Biggest changePercentage of Total Revenues for the Year Ended December 31, 2022 Number of Displays as of December 31, 2022 (a) Location (Metropolitan Area) Billboard Transit and Other Total Billboard Displays Transit and Other Displays Total Displays Percentage of Total Displays New York, NY 10 % 52 % 19 % 566 261,131 261,697 52 % Los Angeles, CA 16 11 15 4,404 39,246 43,650 9 Miami, FL 6 7 6 939 20,578 21,517 4 State of New Jersey 5 4 3,533 — 3,533 San Francisco, CA 4 3 3 1,075 21,146 22,221 4 Houston, TX 4 1 3 1,079 188 1,267 Chicago, IL 4 3 1,086 123 1,209 Tampa, FL 3 — 3 1,386 — 1,386 Detroit, MI 3 1 3 1,837 6,128 7,965 2 Atlanta, GA 3 2 3 1,933 775 2,708 Boston, MA 2 6 3 249 36,316 36,565 7 Dallas, TX 3 1 2 708 516 1,224 Phoenix, AZ 2 1 2 1,365 1,359 2,724 Orlando, FL 2 — 2 1,238 — 1,238 Washington D.C. 8 2 19 47,099 47,118 9 All other United States (b) 28 1 22 19,578 18,669 38,247 8 Other — 2 — — — — — Total United States 95 96 95 40,995 453,274 494,269 98 Canada 5 4 5 4,729 4,596 9,325 2 Total 100 % 100 % 100 % 45,724 457,870 503,594 100 % Total revenues (in millions) $ 1,384.7 $ 387.4 $ 1,772.1 (a) All displays, including those reserved for transit agency use.
Biggest changePercentage of Total Revenues for the Year Ended December 31, 2023 Number of Displays as of December 31, 2023 (a) Location (Metropolitan Area) Billboard Transit and Other Total Billboard Displays Transit and Other Displays Total Displays Percentage of Total Displays New York, NY 10 % 52 % 18 % 563 266,022 266,585 53 % Los Angeles, CA 15 9 14 4,340 34,913 39,253 8 Miami, FL 6 6 6 917 20,363 21,280 4 State of New Jersey 5 4 3,491 — 3,491 San Francisco, CA 3 3 3 1,054 18,105 19,159 4 Houston, TX 4 1 3 1,075 188 1,263 Tampa, FL 3 — 3 1,323 — 1,323 Detroit, MI 3 3 1,782 4,501 6,283 1 Atlanta, GA 3 2 3 1,849 779 2,628 Boston, MA 2 7 3 263 38,711 38,974 8 Dallas, TX 3 1 2 707 508 1,215 Phoenix, AZ 2 1 2 1,348 1,326 2,674 Orlando, FL 2 2 1,187 16 1,203 Washington D.C. 1 10 2 19 47,163 47,182 9 Chicago, IL 1 1 1,196 — 1,196 All other United States (b) 32 2 26 19,677 18,581 38,258 8 Other — 2 — — — — Total United States 95 96 95 40,791 451,176 491,967 98 Canada 5 4 5 4,609 4,531 9,140 2 Total 100 % 100 % 100 % 45,400 455,707 501,107 100 % Total revenues (in millions) $ 1,444.9 $ 375.7 $ 1,820.6 (a) All displays, including those reserved for transit agency use.
Increasing the number of digital displays in prime audience locations is an important element of our organic growth strategy, as digital displays have the potential to attract additional business from both new and existing customers.
Increasing the number of digital displays in our prime audience locations is an important element of our organic growth strategy, as digital displays have the potential to attract additional business from both new and existing customers.
Risk Factors—Risks Related to Our Business and Operations—Government regulation of outdoor advertising, including any changes to such regulation, may restrict our outdoor advertising operations and our ability to increase the number of advertising displays in our portfolio.” 13 Municipal and county governments generally also have sign controls as part of their zoning laws and building codes, and many have adopted standards more restrictive than the federal requirements.
Risk Factors—Risks Related to Our Business and Operations—Government regulation of outdoor advertising, including any changes to such regulation, may restrict our outdoor advertising operations and our ability to increase the number of advertising displays in our portfolio.” Municipal and county governments generally also have sign controls as part of their zoning laws and building codes, and many have adopted standards more restrictive than the federal requirements.
Financial Statements and Supplementary Data.” Tax Status Our qualification to be taxed as a REIT is dependent on our ability to meet various complex requirements under the Internal Revenue Code of 1986, as amended (the “Code”), related to, among other things, the sources of our gross income, the composition and values of our assets and the diversity of ownership of our shares.
Financial Statements and Supplementary Data.” 7 Tax Status Our qualification to be taxed as a REIT is dependent on our ability to meet various complex requirements under the Internal Revenue Code of 1986, as amended (the “Code”), related to, among other things, the sources of our gross income, the composition and values of our assets and the diversity of ownership of our shares.
We have not engaged in trading, underwriting or agency distribution or sale of securities of other issuers and do not intend to do so. We make available to our stockholders our Annual Report on Form 10-K, including our audited financial statements, and other required periodic reports filed with the Securities and Exchange Commission (the “SEC”).
We have not engaged in trading, underwriting or agency distribution or sale of securities of other issuers and do not intend to do so. 17 We make available to our stockholders our Annual Report on Form 10-K, including our audited financial statements, and other required periodic reports filed with the Securities and Exchange Commission (the “SEC”).
Furthermore, as digital advertising displays are introduced into the market on a large 14 scale, existing regulations that currently do not apply to digital advertising displays by their terms could be revised to impose specific restrictions on digital advertising displays due to alleged concerns over, among other things, aesthetics or driver safety.
Furthermore, as digital advertising displays are introduced into the market on a large scale, existing regulations that currently do not apply to digital advertising displays by their terms could be revised to impose specific restrictions on digital advertising displays due to alleged concerns over, among other things, aesthetics or driver safety.
Consistent with this strategy, we regularly evaluate potential acquisitions, ranging from small transactions to larger acquisitions. See “—Acquisition and Disposition Activity.” There can be no assurances that any transactions currently being evaluated will be consummated or, if consummated, that such transactions would prove beneficial to us.
Consistent with this strategy, we regularly evaluate potential acquisitions, ranging from 8 small transactions to larger acquisitions. See “—Acquisition and Disposition Activity.” There can be no assurances that any transactions currently being evaluated will be consummated or, if consummated, that such transactions would prove beneficial to us.
From time to time in the ordinary course of business, we have both acquired and disposed of advertising structures and sites in order to optimize our portfolio, and we intend to continue to do so in the future. See “—Acquisition and Disposition Activity” and “—Growth Strategy.” Investments in Real Estate Mortgages.
From time to time in the ordinary course of business, we have both acquired and disposed of advertising structures and sites in order to optimize our portfolio, and we intend to continue to do so in the future. See “—Acquisition and Disposition Activity” and “—Growth Strategy.” 16 Investments in Real Estate Mortgages.
Except in connection with the Notes, Class A equity interests of a subsidiary of the Company that controls its Canadian business in connection with the acquisition of outdoor advertising assets 16 in Canada, the ATM Program and the Series A Preferred Stock (each as defined and described in “Item 7.
Except in connection with the Notes, Class A equity interests of a subsidiary of the Company that controls its Canadian business in connection with the acquisition of outdoor advertising assets in Canada, the ATM Program and the Series A Preferred Stock (each as defined and described in “Item 7.
In addition, from time to time, third parties or local governments commence proceedings in which they assert that we own or operate structures that are not properly permitted or otherwise in strict compliance with applicable law.
In addition, from time to time, 14 third parties or local governments commence proceedings in which they assert that we own or operate structures that are not properly permitted or otherwise in strict compliance with applicable law.
Additionally, no cybersecurity measures are impenetrable, and if a cybersecurity incident occurs, we could lose competitively sensitive proprietary business information, disclose personally identifiable information, and/or suffer disruptions to our business operations, particularly our digital advertising displays, which could result in, among other things, regulatory investigations, legal proceedings and/or remedial actions relating to our cybersecurity measures. See “Item 1A.
Additionally, no cybersecurity 15 measures are impenetrable, and if a cybersecurity incident occurs, we could lose competitively sensitive proprietary business information, disclose personally identifiable information, and/or suffer significant disruptions to our business operations, particularly our digital advertising displays, which could result in, among other things, regulatory investigations, legal proceedings and/or remedial actions relating to our cybersecurity measures. See “Item 1A.
The Company, along with Outfront Media Capital LLC (“Finance LLC”) and Outfront Media Capital Corporation (“Finance Corp.” and together with Finance LLC, the “Borrowers”) and other guarantor subsidiaries party thereto, are parties to a credit agreement, dated as of January 31, 2014 (as amended, supplemented or otherwise modified, the “Credit Agreement”), pursuant to which the Borrowers may borrow funds under a $500.0 million revolving credit facility, which matures in 2024 (the “Revolving Credit Facility”) and have incurred outstanding indebtedness of $600.0 million under a term loan due in 2026 (the “Term Loan,” together with the Revolving Credit Facility, the “Senior Credit Facilities”).
The Company, along with Outfront Media Capital LLC (“Finance LLC”) and Outfront Media Capital Corporation (“Finance Corp.” and together with Finance LLC, the “Borrowers”) and other guarantor subsidiaries party thereto, are parties to a credit agreement, dated as of January 31, 2014 (as amended, restated, amended and restated, supplemented or otherwise modified, the “Credit Agreement”), pursuant to which the Borrowers may borrow funds under a $500.0 million revolving credit facility, which matures in 2028 (the “Revolving Credit Facility”) and have incurred outstanding indebtedness of $600.0 million under a term loan due in 2026 (the “Term Loan,” together with the Revolving Credit Facility, the “Senior Credit Facilities”).
We currently manage our operations through two operating segments—U.S. Billboard and Transit, which is included in our U.S. Media reportable segment, and International. International does not meet the criteria to be a reportable segment and accordingly, is included in Other (see Item 8., Note 19. Segment Information to the Consolidated Financial Statements).
We currently manage our operations through two operating segments—U.S. Billboard and Transit, which is included in our U.S. Media reportable segment, and International. International does not meet the criteria to be a reportable segment and accordingly, is included in Other (see Item 8., Note 18. Segment Information to the Consolidated Financial Statements).
Additionally, since 2014, the Borrowers have issued senior unsecured notes in several private placement transactions and redeemed certain of these senior unsecured notes.
Additionally, since 2014, the Borrowers have issued senior notes in several private placement transactions and redeemed certain of these senior notes.
The SEC maintains an Internet site that contains reports, proxy and information statements and other information regarding issuers that file electronically with the SEC at www.sec.gov. The contents of the websites referred to above are not incorporated into this filing. 17
The SEC maintains an Internet site that contains reports, proxy and information statements and other information regarding issuers that file electronically with the SEC at www.sec.gov. The contents of the websites referred to above are not incorporated into this filing. 18
Media segment revenues earned among different industries for 2022, 2021 and 2020. For 2022, as a result of our diverse base of customers in the U.S., no single industry contributed more than 20% of our U.S. Media segment revenues.
Media segment revenues earned among different industries for 2023, 2022 and 2021. For 2023, as a result of our diverse base of customers in the U.S., no single industry contributed more than 20% of our U.S. Media segment revenues.
Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Item 8. Financial Statements and Supplementary Data.” 10 Renovation, Improvement and Development The following table sets forth information regarding our digital displays.
Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Item 8. Financial Statements and Supplementary Data.” 11 Renovation, Improvement and Development The following table sets forth information regarding our digital displays.
In addition, as of December 31, 2022, we have a $150.0 million revolving accounts receivable securitization facility (the “AR Facility”), which terminates in 2025, unless further extended.
In addition, as of December 31, 2023, we have a $150.0 million revolving accounts receivable securitization facility (the “AR Facility”), which terminates in 2025, unless further extended.
Our Portfolio of Outdoor Advertising Structures and Sites Diversification by Customer For the year ended December 31, 2022, no individual customer represented more than 3% of U.S. Media segment revenues. Therefore, we do not consider detailed information about any individual customer to be meaningful. 8 Diversification by Industry The following table sets forth information regarding the diversification of U.S.
Our Portfolio of Outdoor Advertising Structures and Sites Diversification by Customer For the year ended December 31, 2023, no individual customer represented more than 3% of U.S. Media segment revenues. Therefore, we do not consider detailed information about any individual customer to be meaningful. 9 Diversification by Industry The following table sets forth information regarding the diversification of U.S.
Media Segment Revenues for the Year Ended December 31, Industry 2022 2021 2020 Entertainment 20 % 19 % 17 % Retail 11 10 9 Health/Medical 10 10 10 Technology 7 6 6 Miscellaneous Service Providers 5 6 5 Legal Services/Lawyers 5 5 5 Restaurants 5 5 5 Financial 4 4 4 Automotive 4 4 4 Alcohol 3 4 4 Consumer Packaged Goods 3 3 4 Government/Political 3 4 4 Education 3 3 3 Utilities 3 3 3 Real Estate 3 2 3 Travel 3 2 3 Insurance 2 3 4 Other (a) 6 7 7 Total 100 % 100 % 100 % (a) No single industry in “Other” individually represents more than 2% of total revenues. 9 Diversification by Geography Our advertising structures and sites are geographically diversified across 34 states, Washington D.C. and Canada.
Media Segment Revenues for the Year Ended December 31, Industry 2023 2022 2021 Entertainment 20 % 20 % 18 % Retail 11 11 10 Health/Medical 9 9 10 Legal Services/Lawyers 7 5 5 Technology 6 8 7 Miscellaneous Service Providers 5 5 5 Restaurants 4 5 5 Automotive 4 4 4 Consumer Packaged Goods 4 3 3 Education 4 3 3 Travel 4 3 2 Financial 3 4 5 Alcohol 3 3 4 Government/Political 3 3 4 Utilities 3 3 3 Real Estate 2 3 2 Non-Profit 2 2 2 Insurance 2 2 3 Other (a) 4 4 5 Total 100 % 100 % 100 % (a) No single industry in “Other” individually represents more than 2% of total revenues. 10 Diversification by Geography Our advertising structures and sites are geographically diversified across 34 states, Washington D.C. and Canada.
These structures are often located in areas where it is difficult or not permitted to build additional billboards under current laws, which enhances the value of our portfolio. We have a highly diversified portfolio of advertising sites. As of December 31, 2022, we had approximately 20,200 lease agreements with approximately 18,100 different landlords in the U.S.
These structures are often located in areas where it is difficult or not permitted to build additional billboards under current laws, which enhances the value of our portfolio. We have a highly diversified portfolio of advertising sites. As of December 31, 2023, we had approximately 19,300 lease agreements with approximately 18,100 different landlords in the U.S.
Since 2014, the Borrowers have also been parties to agreements governing our standalone letter of credit facilities. As of December 31, 2022, we had issued letters of credit totaling approximately $75.8 million under our aggregate $81.0 million standalone letter of credit facilities.
Since 2014, the Borrowers have also been parties to agreements governing our standalone letter of credit facilities. As of December 31, 2023, we had issued letters of credit totaling approximately $75.6 million under our aggregate $81.0 million standalone letter of credit facilities.
We also recognize the efforts of our employees with a variety of equity, cash and non-cash awards, such as our annual OUTShine! awards, our OUTpace awards and our President’s Club trips. 12 We continually monitor our employee turnover rates. In 2022, we experienced lower total employee turnover of 14% compared to 15% in 2021 and 26% in 2020.
We also recognize the efforts of our employees with a variety of equity, cash and non-cash awards, such as our annual OUTShine! awards, our OUTpace awards and our President’s Club trips. We continually monitor our employee turnover rates. In 2023, we experienced lower total employee turnover of 13% compared to 14% in 2022 and 15% in 2021.
Maintenance capital expenditures also include spending on software and technology. In the opinion of management, our outdoor advertising sites and structures are adequately covered by insurance. 11 Contract Expirations We derive revenues primarily from providing advertising space to customers on our advertising structures and sites.
Maintenance capital expenditures also include spending on software and technology, and office facilities renovations. In the opinion of management, our outdoor advertising sites and structures are adequately covered by insurance. 12 Contract Expirations We derive revenues primarily from providing advertising space to customers on our advertising structures and sites.
Further, our national footprint in the U.S. and significant presence in Canada provide us with an attractive platform on which to add additional advertising structures and sites. Our scale gives us advantages in driving additional revenues and reducing operating costs from acquired billboards.
Further, our national footprint in the U.S. provides us with an attractive platform on which to add additional advertising structures and sites. Our scale gives us advantages in driving additional revenues and reducing operating costs from acquired billboards.
All of these contracts have fixed terms, are typically terminable for convenience at the option of the governmental entity (other than with respect to the New York Metropolitan Transportation Authority (the “MTA”)), and generally provide for payments to the governmental entity based on a percentage of the revenues generated under the contract and/or a guaranteed minimum annual payment, and some may require us to incur capital expenditures.
All of these contracts have fixed terms, are typically terminable for convenience at the option of the governmental entity (other than with respect to the MTA), and generally provide for payments to the governmental entity based on a percentage of the revenues generated under the contract and/or a guaranteed minimum annual payment, and some may require us to incur capital expenditures.
We routinely invest capital in the maintenance and repair of our billboard and transit structures. This includes safety initiatives and replaced displays, as well as new billboard components such as panels, sections, catwalks, lighting and ladders. Our maintenance capital expenditures were $25.5 million in 2022, $25.3 million in 2021 and $17.8 million in 2020.
We routinely invest capital in the maintenance and repair of our billboard and transit structures. This includes safety initiatives and replaced displays, as well as new billboard components such as panels, sections, catwalks, lighting and ladders. Our maintenance capital expenditures were $30.2 million in 2023, $25.5 million in 2022 and $25.3 million in 2021.
Los Angeles contributed 15% of total billboard revenues in each of 2021 and 2020. New York contributed 8% of total billboard revenues in each of 2021 and 2020. For additional information regarding revenues for our billboard displays and transit and other displays by segment, see “Item 7.
Los Angeles contributed 16% of total billboard revenues in 2022 and contributed 15% of total billboard revenues in 2021. New York contributed 10% of total billboard revenues in 2022 and contributed 8% of total billboard revenues in 2021. For additional information regarding revenues for our billboard displays and transit and other displays by segment, see “Item 7.
(b) No single location (metropolitan area) in “All other United States” individually represents more than 2% of total revenues. The New York and Los Angeles metropolitan areas contributed 49% and 12%, respectively, of total transit and other revenues in 2021 and 40% and 10%, respectively, of total transit and other revenues in 2020.
(b) No single location (metropolitan area) in “All other United States” individually represents more than 2% of total revenues. The New York and Los Angeles metropolitan areas contributed 52% and 11%, respectively, of total transit and other revenues in 2022 and 49% and 12%, respectively, of total transit and other revenues in 2021.
On November 20, 2014, the Company changed its legal name to “OUTFRONT Media Inc.” and its common stock began trading on the New York Stock Exchange under the ticker symbol “OUT.” Acquisition and Disposition Activity We regularly evaluate potential acquisitions, ranging from small transactions to larger acquisitions. For additional information regarding our acquisition and disposition activity, see “Item 7.
On November 20, 2014, the Company changed its legal name to “OUTFRONT Media Inc.” and its common stock began trading on the New York Stock Exchange under the ticker symbol “OUT.” Acquisition and Disposition Activity We regularly evaluate potential acquisitions, ranging from small transactions to larger acquisitions.
Many of these laws and industry standards and regulations are still evolving and changes in the nature of the data that we collect, purchase and utilize, and the ways that data is permitted to be collected, stored, used and/or shared may negatively impact the way that we are able to conduct business, particularly our digital display platform.
Many of these laws and industry standards and regulations are still evolving and changes in the nature of the data that we collect, purchase and utilize, and the ways that data is permitted to be collected, stored, used and/or shared (including with respect to artificial intelligence, machine learning and automated processing) may negatively impact the way that we are able to conduct business, particularly our digital display platform.
Our diversity, equity and inclusion program is led by an advisory council and the Company’s co-Chief Diversity Officers as well as our Chief Human Resources Officer, and is charged with providing programs that focus on the value of diversity, equity and inclusion to the Company’s culture, including employee resource groups, diversity and inclusion training and events, presentations by keynote speakers, and internship programs, all of which support women, people of color and members of the LGBTQ+ community.
Our diversity, equity and inclusion program is led by an advisory council and the Company’s co-Chief Diversity Officers as well as our Chief Human Resources Officer, and is charged with providing programs that focus on the value of diversity, equity and inclusion to the Company’s culture, including employee resource groups, diversity and inclusion training and events, presentations by keynote speakers, and internship programs, all of which support inclusion and belonging for all employees, including members of underrepresented communities.
We believe that our culture, competitive compensation and development opportunities have contributed to the low turnover at the Company. Diversity, Equity and Inclusion We are committed to promoting a diverse and inclusive working environment.
Voluntary turnover decreased in 2023 compared to 2022 and decreased in 2022 compared to 13 2021. We believe that our culture, competitive compensation and development opportunities have contributed to the low turnover at the Company. Diversity, Equity and Inclusion We are committed to promoting a diverse and inclusive working environment.
As of December 31, 2022, of the senior unsecured notes issued by the Borrowers, $400.0 million aggregate principal amount of 6.250% Senior Unsecured Notes due 2025 (the “2025 Notes”), $650.0 million aggregate principal amount of 5.000% Senior Unsecured Notes due 2027 (the “2027 Notes”), $500.0 million aggregate principal amount of 4.250% Senior Unsecured Notes due 2029 (the “2029 Notes”) and $500.0 million aggregate principal amount of 4.625% Senior Unsecured Notes due 2030 (the “2030 Notes” and collectively with the 2025 Notes, 2027 Notes and 2029 Notes, the “Notes”) remain outstanding.
As of December 31, 2023, of the senior notes issued by the Borrowers, $650.0 million aggregate principal amount of 5.000% Senior Unsecured Notes due 2027 (the “2027 Notes”), $500.0 million aggregate principal amount of 4.250% Senior Unsecured Notes due 2029 (the “2029 Notes”), $500.0 million aggregate principal amount of 4.625% Senior Unsecured Notes due 2030 (the “2030 Notes”) and $450.0 million aggregate principal amount of 7.375% Senior Secured Notes due 2031 (the “2031 Notes” and collectively with the 2027 Notes, the 2029 Notes and the 2030 Notes, the “Notes”) remain outstanding.
See “—Growth Strategy.” We built or converted 110 digital billboard displays in the U.S. and 9 in Canada in 2022, compared to 77 digital billboard displays in the U.S. and 10 in Canada in 2021, and 60 digital billboard displays in the U.S. and 3 in Canada in 2020.
See “—Growth Strategy.” We built or converted 84 digital billboard displays in the U.S. and 45 in Canada in 2023, compared to 110 digital billboard displays in the U.S. and nine in Canada in 2022, and 77 digital billboard displays in the U.S. and 10 in Canada in 2021.
Additionally, we entered into marketing arrangements to sell advertising on 85 third-party digital billboard displays in the U.S. in 2022, compared to 35 third-party digital billboard displays in the U.S. and 4 in Canada in 2021, and 31 third-party billboard displays in each of the U.S. and Canada in 2020.
Additionally, we entered into marketing arrangements to sell advertising on 46 third-party digital billboard displays in the U.S. and two in Canada in 2023, compared to 85 third-party digital billboard displays in the U.S. in 2022, and 35 third-party billboard displays in the U.S. and four in Canada in 2021.
Human Capital We believe we can enhance stockholder value by conducting our business in a sustainable way that considers the long-term interests of all our stakeholders, including our employees. We aim to create a workplace where employees feel engaged, rewarded and empowered.
Human Capital We believe we can continue to enhance stockholder value through our purpose-driven business practices that consider the long-term interests of all our stakeholders, including our employees. We aim to create a workplace where employees feel engaged, rewarded and empowered.
We built, converted or replaced 3,410 digital transit and other displays in the U.S. in 2022, and 3,778 digital transit and other displays in the U.S. and 15 in Canada in 2021.
We built, converted or replaced 5,624 digital transit and other displays in the U.S. and 23 in Canada in 2023, and 3,410 digital transit and other displays in the U.S. in 2022.
Digital Revenues (in millions) for the Year Ended Number of Digital Displays (a) as of Location Digital Billboard Digital Transit and Other Total Digital Revenues Digital Billboard Displays Digital Transit and Other Displays Total Digital Displays December 31, 2022: United States $ 368.5 $ 137.1 $ 505.6 1,702 15,998 17,700 Canada 32.3 2.0 34.3 268 78 346 Total $ 400.8 $ 139.1 $ 539.9 1,970 16,076 18,046 December 31, 2021: United States $ 280.5 $ 80.3 $ 360.8 1,401 12,610 14,011 Canada 27.6 1.0 28.6 237 120 357 Total $ 308.1 $ 81.3 $ 389.4 1,638 12,730 14,368 December 31, 2020: United States $ 195.5 $ 53.9 $ 249.4 1,228 8,920 10,148 Canada 19.8 0.1 19.9 222 95 317 Total $ 215.3 $ 54.0 $ 269.3 1,450 9,015 10,465 (a) Digital display amounts include 4,374 displays reserved for transit agency use in 2022, 3,795 in 2021 and 3,144 in 2020.
Digital Revenues (in millions) for the Year Ended Number of Digital Displays (a) as of Location Digital Billboard Digital Transit and Other Total Digital Revenues Digital Billboard Displays Digital Transit and Other Displays Total Digital Displays December 31, 2023: United States $ 409.5 $ 143.7 $ 553.2 1,874 21,593 23,467 Canada 32.2 2.9 35.1 317 101 418 Total $ 441.7 $ 146.6 $ 588.3 2,191 21,694 23,885 December 31, 2022: United States $ 368.5 $ 137.1 $ 505.6 1,702 15,998 17,700 Canada 32.3 2.0 34.3 268 78 346 Total $ 400.8 $ 139.1 $ 539.9 1,970 16,076 18,046 December 31, 2021: United States $ 280.5 $ 80.3 $ 360.8 1,401 12,610 14,011 Canada 27.6 1.0 28.6 237 120 357 Total $ 308.1 $ 81.3 $ 389.4 1,638 12,730 14,368 (a) Digital display amounts include 4,980 displays reserved for transit agency use in 2023, 4,374 in 2022 and 3,795 in 2021.
In addition, digital displays enable us to run multiple advertisements on each display. Digital billboard displays generate approximately four times more revenue per display on average than traditional static billboard displays. Digital billboard displays also incur, on average, approximately two to four times more costs, including higher variable costs associated with the increase in revenue than traditional static billboard displays.
In addition, digital displays enable us to run multiple advertisements on each display. Digital billboard displays generate approximately four to five times more revenue per display on average than comparable traditional static billboard displays.
Culture plays an important role in the way we conduct business and attract talent and, as such, we actively promote a culture of collaboration, creativity, inclusivity and ownership throughout the employee experience.
Culture plays an important role in the way we conduct business and attract talent and, as such, we actively promote a culture of collaboration, creativity, inclusivity and ownership throughout the employee experience. Our People As of December 31, 2023, we had a total of 2,375 employees, of which 285 are located in Canada.
On April 2, 2014, the Company completed an initial public offering (the “IPO”) of its common stock under the name “CBS Outdoor Americas Inc.” On July 16, 2014, CBS completed a registered offer to exchange 97,000,000 shares of our common 6 stock that were owned by CBS for outstanding shares of CBS Class B common stock (“the Exchange Offer”).
Three years later, a predecessor of CBS acquired Outdoor Systems, Inc., which represented the consolidation of the outdoor advertising assets of large national operators such as 3M National, Gannett Outdoor (and its Canadian assets held in the name Mediacom) and many local operators in North America. 6 On April 2, 2014, the Company completed an initial public offering (the “IPO”) of its common stock under the name “CBS Outdoor Americas Inc.” On July 16, 2014, CBS completed a registered offer to exchange 97,000,000 shares of our common stock that were owned by CBS for outstanding shares of CBS Class B common stock (“the Exchange Offer”).
As a result, digital billboard displays generate higher profits and cash flows than traditional static billboard displays. We have deployed state-of-the-art digital transit displays in connection with several transit franchises we operate and we expect to continue these deployments over the coming years.
We have deployed state-of-the-art digital transit displays in connection with several transit franchises we operate and we expect to continue these deployments over the coming years, but at a slower pace than our historical deployments.
Our total number of digital displays is impacted by acquisitions, dispositions, management agreements and the net effect of new and lost billboards and the net effect of won and lost franchises.
Our total number of digital displays is impacted by acquisitions, dispositions, management agreements and the net effect of new and lost billboards and the net effect of won and lost franchises. As of December 31, 2023, our average initial investment required for a digital billboard display is approximately $250,000.
Management’s Discussion and Analysis of Financial Condition and Results of Operations—Liquidity and Capital Resources” and “Item 8.
For additional information regarding our acquisition and disposition activity, see “Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations—Liquidity and Capital Resources” and “Item 8.
Since we must comply with various requirements under the Code in order to maintain our qualification to be taxed as a REIT, including restrictions on the types of assets we may hold, the sources of our income and accumulation of earnings and profits, our ability to engage in certain investments and acquisitions, such as acquisitions of C corporations, may be limited. 15 Investments in Other Securities.
Since we must comply with various requirements under the Code in order to maintain our qualification to be taxed as a REIT, our ability to engage in certain investments and acquisitions may be limited. See “Item 1A. Risk Factors—Risks Related to Our Corporate and REIT Structure.” Investments in Other Securities.
History Our corporate history can be traced back to companies that helped to pioneer the growth of out-of-home advertising in the U.S., such as Outdoor Systems, Inc., 3M National, Gannett Outdoor and TDI Worldwide Inc. In 1996, a predecessor of CBS Corporation (“CBS”) acquired TDI Worldwide Inc., which specialized in transit advertising.
On October 22, 2023, we entered into an agreement to sell our outdoor advertising business in Canada. See “—Acquisition and Disposition Activity.” History Our corporate history can be traced back to companies that helped to pioneer the growth of out-of-home advertising in the U.S., such as Outdoor Systems, Inc., 3M National, Gannett Outdoor and TDI Worldwide Inc.
We provide regular and ongoing employee development and training, through among other things, our annual performance review process, and employee trainings in consultative selling, technology, safety, compliance, management and leadership skills.
Hiring, developing and retaining employees is important to our business. As our business grows, we place a priority on helping our employees build both their skills and careers. We provide regular and ongoing employee development and training, through among other things, our annual performance review process, and employee trainings in sales strategy, technology, safety, compliance, management and leadership skills.
We intend to incur significant equipment deployment costs and capital expenditures in the coming years to continue increasing the number of digital displays in our portfolio. See “—Renovation, Improvement and Development.” Drive Enhanced Revenue Management.
We believe revenues generated on our network of digital transit displays will be higher than revenues generated on a comparable portfolio of our static transit displays. We have incurred, and we intend to incur, significant equipment deployment costs and capital expenditures in the coming years to continue increasing the number of digital displays in our portfolio.
Our People As of December 31, 2022, we had 2,375 employees, of which 877 were sales and sales-related personnel in the U.S. and 88 were Canadian sales and sales-related personnel. As of December 31, 2022, 2,357, or 99%, of our employees were full-time employees and 18, or 1%, were part-time employees.
As of December 31, 2023, 884 employees were sales and sales-related personnel in the U.S. and 84 were Canadian sales and sales-related personnel. As of December 31, 2023, 2,362, or 99%, of our employees were full-time employees and 13, or 1%, were part-time employees. Some of these employees are represented by labor unions and are subject to collective bargaining agreements.
We require all our field operations team members to participate in an extensive training process and we reinforce these trainings throughout the year. In 2022, we did not suffer any significant employee accidents or injuries and continue to strictly manage our corporate health and safety programs to ensure compliance.
We require all our field operations team members to participate in an extensive training process and we reinforce and strictly manage these trainings throughout the year. As of December 31, 2023, all of our company-owned vehicles have been installed with telematic monitoring systems.