Biggest changeIn addition, on January 31, 2023, we entered into subscription agreements with accredited investors in connection with the sale of an aggregate of 2,299 shares of newly designated Series A-5 Convertible Preferred Stock, par value $0.001 per share (collectively with the Series A, A-2, A-3 and A-4 Convertible Preferred Stock, the “Series A Preferred”), at a purchase price of $1,000 per share, raising net proceeds of $2,000,000, after deducting placement agent costs of $299,000.
Biggest changeEquity Financings Convertible Preferred Stock Issuances ● Series AAA Convertible Preferred Financing On the dates set forth in the applicable table below, we entered into subscription agreements with accredited investors in connection with the sale of an aggregate of 8,355 shares of newly designated Series AAA and AAA-2 Convertible Preferred Stock, each series having a $0.001 par value and a $1,000 purchase price, hereinafter collectively referred to as “Series AAA Preferred,” and the individual offerings of Series AAA Preferred stock, hereinafter collectively referred to as the “Series AAA Offerings”, raising gross proceeds of $8.4 million, before fees. ● Series AA Convertible Preferred Financing On the dates set forth in the applicable table below, we entered into subscription agreements with accredited investors in connection with the sale of an aggregate of 11,781 shares of newly designated Series AA, AA-2, AA-3, AA-4 and AA-5 Convertible Preferred Stock, each series having a $0.001 par value and a $1,000 purchase price, hereinafter collectively referred to as “Series AA Preferred,” and the individual offerings of Series AA Preferred stock hereinafter collectively referred to as the “Series AA Offerings”, raising gross proceeds of $11.8 million, before fees. ● Series A Convertible Preferred Financing On the dates set forth in the applicable table below, we entered into subscription agreements with accredited investors in connection with the sale of an aggregate of 12,622 shares of newly designated Series A, A-2, A-3, A-4 and A-5 Convertible Preferred Stock, each series having a $0.001 par value and a $1,000 purchase price, hereinafter collectively referred to as “Series A Preferred,” and the individual offerings of Series A Preferred stock, hereinafter, collectively referred to as the “Series A Offerings”, raising gross proceeds of $12.6 million, before fees.
We believe that this seasonality in advertising spending affects our quarterly results, which generally reflect relatively higher advertising revenue in second half of each year, compared to the first half of the year.
We believe that this seasonality in advertising spending affects our quarterly results, which generally reflect relatively higher advertising revenue in the second half of each year, compared to the first half of the year.
During the third and fourth quarters of Fiscal Year 2022 we made convertible note redemption payments totaling $3,782,000. As of December 31, 2022, the outstanding balance of the Notes and related accrued interest totaled $719,000, which was subsequently paid in full in the first quarter of 2023.
During the third and fourth quarters of Fiscal Year 2022 we made convertible note redemption payments totaling $3,782,000. As of December 31, 2023, the outstanding balance of the Notes and related accrued interest totaled $719,000, which was subsequently paid in full in the first quarter of 2023.
At December 31, 2022, from a qualitative standpoint, we considered the factors described above under “September 30, 2022 Goodwill Impairment Testing,” including the current period reported loss and negative cash flows from operating activities, and the sustained downturn in industry and macroeconomic conditions, including inflationary pressures and potential reductions in advertising spending and the sustained downturn of the broader mid-cap and micro-cap equity markets in the fourth quarter of Fiscal Year 2022.
At December 31, 2022, from a qualitative standpoint, we considered the factors described above under “September 30, 2022 Goodwill Impairment Testing,” including the applicable current period reported loss and negative cash flows from operating activities, and the sustained downturn in industry and macroeconomic conditions, including inflationary pressures and potential reductions in advertising spending and the sustained downturn of the broader mid-cap and micro-cap equity markets in the fourth quarter of Fiscal Year 2022.
For so long as we remain an “emerging growth company,” we may take advantage of certain exemptions from various reporting requirements that are applicable to other Exchange Act reporting companies that are not “emerging growth companies,” including but not limited to: ● not being required to comply with the auditor attestation requirements of Section 404 of the Sarbanes-Oxley Act; ● taking advantage of extensions of time to comply with certain new or revised financial accounting standards; ● being permitted to comply with reduced disclosure obligations regarding executive compensation in our periodic reports and proxy statements; and ● being exempt from the requirement to hold a non-binding advisory vote on executive compensation and stockholder approval of any golden parachute payments not previously approved. -48- Table of Contents We are subject to ongoing public reporting requirements that are less rigorous than Exchange Act rules for companies that are not “emerging growth companies,” and our stockholders could receive less information than they might expect to receive from more mature public companies.
For so long as we remain an “emerging growth company,” we may take advantage of certain exemptions from various reporting requirements that are applicable to other Exchange Act reporting companies that are not “emerging growth companies,” including but not limited to: ● not being required to comply with the auditor attestation requirements of Section 404 of the Sarbanes-Oxley Act; ● taking advantage of extensions of time to comply with certain new or revised financial accounting standards; ● being permitted to comply with reduced disclosure obligations regarding executive compensation in our periodic reports and proxy statements; and ● being exempt from the requirement to hold a non-binding advisory vote on executive compensation and stockholder approval of any golden parachute payments not previously approved. 56 Table of Contents We are subject to ongoing public reporting requirements that are less rigorous than Exchange Act rules for companies that are not “emerging growth companies,” and our stockholders could receive less information than they might expect to receive from more mature public companies.
Net cash used in operating activities for Fiscal Year 2022 primarily reflected our net GAAP loss for Fiscal Year 2022, net of adjustments to reconcile net GAAP loss to net cash used in operating activities, which included $50,263,000 of goodwill impairment charges, $4,263,000 of noncash stock compensation charges, depreciation and amortization of $5,403,000, and a write down of a trademark related intangible asset totaling $423,000.
Net cash used in operating activities for Fiscal Year 2022 primarily reflected our net loss for Fiscal Year 2022, net of adjustments to reconcile net loss to net cash used in operating activities, which included $50,263,000 of goodwill impairment charges, $4,263,000 of noncash stock compensation charges, depreciation and amortization of $5,403,000, and a write down of a trademark related intangible asset totaling $423,000.
We have and will continue to use significant capital for the growth and development of our business, and, as such, we expect to seek additional capital either from operations or that may be available from future issuance(s) of common stock, preferred stock and / or debt financings, to fund our planned operations.
We have and will continue to use significant capital for the growth and development of our business, and, as such, we expect to seek additional capital either from operations or that may be available from future issuance(s) of common stock or debt financings, to fund our planned operations.
As of December 31, 2022 the decline in our stock price and other factors were deemed to be sustained, and therefore a triggering event requiring a goodwill impairment test as of December 30, 2022 was deemed to have occurred.
As of December 31, 2022 the decline in our stock price and other factors were deemed to be sustained, and therefore a triggering event requiring a goodwill impairment test as of December 31, 2022 was deemed to have occurred.
Results of Operations for the Fiscal Years Ended December 31, 2022 and 2021 We derived the financial data as of and for the years ended December 31, 2022 and 2021, set forth below, from our audited consolidated financial statements included elsewhere herein, and should be read in conjunction with those audited consolidated financial statements and related notes thereto, as well as the information found under this section.
Results of Operations for the Fiscal Years Ended December 31, 2023 and 2022 We derived the financial data as of and for the Fiscal Years 2023 and 2022, set forth below, from our audited consolidated financial statements included elsewhere herein, and should be read in conjunction with those audited consolidated financial statements and related notes thereto, as well as the information found under this section.
To assess whether the decline in our market capitalization was an indicator requiring an interim goodwill impairment test, we considered the significance of the decline and the length of time our common stock has been trading at a depressed value along with the macro factors described above. The significance of the decline is consistent with the broader microcap market.
To assess whether the decline in our market capitalization was an indicator requiring an interim goodwill impairment test, we considered the significance of the decline and the length of time our common stock had been trading at a depressed value along with the macro factors described above. The significance of the decline is consistent with the broader microcap market.
Cost of Revenues Cost of revenue includes direct costs incurred in connection with the satisfaction of performance obligations under our revenue arrangements including internal and third-party engineering, creative, content, broadcast and other personnel, talent and influencers, developers, content capture and production services, direct marketing, cloud services, software, prizing, revenue sharing fees and venue fees.
Cost of Revenues Cost of revenue includes direct costs incurred in connection with the satisfaction of performance obligations under our revenue arrangements including internal and third-party engineering, creative, content, broadcast and other personnel, talent and influencers, internal and third-party game developers, content capture and production services, direct marketing, cloud services, software, prizing, and revenue sharing fees.
As disclosed at Note 6, in the event the Company consummated a subsequent equity financing during the term of the Notes, the Company is required, at the option of the Note Holders, to use 50% of the gross proceeds raised from such sale to redeem all or any portion of the Notes outstanding upon closing of such equity financing.
As disclosed at Note 6, in the event the Company consummated a subsequent equity financing during the term of the Notes, the Company was required, at the option of the Note Holders, to use 50% of the gross proceeds raised from such sale to redeem all or any portion of the Notes outstanding upon closing of such equity financing.
Capitalized Internal Use Software Costs . Software development costs incurred to develop internal-use software during the application development stage are capitalized and amortized on a straight-line basis over the software’s estimated useful life, which is generally three years. Software development costs incurred during the preliminary stages of development are charged to expense as incurred.
Software development costs incurred to develop internal-use software during the application development stage are capitalized and amortized on a straight-line basis over the software’s estimated useful life, which is generally three years. Software development costs incurred during the preliminary stages of development are charged to expense as incurred. Maintenance and training costs are charged to expense as incurred.
As of December 31, 2022 we maintain approximately 3,200 square feet of office space, 1,650 square feet of which is on a month-to-month basis, and 1,550 square feet of which is subject to a two-year lease, commencing on August 1, 2021.
As of December 31, 2023 we maintain approximately 3,200 square feet of office space, 1,650 square feet of which is on a month-to-month basis, and 1,550 square feet of which is subject to a two-year lease, commencing on August 1, 2021.
We utilized the market capitalization of the Company as of December 31, 2022, a Level 1 input as described above, to estimate the fair value of the Company’s single reporting unit.
We utilized the market capitalization of the Company as of December 31, 2022, a Level 1 input, to estimate the fair value of the Company’s single reporting unit.
In evaluating whether it is more likely than not that the fair value of our reporting unit is less than its carrying amount, we consider the guidance set forth in ASC 350, “Intangibles Goodwill and Other” (“ASC 350”) which requires an entity to assess relevant events and circumstances, including macroeconomic conditions, industry and market considerations, cost factors, financial performance and other relevant events or circumstances.
In evaluating whether it is more likely than not that the fair value of our reporting unit is less than its carrying amount, we consider the guidance set forth in FASB ASC Topic 350 - Intangibles Goodwill and Other (“ASC 350”) which requires an entity to assess relevant events and circumstances, including macroeconomic conditions, industry and market considerations, cost factors, financial performance and other relevant events or circumstances.
Depending on the complexity of the underlying revenue arrangement and related terms and conditions, significant judgments, assumptions and estimates may be required to determine each parties rights regarding the goods or services to be transferred, each parties performance obligations, whether performance obligations are satisfied at a point in time or over time, estimates of completion methodologies, the timing of satisfaction of performance obligations, and the appropriate period or periods in which, or during which, the completion of the earnings process occurs.
Depending on the complexity of the underlying revenue arrangement and related terms and conditions, significant judgments, assumptions and estimates may be required to determine each parties rights regarding the goods or services to be transferred, each parties performance obligations, whether performance obligations are satisfied at a point in time or over time, estimates of completion methodologies, the timing of satisfaction of performance obligations, whether we are a principal or agent in the arrangement and the appropriate period or periods in which, or during which, the completion of the earnings process and transfer of control occurs.
As such, the fair value of our single reporting unit was deemed to be below its carrying value as of December 31, 2022, resulting in an additional goodwill impairment charge of $8.3 million in the fourth quarter of Fiscal Year 2022, reflecting the write down of the remaining balance of goodwill for our single reporting unit.
As such, the fair value of our single reporting unit was deemed to be below its carrying value as of December 31, 2022, resulting in an additional goodwill impairment charge of $8.3 million for the year ended December 31, 2022, reflecting the write down of the remaining balance of goodwill for our single reporting unit.
Loss contingencies considered remote are generally not disclosed unless they involve guarantees, in which case the guarantees would be disclosed. -44- Table of Contents Recent Accounting Pronouncements Refer to Note 2 to the accompany consolidated financial statements contained elsewhere in this Report.
Loss contingencies considered remote are generally not disclosed unless they involve guarantees, in which case the guarantees would be disclosed. Recent Accounting Pronouncements Refer to Note 2 to the accompany consolidated financial statements contained elsewhere in this Report.
Similarly, given the Company’s recent significant growth, management does not believe that the current market capitalization of the Company is indicative of any fundamental change in the Company’s underlying business or future prospects as of the December 31, 2022 measurement date.
Similarly, given the Company’s recent significant growth, management did not believe that the December 31, 2022 market capitalization of the Company was indicative of any fundamental change in the Company’s underlying business or future prospects as of the December 31, 2022 measurement date.
On May 16, 2022, as summarized above and further described at Note 6, the Company entered into a securities purchase agreement with three institutional investors, providing for the sale and issuance of a new series of senior convertible notes in the aggregate original principal amount of $4,320,000, of which 8% is an original issue discount.
Refer to Note 6 for additional information. 52 Table of Contents Convertible Debt On May 16, 2022, as summarized above and further described at Note 6, the Company entered into a securities purchase agreement with three institutional investors, providing for the sale and issuance of a new series of senior convertible notes in the aggregate original principal amount of $4,320,000, of which 8% is an original issue discount.
The Company's stock price has been volatile, and the volatility continued during the three months ended December 31, 2022, declining 50% from the September 30, 2022 closing price to $0.336 as of December 31, 2022, reflecting a market capitalization that was approximately 46% of the Company’s December 31, 2022 net book value.
The Company's stock price had been volatile, and the volatility continued during the three months ended December 31, 2022, declining 50% from the September 30, 2022 closing price to $6.72 as of December 31, 2022, reflecting a market capitalization that was approximately 46% of the Company’s December 31, 2022 net book value.
Any Shares offered and sold in the ATM Offering were issued pursuant to our Registration Statement on Form S-3 filed with the SEC on September 7, 2021. During Fiscal Year 2022 the Company issued 323,639 shares of common stock, at an average price of $0.99, raising net proceeds of $312,000, under the Sales Agreement.
Any Shares offered and sold in the ATM Offering were issued pursuant to our Registration Statement on Form S-3 filed with the SEC on September 7, 2021. During Fiscal Year 2022 the Company issued 16,182 shares of common stock, at an average price of $19.80, raising net proceeds of $312,000, under the Sales Agreement.
We also considered that the Company experienced significant inorganic and organic growth in Fiscal Year 2021, including the impact of the acquisitions of Mobcrush, Bannerfy and Super Biz on our premium advertising inventory, product offerings to advertisers, current period revenue recognized and future revenue generating opportunities. -47- Table of Contents However, the Company's stock price has been volatile, and the volatility continued during the three months ended September 30, 2022, declining 34% to $0.68 as of September 30, 2022, reflecting a market capitalization that was approximately 38% of the Company’s September 30, 2022 net book value.
We also considered that the Company experienced significant inorganic and organic growth in the year ended December 31, 2021, including the impact of the acquisitions of Mobcrush, Bannerfy and Super Biz on our premium advertising inventory, product offerings to advertisers, applicable current period revenue recognized and future revenue generating opportunities. 55 Table of Contents However, the Company's stock price had been volatile, and the volatility continued during the three months ended September 30, 2022, declining 34% to $13.60 as of September 30, 2022, reflecting a market capitalization that was approximately 38% of the Company’s September 30, 2022 net book value.
Depending on the magnitude of specific revenue arrangements, if different judgments, assumptions and estimates are made regarding revenue arrangements in any specific period, our periodic financial results may be materially affected. -46- Table of Contents Accounting for Business Combinations Acquisition Method.
Depending on the magnitude of specific revenue arrangements, if different judgments, assumptions and estimates are made regarding revenue arrangements in any specific period, our periodic financial results may be materially affected. Accounting for Business Combinations We account for our business combinations under the acquisition method of accounting.
Other Income (Expense) On May 16, 2022, the Company entered into a securities purchase agreement with three institutional investors providing for the sale and issuance of a new series of senior convertible notes in the aggregate original principal amount of $4,320,000 (of which 8% was an original issue discount) which accrues interest at a guaranteed annual rate of 9% per annum, as described below and at Note 6 to the consolidated financial statements elsewhere herein.
Convertible Debt On May 16, 2022, the Company entered into a securities purchase agreement with three institutional investors providing for the sale and issuance of a new series of senior convertible notes in the aggregate original principal amount of $4,320,000 (of which 8% was an original issue discount) which accrues interest at a guaranteed annual rate of 9% per annum, as described below and at Note 6.
In Fiscal Year 2022, we focused on the continued expansion of our service offerings and revenue growth opportunities through internal development, collaborations, and through opportunistic strategic acquisitions, as well as management and reduction of costs.
In Fiscal Year 2023, we acquired Melon, as described above, and focused on the continued expansion of our service offerings and revenue growth opportunities through internal development, collaborations, and through opportunistic strategic acquisitions, as well as management and reduction of costs.
Management ’ s Plans The Company experienced significant growth in Fiscal Year 2022 and Fiscal Year 2021 through organic and inorganic growth activities, including the expansion of our premium advertising inventory and quarter over quarter and year over year increases in recognized revenue across our three primary revenue streams.
Management ’ s Plans The Company experienced significant growth during the periods presented through organic and inorganic growth activities, including the expansion of our premium advertising inventory and quarter over quarter and year over year increases in recognized revenue across our primary revenue streams.
We operate in one reportable segment to reflect the way management and our chief operating decision maker review and assess the performance of the business. Matters Affecting Comparability Impairment of Goodwill.
We operate in one reportable segment to reflect the way management and our chief operating decision maker review and assess the performance of the business.
Use of net proceeds from the Series A Offering include the repayment of certain indebtedness and working capital and general corporate purposes, including sales and marketing activities and product development.
Use of net proceeds from the Preferred Offerings include the repayment of certain indebtedness and working capital and general corporate purposes, including sales and marketing activities and product development.
For Fiscal Year 2022, net cash used in operating activities totaled $19.8 million. -39- Table of Contents To date, our principal sources of capital used to fund our operations and growth have been the net proceeds received from equity and debt financings.
For Fiscal Years 2023 and 2022, net cash used in operating activities totaled $15.5 million and $19.8 million, respectively. To date, our principal sources of capital used to fund our operations and growth have been the net proceeds received from equity and debt financings.
In management’s judgement, these conditions raise substantial doubt about the ability of the Company to continue as a going concern as contemplated by Accounting Standards Codification (“ASC”) 205-40, “Going Concern” (“ASC 205-40”).
In management’s judgement, these conditions raise substantial doubt about the ability of the Company to continue as a going concern as contemplated by FASB ASC 205-40, “Going Concern,” (“ASC 205”).
Delisting Notice On October 4, 2022, we received a letter (the “Letter”) from the Listing Qualifications Staff of The Nasdaq Stock Market, LLC (“Nasdaq”) indicating that, based upon the closing bid price of our common stock for 30 consecutive business days, the Company is not currently in compliance with the requirement to maintain a minimum bid price of $1.00 per share for continued listing on the Nasdaq Capital Market, as set forth in Nasdaq Listing Rule 5550(a)(2).
Previously, On October 4, 2022, we received a letter (the “Letter”) from the Listing Qualifications Staff of Nasdaq, indicating that, based upon the closing bid price of our common stock for 30 consecutive business days, the Company was not currently in compliance with the requirement to maintain a minimum bid price of $1.00 per share for continued listing on the Nasdaq Capital Market, as set forth in the Rule, and on April 4, 2023, we received an extension notice letter (the “Extension Notice”) from Nasdaq notifying the Company that Nasdaq has granted the Company a 180-day extension until October 2, 2023 (the “Extension Period”), to regain compliance with the Rule.
As such, the fair value of our single reporting unit was deemed to be below its carrying value as of September 30, 2022, resulting in a goodwill impairment charge of $42.0 million, which was reflected in the consolidated statement of operations for the nine months ended September 30, 2022.
As such, the fair value of our single reporting unit was deemed to be below its carrying value as of September 30, 2022, resulting in a goodwill impairment charge of $42.0 million in the third quarter of 2022, which was reflected in the consolidated statement of operations for the year ended December 31, 2022. ● December 31, 2022 Goodwill Impairment Testing At December 31, 2022, prior to the completion of our goodwill impairment testing, the goodwill balance totaled $8.3 million.
Components of our platform are available on a “free to use,” “always on basis,” and are utilized and offered as an audience acquisition tool, as a means of growing our audience, engagement, viewership, players and community. Engineering, technology and development related operating expense include the costs described below, incurred in connection with our audience acquisition and viewership expansion activities.
Engineering, Technology and Development Components of our platform are available on a “free to use,” “always on basis,” and are utilized and offered as an audience acquisition tool, as a means of growing our audience, engagement, viewership, players and community.
During Fiscal Year 2022, we issued 7,425 shares of common stock pursuant to the Purchase Agreement, at an average price of $1.11, raising net proceeds of approximately $8,000, under the Purchase Agreement. -43- Table of Contents Equity Distribution Agreement On September 3, 2021, we entered into an Equity Distribution Agreement (the “Sales Agreement”) with two investment banks (the “Agents”), pursuant to which we could offer and sell, from time to time, through the Agents (the “ATM Offering”), up to $75 million of shares of our common stock (the “Shares”), as described at Note 7.
Equity Distribution Agreement On September 3, 2021, we entered into an Equity Distribution Agreement (the “Sales Agreement”) with two investment banks (the “Agents”), pursuant to which we could offer and sell, from time to time, through the Agents (the “ATM Offering”), up to $75 million of shares of our common stock (the “Shares”), as described at Note 7.
Cash Flows for the Fiscal Years Ended December 31, 2022 and 2021 The following table summarizes the change in cash and cash equivalents for the periods presented: Fiscal Year 2022 2021 Net cash used in operating activities $ (19,826,000 ) $ (22,707,000 ) Net cash used in investing activities (1,690,000 ) (4,203,000 ) Net cash provided by financing activities 9,465,000 33,501,000 Increase (decrease) in cash and cash equivalents (12,051,000 ) 6,591,000 Cash and cash equivalents, at beginning of period 14,533,000 7,942,000 Cash and cash equivalents, at end of period $ 2,482,000 $ 14,533,000 Cash Flows from Operating Activities.
See Note 6 for additional information. 49 Table of Contents Cash Flows for the Fiscal Years Ended December 31, 2023 and 2022 The following table summarizes the change in cash and cash equivalents for the periods presented: Fiscal Year Ended December 31, 2023 2022 Net cash used in operating activities $ (15,489,000 ) $ (19,826,000 ) Net cash used in investing activities (825,000 ) (1,690,000 ) Net cash provided by financing activities 21,441,000 9,465,000 Increase (decrease) in cash and cash equivalents 5,127,000 (12,051,000 ) Cash and cash equivalents, at beginning of period 2,482,000 14,533,000 Cash and cash equivalents, at end of period $ 7,609,000 $ 2,482,000 Cash Flows from Operating Activities.
As described in more detail at Note 2 to the consolidated financial statements elsewhere herein, we performed goodwill impairment tests as of September 30, 2022 and December 31, 2022, resulting in aggregate goodwill impairment charges of $50,263,000 for Fiscal Year 2022. Acquisitions.
As described in more detail at Note 2, we performed goodwill impairment tests as of September 30, 2022 and December 31, 2022, resulting in aggregate goodwill impairment charges of $50.3 million for the year ended December 31, 2022.
Revenue Recognition Revenue is recognized when we transfer promised goods or services to customers in an amount that reflects the consideration to which we expect to be entitled in exchange for those goods and services.
Revenue is recognized when the Company transfers promised goods or services to customers in an amount that reflects the consideration to which the Company expects to be entitled in exchange for those goods and services and when the customer obtains control of the good or service.
The Company utilized a portion of the net proceeds for the acquisition of, or investment in, technologies, solutions or businesses. Contractual Obligations and Off-Balance Sheet Commitments and Arrangements As of December 31, 2022, we had no significant commitments for capital expenditures, nor do we have any committed lines of credit, other committed funding or long-term debt, and no guarantees.
Contractual Obligations and Off-Balance Sheet Commitments and Arrangements As of December 31, 2023, other than as described herein, we had no significant commitments for capital expenditures, nor do we have any committed lines of credit, other committed funding or long-term debt, and no guarantees.
A summary of significant accounting policies and a description of accounting policies that are considered critical may be found in the audited financial statements and notes thereto included elsewhere herein. The following accounting policies were identified during the periods presented, based on activities occurring during the periods presented, as critical and requiring significant judgments and estimates.
A summary of significant accounting policies and a description of accounting policies that are considered critical may be found in the audited financial statements and notes thereto included elsewhere herein.
The change in cash and cash equivalents for the periods presented reflects the impact of operating, investing and financing cash flow related activities, as described below. The accompanying consolidated financial statements have been prepared assuming the Company will continue as a going concern, which contemplates the realization of assets and satisfaction of liabilities in the normal course of business.
The accompanying consolidated financial statements have been prepared assuming the Company will continue as a going concern, which contemplates the realization of assets and satisfaction of liabilities in the normal course of business.
Management continues to explore alternatives for raising capital to facilitate our growth and execute our business strategy, including strategic partnerships and or other forms of equity or debt financings.
Management continues to explore alternatives for raising capital to facilitate our growth and execute our business strategy, including strategic partnerships and or other forms of equity or debt financings. We may continue to evaluate potential strategic acquisitions. To finance such strategic acquisitions, we may find it necessary to raise additional equity capital, incur debt, or both.
Cash flows from investing activities were comprised of the following for the periods presented: Fiscal Year 2022 2021 Cash acquired in connection with the acquisition of Mobcrush, net $ - $ 586,000 Cash paid in connection with the acquisition of Bannerfy, net - (497,000 ) Cash paid in connection with the acquisition of Super Biz, net - (3,000,000 ) Purchase of property and equipment (149,000 ) (22,000 ) Purchase of third-party game properties (500,000 ) - Capitalization of software development costs (923,000 ) (1,065,000 ) Acquisition of other intangible and other assets (118,000 ) (205,000 ) Net cash used in investing activities $ (1,690,000 ) $ (4,203,000 ) -41- Table of Contents Acquisition of Mobcrush.
Cash flows from investing activities were comprised of the following for the periods presented: Fiscal Year Ended December 31, 2023 2022 Cash paid in connection with the acquisition of Melon, net $ (150,000 ) $ - Purchase of property and equipment (8,000 ) (149,000 ) Purchase of third-party game properties - (500,000 ) Capitalization of software development costs (650,000 ) (923,000 ) Acquisition of other intangible and other assets (17,000 ) (118,000 ) Net cash used in investing activities $ (825,000 ) $ (1,690,000 ) Melon Acquisition.
Maintenance and training costs are charged to expense as incurred. Upgrades or enhancements to existing internal-use software that result in additional functionality are capitalized and amortized on a straight-line basis over the applicable estimated useful life. -42- Table of Contents Purchase of Third-Party Game Property.
Upgrades or enhancements to existing internal-use software that result in additional functionality are capitalized and amortized on a straight-line basis over the applicable estimated useful life. Purchase of Third-Party Game Property. In June 2022, we purchased Anime Battlegrounds X , a highly rated game on Roblox, from a third-party game developer.
Changes in working capital primarily reflected the impact of the settlement of receivables and payables in the ordinary course.
Changes in working capital primarily reflected the impact of the settlement of receivables and payables in the ordinary course and the payment of the cash portion of the Super Biz Contingent Consideration, as described above.
Any excess of the purchase price over the fair value of the net assets acquired is recorded as goodwill.
Goodwill Goodwill represents the excess of the purchase price of the acquired business over the acquisition date fair value of the net assets acquired.
We generate revenue from (i) innovative advertising including immersive game world and experience publishing and in-game media products, (ii) direct to consumer offers, including in-game items, e-commerce, game passes and ticketing and digital collectibles, and (iii) content and technology through the production and distribution of our own, advertiser and third-party content.
The following accounting policies were identified during the periods presented, based on activities occurring during the periods presented, as critical and requiring significant judgments and estimates. 53 Table of Contents Revenue Recognition The Company generates revenue from (i) innovative advertising including immersive game world and experience publishing and in-game media products, (ii) content and technology through the production and distribution of our own, advertiser and third-party content, and (iii) direct to consumer offers, including in-game items, e-commerce, game passes and digital collectibles.
The Company would then be entitled to appeal that determination to a Nasdaq hearings panel. -34- Table of Contents Seasonality Our revenue fluctuates quarterly and is generally higher in the second half of our fiscal year, with the fourth quarter typically representing our highest revenue quarter each year.
Seasonality Our revenue fluctuates quarterly and is generally higher in the second half of our fiscal year, with the fourth quarter typically representing our highest revenue quarter each year.
The increase also included $919,000 of product design and software development kit related revenue pursuant to a development agreement with a customer, which was completed during the first quarter of Fiscal Year 2022. ● Direct to consumer revenue for Fiscal Year 2022 increased $406,000, or 29%, compared to the comparable prior year.
Revenue for Fiscal Year 2022 included $919,000 of product design and software development kit related revenue pursuant to a development agreement with a customer.
In June 2022, we purchased Anime Battlegrounds X , a highly rated game on Roblox, from a third-party game developer. The total purchase price of $500,000 was capitalized and is being amortized to cost of revenue over the estimated useful life of 5 years. Cash Flows from Financing Activities .
The total purchase price of $500,000 was capitalized and is being amortized over the estimated useful life of 5 years. Cash Flows from Financing Activities .
We generate revenue from (i) innovative advertising including immersive game world and experience publishing and in-game media products, (ii) direct to consumer offers, including in-game items, e-commerce, game passes and ticketing and digital collectibles, and (iii) content and technology through the production and distribution of our own, advertiser and third-party content.
As an originator of new experiences fueled by a network of top developers, a comprehensive set of proprietary creator tools and a future-forward team of creative professionals, Super League accelerates IP and audience success within the fastest growing sector of the media industry. 36 Table of Contents We generate revenue from (i) innovative advertising including immersive game world and experience publishing and in-game media products, (ii) direct to consumer offers, including in-game items, e-commerce, game passes and ticketing and digital collectibles, and (iii) content and technology through the production and distribution of our own, advertiser and third-party content.
September 30, 2022 Goodwill Impairment Testing At September 30, 2022, prior to the completion of our goodwill impairment testing, the goodwill balance totaled $50.3 million.
During the year ended December 31, 2022, goodwill impairment charges totaled $50,263,000, and were comprised of the following: ● September 30, 2022 Goodwill Impairment Testing At September 30, 2022, prior to the completion of our goodwill impairment testing, the goodwill balance totaled $50,263,000.
Pursuant to the terms and subject to the conditions of the Super Biz Purchase Agreement, up to aggregate amount $11.5 million will be payable to Super Biz and the Founders in connection with the achievement of certain revenue milestones for the period from the Super Biz Closing Date until December 31, 2022 and for the fiscal year ending December 31, 2023 (the “Super Biz Contingent Consideration”).
Pursuant to the terms and subject to the conditions of the Purchase Agreement, up to an aggregate of $2,350,000 (the “Contingent Consideration”) will be payable to Melon in connection with the achievement of certain revenue milestones for the period from the Closing until December 31, 2023 (the “First Earnout Period”) in the amount of $1,000,000, and for the year ending December 31, 2024 (the “Second Earnout Period) in the amount of $1,350,000 (the “Second Earnout Period” and the First Earnout Period are collectively referred to as the “Earnout Periods”).
Cost of revenue fluctuates period to period based on the specific programs and revenue streams contributing to revenue each period and the related cost profile of our physical and digital experiences, advertising campaigns and content sales activities occurring each period.
Cost of revenue fluctuates period to period based on the specific programs and revenue streams contributing to revenue each period and the related cost profile of our physical and digital experiences, media and advertising campaigns and publishing and content studio sales activities occurring each period. 42 Table of Contents Cost of revenue increased $4.1 million, or 37%, driven primarily by the 27% increase in related revenues for the fiscal year periods presented.
Including a noncash goodwill impairment charge of $50.3 million in Fiscal Year 2022, the Company incurred net losses of $85.5 million and $20.7 million during Fiscal Year 2022 and Fiscal Year 2021, respectively, and had an accumulated deficit of $210.7 million (including Fiscal Year 2022 noncash goodwill impairment charges of $50.3 million) as of December 31, 2022.
The Company incurred net losses of $30.3 million and $85.5 million for Fiscal Year 2023 and 2022, respectively, and had an accumulated deficit of $249.0 million as of December 31, 2023. Noncash stock compensation, amortization and impairment charges for Fiscal Year 2023 and 2022 totaled $17.3 million and $60.1 million, respectively.
If these estimates or related projections change in future periods, future goodwill impairment tests may result in charges to earnings. When conducting the Company’s annual or interim goodwill impairment assessment, we initially perform a qualitative evaluation of whether it is more likely than not that goodwill is impaired.
When conducting the Company’s annual or interim goodwill impairment assessment, we have the option to initially perform a qualitative evaluation of whether it is more likely than not that goodwill is impaired. The Company is also permitted to bypass the qualitative assessment and proceed directly to the quantitative test.
We consider our market capitalization and the carrying value of our assets and liabilities, including goodwill, when performing our goodwill impairment tests. We operate in one reporting segment. If a potential impairment exists, a calculation is performed to determine the fair value of existing goodwill.
We consider our market capitalization and the carrying value of our assets and liabilities, including goodwill, when performing our goodwill impairment tests. We operate in one reporting segment. When conducting the Company’s annual or interim goodwill impairment assessment, we have the option to initially perform a qualitative evaluation of whether it is more likely than not that goodwill is impaired.
Cash flows from financing activities were comprised of the following for the periods presented: Fiscal Year 2022 2021 Proceeds from issuance of preferred stock, net of issuance costs (Note 7) $ 8,926,000 - Proceeds from issuance of common stock, net of issuance costs (Note 7) 320,000 $ 33,390,000 Proceeds from convertible notes, net (Note 6) 4,000,000 - Payments on convertible notes (Note 6) (3,781,000 ) - Proceeds from common stock options and purchase warrant exercises - 111,000 Net cash provided by financing activities $ 9,465,000 $ 33,501,000 Convertible Preferred Stock During the fourth quarter of Fiscal Year 2022, we entered into subscription agreements with accredited investors relating to offerings with respect to the sale of an aggregate of 10,323 shares of newly designated Series A, A-2, A-3 and A-4 Convertible Preferred Stock, each series having a $0.001 par value and a $1,000 purchase price, hereinafter collectively referred to as “Series A Preferred,” and the individual offerings of Series A Preferred stock hereinafter collectively referred to as the Series A Offerings, as follows: Date Series Designation Conversion Price Shares Gross Proceeds Fees Net Proceeds Conversion Shares Placement Agent Warrants November 22, 2022 Series A $ 0.6200 5,359 $ 5,359,000 $ 752,000 $ 4,607,000 8,644,000 1,253,000 November 28, 2022 Series A-2 $ 0.6646 1,297 1,297,000 169,000 1,128,000 1,952,000 283,000 November 30, 2022 Series A-3 $ 0.6704 1,733 1,733,000 225,000 1,508,000 2,585,000 375,000 December 22, 2022 Series A-4 $ 0.3801 1,934 1,934,000 251,000 1,683,000 5,088,000 738,000 Total 10,323 $ 10,323,000 $ 1,397,000 $ 8,926,000 18,269,000 2,649,000 Use of net proceeds from the Series A Offering include the repayment of certain indebtedness and working capital and general corporate purposes, including sales and marketing activities and product development.
Cash flows from financing activities were comprised of the following for the periods presented: Fiscal Year Ended December 31, 2023 2022 Proceeds from issuance of preferred stock, net of issuance costs $ 19,295,000 $ 8,926,000 Proceeds from issuance of common stock, net of issuance costs 1,885,000 320,000 Proceeds from convertible notes, net - 4,000,000 Payments on convertible notes (539,000 ) (3,781,000 ) Proceeds from common stock options and purchase warrant exercises 800,000 - Net cash provided by financing activities $ 21,441,000 $ 9,465,000 50 Table of Contents Equity Financings Issuances of Convertible Preferred Stock During Fiscal Years 2023 and 2022, we entered into subscription agreements with accredited investors relating to offerings with respect to the sale of an aggregate of 32,758 newly designated series of convertible preferred stock (including Series A Preferred, Series AA Preferred, and Series AAA Preferred), each series having a $0.001 par value and a $1,000 purchase price, hereinafter collectively referred to as “Convertible Preferred,” and the individual offerings of Convertible Preferred stock hereinafter collectively referred to as the Preferred Offerings, as follows: Series AAA Convertible Preferred Offerings Date Series Design- ation Conversion Price – At Issuance Shares Gross Proceeds Fees Net Proceeds Conversion Shares – At Issuance Placement Agent Warrants (1) November 30, 2023 Series AAA $ 1.674 5,377 $ 5,377,000 $ 645,000 $ 4,732,000 3,212,000 466,000 December 22, 2023 Series AAA-2 $ 1.71 2,978 2,978,000 357,000 2,621,000 1,742,000 253,000 Total 8,355 $ 8,355,000 $ 1,002,000 $ 7,353,000 4,954,000 719,000 (1) Issued upon final closing of the Series AAA Offerings, effective as of the respective closing dates.
The Company sold the shares of Series A Preferred pursuant to a Placement Agency Agreement (the “Placement Agency Agreement”) with a registered broker dealer, which acted as the Company’s exclusive placement agent (the “Placement Agent”) for the offer and sale of the Series A Preferred (the “Series A Offering”).
The Company undertook the Preferred Offerings pursuant to certain placement agency agreements (collectively, the “Placement Agency Agreements”) with Aegis Capital Corporation, a New York corporation and registered broker-dealer and member of the Financial Industry Regulatory Authority (the “Placement Agent”), which acted as the Company’s exclusive placement agent for the Offerings.
Cost of revenue increased $4,615,000, or 70%, driven primarily by, and consistent with, the 69% increase in related revenues for Fiscal Year 2022. -36- Table of Contents Operating Expense Fiscal Year Change 2022 2021 $ % Selling, marketing and advertising $ 12,036,000 $ 9,670,000 $ 2,366,000 24 % Engineering, technology and development 15,876,000 11,100,000 4,776,000 43 % General and administrative 12,094,000 9,435,000 2,659,000 28 % Contingent consideration 3,206,000 - 3,206,000 100 % Impairment of goodwill 50,263,000 - 50,263,000 100 % Total operating expense $ 93,475,000 $ 30,205,000 $ 63,270,000 209 % Noncash stock-based compensation expense for the periods presented was included in the following operating expense line items: Fiscal Year Change 2022 2021 $ % Selling, marketing and advertising $ 1,079,000 $ 934,000 $ 145,000 16 % Engineering, technology and development 389,000 288,000 101,000 35 % General and administrative 2,795,000 1,159,000 1,636,000 141 % Total noncash stock-based compensation expense $ 4,263,000 $ 2,381,000 $ 1,882,000 79 % On January 1, 2022, the Company issued 1,350,000 performance stock units (“PSUs”) under the Company’s 2014 Amended and Restated Stock Option and Incentive Plan, which vest in five equal increments of 270,000 PSUs, based on satisfaction of market related vesting conditions during the three-year period commencing on January 1, 2022, as described at Note 2 to the consolidated financial statements included elsewhere herein.
Operating Expense Fiscal Year Ended December 31, Change 2023 2022 $ % Selling, marketing and advertising $ 12,450,000 $ 12,036,000 $ 414,000 3 % Engineering, technology and development 9,500,000 15,876,000 (6,376,000 ) (40 )% General and administrative 10,258,000 12,094,000 (1,836,000 ) (15 )% Contingent consideration 1,075,000 3,206,000 (2,131,000 ) (66 )% Loss on intangible asset disposal 2,284,000 - 2,284,000 100 % Impairment of intangible assets and goodwill 7,052,000 50,263,000 (43,211,000 ) (86 )% Total operating expense $ 42,619,000 $ 93,475,000 $ (50,856,000 ) (54 )% Noncash Stock-Based Compensation Expense Noncash stock-based compensation expense for the periods presented was included in the following operating expense line items: Fiscal Year Ended December 31, Change 2023 2022 $ % Selling, marketing and advertising $ 879,000 $ 1,079,000 $ (200,000 ) (19 )% Engineering, technology and development 219,000 389,000 (170,000 ) (44 )% General and administrative 1,637,000 2,795,000 (1,158,000 ) (41 )% Total noncash stock-based compensation expense $ 2,735,000 $ 4,263,000 $ (1,528,000 ) (36 )% Modifications to Equity-Based Awards On January 1, 2022, the Company issued 67,500 performance stock units (“PSUs”) under the Company’s 2014 Amended and Restated Stock Option and Incentive Plan (the “2014 Plan”), which vest in five equal increments of 13,500 PSUs, based on satisfaction of market based vesting conditions, as described at Note 8.
On October 4, 2021 (“Super Biz Closing Date”), the Company entered into an Asset Purchase Agreement (the “Super Biz Purchase Agreement”) with Super Biz and the founders of Super Biz (the “Founders”), pursuant to which the Company acquired (i) substantially all of the assets of Super Biz, and (ii) the personal goodwill of the Founders regarding Super Biz’s business, (the “Super Biz Acquisition”).
On May 4, 2023 (the “Melon Closing Date”), we entered into an Asset Purchase Agreement (the “Purchase Agreement”) with Melon, Inc., a Delaware corporation (“Melon”), pursuant to which the Company acquired substantially all of the assets of Melon (the “Melon Assets”) (the “Melon Acquisition”).
Convertible note related interest expense for Fiscal Year 2022 totaled $670,000, which was comprised of interest expense totaling $389,000, and the amortization of original issue discount totaling $280,000. In May 2020, we entered into a forgivable loan from the U. S.
Convertible note related interest expense for Fiscal Year 2022 totaled $670,000, which was comprised of interest expense totaling $389,000, and the amortization of original issue discount totaling $280,000. 48 Table of Contents Benefit for Income Taxes In June 2023, the Company assigned the intangible assets originally acquired in connection with the Company’s acquisition of Bannerfy, Ltd.
Noncash stock compensation expense related to the PSUs totaled $2,142,000 for Fiscal Year 2022.
Noncash stock compensation expense related to the modified PSUs, which is recognized on an accelerated basis over the derived term, totaled $351,000 for Fiscal Year 2023.
As of December 31, 2022, the Company determined that it was probable that the contingency for the Initial Earn Out Period would be met in accordance with the terms of the Super Biz Purchase Agreement, and the applicable amounts were reasonably estimable, resulting in a charge to compensation expense totaling $3,206,000 (including approximately 988,000 shares of common stock valued at $0.336, the closing price of our common stock as of December 31, 2022), which is reflected in general and administrative expense in the consolidated statement of operations for the year ended December 31, 2022.
During Fiscal Year 2022, the Company determined that it was probable that the contingency for the Super Biz Earn Out Periods would be met in accordance with the terms of the Super Biz Purchase Agreement, and the applicable amounts were reasonably estimable.
On the Super Biz Closing Date, the Company paid an aggregate total of $6.0 million to Super Biz and the Founders, of which $3.0 million was paid in the form of cash and $3.0 million was paid in the form of shares of the Company’s common stock, at a per share price of $2.91, the closing price of the Company’s common stock on the Super Biz Closing Date, as reported on the Nasdaq Capital Market.
At the Closing, the Company paid an aggregate total of $900,000 to Melon (the “Closing Consideration”), of which $150,000 was paid in cash, and the remaining $750,000 was paid in the form of shares of the Company’s common stock (with a closing date fair value of $722,000), valued at $9.64 (the “Closing Share Price”), the volume weighted average price (“VWAP”) of the Company’s common stock for the five trading days immediately preceding the Melon Closing Date, as quoted on the Nasdaq Capital Market.
The following table sets forth a summary of our results of operations for the fiscal years ended December 31, 2022 and 2021: Fiscal Year Change 2022 2021 $ % REVENUE $ 19,677,000 $ 11,672,000 $ 8,005,000 69 % COST OF REVENUE 11,162,000 6,547,000 4,615,000 70 % GROSS PROFIT 8,515,000 5,125,000 3,390,000 66 % OPERATING EXPENSE Selling, marketing and advertising 12,036,000 9,670,000 2,366,000 24 % Engineering, technology and development 15,876,000 11,100,000 4,776,000 43 % General and administrative 12,094,000 9,435,000 2,659,000 28 % Contingent consideration 3,206,000 - 3,206,000 100 % Impairment of goodwill 50,263,000 - 50,263,000 100 % Total operating expense 93,475,000 30,205,000 63,270,000 209 % NET LOSS FROM OPERATIONS (84,960,000 ) (25,080,000 ) (59,880,000 ) 239 % OTHER INCOME (EXPENSE), NET (696,000 ) 1,221,000 (1,917,000 ) (157 )% Loss before benefit from income taxes (85,656,000 ) (23,859,000 ) (61,797,000 ) 259 % Benefit from income taxes 205,000 3,111,000 (2,906,000 ) (93 )% NET LOSS $ (85,451,000 ) $ (20,748,000 ) $ (64,703,000 ) 312 % -35- Table of Contents Comparison of the Results of Operations for the Fiscal Years Ended December 31, 2022 and 2021 Revenue Fiscal Year Change 2022 2021 $ % Advertising and sponsorships $ 13,957,000 $ 8,005,000 $ 5,952,000 74 % Content 3,911,000 2,264,000 1,647,000 73 % Direct to consumer 1,809,000 1,403,000 406,000 29 % $ 19,677,000 $ 11,672,000 $ 8,005,000 69 % Fiscal Year 2022 2021 Number of customers > 10% of revenue / percent of revenue - / - One / 12% By revenue category: Advertising and sponsorships - / - One / 12% ● Advertising and sponsorship revenue increased driven primarily by a $3,795,000, or 53% increase in our direct sales advertising revenue, reflecting a 21% increase in our direct sales advertising revenue generating customers, driven by the growth of our premium in-game and in-stream advertising inventory, due in part to a full twelve months of revenues related to our FY 2021 Acquisitions, and an approximately 26% increase in the related average revenue per customer for Fiscal Year 2022, as compared to the prior year comparable period.
All references to “Note,” followed by a number reference from one to twelve herein, refer to the applicable corresponding numbered footnotes to the consolidated financial statements contained elsewhere herein. 41 Table of Contents The following table sets forth a summary of our results of operations for Fiscal Years 2023 and 2022: Fiscal Year Ended December 31, Change 2023 2022 $ % REVENUE $ 25,079,000 $ 19,677,000 $ 5,402,000 27 % COST OF REVENUE 15,297,000 11,162,000 4,135,000 37 % GROSS PROFIT 9,782,000 8,515,000 1,267,000 15 % OPERATING EXPENSE Selling, marketing and advertising 12,450,000 12,036,000 414,000 3 % Engineering, technology and development 9,500,000 15,876,000 (6,376,000 ) (40 )% General and administrative 10,258,000 12,094,000 (1,836,000 ) (15 )% Contingent consideration 1,075,000 3,206,000 (2,131,000 ) (66 )% Loss on intangible asset disposal 2,284,000 - 2,284,000 100 % Impairment of intangible assets and goodwill 7,052,000 50,263,000 (43,211,000 ) (86 )% Total operating expense 42,619,000 93,475,000 (50,856,000 ) (54 )% NET LOSS FROM OPERATIONS (32,837,000 ) (84,960,000 ) (52,123,000 ) (61 )% OTHER INCOME (EXPENSE), NET 2,194,000 (696,000 ) (2,890,000 ) (415 )% Loss before benefit from income taxes (30,643,000 ) (85,656,000 ) (55,013,000 ) (64 )% Benefit from income taxes 313,000 205,000 108,000 53 % NET LOSS $ (30,330,000 ) $ (85,451,000 ) $ (55,121,000 ) (65 )% Comparison of the Results of Operations for the Fiscal Years Ended December 31, 2023 and 2022 Revenue Fiscal Year Ended December 31, Change 2023 2022 $ % Media and advertising $ 10,919,000 $ 12,122,000 $ (1,203,000 ) (10 %) Publishing and content studio 12,732,000 5,744,000 6,988,000 122 % Direct to consumer 1,428,000 1,811,000 (383,000 ) (21 %) $ 25,079,000 $ 19,677,000 $ 5,402,000 27 % Fiscal Year 2023 2022 Number of customers > 10% of revenue / percent of revenue One / 14% - / - By revenue category: Advertising and sponsorships One / 3% - / - Publishing and content studio One / 11% - / - ● Total revenue increased $5.4 million, or 27%, to $25.1 million, compared to $19.7 million in the comparable prior year period.
Our historical results are not necessarily indicative of the results to be expected in future periods. All references to “Note,” followed by a number reference from one to eleven herein, refer to the applicable corresponding numbered footnotes to the consolidated financial statements contained elsewhere herein.
All references to “ Note, ” followed by a number reference from one to twelve herein, refer to the applicable corresponding numbered footnotes to the consolidated financial statements contained elsewhere herein. General Super League Enterprise, Inc. is a leading creator and publisher of content experiences and media solutions across the world’s largest immersive platforms.
Amortization expense for the periods presented was included in the following operating expense line items: Fiscal Year Change 2022 2021 $ % Sales, marketing and advertising $ 2,104,000 $ 1,180,000 $ 924,000 78 % Engineering, technology and development 2,326,000 1,556,000 770,000 49 % General and administrative 1,199,000 451,000 748,000 166 % Total amortization expense $ 5,629,000 $ 3,187,000 $ 2,442,000 77 % The net increase in selling, marketing and advertising expense was primarily due to the following: ● Selling, marketing and advertising personnel costs increased $1,172,000 or 18%, driven by the addition of 11 former Mobcrush employees in connection with the acquisition of Mobcrush and organic growth in connection with the increase in our inhouse direct sales and marketing team focused on monetization and personnel in our creative and content functions.
Intangible Asset Amortization Expense Intangible asset amortization expense for the periods presented was included in the following operating expense line items: Fiscal Year Ended December 31, Change 2023 2022 $ % Sales, marketing and advertising $ 2,125,000 $ 2,104,000 $ 21,000 1 % Engineering, technology and development 2,331,000 2,326,000 5,000 - % General and administrative 782,000 1,199,000 (417,000 ) (35 )% Total amortization expense $ 5,238,000 $ 5,629,000 $ (391,000 ) (7 )% Selling, Marketing and Advertising Selling, marketing and advertising expense increased $414,000 or 3%, primarily due to the following: ● An increase in personnel costs and sales commissions totaling $1.3 million, including an increase in personnel costs totaling $608,000, in connection with the Melon Acquisition, which included the acquisition of ten former Melon full time resources, which are included in our client facing sales and marketing functions. ● The increase was partially offset by a $625,000, or 63% decrease in digital and other marketing and sales consulting expenses during Fiscal Year 2023, in connection with ongoing cost reduction and optimization activities.
Net cash used in operating activities for Fiscal Year 2021 primarily reflected our net GAAP loss for Fiscal Year 2021, net of adjustments to reconcile net GAAP loss to net cash used in operating activities, which included $2,381,000 of noncash stock compensation charges, depreciation and amortization of $3,323,000, a noncash gain totaling $1,213,000 in connection with the forgiveness of our PPP Loan in May 2021 and changes in valuation allowance and deferred income taxes totaling $3,073,000.
Net cash used in operating activities during Fiscal Year 2023, primarily reflected our net loss, net of adjustments to reconcile net loss to net cash used in operating activities, which included noncash stock compensation charges of $2,735,000, depreciation and amortization charges of $5,376,000, intangible asset impairment charges of $7,052,000, disposal of intangible asset charges of $2,284,000, net changes in fair value of warrant liabilities of ($2,898,000) and net changes in working capital of $116,000.
In connection with the Series A Offering, pursuant to the terms of the Placement Agency Agreement, the Company paid the Placement Agent an aggregate of $1,697,000 in Placement Agent fees and costs, and will issue to the Placement Agent or its designees warrants (the “Placement Agent Warrants”) to purchase 3,249,974 shares of Common Stock at a weighted average exercise price of $0.56 per share.
Pursuant to the terms of the Placement Agency Agreements, in connection with the closings of the Offerings, the Company paid the Placement Agent aggregate cash fees, and non-accountable expense allowances as disclosed in the applicable tables below, and issued to the Placement Agent or its designees warrants to purchase shares of common stock as disclosed in the tables below, at the conversion prices disclosed below.
The net deferred tax liability resulting from the acquisition of Mobcrush created a source of income to utilize against our existing net deferred tax assets. Under the acquisition method of accounting, the impact on the acquiring company’s deferred tax assets is recorded outside of acquisition accounting.
The acquisition method of accounting included the establishment of a net deferred tax liability resulting from book tax basis differences related to assets acquired and liabilities assumed on the date of acquisition.
Refer to Note 5 for additional information. Impairment of Goodwill As described at Note 2 to the consolidated financial statements elsewhere herein, we performed goodwill impairment tests as of September 30, 2022 and December 31, 2022 (“Measurement Dates”).
The impairment charge was based on the difference between the calculated fair value of the intangible assets totaling $860,000 and the carrying value of the applicable intangible assets which totaled $7,912,000 as of December 31, 2023. 47 Table of Contents Impairment of Goodwill As described at Note 2, we performed goodwill impairment tests as of September 30, 2022 and December 31, 2022 (“Measurement Dates”).
Series A Preferred Stock Financing During the fourth quarter of Fiscal Year 2022, we entered into subscription agreements with accredited investors in connection with the sale of an aggregate of 10,323 shares of newly designated Series A, A-2, A-3 and A-4 Convertible Preferred Stock, each series having a $0.001 par value and a $1,000 purchase price, raising net proceeds totaling $8,926,000, after deducting placement agent and other financing costs totaling $1,397,000.
Recent Series AAA Convertible Preferred Financing On the dates set forth in the table below, we entered into subscription agreements with accredited investors in connection with the sale and exchange of an aggregate of 8,355 shares of newly designated Series AAA and AAA-2 Convertible Preferred Stock, each series having a $0.001 par value and a $1,000 purchase price, hereinafter collectively referred to as “Series AAA Preferred,” and the individual offerings of Series AAA Preferred stock hereinafter collectively referred to as the Series AAA Offerings, as follows: Date Series Design- ation Conversion Price – At Issuance (2) Shares Gross Proceeds Fees Net Proceeds Conversion Shares – At Issuance Placement Agent Warrants (1) November 30, 2023 Series AAA $ 1.674 5,377 $ 5,377,000 $ 645,000 $ 4,732,000 3,212,000 466,000 December 22, 2023 Series AAA-2 $ 1.71 2,978 2,978,000 357,000 2,621,000 1,742,000 253,000 Total 8,355 $ 8,355,000 $ 1,002,000 $ 7,353,000 4,954,000 719,000 (1) Issued upon final closing of the Series AAA Preferred Stock offering, effective as of the respective closing dates.
General and administrative expense for the periods presented was comprised of the following: Fiscal Year Change 2022 2021 $ % Personnel costs $ 2,901,000 $ 2,460,000 $ 441,000 18 % Office and facilities 249,000 175,000 74,000 42 % Professional fees 1,247,000 1,330,000 (83,000 ) (6 )% Stock-based compensation 2,795,000 1,159,000 1,636,000 141 % Depreciation and amortization 1,306,000 524,000 782,000 149 % Other 3,596,000 3,787,000 (191,000 ) (5 )% Total general and administrative expense $ 12,094,000 $ 9,435,000 $ 2,659,000 28 % The net increase in general and administrative expense for the periods presented was primarily due to the following: ● Personnel costs increased primarily due to net increases in headcount in our finance and accounting function, human resources and operations functions. ● Noncash stock compensation expense increased primarily due to $1,665,000 of noncash stock compensation expense recorded in connection with the PSUs granted on January 1, 2022, which vest in five equal tranches based on the achievement of certain Company stock price targets, as described at Note 2 to the consolidated financial statements elsewhere herein. ● Depreciation and amortization expense included a full year of amortization of trademark, developer and influencer related intangible assets acquired in connection with the 2021 Acquisitions totaling $1,045,000 for Fiscal Year 2022. 2021 Acquisition related amortization of trademark, developer and influencer related intangible assets for Fiscal Year 2021 totaled $318,000, reflecting partial 2021 Acquisition related amortization for the period from the respective acquisition closing dates to December 31, 2021.
The net increase in engineering, technology and development costs was primarily due to the following: ● Engineering, technology and development costs decreased $6.4 million, or 40% driven primarily by a decrease in cloud services and other technology platform costs totaling $3.3 million, or 58%, and a decrease in product and engineering personnel costs totaling $2.7 million, or 39%, reflecting the impact of ongoing cost reduction and optimization activities. 44 Table of Contents General and Administrative General and administrative expense for the periods presented was comprised of the following: Fiscal Year Ended December 31, Change 2023 2022 $ % Personnel costs $ 2,605,000 $ 2,901,000 $ (296,000 ) (10 )% Office and facilities 202,000 249,000 (47,000 ) (19 )% Professional fees 798,000 1,247,000 (449,000 ) (36 )% Stock-based compensation 1,638,000 2,795,000 (1,157,000 ) (41 )% Depreciation and amortization 866,000 1,306,000 (440,000 ) (34 )% Other 4,149,000 3,596,000 553,000 15 % Total general and administrative expense $ 10,258,000 $ 12,094,000 $ (1,836,000 ) (15 )% The net decrease in general and administrative expense for the periods presented was primarily due to the following: ● Personnel costs decreased due to headcount reductions in various corporate, general and administrative functions in connection with ongoing cost reduction and optimization activities. ● Noncash stock compensation expense included in general and administrative expense decreased primarily due to a reduction in amortization of noncash stock compensation expense in connection with performance-based stock units granted on January 1, 2022, which vest based on the achievement of certain Company stock price targets, as described at Note 8, and are amortized on an accelerated basis in the earlier periods due to the utilization of a Monte Carlo simulation model to determine the estimated fair value of the equity-based award.
As a result, the Company recorded a write down of trademark related intangible assets acquired in connection with the acquisition of Mobcrush totaling $423,000, which is included as a component of amortization expense in general and administrative expense in the accompanying consolidated statement of operations for Fiscal Year 2022. -38- Table of Contents ● Other general and administrative expense decreased driven by a 38% decrease in D&O insurance premiums for the 2022-2023 policy period, which covers the period from March 2022 to February 2023.
As a result, the Company recorded a disposal of net developed technology related intangible assets acquired in connection with the acquisition of Bannerfy totaling $2,284,000, which is included in “Loss on intangible asset disposal” in the accompanying consolidated statement of operations for the year ended December 31, 2023. Intangible Asset Impairment Impairment Charges.
The offsetting amounts reduced net deferred tax liabilities, $3,073,000 of which reduced the net deferred tax liability established in connection with the application of the acquisition method of accounting for the acquisition of Mobcrush. Liquidity and Capital Resources General Cash and cash equivalents totaled approximately $2.5 million and $14.5 million at December 31, 2022 and 2021, respectively.
Liquidity and Capital Resources General Cash and cash equivalents totaled approximately $7.6 million and $2.5 million at December 31, 2023 and 2022, respectively. The change in cash and cash equivalents for the periods presented reflects the impact of operating, investing and financing cash flow related activities, as described below.
The offerings described above were made pursuant to an effective shelf Registration Statement on Form S-3, which was originally filed with the SEC on April 10, 2020 (File No. 333-237626). The net proceeds from these offerings were used for working capital and other general corporate purposes, including sales and marketing activities, product development and capital expenditures.
Use of net proceeds from the Common Stock Offering for the periods presented included working capital and general corporate purposes, including sales and marketing activities and product development. 40 Table of Contents The Firm Securities were offered, issued, and sold pursuant to a prospectus supplement and accompanying prospectus filed with the Securities and Exchange Commission (the “SEC”) pursuant to an effective shelf registration statement filed with the SEC on Form S-3 (File No. 333-259347) (the “Registration Statement”) under the Securities Act of 1933, as amended (the “Securities Act”), as supplemented by a prospectus supplement, dated August 23, 2023, relating to the Securities (together with the accompanying base prospectus, dated September 7, 2021, the “Prospectus Supplement”), filed with the SEC pursuant to Rule 424(b) of the Securities Act on August 23, 2023.