as: accounts receivable which is impacted by the timing of customer billings and related collections from our customers; accounts payable and accrued expenses due to timing of payments; accrued personnel costs which are impacted by employee performance targets and the timing of payments related to employee bonus incentives.
Net cash provided by operating activities is also impacted by effects of changes in operating liabilities such as accounts payable and accrued expenses due to timing of payments; accrued personnel costs which are impacted by employee performance targets and the timing of payments related to employee bonus incentives.
Our revenues are derived primarily from monthly subscriptions to Weedmaps for Business, featured and deal listings and other WM Ad solutions. Our Weedmaps for Business subscriptions generally have one-month terms that automatically renew unless notice of cancellation is provided in advance.
Our revenues are derived primarily from monthly subscriptions to Weedmaps for Business, Featured Listing and WM Deal products and other WM Ad solutions. Our Weedmaps for Business subscriptions generally have one-month terms that automatically renew unless notice of cancellation is provided in advance. Featured Listing and WM Deal products are offered as add-on products to the Weedmaps for Business subscriptions.
The assessment of collectability considers whether we may limit its exposure to credit risk through its right to stop transferring additional service in the event the customer is delinquent. For more information, refer to Note 3, “Revenue from Contracts with Customers,” of our consolidated financial statements included herein.
Collectability is reassessed when there is a significant change in facts or circumstances. The assessment of collectability considers whether we may limit our credit risk exposure through our right to stop transferring additional service in the event the customer is delinquent. For more information, refer to Note 3, “Revenue from Contracts with Customers,” of our consolidated financial statements included herein.
In evaluating this information, considerable judgment is required to interpret the data used to develop the assumptions and estimates. The estimates of fair value may not be indicative of the amounts that could be realized in a current market exchange.
The fair value of the Private Placement Warrants may change significantly as additional data is obtained. In evaluating this information, considerable judgment is required to interpret the data used to develop the assumptions and estimates. The estimates of fair value may not be indicative of the amounts that could be realized in a current market exchange.
As of December 31, 2024 and December 31, 2023 , our operating leases had a weighted average remaining lease term of 6.0 years and 6.3 years and a weighted-average discount rate of 10.0% and 9.8%, respectively .
As of December 31, 2025 and 2024 , our operating leases had a weighted average remaining lease term of 5.0 years and 6.0 years and a weighted-average discount rate of 10.0% and 10.0%, respectively .
Fiscal Year 2024 Financial Highlights • Revenues were $184.5 million as compared to $188.0 million in the prior year. • Average monthly paying clients was 5,077, as compared to 5,419 in the prior year. • Average monthly revenues per paying client was $3,029, as compared to $2,891 in the prior year. • Net income was $12.2 million as compared to net loss of $15.7 million in the prior year. • Adjusted EBITDA was $42.9 million as compared to Adjusted EBITDA of $36.9 million in the prior year. • Cash totaled $52.0 million as of December 31, 2024, with no long-term debt. 51 Table of Contents For further information about how we calculate EBITDA and Adjusted EBITDA as well as limitations of its use and a reconciliation of EBITDA and Adjusted EBITDA to net income (loss), see “Net Income (Loss) to EBITDA and Adjusted EBITDA” in Non-GAAP Financial Measurements below.
Fiscal Year 2025 Financial Highlights • Revenues were $174.7 million as compared to $184.5 million in the prior year. • Average monthly paying clients was 5,190, as compared to 5,077 in the prior year. • Average monthly revenues per paying client was $2,805, as compared to $3,029 in the prior year. • Net income was $3.3 million as compared to $12.2 million in the prior year. • Adjusted EBITDA was $39.8 million as compared to Adjusted EBITDA of $42.9 million in the prior year. • Cash and cash equivalents totaled $62.4 million as of December 31, 2025, with no long-term debt. 52 Table of Contents For further information about how we calculate EBITDA and Adjusted EBITDA as well as limitations of its use and a reconciliation of EBITDA and Adjusted EBITDA to net income, see “Net Income to EBITDA and Adjusted EBITDA” in Non-GAAP Financial Measurements below.
As a partnership, WMH LLC is not subject to U.S. federal and certain state and local income taxes. Accordingly, no provision for U.S. federal and state income taxes has been recorded in the financial statements for the period of January 1 to June 16, 2021 as this period was prior to the Business Combination.
Accordingly, no provision for U.S. federal and state income taxes has been recorded in the financial statements for the period of January 1 to June 16, 2021 as this period was prior to the Business Combination.
A discussion regarding our financial condition and results of operations for the year ended December 31, 2023 compared to the year ended December 31, 2022 can be found under Item.7 in our Annual Report on Form 10-K for the year ended December 31, 2023, filed with the SEC on May 24, 2024, as amended by Amendment No. 1, filed with the SEC on August 30, 20 24, which are available free of charge on the SEC’s website at https://www.sec.gov and at our investor relations website, https://ir.weedmaps.com.
A discussion regarding our financial condition and results of operations for the year ended December 31, 2024 compared to the year ended December 31, 2023 can be found under Item.7 in our Annual Report on Form 10-K for the year ended December 31, 2024 , filed with the SEC on March 13, 2025 , which are available free of charge on the SEC’s website at https://www.sec.gov and at our investor relations website, https://ir.weedmaps.com.
Net cash from financing activities for the year ended December 31, 2023 was $5.3 million, which resulted from $4.2 million distribution payments to members of WMH LLC, $1.5 million for repayment of insurance premium financing and $0.4 million in proceeds from collection of related party note receivable.
Net Cash Used in Financing Activities Net cash used in financing activities for the year ended December 31, 2025 was $3.1 million, which resulted from $1.9 million of distribution payments to members of WMH LLC, $1.4 million in TRA payments and $0.3 million in proceeds from collection of related party note receivable.
Payments under the TRA are not conditioned on the Class A Unit holders’ continued ownership of us. See Note 15, “Income Taxes,” to our consolidated financial statements included herein. Critical Accounting Policies and Estimates Our consolidated financial statements are prepared in accordance with GAAP.
Payments under the TRA are not conditioned on the TRA parties continued equity ownership in us or WMH LLC. See Note 15, “Income Taxes,” to our consolidated financial statements included herein. Critical Accounting Policies and Estimates Our consolidated financial statements are prepared in accordance with GAAP.
In connection with the Business Combination, we entered into a TRA with continuing members that provides for a payment to the continuing members of 85% of the amount of tax benefits, if any, that WM Technology, Inc. realizes, or is deemed to realize, as a result of redemptions or exchanges of WMH Units.
In connection with the Business Combination, we entered into a TRA with the WMH Class A equity holders and their representatives that provides for a payment to such holders of 85% of the amount of tax benefits, if any, that WM Technology, Inc. realizes, or is deemed to realize, as a result of redemptions or exchanges of WMH Units and payments under the TRA.
We present EBITDA and Adjusted EBITDA because these metrics are a key measure used by our management to evaluate our operating performance, generate future operating plans and make strategic decisions regarding the allocation of investment capacity.
Below we have provided a reconciliation of net income (the most directly comparable GAAP financial measure) to EBITDA; and from EBITDA to Adjusted EBITDA. We present EBITDA and Adjusted EBITDA because these metrics are a key measure used by our management to evaluate our operating performance, generate future operating plans and make strategic decisions regarding the allocation of investment capacity.
Goodwill is assessed for impairment annually on December 31. For the year ended December 31, 2024, in accordance with our annual assessment policy, we opted to bypass the qualitative assessment and performed a quantitative assessment to test goodwill for impairment.
For the year ended December 31, 2025, in accordance with our annual assessment policy, we opted to bypass the qualitative assessment and performed a quantitative assessment to test goodwill for impairme nt.
See Note 15, “Income Taxes,” to our consolidated financial statements included herein. Seasonality The cannabis industry has certain industry holidays that in recent years have resulted in increased purchases by cannabis consumers. Such “holidays” include, but are not limited to 420, July 10 th and Green Wednesday. Likewise, our clients will typically increase spend heading into these events.
See Note 15, “Income Taxes,” to our consolidated financial statements included herein. Seasonality The cannabis industry has certain industry holidays that in recent years have resulted in increased purchases by cannabis consumers. Such “holidays” include, but are not limited to April 20 th (420) and the day before Thanksgiving (Green Wednesday).
Net cash outflows from changes in operating assets and liabilities were primarily due to a decrease in accounts payable and accrued expenses of $15.3 million, a decrease in operating lease liabilities of $6.3 million and a decrease in deferred revenue of $0.3 million, partially offset by a decrease in accounts receivable of $4.5 million and a decrease in prepaid expenses and other assets of $3.3 million.
Net cash outflows from changes in operating assets and liabilities were primarily due to a decrease in operating lease liabilities of $5.6 million, an increase in prepaid expenses and other current and non-current assets of $0.5 million and a decrease in deferred revenue of $0.5 million, partially offset by a decrease in accounts receivable of $1.1 million and an increase in accounts payable and accrued expenses of $1.0 million.The changes in operating assets and liabilities were mostly due to fluctuations in timing of cash receipts and payments.
(3) Average monthly paying clients are defined as the average of the number of paying clients billed in a month across a particular period (and for which services were provided).
(2) Average monthly revenues per paying client is defined as the average monthly revenues for any particular period divided by the average monthly paying clients in the same respective period. (3) Average monthly paying clients are defined as the average of the number of paying clients billed in a month across a particular period (and for which services were provided).
Liquidity and Capital Resources The following tables show our cash, accounts receivable and working capital as of the dates indicated: As of December 31, 2024 2023 (in thousands) Cash $ 51,966 $ 34,350 Accounts receivable, net $ 10,060 $ 11,158 Working capital $ 39,079 $ 17,771 As of December 31, 2024 and December 31, 2023, we had cash of $52.0 million and $34.4 million, respectively.
Liquidity and Capital Resources The following tables show our cash, accounts receivable and working capital as of the dates indicated: As of December 31, 2025 2024 (in thousands) Cash and cash equivalents $ 62,401 $ 51,966 Accounts receivable, net $ 14,619 $ 10,060 Working capital $ 48,684 $ 39,079 As of December 31, 2025 and December 31, 2024, we had cash and cash equivalents of $62.4 million and $52.0 million, respectively.
See Note 2. “Revenue Recognition” of our consolidated financial statements for additional information. Critical Accounting Estimates Income Taxes As a result of the Business Combination, WM Technology, Inc. became the sole managing member of WMH LLC, which is treated as a partnership for U.S. federal and most applicable state and local income tax purposes.
Critical Accounting Estimates Income Taxes As a result of the Business Combination, WM Technology, Inc. became the sole managing member of WMH LLC, which is treated as a partnership for U.S. federal and most applicable state and local income tax purposes. As a partnership, WMH LLC is generally not subject to U.S. federal and certain state and local income taxes.
However, our liquidity assumptions may prove to be incorrect, and we could exhaust our available financial resources sooner than we currently expect. We may seek to raise additional funds at any time through equity, equity-linked or debt financing arrangements. Our future capital requirements and the adequacy of available funds will depend on many factors.
We may seek to raise additional funds at any time through equity, equity-linked or debt financing arrangements. Our future capital requirements and the adequacy of available funds will depend on many factors.
The fair value of the Public Warrants is classified as Level 1 financial instruments and is based on the publicly listed trading price of our Public Warrants. The fair value of the Private Warrants is determined with Level 3 inputs using the Black-Scholes model. The fair value of the Private Placement Warrants may change significantly as additional data is obtained.
The warrants are measured at fair value under ASC 820 - Fair Value Measurements . The fair value of the Public Warrants is classified as Level 1 financial instruments and is based on the publicly listed trading price of our Public Warrants. The fair value of the Private Warrants is determined with Level 3 inputs using the Black-Scholes model.
We will continue to evaluate the realization of the TRA tax attributes, and in the future, we may conclude that the TRA liability is probable of payment, and if the TRA is reinstated, the payments would be substantial.
We will continue to evaluate the realization of the TRA tax attributes, and in the future, we may conclude that it is more likely than not that the Company will be able to utilize the deferred tax assets that are subject to the TRA, and therefore that the TRA liability is probable of payment, and if the TRA is reinstated, the payments would be substantial.
For a detailed discussion of our results of operations, see “Results of Operations” below. 52 Table of Contents Years Ended December 31, 2024 2023 (dollars in thousands, except for revenue per paying client) Revenues $ 184,514 $ 187,993 Net income (loss) $ 12,187 $ (15,727) EBITDA (1) $ 25,089 $ (3,534) Adjusted EBITDA (1) $ 42,919 $ 36,907 Average monthly revenues per paying client (2) $ 3,029 $ 2,891 Average monthly paying clients (3) 5,077 5,419 ___________________________ (1) For further information about how we calculate EBITDA and Adjusted EBITDA as well as limitations of its use and a reconciliation of EBITDA and Adjusted EBITDA to net income (loss), see “Net Income (Loss) to EBITDA and Adjusted EBITDA” in Non-GAAP Financial Measurements below.
Years Ended December 31, 2025 2024 (dollars in thousands, except for revenue per paying client) Revenues $ 174,704 $ 184,514 Net income $ 3,263 $ 12,187 EBITDA (1) $ 14,951 $ 25,089 Adjusted EBITDA (1) $ 39,847 $ 42,919 Average monthly revenues per paying client (2) $ 2,805 $ 3,029 Average monthly paying clients (3) 5,190 5,077 ___________________________ (1) For further information about how we calculate EBITDA and Adjusted EBITDA as well as limitations of its use and a reconciliation of EBITDA and Adjusted EBITDA to net income, see “Net Income to EBITDA and Adjusted EBITDA” in Non-GAAP Financial Measurements below.
Our calculation of the TRA asset and liability requires estimates of its future qualified taxable income over the term of the TRA as a basis to determine if the related tax benefits are expected to be realized. As of December 31, 2024 and December 31, 2023, TRA liability were $4.4 million and $1.8 million.
Our calculation of the TRA asset 64 Table of Contents and liability requires estimates of our future qualified taxable income over the term of the TRA as a basis to determine if the related tax benefits are expected to be utilized.
The fair value of performance-based restricted stock units with market conditions is measured using a Monte Carlo simulation. The fair value of the Class P Units is measured using the Black-Scholes-Merton valuation model.
The fair value of performance-based restricted stock units with market conditions is measured using a Monte Carlo simulation. The fair value of the Class P Units is measured using the Black-Scholes-Merton valuation model. The expected volatility is based on the historical volatility and implied volatilities for comparable companies, the expected life of the award is based on the simplified method.
Prices of certain commodity products, including gas prices, are historically volatile and subject to fluctuations arising from changes in domestic and international supply and demand, labor costs, competition, market speculation, government regulations, trade restrictions and tariffs, inflation, the military conflict between Russia and Ukraine and the current state of war between Israel and Hamas and the related risk of a larger regional conflict.
Prices of certain commodity products, including gas prices, are historically volatile and subject to fluctuations arising from changes in domestic and international supply and demand, labor costs, competition, market speculation, government regulations, trade restrictions and tariffs, inflation, and global conflicts.
Sales and Marketing Expenses The decrease in sales and marketing expenses was primarily related to a decrease in personnel-related costs of $5.5 million and a decrease in advertising expense of $1.1 million.
Sales and Marketing Expenses The decrease in sales and marketing expenses was primarily related to a decrease in personnel-related costs of $1.8 million and a decrease in advertising expense of $0.3 million, partially offset by an increase in outside service expense of $0.5 million and other expense of $0.1 million.
We believe that continued investment in our platform is important for our growth and expect our product development expenses will increase in a manner consistent with revenue growth as our operations grow.
Amortization expense related to capitalized software development cost is included in depreciation, amortization and asset impairment expense in the consolidated statements of operations. We believe that continued investment in our platform is important for our growth and expect our product development expenses will increase in a manner consistent with revenue growth as our operations grow.
Net cash used in investing activities for the year ended December 31, 2023 was $11.9 million, which resulted from $11.9 million cash paid for purchases of property and equipment, including certain capitalized software development cost. 61 Table of Contents Net Cash Provided by (Used in) Financing Activities Net cash used in financing activities for the year ended December 31, 2024 was $7.4 million, which resulted from $7.7 million of distribution payments to members of WMH LLC, $0.1 million in TRA payments and $0.4 million in proceeds from collection of related party note receivable.
Net cash from financing activities for the year ended December 31, 2024 was $7.4 million, which resulted from $7.7 million distribution payments to members of WMH LLC, $0.1 million in TRA payments and $0.4 million in proceeds from collection of related party note receivable.
To provide investors with additional information regarding our financial results, we have disclosed EBITDA and Adjusted EBITDA, both of which are non-GAAP financial measures that we calculate as net income (loss) before interest, taxes and 53 Table of Contents depreciation and amortization expense in the case of EBITDA and further adjusted to exclude stock-based compensation, change in fair value of warrant liability, transaction related bonus, legal settlements and other legal costs, discharge of holdback obligation related to prior acquisition, reduction in force, asset impairment charges, change in TRA liability and other non-cash, unusual and/or infrequent costs in the case of Adjusted EBITDA.
The decrease in net income of $8.9 million was primarily due to a decrease in revenues of $9.8 million and an increase in total costs and expenses of $4.2 million, partially offset by change in TRA liability of $3.1 million resulting from the remeasurement of the TRA liability, change in fair value of warrant liability of $0.4 million and an increase in other income of $1.6 million. 54 Table of Contents To provide investors with additional information regarding our financial results, we have disclosed EBITDA and Adjusted EBITDA, both of which are non-GAAP financial measures that we calculate as net income before interest, taxes and depreciation and amortization expense in the case of EBITDA and further adjusted to exclude stock-based compensation, change in fair value of warrant liability, legal settlements and other legal costs, loss contingency, asset impairment charges, reduction in force, change in the TRA liability and other non-cash, unusual and/or infrequent costs in the case of Adjusted EBITDA.
We believe that expansion of the number and types of cannabis businesses that choose to list on our platform will continue to make our platform more compelling for consumers and drive traffic and consumer engagement, which in turn will make our platform more valuable to cannabis businesses. 54 Table of Contents Growth and Retention of Our Paying Clients Our revenue grows primarily through acquiring and retaining paying clients and increasing the revenue per paying client over time.
We believe that expansion of the number and types of cannabis businesses that choose to list on our platform will continue to make our platform more compelling for consumers and drive traffic and consumer engagement, which in turn will make our platform more valuable to cannabis businesses.
Net cash used in operating activities for the year ended December 31, 2023 was $22.9 million , which resulted from net loss of $15.7 million, together with net cash outflows of $14.2 million from changes in operating assets and liabilities, and non-cash items of $52.8 million, consisting of asset impairment charges of $24.4 million, stock-based compensation expense of $13.5 million, depreciation and amortization of $12.1 million, amortization of right of use lease assets of $4.9 million, provision for credit losses of $1.8 million, TRA remeasurement of $1.3 million, partially offset by a gain from the discharge of a holdback obligation related to a prior acquisition of $3.7 million, and the change in fair value of warrant liability of $1.5 million.
Net cash provided by operating activities for the year ended December 31, 2025 was $26.2 million, which resulted from net income of $3.3 million, together with net cash outflows of $14.5 million from changes in operating assets and liabilities, and non-cash items of $37.4 million, consisting of fair value of warrant liability of $0.4 million and TRA remeasurement of $0.3 million, partially offset by stock-based compensation expense of $7.8 million, depreciation and amortization of $13.4 million, amortization of right of use lease assets of $2.5 million, impairment loss of $7.8 million and loss contingency of $2.3 million.
Transaction price adjustments are primarily 62 Table of Contents related to our Together for Equity Access and Legislation, (“WM Teal”), program, through wh ich we provide free software, advertising, educational materials and training programs to applicants or licenses under social equity licensing programs.
Revenue reflects the transaction price, including any adjustments, that the Company expects to receive for such goods and service s. Transaction price adjustments are primarily related to our Together for Equity Access and Legislation program, through wh ich we provide free software, advertising, educational materials and training programs to applicants or licenses under social equity licensing programs.
We also have minimum outstanding purchase obligations of $7.3 million in 2025 and $7.5 million in 2026, due under software license agreements, of which the majority relates to the remaining two years of our three-year AWS Enterprise agreement. As of December 31, 2024 and December 31, 2023, our TRA liability was $4.4 million and $1.8 million, respectively.
We also have minimum outstanding purchase obligations $7.5 million in 2026, due under software license agreements, of which the majority relates to the remaining period of our three-year AWS Enterprise agreement.
Assuming a reinstatement of the TRA liability, there are several assumptions that would be relevant such as, no material changes in relevant tax law, that there are no future redemptions or exchanges to Class A Units and that we earn sufficient taxable income to realize all tax benefits that are subject to the TRA, the tax savings associated with acquisitions of common units in the Business Combination would aggregate to approximately $165.7 million, as of December 31, 2024, over 15 years from the Closing Date.
Assuming a reinstatement of the TRA liability, there are several assumptions that would be relevant in the ultimate determination of the amount of our TRA liability, such as, no material changes in relevant tax law, that there are no future redemptions or exchanges to Class A Units and that we earn sufficient taxable income to realize all tax benefits that are subject to the TRA.
Fair Value Measurements In connection with the Business Combination, we assumed 12,499,993 Public Warrants and 7,000,000 Private Placement Warrants. As of December 31, 2024, 12,499,973 of the Public Warrant and all of the Private Placement Warrants remained outstanding. The warrants are measured at fair value under ASC 820 - Fair Value Measurements .
We did not have any impairment charges related to property and equipment for the year ended December 31, 2025 and 2024. Fair Value Measurements In connection with the Business Combination, we assumed 12,499,993 Public Warrants and 7,000,000 Private Placement Warrants. As of December 31, 2025, 12,499,973 of the Public Warrant and all of the Private Placement Warrants remained outstanding.
Factors Affecting Our Performance Growth of Our Two-Sided Weedmaps Marketplace We have historically grown through and intend to focus on continuing to grow through the expansion of our two-sided marketplace, which occurs through growth of the number and type of businesses and consumers that we attract to our platform.
These reduction in force actions are designed to enhance operational efficiency and align resources with strategic priorities in our corporate technology and marketing divisions. 55 Table of Contents Factors Affecting Our Performance Growth of Our Two-Sided Weedmaps Marketplace We have historically grown through and intend to focus on continuing to grow through the expansion of our two-sided marketplace, which occurs through growth of the number and type of businesses and consumers that we attract to our platform.
Regulation and Maturation of Cannabis Markets We believe that we will have significant opportunities for greater growth as more jurisdictions legalize cannabis for medical and/or adult-use and the regulatory environment continues to develop.
In addition, price deflation across our core markets has and may continue to compress our clients’ operating margins and marketing budgets, which directly impacts our revenue. Regulation and Maturation of Cannabis Markets We believe that we will have significant opportunities for greater growth as more jurisdictions legalize cannabis for medical and/or adult-use and the regulatory environment continues to develop.
In accordance with authoritative guidance, we capitalize these costs when the preliminary development project stage is completed, management has authorized further funding for the completion of the project, and it is probable that the project will be completed and performed as intended.
Capitalized Software Development Costs We capitalize certain costs related to the development and enhancement of the Weedmaps platform and SaaS solutions when (i) the preliminary development project stage is completed, (ii) management has authorized further funding for the completion of the project and (iii) it is probable that the project will be completed and performed as intended.