Biggest changeGeneral and Administrative Expenses General and administrative expenses consist primarily of personnel and related costs for our executive, finance and accounting, legal, human resources, and administrative personnel, including salaries, benefits, bonuses, travel and stock-based compensation; legal, accounting, and other professional service fees; other corporate expenses; information technology costs; and facility costs. 51 Table of Contents Results of Operations The following table sets forth selected consolidated statement of operations data for each of the periods indicated: Year ended December 31, 2024 2023 2022 (in thousands) Revenue Subscription and support $ 667,646 $ 558,645 $ 464,935 Professional services 71,034 71,394 72,940 Total revenue 738,680 630,039 537,875 Cost of revenue Subscription and support (1) 118,697 99,193 77,711 Professional services (1) 53,358 55,029 52,174 Total cost of revenue 172,055 154,222 129,885 Gross profit 566,625 475,817 407,990 Operating expenses Research and development (1) 192,935 172,790 151,716 Sales and marketing (1) 347,243 287,035 245,260 General and administrative (1) 102,981 110,519 99,778 Total operating expenses 643,159 570,344 496,754 Loss from operations (76,534) (94,527) (88,764) Interest income 39,395 25,882 4,880 Interest expense (12,865) (53,639) (6,042) Other income and (expense), net 563 (1,814) 926 Loss before provision for income taxes (49,441) (124,098) (89,000) Provision for income taxes 5,601 3,427 1,947 Net loss $ (55,042) $ (127,525) $ (90,947) (1) Stock-based compensation expense included in these line items was as follows: Year ended December 31, 2024 2023 2022 (in thousands) Cost of revenue Subscription and support $ 7,979 $ 5,030 $ 3,437 Professional services 3,221 2,540 2,128 Operating expenses Research and development 21,036 18,441 12,554 Sales and marketing 35,339 27,774 19,323 General and administrative 34,575 44,980 33,218 Total stock-based compensation expense $ 102,150 $ 98,765 $ 70,660 The following table sets forth our consolidated statement of operations data as a percentage of revenue for each of the periods indicated: 52 Table of Contents Year ended December 31, 2024 2023 2022 Revenue Subscription and support 90.4% 88.7% 86.4% Professional services 9.6 11.3 13.6 Total revenue 100.0 100.0 100.0 Cost of revenue Subscription and support 16.1 15.7 14.4 Professional services 7.2 8.7 9.7 Total cost of revenue 23.3 24.4 24.1 Gross profit 76.7 75.6 75.9 Operating expenses Research and development 26.1 27.4 28.2 Sales and marketing 47.0 45.6 45.6 General and administrative 13.9 17.5 18.6 Total operating expenses 87.0 90.5 92.4 Loss from operations (10.3) (14.9) (16.5) Interest income 5.3 4.1 0.9 Interest expense (1.7) (8.5) (1.1) Other income and (expense), net 0.1 (0.3) 0.2 Loss before provision for income taxes (6.6) (19.6) (16.5) Provision for income taxes 0.8 0.5 0.4 Net loss (7.4) % (20.1) % (16.9) % Revenue Comparison of Years Ended December 31, 2024 and 2023 Year ended December 31, Period-to-period change 2024 2023 Amount % Change (dollars in thousands) Revenue Subscription and support $ 667,646 $ 558,645 $ 109,001 19.5% Professional services 71,034 71,394 (360) (0.5)% Total revenue $ 738,680 $ 630,039 $ 108,641 17.2% Total revenue increased $108.6 million in 2024 compared to 2023 due primarily to a $109.0 million increase in subscription and support revenue.
Biggest changeGeneral and Administrative Expenses General and administrative expenses consist primarily of personnel and related costs for our executive, finance and accounting, legal, human resources, and administrative personnel, including salaries, benefits, bonuses, travel and stock-based compensation; legal, accounting, and other professional service fees; other corporate expenses; information technology costs; and facility costs. 52 Table of Contents Results of Operations The following table sets forth selected consolidated statement of operations data for each of the periods indicated: Year ended December 31, 2025 2024 2023 (in thousands) Revenue Subscription and support $ 812,627 $ 667,646 $ 558,645 Professional services 71,941 71,034 71,394 Total revenue 884,568 738,680 630,039 Cost of revenue Subscription and support (1) 136,645 118,697 99,193 Professional services (1) 53,785 53,358 55,029 Total cost of revenue 190,430 172,055 154,222 Gross profit 694,138 566,625 475,817 Operating expenses Research and development (1) 214,844 192,935 172,790 Sales and marketing (1) 408,872 347,243 287,035 General and administrative (1) 112,863 102,981 110,519 Total operating expenses 736,579 643,159 570,344 Loss from operations (42,441) (76,534) (94,527) Interest income 34,153 39,395 25,882 Interest expense (12,777) (12,865) (53,639) Other (expense) income, net (1,350) 563 (1,814) Loss before provision for income taxes (22,415) (49,441) (124,098) Provision for income taxes 3,754 5,601 3,427 Net loss $ (26,169) $ (55,042) $ (127,525) (1) Stock-based compensation expense included in these line items was as follows: Year ended December 31, 2025 2024 2023 (in thousands) Cost of revenue Subscription and support $ 10,271 $ 7,979 $ 5,030 Professional services 4,261 3,221 2,540 Operating expenses Research and development 28,867 21,036 18,441 Sales and marketing 42,108 35,339 27,774 General and administrative 37,438 34,575 44,980 Total stock-based compensation expense $ 122,945 $ 102,150 $ 98,765 The following table sets forth our consolidated statement of operations data as a percentage of revenue for each of the periods indicated: 53 Table of Contents Year ended December 31, 2025 2024 2023 Revenue Subscription and support 91.9% 90.4% 88.7% Professional services 8.1 9.6 11.3 Total revenue 100.0 100.0 100.0 Cost of revenue Subscription and support 15.4 16.1 15.7 Professional services 6.1 7.2 8.7 Total cost of revenue 21.5 23.3 24.4 Gross profit 78.5 76.7 75.6 Operating expenses Research and development 24.3 26.1 27.4 Sales and marketing 46.2 47.0 45.6 General and administrative 12.8 13.9 17.5 Total operating expenses 83.3 87.0 90.5 Loss from operations (4.8) (10.3) (14.9) Interest income 3.9 5.3 4.1 Interest expense (1.4) (1.7) (8.5) Other (expense) income, net (0.2) 0.1 (0.3) Loss before provision for income taxes (2.5) (6.6) (19.6) Provision for income taxes 0.4 0.8 0.5 Net loss (2.9) % (7.4) % (20.1) % Revenue Comparison of Years Ended December 31, 2025 and 2024 Year ended December 31, Period-to-period change 2025 2024 Amount % Change (dollars in thousands) Revenue Subscription and support $ 812,627 $ 667,646 $ 144,981 21.7% Professional services 71,941 71,034 907 1.3% Total revenue $ 884,568 $ 738,680 $ 145,888 19.7% Total revenue increased $145.9 million in 2025 compared to 2024 due primarily to a $145.0 million increase in subscription and support revenue.
Investing Activities Cash used in investing activities of $45.2 million for the year ended December 31, 2024 consisted of $402.2 million in purchases of marketable securities, $98.1 million for the acquisition of Sustain.Life, and $1.4 million in purchases of fixed assets partially offset by $452.0 million from the maturities of marketable securities and $4.6 million from the sale of marketable securities.
Cash used in investing activities of $45.2 million for the year ended December 31, 2024 consisted of $402.2 million in purchases of marketable securities, $98.1 million for the acquisition of Sustain.Life, and $1.4 million in purchases of fixed assets partially offset by $452.0 million from the maturities of marketable securities and $4.6 million from the sale of marketable securities.
Effects of Volatility in the IPO/SPAC Markets In the U.S., volatility in the public markets led to a decrease in the number of initial public offerings (“IPOs”) and special-purpose acquisition companies (“SPACs”) since fiscal 2022. New sales of our SEC and capital markets solutions were adversely affected by this decline in the IPO and SPAC markets.
Effects of Volatility in the IPO/SPAC Markets In the U.S., volatility in the public markets has led to a decrease in the number of initial public offerings (“IPOs”) and special-purpose acquisition companies (“SPACs”) since fiscal 2022. New sales of our SEC and capital markets solutions were adversely affected by this decline in the IPO and SPAC markets.
Professional service agreements that do not contain a material right are accounted for when the customer exercises its option to purchase additional services. 59 Table of Contents Revenue is recognized for document set ups when the service is complete and control has transferred to the customer. Revenues from XBRL tagging and consulting services are recognized as the services are performed.
Professional service agreements that do not contain a material right are accounted for when the customer exercises its option to purchase additional services. 60 Table of Contents Revenue is recognized for document set ups when the service is complete and control has transferred to the customer. Revenues from XBRL tagging and consulting services are recognized as the services are performed.
We have a disciplined process for tracking, developing and releasing new solutions that are designed to have immediate, broad applicability; a strong value proposition; and a high return on investment for both Workiva and our customers. Our advance planning team assesses customer needs, conducts industry-based research and defines new markets.
We have a disciplined process for tracking, developing and releasing new solutions that are designed to have immediate, broad applicability, together with a strong value proposition and high return on investment for both Workiva and our customers. Our advance planning team assesses customer needs, conducts industry-based research and defines new markets.
We recognize subscription and support revenue on a ratable basis over the contract term beginning on the date that our service is made available to the customer. Amounts that are invoiced are initially recorded as deferred revenue. 50 Table of Contents Professional Services Revenue . We believe our professional services facilitate the sale of our subscription service to certain customers.
We recognize subscription and support revenue on a ratable basis over the contract term beginning on the date that our service is made available to the customer. Amounts that are invoiced are initially recorded as deferred revenue. 51 Table of Contents Professional Services Revenue . We believe our professional services facilitate the sale of our subscription service to certain customers.
For each of the years ended December 31, 2024, 2023 and 2022, no single customer represented more than 1% of our revenue, and our largest 10 customers accounted for less than 10% of our revenue in the aggregate. We generate sales directly through our sales force and partners.
For each of the years ended December 31, 2025, 2024 and 2023, no single customer represented more than 1% of our revenue, and our largest 10 customers accounted for less than 10% of our revenue in the aggregate. We generate sales directly through our sales force and partners.
We also identify some sales opportunities with existing customers through our customer success and professional services teams. Our customer contracts typically range in length from twelve to 36 months. We typically invoice our customers for subscription fees annually in advance.
We also identify some sales opportunities with existing customers through our customer success and professional services teams. Our customer contracts typically range in length from 12 to 36 months. We typically invoice our customers for subscription fees annually in advance.
We enter into certain non-cancelable agreements with third-party providers in the ordinary course of business. Our total commitments under these agreements are $156.4 million and are primarily for cloud infrastructure and cloud services.
We enter into certain non-cancelable agreements with third-party providers in the ordinary course of business. Our total commitments under these agreements are $121.4 million and are primarily for cloud infrastructure and cloud services.
These amounts are included in the table above under other contractual commitments. 58 Table of Contents Critical Accounting Policies and Estimates Our consolidated financial statements are prepared in accordance with accounting principles generally accepted in the U.S.
These amounts are included in the table above under other contractual commitments. 59 Table of Contents Critical Accounting Policies and Estimates Our consolidated financial statements are prepared in accordance with accounting principles generally accepted in the U.S.
We believe that our success in maintaining a high rate of retention is attributable primarily to our robust technology platform and strong customer service. Customers whose securities were deregistered due to merger or acquisition or financial distress accounted for just under half of our revenue attrition in the latest quarter. 49 Table of Contents Net retention rate .
We believe that our success in maintaining a high rate of retention is attributable primarily to our robust technology platform and strong customer service. Customers whose securities were deregistered due to merger or acquisition or financial distress accounted for just over half of our revenue attrition in the latest quarter. 50 Table of Contents Net retention rate .
The increases in professional service fees and marketing and advertising were the result of our continued investment in and support of our platform and solutions.
The increases in marketing and advertising, professional service fees, and software expense were the result of our continued investment in and support of our platform and solutions.
Our subscription contracts are generally twelve to 36 months in duration, are billed either annually or in advance and are non-cancelable.
Our subscription contracts are generally 12 to 36 months in duration, are billed either annually or in advance and are non-cancelable.
While our customers use our platform for more than 100 different use cases, across dozens of vertical industries, we organize our sales and marketing resources into three purpose-built solution groups (financial reporting, sustainability management, and GRC) focusing primarily on the office of the Chief Financial Officer (“CFO”), Chief Sustainability Officer (“CSO”), and Chief Audit Executive (“CAE”).
While our customers use our platform for more than 100 different use cases, across dozens of vertical industries, we organize our sales and marketing resources into three purpose-built solution groups (financial reporting, sustainability management, and governance, risk and compliance (“GRC”) focusing primarily on the office of the Chief Financial Officer (“CFO”), Chief Sustainability Officer (“CSO”), and Chief Audit Executive (“CAE”).
We operate our business on a SaaS model. Customers enter into annual and multi-year subscription contracts to gain access to our platform. Our subscription fee includes the use of our software and technical support. Our subscription pricing is based primarily on a solution-based licensing model.
We operate our business on a multi-tenant SaaS platform accessible around the world. Customers enter into annual and multi-year subscription contracts to gain access to our platform. Our subscription fee includes the use of our software and technical support. Our subscription pricing is based primarily on a solution-based licensing model.
We intend to continue to build our sales and marketing organization and leverage our brand equity to attract new customers. 47 Table of Contents Offer More Solutions. We intend to introduce new solutions to continue to meet growing demand for our platform. Our close and trusted relationships with our customers are a source for new use cases, features and solutions.
We intend to continue to build our sales and marketing organization and leverage our brand equity to attract new customers. Offer More Solutions. We intend to introduce new solutions to continue to meet growing demand for our platform. Our close and trusted relationships with our customers are a source for new use cases, features and solutions.
Growth in subscription and support revenue in 2024 was attributable mainly to strong demand and continued solution expansion across our customer base. The total number of our customers increased 4.5% from December 31, 2023 to December 31, 2024. Revenue from professional services was relatively flat in 2024 compared to 2023.
Growth in subscription and support revenue in 2025 was attributable mainly to strong demand and continued solution expansion across our customer base. The total number of our customers increased 5.1% from December 31, 2024 to December 31, 2025. Revenue from professional services was relatively flat in 2025 compared to 2024.
We believe this expansion will add seats and revenue and continue to support our high retention rates. However, we expect that enterprise-wide deals will be larger and more complex, which tend to lengthen the sales cycle. Add Partners.
We believe this expansion will add new users, increase revenue and continue to support our high revenue retention rates. However, we expect that enterprise-wide deals will be larger and more complex, which tend to lengthen the sales cycle. Add Partners.
Year ended December 31, 2024 2023 2022 Subscription and support revenue from customers with annual contract value of $100k+ as a percent of total subscription and support revenue 71.2% 66.3% 62.1% Subscription and support revenue from customers with annual contract value of $300k+ as a percent of total subscription and support revenue 35.7% 31.7% 27.6% Subscription and support revenue from customers with annual contract value of $500k+ as a percent of total subscription and support revenue 23.9% 21.5% 9.6% Components of Results of Operations Revenue We generate revenue through the sale of subscriptions to our cloud-based software and the delivery of professional services.
Year ended December 31, 2025 2024 2023 Subscription and support revenue from customers with annual contract value of $100k+ as a percent of total subscription and support revenue 76.8% 71.2% 66.3% Subscription and support revenue from customers with annual contract value of $300k+ as a percent of total subscription and support revenue 41.1% 35.7% 31.7% Subscription and support revenue from customers with annual contract value of $500k+ as a percent of total subscription and support revenue 27.4% 23.9% 21.5% Components of Results of Operations Revenue We generate revenue through the sale of subscriptions to our cloud-based software and the delivery of professional services.
We believe gross retention rates are an important metric to track how the Company retains its base revenue for each year. Our gross retention rate was 97.4% as of December 31, 2024, down from 97.9% as of December 31, 2023.
We believe gross retention rates are an important metric to track how the Company retains its base revenue for each year. Our gross retention rate was 97.2% as of December 31, 2025, down slightly from 97.4% as of December 31, 2024.
We believe our net retention rate is an important metric to measure the long-term value of customer agreements and our ability to retain our customers. Our net retention rate was 111.9% as of the year ended December 31, 2024, up from 110.3% as of December 31, 2023. Annual contract value.
We believe our net retention rate is an important metric to measure the long-term value of customer agreements and our ability to retain our customers. Our net retention rate was 112.8% as of the year ended December 31, 2025, up from 111.9% as of December 31, 2024. Annual contract value.
We continue to invest in the development of our solutions, infrastructure and sales and marketing to drive long-term growth. Our full-time employee headcount expanded to 2,828 at December 31, 2024 from 2,526 at December 31, 2023, an increase of 12.0%. We have achieved significant revenue growth in recent periods.
We continue to invest in the development of our solutions, infrastructure and sales and marketing to drive long-term growth. Our full-time employee headcount expanded to 2,860 at December 31, 2025 from 2,828 at December 31, 2024, an increase of 1.1%. We have achieved significant revenue growth in recent periods.
Cash provided by operating activities of $87.7 million for the year ended December 31, 2024 consisted of a net loss of $55.0 million adjusted for non-cash charges of $103.2 million and net cash inflows of $39.6 million from changes in operating assets and liabilities.
Cash provided by operating activities of $87.7 million for the year ended December 31, 2024 consisted of a net loss of $55.0 million adjusted for non-cash charges of $103.2 million and net cash inflows of $39.6 million from changes in operating assets and liabilities. The increase in deferred revenue was primarily due to customer growth.
Sales and marketing expense has historically been higher in the third quarter due to our annual user conference in September.
Our sales and marketing expense also has some degree of seasonality. Sales and marketing expense has historically been higher in the third quarter due to our annual user conference in September.
While we expect to continue to incur operating losses and may incur negative cash flows from operations in the future, we believe that current cash and cash equivalents and cash flows from operating activities will be sufficient to fund our operations for at least the next twelve months from the date of the issuance of the audited consolidated financial statements.
While we may incur operating losses and negative cash flows from operations in the future, we believe that current cash and cash equivalents and cash flows from operating activities will be sufficient to fund our operations for at least the next twelve months and beyond.
In addition, we expect to continue to invest in our sales, marketing, professional services and customer success organizations to drive additional revenue and support the needs of our growing customer base and to take advantage of opportunities that we have identified in EMEA and APAC. Seasonality. Our revenue from professional services has some degree of seasonality.
In addition, we expect to continue to invest in our sales, marketing, professional services and customer success organizations to drive additional revenue and support the needs of our growing customer base and to take advantage of opportunities that we have identified in Europe, the Middle East and Africa ("EMEA") and Asia-Pacific ("APAC") regions. Seasonality.
As of December 31, 2024, we had outstanding debt relating to our 2026 Notes and 2028 Notes of $70.8 million and $694.1 million, with corresponding maturity dates of August 15, 2026 and August 15, 2028, respectively.
As of December 31, 2025, we had outstanding debt relating to our 2026 Notes and 2028 Notes of $71.1 million and $696.3 million, with corresponding maturity dates of August 15, 2026 and August 15, 2028, respectively.
The transaction price is allocated to the separate performance obligations on a relative standalone selling price basis. We determine the standalone selling prices based on our overall pricing objectives, taking into consideration market conditions and entity-specific factors, including the value of our arrangements, length of term, customer demographics and the numbers and types of users within our arrangements.
We determine the standalone selling prices based on our overall pricing objectives, taking into consideration market conditions and entity-specific factors, including the value of our arrangements, length of term, customer demographics and the numbers and types of users within our arrangements.
We incurred net losses of $55.0 million and $127.5 million in 2024 and 2023, respectively. 46 Table of Contents We continue to invest for future growth and are focused on several key drivers, including focusing on multi-solution adoption by new and existing customers, further developing our partner program, accelerating international expansion and our fit-for-purpose solutions.
We continue to invest for future growth and are focused on several key drivers, including focusing on multi-solution adoption by new and existing customers, further developing our partner 47 Table of Contents program, accelerating global expansion and our fit-for-purpose solutions.
In addition, the timing of the payments of cash bonuses to employees during the first and fourth calendar quarters may result in some seasonality in operating cash flow. 48 Table of Contents Key Performance Indicators Year ended December 31, 2024 2023 2022 (dollars in thousands) Financial metrics Total revenue $ 738,680 $ 630,039 $ 537,875 Year-over-year percentage increase in total revenue 17.2% 17.1% 21.3% Subscription and support revenue $ 667,646 $ 558,645 $ 464,935 Year-over-year percentage increase in subscription and support revenue 19.5% 20.2% 22.6% Subscription and support as a percent of total revenue 90.4% 88.7% 86.4% As of December 31, 2024 2023 2022 Operating metrics Number of customers 6,305 6,034 5,664 Gross retention rate 97.4% 97.9% 97.8% Net retention rate 111.9% 110.3% 108.5% Number of customers with annual contract value $100k+ 2,055 1,631 1,345 Number of customers with annual contract value $300k+ 416 311 236 Number of customers with annual contract value $500k+ 181 137 101 Total customers .
In addition, our operating cash flow may be affected by the timing of employee cash bonus payments during the first and fourth calendar quarters and by the timing of payouts under our commission plans in the first quarter. 49 Table of Contents Key Performance Indicators Year ended December 31, 2025 2024 2023 (dollars in thousands) Financial metrics Total revenue $ 884,568 $ 738,680 $ 630,039 Year-over-year percentage increase in total revenue 19.7% 17.2% 17.1% Subscription and support revenue $ 812,627 $ 667,646 $ 558,645 Year-over-year percentage increase in subscription and support revenue 21.7% 19.5% 20.2% Subscription and support as a percent of total revenue 91.9% 90.4% 88.7% As of December 31, 2025 2024 2023 Operating metrics Number of customers 6,624 6,305 6,034 Gross retention rate 97.2% 97.4% 97.9% Net retention rate 112.8% 111.9% 110.3% Number of customers with annual contract value $100k+ 2,507 2,055 1,631 Number of customers with annual contract value $300k+ 592 416 311 Number of customers with annual contract value $500k+ 248 181 137 Total customers .
As of December 31, 2024, we have not made any repurchases under the 2024 Repurchase Plan. 56 Table of Contents Cash Flows The following table summarizes cash flow activity during the years ended December 31, 2024, 2023 and 2022 (in thousands): Year ended December 31, 2024 2023 2022 Cash flow provided by operating activities $ 87,706 $ 70,875 $ 11,334 Cash flow used in investing activities (45,249) (357,253) (68,012) Cash flow provided by (used in) financing activities 6,741 301,265 (1,587) Net increase (decrease) in cash, cash equivalents, and restricted cash, net of impact of exchange rates $ 45,629 $ 16,524 $ (60,189) Operating Activities Our largest source of operating cash is cash collections from customers for subscription and support access to our platform.
Cash Flows The following table summarizes cash flow activity during the years ended December 31, 2025, 2024 and 2023 (in thousands): Year ended December 31, 2025 2024 2023 Cash flow provided by operating activities $ 140,070 $ 87,706 $ 70,875 Cash flow used in investing activities (34,952) (45,249) (357,253) Cash flow (used in) provided by financing activities (74,944) 6,741 301,265 Net increase in cash, cash equivalents, and restricted cash, net of impact of exchange rates $ 37,131 $ 45,629 $ 16,524 57 Table of Contents Operating Activities Our largest source of operating cash is cash collections from customers for subscription and support access to our platform.
We continue to transition consulting and other services to our partners and expect the revenue growth rate from subscription and support to continue to outpace revenue growth from professional services on an annual basis. 53 Table of Contents Cost of Revenue Comparison of Years Ended December 31, 2024 and 2023 Year ended December 31, Period-to-period change 2024 2023 Amount % Change (dollars in thousands) Cost of revenue Subscription and support $ 118,697 $ 99,193 $ 19,504 19.7% Professional services 53,358 55,029 (1,671) (3.0)% Total cost of revenue $ 172,055 $ 154,222 $ 17,833 11.6% Cost of revenue increased $17.8 million in 2024 compared to 2023.
We continue to transition consulting and other services to our partners and expect the revenue growth rate from subscription and support to continue to outpace revenue growth from professional services on an annual basis. 54 Table of Contents Cost of Revenue Comparison of Years Ended December 31, 2025 and 2024 Year ended December 31, Period-to-period change 2025 2024 Amount % Change (dollars in thousands) Cost of revenue Subscription and support $ 136,645 $ 118,697 $ 17,948 15.1% Professional services 53,785 53,358 427 0.8% Total cost of revenue $ 190,430 $ 172,055 $ 18,375 10.7% Cost of revenue increased $18.4 million in 2025 compared to 2024.
Cash provided by operating activities of $70.9 million for the year ended December 31, 2023 consisted of a net loss of $127.5 million adjusted for non-cash charges of $105.0 million and net cash inflows of $48.2 million from changes in operating assets and liabilities.
Cash provided by operating activities of $140.1 million for the year ended December 31, 2025 consisted of a net loss of $26.2 million adjusted for non-cash charges of $130.6 million and net cash inflows of $35.6 million from changes in operating assets and liabilities.
These uses of cash were partially offset by $153.4 million from the maturities of marketable securities as well as $65.1 million from the sale of marketable securities. 57 Table of Contents Financing Activities Cash provided by financing activities of $6.7 million for the year ended December 31, 2024 consisted of $13.8 million in proceeds from shares issued in connection with our Employee Stock Purchase Plan (“ESPP”) and $4.9 million in proceeds from option exercises partially offset by $11.5 million in taxes paid related to net share settlements of stock-based compensation awards.
Financing Activities Cash used in financing activities of $74.9 million for the year ended December 31, 2025 consisted of $71.6 million in repurchases of our Class A common stock under the 2024 Repurchase Plan and $22.7 million in taxes paid related to net share settlements of stock-based compensation awards partially offset by $13.7 million in proceeds from shares issued in connection with our Employee Stock Purchase Plan (“ESPP”) and $6.2 million in proceeds from option exercises.
The timing, manner, price, and amount of the repurchase will be subject to the discretion of the Company’s management, and it may be suspended or discontinued at any time.
The timing, manner, price and amount of any repurchases will be determined at the Company’s discretion, and the share repurchase program may be suspended, terminated or modified at any time for any reason.
Share Repurchase Plan On July 30, 2024, our board of directors authorized a share repurchase program for up to $100.0 million of our outstanding Class A common stock (the “2024 Repurchase Plan”).
Share Repurchase Plan On August 1, 2024, we announced that on July 30, 2024, our board of directors authorized a share repurchase plan for up to $100.0 million of our outstanding Class A common stock (the “2024 Repurchase Plan”). During the fourth quarter of 2025, Workiva purchased approximately 131,000 shares for $11.5 million under the 2024 Repurchase Plan.
Subscription and support cost of revenue increased $19.5 million due primarily to $12.6 million in higher cash-based compensation and benefits costs due in part to increased headcount, $3.0 million of additional stock-based compensation, a $0.6 million increase in travel expense, and a $1.5 million increase in software expense.
Subscription and support cost of revenue increased $17.9 million due primarily to $11.1 million in higher cash-based compensation and benefits costs, $2.3 million of additional stock-based compensation, a $3.3 million increase in the cost of licensed platform content, a $1.0 million increase in intangibles amortization, and a $0.7 million increase in software expense, partially offset by a $0.7 million decrease in travel expense.
The repurchases may be made in the open market or through privately negotiated transactions, pursuant to Rule 10b5-1 trading plans or other available means, each in compliance with Rule 10b-18 under the Exchange Act.
Shares may be repurchased through open market purchases in accordance with the requirements of Exchange Act Rule 10b-18, or privately negotiated transactions, including through the use of trading plans intended to qualify under Rule 10b5-1 under the Exchange Act.
The change in operating assets and liabilities was driven by an increase in deferred revenue which was primarily due to timing of billings and growth in our customer base. The increase in deferred costs was primarily due to growth in subscription bookings and commission plan achievement at year-end.
The increase in deferred costs was primarily due to growth in subscription bookings and commission plan achievement at year-end.
We have generated significant operating losses as reflected in our accumulated deficit and consolidated statements of cash flows.
We have financed our operations primarily through cash generated from operations and issuances of convertible debt. We have generated significant operating losses as reflected in our accumulated deficit on our consolidated balance sheets.
Recent Accounting Pronouncements Refer to Note 1 of the notes to consolidated financial statements for a full description of recent accounting pronouncements. 60 Table of Contents
Transaction costs, as well as costs to reorganize acquired companies, are expensed as incurred in our consolidated statement of operations. Recent Accounting Pronouncements Refer to Note 1 of the notes to consolidated financial statements for a full description of recent accounting pronouncements. 61 Table of Contents
General and Administrative General and administrative expenses decreased $7.5 million in 2024 compared to 2023, due primarily to a $10.5 million decrease in stock-based compensation partially offset by a $2.9 million increase in professional service fees.
General and Administrative General and administrative expenses increased $9.9 million in 2025 compared to 2024, due primarily to $5.0 million in higher cash-based compensation and benefits, $3.0 million of additional stock-based compensation, and a $2.6 million increase in internal event costs, partially offset by a $0.7 million decrease in travel expense.
Many of our customers employ our professional services just before they file their Form 10-K, often in the first calendar quarter. As of December 31, 2024, the majority of our SEC customers reported their financials on a calendar-year basis. Our sales and marketing expense also has some degree of seasonality.
Seasonality affects our revenue, expenses and cash flows from operations. Revenue from professional services is generally higher in the first quarter as many of our customers file their 10-K in the first calendar quarter. As of December 31, 2025, the majority of our SEC customers reported their financials on a calendar-year basis.
In addition to historical consolidated financial information, this discussion contains forward-looking statements that involve risks and uncertainties. Our actual results could differ materially from those discussed below. Factors that could cause or contribute to these differences include, but are not limited to, those identified below, and those discussed in “Section 1A. Risk Factors” included elsewhere in this Annual Report.
Factors that could cause or contribute to these differences include, but are not limited to, those identified below, and those discussed in “Section 1A. Risk Factors” included elsewhere in this Annual Report. Overview The Workiva platform powers trust, transparency, and accountability.
We market our platform to professionals and executives in the areas of financial and non-financial reporting, including regulatory, multi-entity and performance reporting. In addition, we market to teams responsible for environmental, social and governance reporting, and governance, risk and compliance programs.
We sell to organizations that manage large, complex processes with distributed teams of contributors and disparate sets of business data. We market our platform to professionals and executives in the areas of financial and non-financial reporting, including regulatory, multi-entity and management reporting. In addition, we market to teams responsible for sustainability management and GRC programs.
Our revenue grew to $738.7 million in 2024 from $630.0 million in 2023, an increase of 17.2%.
Our revenue grew to $884.6 million in 2025 from $738.7 million in 2024, an increase of 19.7%. We incurred net losses of $26.2 million and $55.0 million in 2025 and 2024, respectively.
Non-Operating Income (Expenses) Comparison of Years Ended December 31, 2024 and 2023 Year ended December 31, Period-to-period change 2024 2023 Amount (dollars in thousands) Interest income $ 39,395 $ 25,882 $ 13,513 Interest expense (12,865) (53,639) 40,774 Other income and (expense), net 563 (1,814) 2,377 Interest income increased $13.5 million in 2024 compared to 2023 due primarily to an increase in our investment balance, facilitated by the issuance of our 2028 convertible notes (the "2028 Notes"), coupled with higher interest rates.
Non-Operating Income (Expenses) Comparison of Years Ended December 31, 2025 and 2024 Year ended December 31, Period-to-period change 2025 2024 Amount (dollars in thousands) Interest income $ 34,153 $ 39,395 $ (5,242) Interest expense (12,777) (12,865) 88 Other (expense) income, net (1,350) 563 (1,913) Interest income decreased $5.2 million in 2025 compared to 2024 due primarily to lower interest rates.
Management’s Discussion and Analysis of Financial Condition and Results of Operations” of our annual report on Form 10-K for the fiscal year ended December 31, 2023, filed with the SEC on February 20, 2024.
Management’s Discussion and Analysis of Financial Condition and Results of Operations” of our annual report on Form 10-K for the fiscal year ended December 31, 2024, filed with the SEC on February 25, 2025. 56 Table of Contents Liquidity and Capital Resources Overview of Sources and Uses of Cash As of December 31, 2025, our principal sources of liquidity were cash, cash equivalents, and marketable securities totaling $891.6 million, which were held for working capital purposes.
Operating Expenses Comparison of Years Ended December 31, 2024 and 2023 Year ended December 31, Period-to-period change 2024 2023 Amount % Change (dollars in thousands) Operating expenses Research and development $ 192,935 $ 172,790 $ 20,145 11.7% Sales and marketing 347,243 287,035 60,208 21.0% General and administrative 102,981 110,519 (7,538) (6.8)% Total operating expenses $ 643,159 $ 570,344 $ 72,815 12.8% Research and Development Research and development expenses increased $20.1 million in 2024 compared to 2023 due primarily to $13.9 million in higher cash-based compensation and benefits costs, $2.6 million of additional stock-based compensation, and a $3.0 million increase in professional service fees.
Operating Expenses Comparison of Years Ended December 31, 2025 and 2024 Year ended December 31, Period-to-period change 2025 2024 Amount % Change (dollars in thousands) Operating expenses Research and development $ 214,844 $ 192,935 $ 21,909 11.4% Sales and marketing 408,872 347,243 61,629 17.7% General and administrative 112,863 102,981 9,882 9.6% Total operating expenses $ 736,579 $ 643,159 $ 93,420 14.5% Research and Development Research and development expenses increased $21.9 million in 2025 compared to 2024 due primarily to $14.8 million in higher cash-based compensation and benefits and $7.8 million of additional stock-based compensation, partially offset by a $0.8 million decrease in the cost of cloud infrastructure services.
Professional services cost of revenue decreased $1.7 million due primarily to a $1.8 million decrease in cash-based compensation and benefits costs and a $0.6 million decrease in professional service fees, partially offset by $0.7 million of additional stock-based compensation as we continue to transition consulting and other services to our partners.
The increases in the cost of licensed platform content and software expense resulted primarily from our continued investment in and support of our platform and solutions. Professional services cost of revenue increased $0.4 million due primarily to $1.0 million of additional stock-based compensation, partially offset by a $0.4 million decrease in cash-based compensation and benefits costs.
Cash used in investing activities of $357.3 million for the year ended December 31, 2023 consisted of $573.3 million in purchases of marketable securities and $2.1 million in purchases of fixed assets primarily for computer equipment in support of expanding our infrastructure and work force.
Investing Activities Cash used in investing activities of $35.0 million for the year ended December 31, 2025 consisted of $425.5 million in purchases of marketable securities and $2.1 million in purchases of fixed assets partially offset by $390.5 million from the maturities of marketable securities and $2.5 million from the sale of marketable securities.
The increases in professional service fees resulted primarily from our continued investment in and support of our platform and solutions. 54 Table of Contents Sales and Marketing Sales and marketing expenses increased $60.2 million in 2024 compared to 2023 due primarily to $36.0 million in higher cash-based compensation and benefits costs, $7.6 million of additional stock-based compensation, a $4.9 million increase in travel expense, a $5.5 million increase in professional service fees, and a $5.4 million increase in marketing and advertising.
The increase in compensation was primarily driven by a modest increase in employee headcount, an executive transition and a benefit for our transition from a PTO model to an FTO model which was announced in the second half of the year. 55 Table of Contents Sales and Marketing Sales and marketing expenses increased $61.6 million in 2025 compared to 2024 due primarily to $49.2 million in higher cash-based compensation and benefits, $6.7 million of additional stock-based compensation, a $1.5 million increase in marketing and advertising, a $2.6 million increase in professional service fees, a $1.3 million increase in internal event costs, and a $1.2 million in software expense.
As more employees in an enterprise use our platform, additional opportunities for collaboration and automation drive demand among their colleagues for additional solutions. Pursue New Customers . We sell to organizations that manage large, complex processes with distributed teams of contributors and disparate sets of business data.
Since solution-based licensing offers our customers an unlimited number of seats for each solution purchased, we expect customers to add more seats over time. As more employees in an enterprise use our platform, additional opportunities for collaboration and automation drive demand among their colleagues for additional solutions. 48 Table of Contents Pursue New Customers .
We expect reduced valuation multiples caused by higher interest rates, inflation, and geopolitical instability to create an uncertain impact on the number of IPOs in fiscal year 2025. Whether and to what extent the IPO and SPAC markets will moderate cannot be accurately predicted. Key Factors Affecting Our Performance Generate Growth From Existing Customers.
Although there has been an increase recently in the number of IPOs in 2025, we continue to expect reduced valuation multiples caused by higher interest rates, inflation, global trade conflicts and geopolitical instability to continue to create uncertain impacts on the number of IPOs in fiscal year 2026.
Risks relating to shifts in regulatory priorities and newly emerging trends due to changes in the U.S. presidential administration, and the outcome of other global elections, and risks relating to legal challenges to sustainability-related rules and regulations, may affect our market expansion opportunities in the U.S. and abroad.
Effects of Policy and Regulatory Uncertainty Sales of our sustainability management solutions have been, and may continue to be, materially impacted by domestic and global policy uncertainties. Shifts in regulatory priorities, market sentiment, and legal challenges to sustainability-related rules and regulations are affecting our market expansion opportunities in the U.S. and abroad.
Other income and (expense), net increased $2.4 million in 2024 compared to 2023 due primarily to gains on foreign currency transactions as well as losses on the sale of available-for-sale securities from 2023 which did not recur in 2024. 55 Table of Contents Results of Operations for Fiscal 2023 Compared to 2022 For a comparison of our results of operations for the fiscal years ended December 31, 2023 and 2022, see “Part II, Item 7.
Results of Operations for Fiscal 2024 Compared to 2023 For a comparison of our results of operations for the fiscal years ended December 31, 2024 and 2023, see “Part II, Item 7.
That regulatory uncertainty could limit compliance obligations or requirements, could slow market adoption and may reduce or delay the growth of our sustainability solutions. The extent of this policy uncertainty, and its potential impact on our growth trajectory, cannot be accurately predicted.
We believe that the revised thresholds under these expected amendments have influenced the pace of customer adoption of our sustainability solutions. The potential impact on our growth trajectory of these changes, and of global policy uncertainty generally, cannot be accurately predicted.
During 2024 we recognized an additional $2.2 million in cash-based and stock-based compensation pursuant to certain severance obligations. The remaining increase in compensation, as well as the increase in software expense and travel, were primarily due to an increase in employee headcount as we continue to invest in our go-to-market activities.
The increases in compensation and internal event costs were primarily due to an increase in employee headcount as we continue to invest in our go-to-market activities, as well as an executive transition and a benefit for our transition from a PTO model to an FTO model which was announced in the second half of the year.
The Workiva platform can exhibit a powerful network effect within an enterprise, meaning that the usefulness of our platform attracts additional users. Since solution-based licensing offers our customers an unlimited number of seats for each solution purchased, we expect customers to add more seats over time.
Whether and to what extent the IPO and SPAC markets will continue to moderate cannot be accurately predicted. Key Factors Affecting Our Performance Generate Growth From Existing Customers. The Workiva platform can exhibit a powerful network effect within an enterprise, meaning that the usefulness of our platform attracts additional users.
Contractual Obligations and Commitments The following table represents our contractual obligations as of December 31, 2024, aggregated by type: Payments due by period Total Less than 1 year 1-3 years 3-5 years More than 5 years (in thousands) Convertible senior notes $ 809,944 $ 9,576 $ 89,593 $ 710,775 $ — Operating leases including imputed interest 16,723 5,577 5,956 3,102 2,088 Finance leases, including interest 21,290 1,315 2,630 2,630 14,715 Other contractual commitments 156,408 46,601 55,807 54,000 — Total contractual obligations $ 1,004,365 $ 63,069 $ 153,986 $ 770,507 $ 16,803 Total future payments related to our convertible senior notes shown in the table above includes $773.2 million aggregate principal amount and future interest payments associated with the Notes of $36.7 million.
Cash provided by financing activities of $6.7 million for the year ended December 31, 2024 consisted of $13.8 million in proceeds from shares issued in connection with our ESPP and $4.9 million in proceeds from option exercises partially offset by $11.5 million in taxes paid related to net share settlements of stock-based compensation awards. 58 Table of Contents Contractual Obligations and Commitments The following table represents our contractual obligations as of December 31, 2025, aggregated by type: Payments due by period Total Less than 1 year 1-3 years 3-5 years More than 5 years (in thousands) Convertible senior notes $ 800,369 $ 80,819 $ 719,550 $ — $ — Operating leases including imputed interest 18,384 6,525 8,796 1,160 1,903 Finance leases, including interest 20,457 1,353 2,707 2,708 13,689 Other contractual commitments 121,379 37,351 57,028 27,000 — Total contractual obligations $ 960,589 $ 126,048 $ 788,081 $ 30,868 $ 15,592 Total future payments related to our convertible senior notes shown in the table above includes $773.2 million aggregate principal amount and future interest payments associated with the Notes of $27.1 million.