Biggest changeIn 2023, we made further progress in advancing our ESG agenda through our four pillars of action: 1) We aim to provide sustainable investment solutions , including the issuance of ESG securities, ESG-labeled products, ESG education for stakeholders, and a dedicated ESG research team: • Since 2021, we offer ESG portfolios for our private banking customers, a dedicated ESG credit portfolio for institutional investors and an ESG recommended portfolio, composed of 10 names that we believe combine high ESG standards and solid fundamentals, aiming to outperform B3’s Corporate Sustainability Index (ISE) over the long-term. • In 2023, our ESG Research team produced over 20 thematic reports and analyzed the ESG performance of more than 136 companies under XP Research coverage. • We believe we have the largest sustainable investment platform in Brazil, with 38 ESG-labeled investment funds available, including equity, fixed income, hedge fund, index, private equity, and pension funds, featuring both local and global strategies. • We have launched three ESG ETFs on B3, as well as seven ESG COEs (structured notes).
Biggest changeIn 2024, we continued to make significant progress in advancing our ESG agenda through our key material topics: 1) We aim to provide sustainable investment solutions , in the best interest of our clients focus on ESG integration in processes, products and services: • Since 2021, we have been offering ESG portfolios, in the best interests of our clients, such as the ESG recommended portfolio, composed of 10 names that we believe combine high ESG standards and solid fundamentals, aiming to outperform B3’s Corporate Sustainability Index (ISE) over the long-term. • In 2024, the research team published 126 ESG-focused reports, of which 10 were thematic reports and 46 were updates on relevant topics to the agenda.
These include XP Tribes, comprising two to three managers each, that help guide and support our development priorities across numerous projects, and XP Squads, comprising autonomous integrated teams of eight to ten people, including a product owner and business expert, a UX specialist, a technology leader and several developers, that collaborate to create new technologies and solutions or improve our current offerings.
These include XP Tribes, comprising two to three managers each, that help guide and support our development priorities across numerous projects, and XP Squads, comprising autonomous integrated teams of eight to ten people, including a product owner and business expert, a UX specialist, a technology leader and several developers, that collaborate to create new technologies and solutions or improve our current offerings.
These teams focus on the complete customer experience, conducting client interviews, prototyping, behavior analysis and user tests. One of the most visible external examples of our technology capabilities is the suite of technology applications that we provide to our clients and partners.
These teams focus on the complete customer experience, conducting client interviews, prototyping, behavior analysis and user tests. One of the most visible external examples of our technology capabilities is the suite of technology applications that we provide to our clients and partners.
Corporate Interest Held by Financial Institutions in Nonfinancial Companies Pursuant to CMN Resolution No. 5,043 of November 25, 2022, as amended, or “CMN Resolution No. 5,043,” financial institutions may only directly or indirectly hold equity in legal entities (incorporated locally or abroad) that supplement or subsidize the financial institutions’ activities, provided they obtain prior authorization from the Central Bank and that the invested entity does not hold, directly or indirectly, equity of the referred financial institution.
Corporate Interest Held by Financial Institutions in Nonfinancial Companies Pursuant to CMN Resolution No. 5,043 of November 25, 2022, as amended, or “CMN Resolution No. 5,043,” financial institutions may only directly or indirectly hold equity in legal entities (incorporated locally or abroad) that supplement or subsidize the financial institutions’ activities, provided that they obtain prior authorization from the Central Bank and that the invested entity does not hold, directly or indirectly, equity of the referred financial institution.
To be authorized by the CVM to engage in such activity, legal entities that operate as asset managers must (1) have a registered office in Brazil; (2) have securities portfolio management as a corporate purpose and be duly incorporated and registered with the National Register of Legal Entities – CNPJ; (3) have one or more officers duly certified as asset managers as approved by CVM to take on liability for securities portfolio management, pursuant to CVM Resolution No. 21; (4) appoint a compliance officer and a risk management officer; (5) be controlled by reputable shareholders (direct and indirect), who have not been convicted of certain crimes detailed in article 3, VI of CVM Resolution No. 21; (5) not be unable or suspended from occupying a position in financial institution or other entities authorized to operate by the CVM, the Central Bank, SUSEP or PREVIC, and not have been banned from asset management activities by judicial or administrative decisions; (6) put in place and maintain personnel and IT resources appropriate for the size and types of investment portfolio it manages; and (7) execute and provide the applicable forms to the CVM so as to prove its capacity to carry out such activities, pursuant to CVM Resolution No. 21.
To be authorized by the CVM to engage in such activity, legal entities that operate as asset managers must (1) have a registered office in Brazil; (2) have securities portfolio management as a corporate purpose and be duly incorporated and registered with the National Register of Legal Entities – CNPJ; (3) have one or more officers duly certified as asset managers as approved by CVM to take on liability for securities portfolio management, pursuant to CVM Resolution No. 21; (4) appoint a compliance officer and a risk management officer; (5) be controlled by reputable shareholders (direct and indirect), who have not been convicted of certain crimes detailed in article 3, VI of CVM Resolution No. 21; (6) not be unable or suspended from occupying a position in financial institution or other entities authorized to operate by the CVM, the Central Bank, SUSEP or PREVIC, and not have been banned from asset management activities by judicial or administrative decisions; (7) put in place and maintain personnel and IT resources appropriate for the size and types of investment portfolio it manages; and (8) execute and provide the applicable forms to the CVM so as to prove its capacity to carry out such activities, pursuant to CVM Resolution No. 21.
This same regulation requires asset managers to maintain a website, with extensive current information, including, but not limited to, (1) an updated annual filing form (formulário de referência); (2) a code of ethics; (3) rules, procedures and a description of internal controls in order to comply with CVM Resolution No. 21; (4) a risk management policy; (5) a policy of purchase and sale of securities by managers, employees and the company; (6) a pricing manual for assets from the securities portfolios managed by such asset manager, even if the manual has been developed by a third party; and (7) a policy of apportionment and division of orders among the securities portfolios. 73 FORM 20-F « Table of Contents Moreover, under CVM Resolution No. 21, asset management firms are forbidden from (1) making public assurances of profitability levels based on the historical performance of portfolio and market indexes; (2) modifying the basic features of the services they provide without following the prior appropriate procedures under the asset management agreement and regulations; (3) making promises as to future results of the portfolio; (4) contracting or granting loans on behalf of their clients, subject to certain exceptions set out in regulation; (5) providing a surety, corporate guarantee, acceptance or becoming a joint obligor in any other form, with respect to the managed assets; (6) neglecting, under any circumstances, the rights and intentions of the client; (7) trading the securities from the portfolios they manage with the purpose of obtaining brokerage revenues or rebates for themselves or third parties; or (8) subject to certain exceptions set out in the regulation, acting as a counterparty, directly or indirectly, to clients.
This same regulation requires asset managers to maintain a website, with extensive current information, including, but not limited to, (1) an updated annual filing form (formulário de referência); (2) a code of ethics; (3) rules, procedures and a description of internal controls in order to comply with CVM Resolution No. 21; (4) a risk management policy; (5) a policy of purchase and sale of securities by managers, employees and the company; (6) a pricing manual for assets from the securities portfolios managed by such asset manager, even if the manual has been developed by a third party; and (7) a policy of apportionment and division of orders among the securities portfolios. 71 FORM 20-F « Table of Contents Moreover, under CVM Resolution No. 21, asset management firms are forbidden from (1) making public assurances of profitability levels based on the historical performance of portfolio and market indexes; (2) modifying the basic features of the services they provide without following the prior appropriate procedures under the asset management agreement and regulations; (3) making promises as to future results of the portfolio; (4) contracting or granting loans on behalf of their clients, subject to certain exceptions set out in regulation; (5) providing a surety, corporate guarantee, acceptance or becoming a joint obligor in any other form, with respect to the managed assets; (6) neglecting, under any circumstances, the rights and intentions of the client; (7) trading the securities from the portfolios they manage with the purpose of obtaining brokerage revenues or rebates for themselves or third parties; or (8) subject to certain exceptions set out in the regulation, acting as a counterparty, directly or indirectly, to clients.
Companies subject to this regulation are also required to appoint one of their Officers as head of compliance and register such individual in accordance with the Anti-Money Laundering Law and SUSEP Circular No. 612/2020. 85 FORM 20-F « Table of Contents Along the same lines, CVM Resolution No. 50 of August 31, 2021, as amended, or “CVM Resolution No. 50,” which entered into force on October 1, 2021, establishes, among other obligations, that persons who engage in, on a permanent or occasional basis, as a main or ancillary activity, cumulatively or not, the custody, issuance, distribution, settlement, trade, intermediation, consultancy or management of bonds or securities, and independent audit within the scope of the stock exchange market must adopt rules, procedures and internal controls in accordance with previously and expressly established procedures to confirm the registration information of its clients, keep such information updated and monitor the transactions carried out thereby, so as to prevent the use of the account by third parties and identify the end beneficiaries of the transactions, such entities shall also identify and closely monitor the business relations maintained with politically exposed person.
Companies subject to this regulation are also required to appoint one of their Officers as head of compliance and register such individual in accordance with the Anti-Money Laundering Law and SUSEP Circular No. 612/2020. 83 FORM 20-F « Table of Contents Along the same lines, CVM Resolution No. 50 of August 31, 2021, as amended, or “CVM Resolution No. 50,” which entered into force on October 1, 2021, establishes, among other obligations, that persons who engage in, on a permanent or occasional basis, as a main or ancillary activity, cumulatively or not, the custody, issuance, distribution, settlement, trade, intermediation, consultancy or management of bonds or securities, and independent audit within the scope of the stock exchange market must adopt rules, procedures and internal controls in accordance with previously and expressly established procedures to confirm the registration information of its clients, keep such information updated and monitor the transactions carried out thereby, so as to prevent the use of the account by third parties and identify the end beneficiaries of the transactions, such entities shall also identify and closely monitor the business relations maintained with politically exposed person.
The independent auditors and the audit committee, if applicable, must notify the Central Bank, within three business days, of the existence or evidence of error or fraud, such as: • lack of compliance with rules and regulations, which could affect the business of the audited entity; • fraud of any amount conducted by the management of the institution; • relevant fraud conducted by employees of the institution or of third parties; and • relevant errors in the accounting records of the audited entity. 87 FORM 20-F « Table of Contents Audit Committee CMN Resolution No. 4,910 requires financial institutions and other institutions authorized by the Central Bank to operate in Brazil, as well as for clearinghouses and clearance and custody service providers that (1) present reference equity equal to, or greater than, R$1 billion; (2) manage third-party funds in amounts equal to, or greater than, R$1 billion; or (3) have deposits and funds under management in a total amount equal to, or greater than, R$5 billion, to maintain an audit committee (comitê de auditoria).
The independent auditors and the audit committee, if applicable, must notify the Central Bank, within three business days, of the existence or evidence of error or fraud, such as: • lack of compliance with rules and regulations, which could affect the business of the audited entity; • fraud of any amount conducted by the management of the institution; • relevant fraud conducted by employees of the institution or of third parties; and • relevant errors in the accounting records of the audited entity. 85 FORM 20-F « Table of Contents Audit Committee CMN Resolution No. 4,910 requires financial institutions and other institutions authorized by the Central Bank to operate in Brazil, as well as for clearinghouses and clearance and custody service providers that (1) present reference equity equal to, or greater than, R$1 billion; (2) manage third-party funds in amounts equal to, or greater than, R$1 billion; or (3) have deposits and funds under management in a total amount equal to, or greater than, R$5 billion, to maintain an audit committee (comitê de auditoria).
These groups include: • Corporate Risk – this group is focused on identifying, classifying and mitigating operational, reputational, environmental and strategic risks, including any potential internal fraud; • Financial Risk – this group is focused on monitoring our financial positions and managing our exposure to liquidity risk, market risk, and credit risk; and 69 FORM 20-F « Table of Contents • Fraud Prevention – this group is comprised of fraud experts, data scientist, database administrators, investigators and regulator staff, who focus on managing our antifraud strategy and ensuring the legitimacy of client transactions; their work entails: (1) detecting and preventing potential external fraud with different models of client authentication, such as user logins; (2) managing our transaction verification services; (3) monitoring financial advisors activities; (4) employee and partner fingerprinting; (5) managing our data tokenization and token management technology; and (6) managing our biometric facial recognition technology, among others.
These groups include: • Corporate Risk – this group is focused on identifying, classifying and mitigating operational, reputational, environmental and strategic risks, including any potential internal fraud; • Financial Risk – this group is focused on monitoring our financial positions and managing our exposure to liquidity risk, market risk, and credit risk; and 67 FORM 20-F « Table of Contents • Fraud Prevention – this group is comprised of fraud experts, data scientist, database administrators, investigators and regulator staff, who focus on managing our antifraud strategy and ensuring the legitimacy of client transactions; their work entails: (1) detecting and preventing potential external fraud with different models of client authentication, such as user logins; (2) managing our transaction verification services; (3) monitoring financial advisors activities; (4) employee and partner fingerprinting; (5) managing our data tokenization and token management technology; and (6) managing our biometric facial recognition technology, among others.
We believe the continued promotion of these products is not in the best interests of investors, but they continue to generate high fees for the traditional banks. • 56 FORM 20-F « Table of Contents • Source : Séries temporais – Brazilian Central Bank • High Costs and Spreads – We believe overall fees and spreads for financial products in Brazil are too high and are driven by (1) the closed platforms of the incumbent banks who often limit their customer’s selection of financial products to those created and controlled by each bank; (2) the promotion of inefficient financial products that pay very low yields, such as poupança; and (3) the high, asset-heavy infrastructure costs of the incumbent banks. • Poor Customer Service – We believe the incumbent banks and other service providers generally provide poor customer service in Brazil based on market surveys, given the lack of market competition and alternative choices available to their clients.
We believe the continued promotion of these products is not in the best interests of investors, but they continue to generate high fees for the traditional banks. 54 FORM 20-F « Table of Contents Source : Séries temporais – Brazilian Central Bank • High Costs and Spreads – We believe overall fees and spreads for financial products in Brazil are too high and are driven by (1) the closed platforms of the incumbent banks who often limit their customer’s selection of financial products to those created and controlled by each bank; (2) the promotion of inefficient financial products that pay very low yields, such as poupança; and (3) the high, asset-heavy infrastructure costs of the incumbent banks. • Poor Customer Service – We believe the incumbent banks and other service providers generally provide poor customer service in Brazil based on market surveys, given the lack of market competition and alternative choices available to their clients.
Moreover, the total amount of fixed assets must be limited to 50.0% of the institution’s regulatory working capital; • they shall comply with the principles of selectivity, guarantee, liquidity and risk diversification; 74 FORM 20-F « Table of Contents • financial institutions are prohibited from granting loans or advances without an appropriate agreement formalizing such debt; • financial institutions may not grant loans to, or guarantee the transactions of, their affiliates, except in certain limited circumstances (see “—Other Rules —Transactions with Affiliates” below); • the registered capital and total net assets of financial institutions must be compatible with the rules governing share capital and minimum capitalization enforced by the Central Bank for each type of financial institution; and • financial institutions shall maintain internal policy and procedures governing their relationships with clients and users of their products and services.
Moreover, the total amount of fixed assets must be limited to 50.0% of the institution’s regulatory working capital; • they shall comply with the principles of selectivity, guarantee, liquidity and risk diversification; 72 FORM 20-F « Table of Contents • financial institutions are prohibited from granting loans or advances without an appropriate agreement formalizing such debt; • financial institutions may not grant loans to, or guarantee the transactions of, their affiliates, except in certain limited circumstances (see “—Other Rules —Transactions with Affiliates” below); • the registered capital and total net assets of financial institutions must be compatible with the rules governing share capital and minimum capitalization enforced by the Central Bank for each type of financial institution; and • financial institutions shall maintain internal policy and procedures governing their relationships with clients and users of their products and services.
Other important responsibilities of the Central Bank are as follows: • controlling and approving the organization, operation, transfer of control and corporate reorganization of financial institutions and other institutions authorized to operate by the Central Bank; • managing the daily flow of foreign capital and derivatives; • establishing administrative rules and regulation for the registration of foreign investments; • monitoring remittances of foreign currency; • controlling the repatriation of funds (in case of a serious deficit in Brazil’s payment balance, the Central Bank may limit remittances of profits and prohibit remittances of capital for a limited period); • receiving compulsory collections and voluntary deposits in cash from financial institutions; 77 FORM 20-F « Table of Contents • executing rediscount transactions and granting loans to banking financial institutions and other institutions authorized to operate by the Central Bank; • intervening in the financial institutions or placing them under special administrative regimes, and determining their compulsory liquidation; and • acting as depositary of the gold and foreign currency.
Other important responsibilities of the Central Bank are as follows: • controlling and approving the organization, operation, transfer of control and corporate reorganization of financial institutions and other institutions authorized to operate by the Central Bank; • managing the daily flow of foreign capital and derivatives; • establishing administrative rules and regulation for the registration of foreign investments; • monitoring remittances of foreign currency; • controlling the repatriation of funds (in case of a serious deficit in Brazil’s payment balance, the Central Bank may limit remittances of profits and prohibit remittances of capital for a limited period); • receiving compulsory collections and voluntary deposits in cash from financial institutions; • executing rediscount transactions and granting loans to banking financial institutions and other institutions authorized to operate by the Central Bank; • intervening in the financial institutions or placing them under special administrative regimes, and determining their compulsory liquidation; and 75 FORM 20-F « Table of Contents • acting as depositary of the gold and foreign currency.
Such reports must be (a) approved by the board of directors of the financial institution or, absent the board of directors, by its officers; and (b) made available to the Central Bank for at least five years. 88 FORM 20-F « Table of Contents Foreign Investment in National Financial Institutions In accordance with Article 192 of the Constitution, Article 52, II, of the Brazilian Transitory Constitutional Rulings enacted in 1988, or “ADCT,” foreign investors (regardless of being an individual or entity and irrespective of their nationality) are prevented from controlling, acquiring or increasing equity interest held in a Brazilian financial institution, directly or indirectly, unless there is a bilateral international treaty or such foreign acquisition or increase is in the interest of the Brazilian government.
Such reports must be (a) approved by the board of directors of the financial institution or, absent the board of directors, by its officers; and (b) made available to the Central Bank for at least five years. 86 FORM 20-F « Table of Contents Foreign Investment in National Financial Institutions In accordance with Article 192 of the Constitution, Article 52, II, of the Brazilian Transitory Constitutional Rulings enacted in 1988, or “ADCT,” foreign investors (regardless of being an individual or entity and irrespective of their nationality) are prevented from controlling, acquiring or increasing equity interest held in a Brazilian financial institution, directly or indirectly, unless there is a bilateral international treaty or such foreign acquisition or increase is in the interest of the Brazilian government.
CFTC-registered introducing brokers are subject to expansive requirements under the Commodity Exchange Act and CFTC and NFA rules, including requirements relating to, among other things, sales practices, regulatory capital, anti-money laundering, financial reporting, supervision and recordkeeping. 90 FORM 20-F « Table of Contents The violation of laws, rules or regulation that govern the activities of an SEC-registered broker-dealer or CFTC-registered introducing broker could result in administrative or court proceedings, censures, fines, penalties, disgorgement, suspension or expulsion from a certain jurisdiction, SRO or market, the revocation or limitation of licenses, the issuance of cease-and-desist orders or injunctions or the suspension or disqualification of the entity and/or its officers, employees or other associated persons.
CFTC-registered introducing brokers are subject to expansive requirements under the Commodity Exchange Act and CFTC and NFA rules, including requirements relating to, among other things, sales practices, regulatory capital, anti-money laundering, financial reporting, supervision and recordkeeping. 88 FORM 20-F « Table of Contents The violation of laws, rules or regulation that govern the activities of an SEC-registered broker-dealer or CFTC-registered introducing broker could result in administrative or court proceedings, censures, fines, penalties, disgorgement, suspension or expulsion from a certain jurisdiction, SRO or market, the revocation or limitation of licenses, the issuance of cease-and-desist orders or injunctions or the suspension or disqualification of the entity and/or its officers, employees or other associated persons.
We believe these competitive strengths form the foundations of our business and drive value creation for our shareholders. 59 FORM 20-F « Table of Contents Investment platform Our open product platform, which we believe is a pioneer in the market and is the most complete among Brazilian players, combines: (i) a wide network of third party partners such as independent asset managers, medium-sized banks and insurance companies; (ii) a comprehensive range of proprietary products that includes our Asset, our funds administration business and our global investment platform; and (iii) capital markets access powered by our Investment Banking business, which originates IPOs and debt issuances.
We believe these competitive strengths form the foundations of our business and drive value creation for our shareholders. 57 FORM 20-F « Table of Contents Investment platform Our open product platform, which we believe is a pioneer in the market and is the most complete among Brazilian players, combines: (i) a wide network of third party partners such as independent asset managers, medium-sized banks and insurance companies; (ii) a comprehensive range of proprietary products that includes our Asset, our funds administration business and our global investment platform; and (iii) capital markets access powered by our Investment Banking business, which originates IPOs and debt issuances.
As a result, XP Apps enable users to incorporate a range of activities across their customer experience journeys, such as managing their accounts, executing trades, performing custom analytics and creating custom reports. 67 FORM 20-F « Table of Contents Bull - Pro Bull is our free, cloud-based trading platform designed for retail and institutional traders, that includes powerful data visualization, custom simulations, analytics, and advance graphics tools that can be used from any internet connected device, such as a desktop, tablet, mobile phone and smart watch.
As a result, XP Apps enable users to incorporate a range of activities across their customer experience journeys, such as managing their accounts, executing trades, performing custom analytics and creating custom reports. 65 FORM 20-F « Table of Contents Bull - Pro Bull is our free, cloud-based trading platform designed for retail and institutional traders, that includes powerful data visualization, custom simulations, analytics, and advance graphics tools that can be used from any internet connected device, such as a desktop, tablet, mobile phone and smart watch.
Financial Holding Brazil Indirectly 100.00 % 100.00 % 100.00 % XPE Infomoney Educação Assessoria Empresarial e Participações Ltda. Digital content services Brazil Indirectly 100.00 % 100.00 % 100.00 % Tecfinance Informática e Projetos de Sistemas Ltda. Rendering of IT services Brazil Indirectly 99.70 % 99.73 % 99.73 % XP Corretora de Seguros Ltda.
Financial Holding Brazil Directly 100.00 % 100.00 % 100.00 % XPE Infomoney Educação Assessoria Empresarial e Participações Ltda. Digital content services Brazil Indirectly 100.00 % 100.00 % 100.00 % Tecfinance Informática e Projetos de Sistemas Ltda. Rendering of IT services Brazil Indirectly 99.70 % 99.70 % 99.73 % XP Corretora de Seguros Ltda.
The same obligation is imposed upon asset managers (such as XP Gestão, XP Advisory, XP PE Gestão de Recursos Ltda., XP Vista and XP Allocation Asset Management Ltda.) and insurance companies and insurance brokers (such as XP CS and XP VP). 86 FORM 20-F « Table of Contents Bank Secrecy Brazilian financial institutions, by virtue of Supplementary Law No. 105 of January 10, 2001, are also subject to strict secrecy rules on transactions, and are required to preserve the confidential nature of their assets and liabilities transactions and of the services provided to their clients.
The same obligation is imposed upon asset managers (such as XP Gestão, XP Advisory, XP PE Gestão de Recursos Ltda., XP Vista and XP Allocation Asset Management Ltda.) and insurance companies and insurance brokers (such as XP CS and XP VP). 84 FORM 20-F « Table of Contents Bank Secrecy Brazilian financial institutions, by virtue of Supplementary Law No. 105 of January 10, 2001, are also subject to strict secrecy rules on transactions, and are required to preserve the confidential nature of their assets and liabilities transactions and of the services provided to their clients.
Legislation Applicable to Financial Institutions and Portfolio Managers in Brazil The current Brazilian banking and financial institutional system was established by Law No. 4,595 of December 31, 1964, as amended, or the “Banking Law.” 71 FORM 20-F « Table of Contents The Banking Law laid out the structure of the national financial system, which is made up of the CMN, the Central Bank, Banco do Brasil S.A., the National Bank for Economic and Social Development – BNDES, or the “BNDES,” and other public or private financial institutions.
Legislation Applicable to Financial Institutions and Portfolio Managers in Brazil The current Brazilian banking and financial institutional system was established by Law No. 4,595 of December 31, 1964, as amended, or the “Banking Law.” 69 FORM 20-F « Table of Contents The Banking Law laid out the structure of the national financial system, which is made up of the CMN, the Central Bank, Banco do Brasil S.A., the National Bank for Economic and Social Development – BNDES, or the “BNDES,” and other public or private financial institutions.
In addition to BC#, the Central Bank is planning to launch a new digital currency and blockchain platform, Drex. 58 FORM 20-F « Table of Contents • Increasing Demand for Better UX Experiences – As customers engage in more digital channels, they are increasingly demanding sleeker, more powerful and more convenient UX, similar to the consumer technology products and software applications that they interact with in other areas of their daily lives.
In addition to BC#, the Central Bank is planning to launch a new digital currency and blockchain platform, Drex. 56 FORM 20-F « Table of Contents • Increasing Demand for Better UX Experiences – As customers engage in more digital channels, they are increasingly demanding sleeker, more powerful and more convenient UX, similar to the consumer technology products and software applications that they interact with in other areas of their daily lives.
Similarly, other lending products, commonly found in larger markets, such as home equity loans, are very limited in Brazil. 57 FORM 20-F « Table of Contents Key Market Trends • Favorable and Highly Aligned Regulatory Initiatives – The Central Bank is actively promoting what it calls financial democratization policies that seek to provide easier access to financial markets, and better and more transparent financial services.
Similarly, other lending products, commonly found in larger markets, such as home equity loans, are very limited in Brazil. 55 FORM 20-F « Table of Contents Key Market Trends • Favorable and Highly Aligned Regulatory Initiatives – The Central Bank is actively promoting what it calls financial democratization policies that seek to provide easier access to financial markets, and better and more transparent financial services.
We also own a number of domain names registered in Brazil, including “xp.com.br,” “leadr.com.br,” “rico.com.br,” “clear.com.br” and “infomoney.com.br,” and abroad such as “xpi.us.” As of December 31, 2023, we held a 21.83% equity interest in “O Primo Rico Midia, Educacional e Participações Ltda.,” with the remaining interest held by our partner, Thiago Lolkus Nigro, which owns the trademark PRIMO RICO.
We also own a number of domain names registered in Brazil, including “xp.com.br,” “leadr.com.br,” “rico.com.br,” “clear.com.br” and “infomoney.com.br,” and abroad such as “xpi.us.” As of December 31, 2024, we held a 21.83% equity interest in “O Primo Rico Midia, Educacional e Participações Ltda.,” with the remaining interest held by our partner, Thiago Lolkus Nigro, which owns the trademark PRIMO RICO.
As a local insurer, XP Seguros is subject to the insurance laws and regulation generally applicable to life and private retirement carriers in Brazil. 89 FORM 20-F « Table of Contents XP CS is an insurance brokerage company focused on life and retirement insurance brokerage, duly licensed by SUSEP to operate in the insurance market as per SUSEP Circular Letter No. 510 of January 22, 2015, and registered with SUSEP under No. 10,0628468.
As a local insurer, XP Seguros is subject to the insurance laws and regulation generally applicable to life and private retirement carriers in Brazil. 87 FORM 20-F « Table of Contents XP CS is an insurance brokerage company focused on life and retirement insurance brokerage, duly licensed by SUSEP to operate in the insurance market as per SUSEP Circular Letter No. 510 of January 22, 2015, and registered with SUSEP under No. 10,0628468.
This also includes the development of policies, standards, and procedures, as well as compliance with regulatory standards related to ESG and climate; 63 FORM 20-F « Table of Contents • Methodologies and analysis - We developed internal ESG and social, environmental, and climate risk methodologies, such as (i) social, environmental, and climate rating methodologies, (ii) climate sensitivity, (iii) financed greenhouse gas emissions, and (iv) carbon footprint of investment funds and equity portfolios.
This also includes the development of policies, standards, and procedures, as well as compliance with regulatory standards related to ESG and climate; 61 FORM 20-F « Table of Contents • Methodologies and analysis - We developed internal ESG and social, environmental, and climate risk methodologies, such as (i) social, environmental, and climate rating methodologies, (ii) climate sensitivity, (iii) financed greenhouse gas emissions, and (iv) carbon footprint of investment funds and equity portfolios.
Our digital research retail platform is free and has over 450 thousand monthly visitors that come to our website, which utilizes a robust SEO strategy to attract new viewers, along with educational content and in-person events. • EXPERT Event – our annual conference for clients, IFAs and partners has become the largest investment event in Latin America.
Our digital research retail platform is free and has over 868 thousand monthly visitors that come to our website, which utilizes a robust SEO strategy to attract new viewers, along with educational content and in-person events. • EXPERT Event – our annual conference for clients, IFAs and partners has become the largest investment event in Latin America.
For further information, see note 36 to our audited consolidated financial statements included elsewhere in this annual report. 72 FORM 20-F « Table of Contents Securities Brokerage Firms Securities trading in stock exchange markets shall be carried out exclusively by securities brokerage firms (such as XP CCTVM) and certain other authorized institutions.
For further information, see note 36 to our audited consolidated financial statements included elsewhere in this annual report. 70 FORM 20-F « Table of Contents Securities Brokerage Firms Securities trading in stock exchange markets shall be carried out exclusively by securities brokerage firms (such as XP CCTVM) and certain other authorized institutions.
XP DTVM is authorized by the Central Bank to, among other activities, carry out public offering and distribution of bonds and securities, provide securities portfolio management services and carry out operations in the foreign exchange market. 70 FORM 20-F « Table of Contents • Banco Modal was originally founded under the name Modal S.A.
XP DTVM is authorized by the Central Bank to, among other activities, carry out public offering and distribution of bonds and securities, provide securities portfolio management services and carry out operations in the foreign exchange market. 68 FORM 20-F « Table of Contents • Banco Modal was originally founded under the name Modal S.A.
On January 6, 2022, we entered into a binding agreement to merge Banco Modal S.A., or “Modal,” with Banco XP through certain corporate acts pursuant to which Banco XP would deliver up to 19.5 million newly issued XP Inc. Class A common shares in the form of XP BDRs to shareholders of Modal.
On January 6, 2022, we entered into a binding agreement to acquire Banco Modal S.A., or “Modal,” with Banco XP through certain corporate acts pursuant to which Banco XP would deliver up to 19.5 million newly issued XP Inc. Class A common shares in the form of XP BDRs to shareholders of Modal.
Brasil IV Fundo de Investimento em Participações (the predecessor-in-interest to GA Bermuda) and DYNA III held 2,036,988,542 shares (prior to giving effect to the Share Split) of XP Brazil, which were all of the shares of XP Brazil, our Brazilian principal non-operating holding company.
Brasil IV Fundo de Investimento em Participações (the predecessor-in-interest to GA Bermuda) and DYNA III held 2,036,988,542 shares (prior to giving effect to the Share Split) of XP Brazil, which were all of the shares of XP Brazil, our Brazilian principal non-operating holding company at the time.
In addition, the XP Model has resulted in several strategic and operating advantages, including: • Highly Efficient Financial Model – We believe our technology-driven business model provides us with significant scale and operating efficiencies, including: 60 FORM 20-F « Table of Contents ▪ Asset-Light, Low-Cost Structure – Our technology-driven business model is asset-light and highly scalable.
In addition, the XP Model has resulted in several strategic and operating advantages, including: • Highly Efficient Financial Model – We believe our technology-driven business model provides us with significant scale and operating efficiencies, including: 58 FORM 20-F « Table of Contents ▪ Asset-Light, Low-Cost Structure – Our technology-driven business model is asset-light and highly scalable.
Our cross-sell products include our credit card, digital account, FX solutions, insurance and more. 61 FORM 20-F « Table of Contents • Corporate & SMB – We intend to offer better business solutions by leveraging existing relationships to gain penetration with products like FX, derivatives, loans, and insurance, among others.
Our cross-sell products include our credit card, digital account, FX solutions, insurance and more. 59 FORM 20-F « Table of Contents • Corporate & SMB – We intend to offer better business solutions by leveraging existing relationships to gain penetration with products like FX, derivatives, loans, and insurance, among others.
Our Support Functions 68 FORM 20-F « Table of Contents In order to provide, fulfill and support our products, services and platforms, we have built a robust yet efficient operations organization that leverages our technology to onboard our clients, provide high-quality customer support and conduct our fraud prevention and risk management.
Our Support Functions 66 FORM 20-F « Table of Contents In order to provide, fulfill and support our products, services and platforms, we have built a robust yet efficient operations organization that leverages our technology to onboard our clients, provide high-quality customer support and conduct our fraud prevention and risk management.
The asset-light nature of our business model requires minimal capital expenditures to facilitate growth, with expenditures amounting to 1.3%, 1.0% and 2.9% of net revenues for the years ended December 31, 2023, 2022 and 2021, respectively. ▪ Strong Free Cash Flow Generation – Our business model operating efficiencies enables us to generate strong cash flow in various market conditions, and enables us to continue investing in the growth of our existing business; • Network Effects – As we grow our business, we believe our model demonstrates distinct self-reinforcing network effects that help compound our growth; and • Powerful Combination of Attributes – The success of XP is due to the combination of capabilities, trusted brand, size and scalability of the XP Model that have been developed and nurtured over time.
The asset-light nature of our business model requires minimal capital expenditures to facilitate growth, with expenditures amounting to 1.9%, 1.3% and 1% of net revenues for the years ended December 31, 2024, 2023 and 2022, respectively. ▪ Strong Free Cash Flow Generation – Our business model operating efficiencies enables us to generate strong cash flow in various market conditions, and enables us to continue investing in the growth of our existing business; • Network Effects – As we grow our business, we believe our model demonstrates distinct self-reinforcing network effects that help compound our growth; and • Powerful Combination of Attributes – The success of XP is due to the combination of capabilities, trusted brand, size and scalability of the XP Model that have been developed and nurtured over time.
Acquisition of Minority Stakes in Research Companies On September 3 and 8, 2021, respectively, we announced the acquisition of minority stakes in two research groups, Levante Holding S.A. and Solaise S.A. (also known as OHM Research). On February 2, 2022, we announced the acquisition of a minority stake in another research group, Inside Research S.A.
Acquisition of Minority Stakes in Research Companies On September 3 and 8, 2021, respectively, we announced the acquisition of minority stakes in two research groups, Suno, Levante and Solaise (also known as OHM Research). On February 2, 2022, we announced the acquisition of a minority stake in another research group, Inside Research S.A.
As shown in the following chart, we generate a significant amount of our revenues from existing clients and Client Assets, which is recurring and predictable in nature. 53 FORM 20-F « Table of Contents % of Retail Revenue from New Clients vs.
As shown in the following chart, we generate a significant amount of our revenues from existing clients and Client Assets, which is recurring and predictable in nature. 51 FORM 20-F « Table of Contents % of Retail Revenue from New Clients vs.
For example, these products include: 64 FORM 20-F « Table of Contents Name Type Description Clients Brokerage Securities Investment Products Hundreds of equity securities and futures, such as: • Equities, iShares, or “ETFs” and BDRs; • Dollar, Ibovespa and rate futures; and • Commodities, such as feeder cattle, coffee, soy; corn, ethanol, oil and gold. • Retail • Institutional Fixed Income Securities Investment Products Over 150 fixed income securities, including: Bank Deposits: LCI, LCA, CDB, and LC; Corporate Bonds: Debentures, CRI, CRA, LF and FIDC; Sovereign Bonds: NTN-B, NTN-F, LTN, LFTs; and Interest Rate Swaps • Retail • Institutional Mutual, Hedge and Private Equity Funds Investment Products • Over 200 XP Asset Management Funds; • Over 500 third-party funds curated by XP from over 160 asset managers; and • Over 140 international funds. • Retail • Institutional Structured Products Investment Products Derivatives and synthetic instruments including: • Derivatives – Structures set up with options, using the margin as security.
For example, these products include: 62 FORM 20-F « Table of Contents Name Type Description Clients Brokerage Securities Investment Products Hundreds of equity securities and futures, such as: • Equities, iShares, or “ETFs” and BDRs; • Dollar, Ibovespa and rate futures; and • Commodities, such as feeder cattle, coffee, soy; corn, ethanol, oil and gold. • Retail • Institutional Fixed Income Securities Investment Products Over 275 fixed income securities, including: Bank Deposits: LCI, LCA, CDB, and LC; Corporate Bonds: Debentures, CRI, CRA, LF and FIDC; Sovereign Bonds: NTN-B, NTN-F, LTN, LFTs; and Interest Rate Swaps • Retail • Institutional Mutual, Hedge and Private Equity Funds Investment Products • Over 200 XP Asset Management Funds; • Over 500 third-party funds curated by XP from over 160 asset managers; and • Over 100 international funds. • Retail • Institutional Structured Products Investment Products Derivatives and synthetic instruments including: • Derivatives – Structures set up with options, using the margin as security.
These include: ▪ User Base of Clients – This includes our (1) over 4.5 million retail clients who buy and sell the financial products on our platform as of December 31, 2023, benefiting from our ecosystem because they can access a much broader portfolio of financial products, from hundreds of different providers, and get help finding the product that is right for them, all in a user-friendly way, with exceptionally low fees; and (2) over 800 commercial clients as of December 31, 2023, such as institutions and corporate issuers, fund managers, private banks, corporate treasuries and insurance companies, who provide additional liquidity and unique financial products for our platform.
These include: ▪ User Base of Clients – This includes our (1) approximately 4.7 million retail clients who buy and sell the financial products on our platform as of December 31, 2024, benefiting from our ecosystem because they can access a much broader portfolio of financial products, from hundreds of different providers, and get help finding the product that is right for them, all in a user-friendly way, with exceptionally low fees; and (2) over 800 commercial clients as of December 31, 2024, such as institutions and corporate issuers, fund managers, private banks, corporate treasuries and insurance companies, who provide additional liquidity and unique financial products for our platform.
We train our customer service personnel to (1) understand the daily activities and processes across the client journey in order to help resolve customer issues more effectively; (2) prioritize positive client experiences and long-term relationships above short-term performance results; and (3) leverage and promote our advanced technologies to serve our clients more efficiently. ▪ Collateralized Credit Products – Since 2020, we began to offer to our XP-brand clients access to low-fee collateralized credit lines to improve their experience within the XP ecosystem.
We train our customer service personnel to (1) understand the daily activities and processes across the client journey in order to help resolve customer issues more effectively; (2) prioritize positive client experiences and long-term relationships above short-term performance results; and (3) leverage and promote our advanced technologies to serve our clients more efficiently. ▪ Collateralized Credit Products – We have offered our XP-brand clients access to low-fee collateralized credit lines to improve their experience within the XP ecosystem since 2020.
Our content also helps our clients navigate and evolve through their journey as investors, which we believe helps them optimize their asset allocations over time. • Infomoney – acquired in 2011, Infomoney is the largest investment-related website in Latin America, with approximately 7.4 million monthly unique visitors as of December 31, 2023. • XP Educação – a key part of our mission since our founding, XP Educação is a leading financial education portal in Brazil.
Our content also helps our clients navigate and evolve through their journey as investors, which we believe helps them optimize their asset allocations over time. • Infomoney – acquired in 2011, Infomoney is the largest investment-related website in Latin America, with approximately 7.5 million monthly unique visitors as of December 31, 2024. • XP Educação – a key part of our mission since our founding, XP Educação is a leading financial education portal in Brazil.
Brazil’s GDP growth fluctuated significantly over the past decade, with Brazil going through different recessions, political turmoil and the COVID-19 outbreak, our core investment KPIs kept growing consistently, with Client Assets reaching R$1.1 trillion in December 31, 2023. 55 FORM 20-F « Table of Contents Key Market Challenges We believe the Brazil financial services industry faces several important market challenges that create market inefficiencies and opportunities for disruption, including: • Highly Concentrated Market – In Brazil, the financial services market continues to be controlled by a few traditional financial institutions.
Brazil’s GDP growth fluctuated significantly over the past decade, with Brazil going through different recessions, political turmoil and the COVID-19 outbreak, our core investment KPIs kept growing consistently, with Client Assets reaching R$1.2 trillion in December 31, 2024. 53 FORM 20-F « Table of Contents Key Market Challenges We believe the Brazil financial services industry faces several important market challenges that create market inefficiencies and opportunities for disruption, including: • Highly Concentrated Market – In Brazil, the financial services market continues to be controlled by a few traditional financial institutions.
These products appear as one single (synthetic) asset for the client, facilitating monitoring of performance and single taxation, and can have lower costs compared with investing in assets/derivatives separately. • Retail • Institutional Credit Cards Credit Products We offer to our clients in both XP and Rico a Visa Infinite Credit Card free of charges and with a pioneer “Investback” program - a cash-back program that automatically invests at least 1% of every paid invoice in a liquid fixed-income fund on behalf of the customer as a reward. • Retail Loan operations/Collateralized Credit Products Credit Products Our platform offers hassle-free, low-interest personal loans secured on the customer’s invested assets, which allows for rates below market averages. 90-day NPL is zero due to the structured nature of the credit. • Retail Retirement Plans and Life Insurance Investment Products XP branded solutions a nd distribution of over 266 funds from 105 leadi ng independent insurers and asset managers, including: • Pension and social security funds; and • Life and travel insurance products of the main independent providers, with similar characteristics to those offered in more developed markets. • Retail • Institutional Wealth Management Services Investment Products A suite of asset organization, succession planning and other services. • Retail Other Investment Products Investment Products • Real Estate funds of corporate assets logistics, retail and receivables; and • Equity and debt capital markets solutions. • Retail • Institutional Our Marketing, Sales and Distribution 65 FORM 20-F « Table of Contents We market our brands and value-proposition through our proprietary media and we sell our products and services through our omni-channel distribution network and online portals, which are part of our self-reinforcing ecosystem that promotes XP’s products and services.
These products appear as one single (synthetic) asset for the client, facilitating monitoring of performance and single taxation, and can have lower costs compared with investing in assets/derivatives separately. • Retail • Institutional Credit Cards Credit Products We offer to our clients in both XP and Rico a Visa Infinite Credit Card free of charges and with a pioneer “Investback” program - a cash-back program that automatically invests at least 1% of every paid invoice in a liquid fixed-income fund on behalf of the customer as a reward. • Retail Loan operations/Collateralized Credit Products Credit Products Our platform offers hassle-free, low-interest personal loans secured on the customer’s invested assets, which allows for rates below market averages. 90-day NPL is almost zero due to the structured nature of the credit. • Retail Retirement Plans and Life Insurance Investment Products XP branded solutions and distribution of over 296 funds from 109 leading independent insurers and asset managers, including: • Pension and social security funds; and • Life insurance products of the main independent providers, with similar characteristics to those offered in more developed markets. • Retail • Institutional Wealth Management Services Investment Products A suite of asset organization, succession planning and other services. • Retail Other Investment Products Investment Products • Real Estate funds of corporate assets logistics, retail and receivables; and • Equity and debt capital markets solutions. • Retail • Institutional 63 FORM 20-F « Table of Contents Our Marketing, Sales and Distribution We market our brands and value-proposition through our proprietary media and we sell our products and services through our omni-channel distribution network and online portals, which are part of our self-reinforcing ecosystem that promotes XP’s products and services.
In accordance with the Basel Committee principles, other relevant rules for financial institutions are CMN Resolution No. 4,955 of October 21, 2021, as amended, or “CMN Resolution No. 4,955”, and CMN Resolution No. 4,958, as amended, or “CMN Resolution No. 4,958”, which set out the methodology for calculating the reference capital and the ascertainment of the minimum requirements for the reference capital, the main capital and additional capital.
In accordance with the Basel Committee principles, other relevant rules for financial institutions are CMN Resolution No. 4,955 of October 21, 2021, as amended, or “CMN Resolution No. 4,955,” and CMN Resolution No. 4,958, as amended, or “CMN Resolution No. 4,958,” which set out the methodology for calculating the reference capital and the ascertainment of the minimum requirements for the reference capital, the main capital and additional capital.
Our Fraud Prevention and Risk Management Our fraud prevention and risk management operations are primarily managed by three different groups that are staffed with more than 77 employees dedicated to auditing and mitigating our company risk exposure.
Our Fraud Prevention and Risk Management Our fraud prevention and risk management operations are primarily managed by three different groups that are staffed with more than 270 employees dedicated to auditing and mitigating our company risk exposure.
Mediation of information systems Brazil Indirectly 100.00 % 99.99 % 99.99 % XP Advisory Gestão Recursos Ltda. Asset management Brazil Indirectly 99.53 % 99.55 % 99.54 % XP Vista Asset Management Ltda. Asset management Brazil Indirectly 99.99 % 99.99 % 99.50 % XP Controle 4 Participações S.A.
Mediation of information systems Brazil Indirectly 100.00 % 100.00 % 99.99 % XP Advisory Gestão Recursos Ltda. Asset management Brazil Indirectly 99.53 % 99.53 % 99.55 % XP Vista Asset Management Ltda. Asset management Brazil Indirectly 99.99 % 99.99 % 99.99 % XP Controle 4 Participações S.A.
We believe we have established ourselves as the leading alternative to the traditional banks, with a large and fast-growing ecosystem of retail investors, institutions, and corporate issuers, built over many years that reached 4.5 million active clients.
We believe we have established ourselves as the leading alternative to the traditional banks, with a large and fast-growing ecosystem of retail investors, institutions, and corporate issuers, built over many years that reached approximately 4.7 million active clients.
We estimate that the total addressable market size was close to R$500 billion in gross revenues in 2023, including adjacent markets complementary to XP's core market, such as insurance, credit and debit cards, and other loans. Our Environmental, Social and Governance Commitment Since 2020, we recognize that the ESG agenda is an ongoing journey.
We estimate that the total addressable market size was close to R$600 billion in gross revenues in 2024, including adjacent markets complementary to XP's core market, such as insurance, credit and debit cards, and other loans. Our Environmental, Social and Governance Commitment Since 2020, we recognize that the ESG agenda is an ongoing journey.
Main product developments include: (1) retirement plans platform launched in 2019; (2) collateralized credit in 2020; (3) Visa Infinite credit cards in 2021; and (4) digital account, international investments platform and life insurance in 2022. • Empowerment of XP Advisors to Provide Enhanced Quality & Experience - By providing our advisors with our cutting-edge proprietary software in order to personalize client’s asset allocation and risk management, we are able to continue to differentiate ourselves with higher quality end-to-end services, and smarter curated advice.
Main product developments include: (1) retirement plans platform launched in 2019; (2) collateralized credit in 2020; (3) Visa Infinite credit cards in 2021; and (4) digital account, international investments platform and life insurance in 2022. 48 FORM 20-F « Table of Contents • Empowerment of XP Advisors to Provide Enhanced Quality & Experience - By providing our advisors with our cutting-edge proprietary software in order to personalize client’s asset allocation and risk management, we are able to continue to differentiate ourselves with higher quality end-to-end services, and smarter curated advice.
Pursuant to the Anti-Money Laundering Law, banks (such as Banco XP), securities brokers (such as XP CCTVM), securities distributors, asset managers (such as XP Gestão, XP Advisory and XP Vista), leasing companies, credit card companies, insurance companies and insurance brokers (such as XP VP and XP CS, respectively), among others, must: (1) identify and maintain up-to-date records of their clients, for a period of at least five years; (2) keep up-to-date records of all transactions, for a period of at least five years, in Brazilian and foreign currencies, involving securities, bonds, credit, financial instruments, metals or any asset that if converted into cash exceed the amount set forth by the competent authorities, and which shall be in accordance with the instruction issued by these authorities; (3) keep up-to-date records of all transactions, for a period of at least five years, in Brazilian and foreign currency, involving securities, bonds, credit, instruments, metals, or any asset that if converted into cash exceeds the applicable minimum amount set forth by the relevant authorities, such transactions must be in accordance with guidance on amount, timing and counterparties from the relevant authorities; (4) adopt AML internal control policies and procedures that are compatible with the size of the company; (5) register and maintain up-to-date records with the appropriate regulatory agency (i.e., the Brazilian Financial Intelligence Unit (Unidade de Inteligência Finceira), or “UIF,” CVM and/or SUSEP); (6) comply with UIF’s requests and obligations; (7) pay special attention to any transaction that, in light of the provisions set forth by competent authorities, may indicate the existence of a money laundering crime; (8) report all transactions referred to in items 2, 3 and 7 to UIF within twenty-four hours, while abstaining from notifying their customers of such report; and (9) confirm to the applicable regulatory agency (i.e., UIF, CVM and/or SUSEP) that no offending transactions have occurred.
Such regulation further prohibits individuals from using the financial system for the aforementioned illicit acts. 82 FORM 20-F « Table of Contents Pursuant to the Anti-Money Laundering Law, banks (such as Banco XP), securities brokers (such as XP CCTVM), securities distributors, asset managers (such as XP Gestão, XP Advisory and XP Vista), leasing companies, credit card companies, insurance companies and insurance brokers (such as XP VP and XP CS, respectively), among others, must: (1) identify and maintain up-to-date records of their clients, for a period of at least five years; (2) keep up-to-date records of all transactions, for a period of at least five years, in Brazilian and foreign currencies, involving securities, bonds, credit, financial instruments, metals or any asset that if converted into cash exceed the amount set forth by the competent authorities, and which shall be in accordance with the instruction issued by these authorities; (3) keep up-to-date records of all transactions, for a period of at least five years, in Brazilian and foreign currency, involving securities, bonds, credit, instruments, metals, or any asset that if converted into cash exceeds the applicable minimum amount set forth by the relevant authorities, such transactions must be in accordance with guidance on amount, timing and counterparties from the relevant authorities; (4) adopt AML internal control policies and procedures that are compatible with the size of the company; (5) register and maintain up-to-date records with the appropriate regulatory agency (i.e., the Brazilian Financial Intelligence Unit (Unidade de Inteligência Finceira), or “UIF,” CVM and/or SUSEP); (6) comply with UIF’s requests and obligations; (7) pay special attention to any transaction that, in light of the provisions set forth by competent authorities, may indicate the existence of a money laundering crime; (8) report all transactions referred to in items 2, 3 and 7 to UIF within twenty-four hours, while abstaining from notifying their customers of such report; and (9) confirm to the applicable regulatory agency (i.e., UIF, CVM and/or SUSEP) that no offending transactions have occurred.
Our BDRs started trading at the B3 on October 4, 2021 under the symbol “XPBR31.” 43 FORM 20-F « Table of Contents On December 10, 2021, IUPAR concluded a corporate reorganization within its partial spin-off resulting in the transfer of (1) 39,386,461 Class A common shares to its shareholder Itaúsa; (2) 9,906,362 Class A common shares to São Carlos Investimentos Ltda.; and (3) 9,906,362 Class A common shares to São Marcos Investimentos Ltda., holdings held by João Moreira Salles and Walther Moreira Salles Junior, respectively.
Our BDRs started trading at the B3 on October 4, 2021 under the symbol “XPBR31.” On December 10, 2021, IUPAR concluded a corporate reorganization within its partial spin-off resulting in the transfer of (1) 39,386,461 Class A common shares to its shareholder Itaúsa; (2) 9,906,362 Class A common shares to São Carlos Investimentos Ltda.; and (3) 9,906,362 Class A common shares to São Marcos Investimentos Ltda., holdings held by João Moreira Salles and Walther Moreira Salles Junior, respectively.
The table below is a list of our subsidiaries, joint ventures and associated companies: Direct and indirect interest Name Principal activities Country Investment type 2023 2022 2021 XP Investimentos S.A. Holding Brazil Directly 100.00 % 100.00 % 100.00 % XP Investimentos Corretora de Câmbio, Títulos e Valores Mobiliários S.A.
The table below is a list of our subsidiaries, joint ventures and associated companies: Direct and indirect interest Name Principal activities Country Investment type 2024 2023 2022 XP Investimentos S.A. Holding Brazil Indirectly 100.00 % 100.00 % 100.00 % XP Investimentos Corretora de Câmbio, Títulos e Valores Mobiliários S.A.
In addition, we license technology from third parties. As of December 31, 2023, we did not own any Brazil-issued patents or copyrights.
In addition, we license technology from third parties. As of December 31, 2024, we did not own any Brazil-issued patents or copyrights.
XP Educação provides seminars, classes and learning tools to help investors, entrepreneurs and executives to evolve through their respective journeys and according to their specific needs. • EXPERT Platform – our proprietary investment phygital content platform, comprising a research group with over 30 specialists serving retail clients in Portuguese and institutional clients in English.
XP Educação provides seminars, classes and learning tools to help investors, entrepreneurs and executives to evolve through their respective journeys and according to their specific needs. • EXPERT Platform – our proprietary investment phygital content platform, comprising a research group of specialists serving retail clients in Portuguese and institutional clients in English.
In terms of ethnicity, we had 17.6% representation of black individuals in the company in 2020, and by 2023, we reached a milestone of 20%.
In terms of ethnicity, we had 17.6% representation of black individuals in the company in 2020, and by 2024, we reached a milestone of 20%.
According to our estimates for 2022, we believe the total addressable market size, including adjacent markets that could be complementary to XP, such as insurance, credit and debit cards and other loans was approximately R$500 billion in gross revenues before funding costs.
According to our estimates for 2024, we believe the total addressable market size, including adjacent markets that could be complementary to XP, such as insurance, credit and debit cards and other loans was approximately R$600 billion in gross revenues before funding costs.
CVM Resolution No. 21 defines asset/portfolio management activities as professional activities directly or indirectly related to the operation, maintenance and management of securities portfolios, including the investment of funds in the securities market on behalf of clients. CVM Resolution No. 21 provides for two categories of asset managers: (1) trustee administrator and/or (2) portfolio manager.
CVM Resolution No. 21 defines asset/portfolio management activities as professional activities directly or indirectly related to the operation, maintenance and management of securities portfolios, including the investment of funds in the securities market on behalf of clients. CVM Resolution No. 21 provides for two categories of asset managers: (i) trustee administrator and/or (ii) portfolio manager.
Insurance Broker Brazil Indirectly 99.99 % 99.99 % 99.99 % XP Gestão de Recursos Ltda. Asset management Brazil Indirectly 95.50 % 95.60 % 94.90 % XP Finanças Assessoria Financeira Ltda. Investment consulting service Brazil Indirectly 99.99 % 99.99 % 99.99 % Infostocks Informações e Sistemas Ltda.
Insurance Broker Brazil Indirectly 99.99 % 99.99 % 99.99 % XP Gestão de Recursos Ltda. Asset management Brazil Indirectly 95.80 % 95.50 % 95.60 % XP Finanças Assessoria Financeira Ltda. Investment consulting service Brazil Indirectly 99.99 % 99.99 % 99.99 % Infostocks Informações e Sistemas Ltda.
The banking and capital markets regulatory framework in Brazil is further supplemented by the regulation issued by CMN, CVM and the Central Bank, and self-regulation policies, such as those issued by various associations, over-the-counter organized markets and securities exchanges, that govern their members and participants, (for example, B3, the Brazilian Association of Financial and Capital Markets Entities, or “ANBIMA,” and the Brazilian Association of Investment Analysts, or “APIMEC”).
The banking and capital markets regulatory framework in Brazil is further supplemented by the regulation issued by CMN, CVM and the Central Bank, and self-regulation policies, such as those issued by various associations, over-the-counter organized markets and securities exchanges, that govern their members and participants, (for example, B3, ANBIMA, and the Brazilian Association of Investment Analysts, or “APIMEC”).
We leverage our business model to serve a diverse group of retail, corporate and institutional clients in local and international markets, with offices in Brazil, New York and Miami. We currently serve over 4.5 million active retail clients who have an investment account with us.
We leverage our business model to serve a diverse group of retail, corporate and institutional clients in local and international markets, with offices in Brazil, New York and Miami. We currently serve approximately 4.7 million active retail clients who have an investment account with us.
Based on data from the sources indicated below, we believe we are the: 49 FORM 20-F « Table of Contents • #1 Ranked Financial Investment Brand in Brazil – with an NPS of 72 as of December 2023; • #1 Independent Financial Investment Platform in Brazil – with Client Assets of R$1.1 trillion as of December 31, 2023; • #1 Independent Digital Platform for Investors in Brazil – with three digital portals: XP , Rico ™ and Clear ™, serving clients directly, XP Inc. has the largest number of followers on Instagram (over 1.6 million as of December 31, 2023) among investment firms in Brazil; • #1 Independent Financial Investment Network in Brazil – with a range of proprietary XP Advisory Services and approximately 14,300 IFAs as of December 31, 2023, who onboard new clients onto the XP Platform; • #1 Financial Media Portal in Latin America – with approximately 7.4 million monthly unique visitors to our Infomoney ™ website as of December 31, 2023; approximately 99% of our website traffic in this period was originated organically by viewers without being driven from a related site or advertisement according to third-party traffic data from Similar web; and • #1 Financial Services Event in Latin America – with over 126,000 attendees at our annual EXPERT conference held both in-person and virtually in August 2023, we believe it ranks as the largest investment services event in Latin America and one of the largest in the world based on an internal analysis of third-party data.
Based on data from the sources indicated below, we believe we are the: • #1 Ranked Financial Investment Brand in Brazil – with an NPS of 70 as of December 2024; • #1 Independent Financial Investment Platform in Brazil – with Client Assets of R$1.2 trillion as of December 31, 2024; • #1 Independent Digital Platform for Investors in Brazil – with three digital portals: XP , Rico ™ and Clear ™, serving clients directly, XP Inc. has the largest number of followers on Instagram (over 6.6 million as of December 31, 2024) among investment firms in Brazil; • #1 Independent Financial Investment Network in Brazil – with a range of proprietary XP Advisory Services and approximately 14,000 IFAs as of December 31, 2024, who onboard new clients onto the XP Platform; • #1 Financial Media Portal in Latin America – with approximately 7.5 million monthly unique visitors to our Infomoney ™ website as of December 31, 2024; approximately 48% of our website traffic in this period was originated organically by viewers without being driven from a related site or advertisement according to third-party traffic data from Similar web; and 47 FORM 20-F « Table of Contents • #1 Financial Services Event in Latin America – with over 84,000 attendees at our annual EXPERT conference held both in-person and virtually in August 2024, we believe it ranks as the largest investment services event in Latin America and one of the largest in the world based on an internal analysis of third-party data.
As illustrated in the following graphic, the key components of our model include: (1) a mission-driven culture; (2) a self-reinforcing ecosystem; (3) a superior products and services platform; and (4) a differentiated, advanced technology platform. • A Mission-Driven Culture – Our culture remains central to XP and we remain vigilant in preserving and nurturing it, so that it can continue to guide our firm by promoting: (1) a strong collaborative environment within our company; (2) a clear focus on our mission to improve people’s lives by empowering them as investors; (3) a zero-fee pricing philosophy wherever possible; (4) a strong, long-term client-centric focus which we prioritize ahead of maximizing short-term gains; and (5) an energetic entrepreneurial spirit with a commitment to innovation and the pursuit of improvement. 51 FORM 20-F « Table of Contents • A Self-Reinforcing Ecosystem – We believe we have developed a valuable ecosystem of clients, distribution channels and media content that are a powerful lead-generation engine, reinforcing each other and helping promote XP’s products and services as they grow.
As illustrated in the following image, our differentiation pillars in the market are based on four principles: These principles are linked to the key components of our business model: (1) a mission-driven culture; (2) a self-reinforcing ecosystem; (3) a superior products and services platform; and (4) a differentiated, advanced technology platform. • A Mission-Driven Culture – Our culture remains central to XP and we remain vigilant in preserving and nurturing it, so that it can continue to guide our firm by promoting: (1) a strong collaborative environment within our company; (2) a clear focus on our mission to improve people’s lives by empowering them as investors; (3) a zero-fee pricing philosophy wherever possible; (4) a strong, long-term client-centric focus which we prioritize ahead of maximizing short-term gains; and (5) an energetic entrepreneurial spirit with a commitment to innovation and the pursuit of improvement. 49 FORM 20-F « Table of Contents • A Self-Reinforcing Ecosystem – We believe we have developed a valuable ecosystem of clients, distribution channels and media content that are a powerful lead-generation engine, reinforcing each other and helping promote XP’s products and services as they grow.
Brazil is in the early stages of this process and we estimate our Client Assets as of December 31, 2023 to account for nearly 9% of a market totaling R$ 12.6 trillion. In addition, equities as an asset class is still incredibly underpenetrated among retail investors, with only approximately 0.8% of Brazilians having an active brokerage account.
Brazil is in the early stages of this process and we estimate our Client Assets as of December 31, 2024 to account for nearly 12% of a market totaling R$ 7.3 trillion. In addition, equities as an asset class is still incredibly underpenetrated among retail investors, with only approximately 0.8% of Brazilians having an active brokerage account.
Given our leadership, scale, brand and competitive advantages provided by our XP Model , we believe we will benefit from and continue to be a catalyst for: • Continued Growth of the Investment Assets Addressable Market – According to our estimates, the total addressable market of investment assets in Brazil is expected to reach R$ 15 trillion in 2025 with a compound annual growth rate, or CAGR, of 9%. • Continued Expansion of Our Addressable Market into New Areas – We have made significant progress in disrupting the investment services of traditional banks, which can be among the hardest to penetrate, due to the difficulty in gaining customer trust, and have one of the highest switching costs in the financial services industry, due to the expense and tax impact of moving accounts.
Given our leadership, scale, brand and competitive advantages provided by our XP Model , we believe we will benefit from and continue to be a catalyst for: • Continued Growth of the Investment Assets Addressable Market – According to our estimates, the total addressable market of investment assets in Brazil is expected to reach R$9.4 trillion in 2026. • Continued Expansion of Our Addressable Market into New Areas – We have made significant progress in disrupting the investment services of traditional banks, which can be among the hardest to penetrate, due to the difficulty in gaining customer trust, and have one of the highest switching costs in the financial services industry, due to the expense and tax impact of moving accounts.
Poupança accounts account for 10.6% of all individual investors assets in Brazil, according to our estimates, despite paying relatively low interest rates, often lower than the SELIC rate in Brazil, and occasionally even lower than the inflation rate, as shown in the graph below.
Poupança accounts account for 10.8% of all individual investors assets in Brazil, according to our estimates as of December 31, 2024, despite paying relatively low interest rates, often lower than the SELIC rate in Brazil, and occasionally even lower than the inflation rate, as shown in the graph below.
Clear is a 100% digital service, with innovative collateral management tools and proprietary front ends designed for retail active traders, and is integrated with the best trading platforms available in the market. 66 FORM 20-F « Table of Contents • IFA Network – Our proprietary distribution network of approximately 14,300 IFA partners, who solicit new clients and help us onboard them as XP clients.
Clear is a 100% digital service, with innovative collateral management tools and proprietary front ends designed for retail active traders, and is integrated with the best trading platforms available in the market. 64 FORM 20-F « Table of Contents • IFA Network – Our proprietary distribution network of approximately 14,000 IFA partners as of December 31, 2024, who solicit new clients and help us onboard them as XP clients.
The indirect holders of such common shares and our indirect controlling shareholders did not change as a result of such XP Controle corporate reorganization, since XP Control is under same control as XP Controle. On April 29, 2022, ITB Holding acquired 3,388,652 Class A common shares and 9,341,368 Class B common shares from XP Controle.
The indirect holders of such common shares and our indirect controlling shareholders did not change as a result of such XP Controle corporate reorganization, since XP Control is under same control as XP Controle. 42 FORM 20-F « Table of Contents On April 29, 2022, ITB Holding acquired 3,388,652 Class A common shares and 9,341,368 Class B common shares from XP Controle.
As a result of our enhanced business model and market position, our revenue tends to be more diversified now than it was a few years ago, with new business lines representing close to 17% of total revenues in 2023, making our business less cyclical.
As a result of our enhanced business model and market position, our revenue tends to be more diversified now than it was a few years ago, with new business lines representing close to 21.6% of total revenues in 2024, making our business less cyclical.
Asset management Brazil Indirectly 100.00 % — — For more details about our organizational structure please refer to note 5 to our audited consolidated financial statements. D.
Holding Brazil Indirectly 100.00 % 100.00 % — % For more details about our organizational structure please refer to note 5 to our audited consolidated financial statements. D.
Asset management Brazil Indirectly 98.10 % 98.70 % 98.70 % XP Controle 5 Participações Ltda. Holding Brazil Indirectly 100.00 % 96.00 % 92.00 % Carteira Online Controle de Investimentos Ltda. - ME Investment consolidation platform Brazil Indirectly — 100.00 % 99.99 % Antecipa S.A Receivables Financing Market Brazil Indirectly 100.00 % 100.00 % 100.00 % XP Allocation Asset Management Ltda.
Asset management Brazil Indirectly 97.90 % 98.10 % 98.70 % XP Controle 5 Participações Ltda. Holding Brazil Indirectly 100.00 % 100.00 % 96.00 % Carteira Online Controle de Investimentos Ltda. - ME Investment consolidation platform Brazil Indirectly — — 100.00 % Antecipa S.A Receivables Financing Market Brazil Indirectly 25.00 % 100.00 % 100.00 % XP Allocation Asset Management Ltda.
We believe there is a large addressable market opportunity remaining in our core business and significant market share to win since, as of December 31, 2023, our Client Assets (assets under custody) accounts for only 9% of a R$ 12.6 trillion market, according to our internal estimates.
We believe there is a large addressable market opportunity remaining in our core business and significant market share to win since, as of December 31, 2024, our Client Assets (assets under custody) accounts for only 12% of a R$ 7.3 trillion market, according to our internal estimates.
As set forth in CVM Resolution No. 20, except in relation to the cases set forth therein, securities analysts (both individuals and legal entities) and other professionals that effectively participate in the preparation of the reports, are prohibited from the following activities: • issuing analyst reports aiming to obtain, for itself or for third parties, unfair advantages; • omitting information about conflicts of interest in analyst reports; • trading, on behalf of themselves or of third parties, securities covered by the analysts’ reports or derivatives backed in such securities for a period of 30 days prior to and five days after the disclosure of the analyst report about such security or its issuer; • trading, on behalf of themselves or of third parties, securities covered by the analyst reports or derivatives backed in such securities in the opposite direction of the recommendations or conclusions expressed in the analyst reports for (1) six months as of the disclosure of such report; or (2) until the disclosure of a new report about the same issuer or security, if such disclosure occurs within the six-month period mentioned above; • participating, directly or indirectly (1) in any activity related to the public offering of securities, including sales efforts involving products or services related to the capital markets and efforts for prospecting new clients or jobs; (2) in the structuring of financial products and securities; and (3) in any activity related to M&A financial consulting; and • disclosing the analyst reports or their content, even partially, to persons that are not part of the analyst team, in particular the issuer or the securities the subject of the analyst report before its publication, disclosure or distribution through the proper channels.
In carrying out its services, securities analysts must act with integrity, good faith and professional ethics, and the analysts’ reports must be prepared by the analyst applying the care and diligence expected from a professional in its position. 73 FORM 20-F « Table of Contents As set forth in CVM Resolution No. 20, except in relation to the cases set forth therein, securities analysts (both individuals and legal entities) and other professionals that effectively participate in the preparation of the reports, are prohibited from the following activities: • issuing analyst reports aiming to obtain, for itself or for third parties, unfair advantages; • omitting information about conflicts of interest in analyst reports; • trading, on behalf of themselves or of third parties, securities covered by the analysts’ reports or derivatives backed in such securities for a period of 30 days prior to and five days after the disclosure of the analyst report about such security or its issuer; • trading, on behalf of themselves or of third parties, securities covered by the analyst reports or derivatives backed in such securities in the opposite direction of the recommendations or conclusions expressed in the analyst reports for (1) six months as of the disclosure of such report; or (2) until the disclosure of a new report about the same issuer or security, if such disclosure occurs within the six-month period mentioned above; • participating, directly or indirectly (1) in any activity related to the public offering of securities, including sales efforts involving products or services related to the capital markets and efforts for prospecting new clients or jobs; (2) in the structuring of financial products and securities; and (3) in any activity related to M&A financial consulting; and • disclosing the analyst reports or their content, even partially, to persons that are not part of the analyst team, in particular the issuer or the securities the subject of the analyst report before its publication, disclosure or distribution through the proper channels.
These research companies disseminate analyses and professional knowledge about investments with simple and accessible language. The products are very close to Clear’s customer base, which currently does not have its own analysis area, and we believe this is more than efficient hiring and building such an area at internally. In October 2023, we sold our minority interest in OHM Research.
These research companies disseminate analyses and professional knowledge about investments with simple and accessible language. The products are very close to Clear’s customer base, which currently does not have its own analysis area, and we believe this is more than efficient hiring and building such an area at internally.
The country has the seventh largest population and the nineth largest economy in the world with over 203 million people and a GDP of nearly US$2.2 trillion in 2023.
The country has the seventh largest population and the tenth largest economy in the world with over 203 million people and a GDP of nearly US$2.2 trillion in 2024.
HUB also provides a comprehensive suite of tools for IFAs that enable them to: (1) access client information in real time; (2) manage their CRM application and organize their schedules and meetings on the go; (3) monitor client activity, net funding and upcoming maturities; (4) quickly define and chart investment strategies remotely; and (5) communicate with clients across a range of platforms and third-party applications XP App Enhances our advisory services and product platform through a suite of proprietary apps.
HUB also provides a comprehensive suite of tools for IFAs that enable them to: (1) access client information in real time; (2) manage their CRM application and organize their schedules and meetings on the go; (3) monitor client activity, net funding and upcoming maturities; (4) quickly define and chart investment strategies remotely; and (5) communicate with clients across a range of platforms and third-party applications.
We also intend to continue to grow our base of active retail clients, which reached 4.5 million as of December 31, 2023, an increase of 14% year over year, as well as our base of institutional trading partners and corporate issuers who provide additional liquidity and products to our platform.
We also intend to continue to grow our base of active retail clients, which reached approximately 4.7 million as of December 31, 2024, an increase of 3% year over year, as well as our base of institutional trading partners and corporate issuers who provide additional liquidity and products to our platform.
XP Vista had assets of R$131 million (representing 0.1% of our combined assets) as of December 31, 2021, R$239 million (representing 0.1% of our combined assets) as of December 31, 2022 and R$266 million (representing 0.1% of our combined assets) as of December 31, 2023.
XP Vista had assets of R$239 million (representing 0.1% of our combined assets) as of December 31, 2022, R$266 million (representing 0.1% of our combined assets) as of December 31, 2023 and R$332 million (representing 0.1% of our combined assets) as of December 31, 2024.
XP Seguros had assets of R$109 million (representing 0.1% of our combined assets) as of December 31, 2021, R$163 million (representing 0.1% of our combined assets) as of December 31, 2022 and R$134 million (representing 0.1% of our combined assets) as of December 31, 2023.
XP Seguros had assets of R$163 million (representing 0.1% of our combined assets) as of December 31, 2022, R$134 million (representing 0.1% of our combined assets) as of December 31, 2023 and R$229 million (representing 0.1% of our combined assets) as of December 31, 2024.
Digital assets Brazil Indirectly 100.00 % 100.00 % 100.00 % XPAC Sponsor LLC Special Purpose Acquisition (SPAC) Sponsor Cayman Directly 100.00 % 100.00 % 100.00 % XProject LTD Holding Cayman Directly 100.00 % 100.00 % 100.00 % XP Ativos Digitais Intermediações S.A.
Educational content services Brazil Indirectly 100.00 % 100.00 % 100.00 % Xtage Intermediação S.A. Digital assets Brazil Indirectly 100.00 % 100.00 % 100.00 % XPAC Sponsor LLC Special Purpose Acquisition (SPAC) Sponsor Cayman Directly 100.00 % 100.00 % 100.00 % XProject LTD Holding Cayman Directly 100.00 % 100.00 % 100.00 % XP Ativos Digitais Intermediações S.A.
Financial services Brazil Indirectly 100.00 % — — Galapos Consultoria e Participações Ltda. Consulting services Brazil Indirectly 100.00 % — — W2D Tecnologia e Soluções Ltda. Rendering of IT services Brazil Indirectly 100.00 % — — XP Sports Asset Management Ltda.
Consulting services Brazil Indirectly 100.00 % 100.00 % — % W2D Tecnologia e Soluções Ltda. Rendering of IT services Brazil Indirectly — % 100.00 % — % XP Sports Asset Management Ltda. Asset management Brazil Indirectly 100.00 % 100.00 % — % XP Holding Participações Ltda.
We continued to build our educational course offerings, created what we believe is the largest investment conference in the world, developed the largest financial information online portal in Latin America and developed a range of social media and digital influencer programs to promote our services and brand. 50 FORM 20-F « Table of Contents • Diversification and Enhancement of Our Direct Digital Channels and Brands – We expanded our distribution significantly by leveraging our growing ecosystem to (1) grow and enhance XP Direct , our primary digital portal for investors and our internal team of financial advisors; and (2) develop new digital channels, such as Rico , our digital portal brand for self-directed investors, and Clear , our digital portal and online trading platform brand for retail active traders.
We continued to build our educational course offerings, created what we believe is the largest investment conference in the world, developed the largest financial information online portal in Latin America and developed a range of social media and digital influencer programs to promote our services and brand. • Diversification and Enhancement of Our Direct Digital Channels and Brands – We expanded our distribution significantly by leveraging our growing ecosystem to (1) grow and enhance XP Direct , our primary digital portal for investors and our internal team of financial advisors; (2) develop new digital channels, such as Rico , our digital portal brand for self-directed investors, and Clear , our digital portal and online trading platform brand for retail active traders; and (3) develop our Direct Channel, with internal advisors that have been growing strongly in the recent years.
XP VP recorded total revenue and income of R$78 million during 2021 (representing 0.6% of our consolidated total revenue and income), R$217 million during 2022 (representing 1.6% of our consolidated total revenue and income) and R$271 million during 2023 (representing 1.8% of our consolidated total revenue and income). Banco XP S.A.
XP VP recorded total revenue and income of R$217 million during 2022 (representing 1.6% of our consolidated total revenue and income), R$271 million during 2023 (representing 1.8% of our consolidated total revenue and income) and R$308 million during 2024 (representing 1.8% of our consolidated total revenue and income). Banco XP S.A.