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Side-by-side financial comparison of Affirm Holdings, Inc. (AFRM) and MediaAlpha, Inc. (MAX). Click either name above to swap in a different company.
Affirm Holdings, Inc. is the larger business by last-quarter revenue ($401.4M vs $310.0M, roughly 1.3× MediaAlpha, Inc.). Affirm Holdings, Inc. runs the higher net margin — 32.3% vs 4.5%, a 27.8% gap on every dollar of revenue. On growth, Affirm Holdings, Inc. posted the faster year-over-year revenue change (32.5% vs 17.3%). Over the past eight quarters, Affirm Holdings, Inc.'s revenue compounded faster (43.5% CAGR vs 31.9%).
Affirm Holdings, Inc. is an American financial technology company and a point-of-sale lender. Founded in 2012 by PayPal co-founder Max Levchin, it is the largest U.S. based buy now, pay later (BNPL) financier. As of 2025, Affirm reports nearly 26 million users and processing $37 billion in annual payments.
Alpha Group Co., Ltd. is a Chinese multinational conglomerate with animation, toy, mass media asset and entertainment company headquartered created by Cai Dongqing in 1993. In 2016, it changed its name from Alpha Animation. The company has a Chinese webcomics site, U17, and also an American film company, Alpha Pictures, and has announced the creation of an animation division also based in the United States.
AFRM vs MAX — Head-to-Head
Income Statement — Q2 FY2026 vs Q1 FY2026
| Metric | | |
|---|---|---|
| Revenue | $401.4M | $310.0M |
| Net Profit | $129.6M | $14.0M |
| Gross Margin | — | 15.1% |
| Operating Margin | 29.3% | 7.2% |
| Net Margin | 32.3% | 4.5% |
| Revenue YoY | 32.5% | 17.3% |
| Net Profit YoY | 61.3% | 701.8% |
| EPS (diluted) | $0.37 | — |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q1 26 | — | $310.0M | ||
| Q4 25 | $401.4M | $291.2M | ||
| Q3 25 | $320.5M | $306.5M | ||
| Q2 25 | $306.6M | $251.6M | ||
| Q1 25 | $272.5M | $264.3M | ||
| Q4 24 | $303.0M | $300.6M | ||
| Q3 24 | $231.8M | $259.1M | ||
| Q2 24 | $224.0M | $178.3M |
| Q1 26 | — | $14.0M | ||
| Q4 25 | $129.6M | $31.4M | ||
| Q3 25 | $80.7M | $14.9M | ||
| Q2 25 | $69.2M | $-18.7M | ||
| Q1 25 | $2.8M | $-1.9M | ||
| Q4 24 | $80.4M | $4.6M | ||
| Q3 24 | $-100.2M | $9.5M | ||
| Q2 24 | $-45.1M | $3.6M |
| Q1 26 | — | 15.1% | ||
| Q4 25 | — | 15.4% | ||
| Q3 25 | — | 14.2% | ||
| Q2 25 | — | 15.0% | ||
| Q1 25 | — | 15.8% | ||
| Q4 24 | — | 16.3% | ||
| Q3 24 | — | 15.1% | ||
| Q2 24 | — | 17.8% |
| Q1 26 | — | 7.2% | ||
| Q4 25 | 29.3% | 7.7% | ||
| Q3 25 | 19.9% | 6.4% | ||
| Q2 25 | 18.9% | -8.0% | ||
| Q1 25 | -3.1% | 0.0% | ||
| Q4 24 | -1.4% | 6.1% | ||
| Q3 24 | -57.2% | 6.0% | ||
| Q2 24 | -32.8% | 3.6% |
| Q1 26 | — | 4.5% | ||
| Q4 25 | 32.3% | 10.8% | ||
| Q3 25 | 25.2% | 4.9% | ||
| Q2 25 | 22.6% | -7.4% | ||
| Q1 25 | 1.0% | -0.7% | ||
| Q4 24 | 26.5% | 1.5% | ||
| Q3 24 | -43.2% | 3.7% | ||
| Q2 24 | -20.2% | 2.0% |
| Q1 26 | — | — | ||
| Q4 25 | $0.37 | $0.50 | ||
| Q3 25 | $0.23 | $0.26 | ||
| Q2 25 | $0.22 | $-0.33 | ||
| Q1 25 | $0.01 | $-0.04 | ||
| Q4 24 | $0.23 | $0.09 | ||
| Q3 24 | $-0.31 | $0.17 | ||
| Q2 24 | $-0.13 | $0.07 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $1.5B | $26.1M |
| Total DebtLower is stronger | $9.0B | $163.5M |
| Stockholders' EquityBook value | $3.5B | — |
| Total Assets | $13.0B | $367.7M |
| Debt / EquityLower = less leverage | 2.54× | — |
8-quarter trend — quarters aligned by calendar period.
| Q1 26 | — | $26.1M | ||
| Q4 25 | $1.5B | $46.9M | ||
| Q3 25 | $1.4B | $38.8M | ||
| Q2 25 | $1.4B | $85.4M | ||
| Q1 25 | $1.4B | $63.6M | ||
| Q4 24 | $1.2B | $43.3M | ||
| Q3 24 | $1.0B | $32.3M | ||
| Q2 24 | $1.0B | $28.7M |
| Q1 26 | — | $163.5M | ||
| Q4 25 | $9.0B | $153.4M | ||
| Q3 25 | $7.7B | $155.7M | ||
| Q2 25 | $7.6B | $158.0M | ||
| Q1 25 | $7.1B | $160.2M | ||
| Q4 24 | $7.3B | $162.4M | ||
| Q3 24 | — | $164.7M | ||
| Q2 24 | $1.8B | $166.9M |
| Q1 26 | — | — | ||
| Q4 25 | $3.5B | $4.2M | ||
| Q3 25 | $3.3B | $-29.8M | ||
| Q2 25 | $3.1B | $-3.8M | ||
| Q1 25 | $2.9B | $7.9M | ||
| Q4 24 | $2.8B | $2.4M | ||
| Q3 24 | $2.8B | $-8.4M | ||
| Q2 24 | $2.7B | $-24.4M |
| Q1 26 | — | $367.7M | ||
| Q4 25 | $13.0B | $383.8M | ||
| Q3 25 | $11.5B | $266.2M | ||
| Q2 25 | $11.2B | $249.4M | ||
| Q1 25 | $10.4B | $240.0M | ||
| Q4 24 | $10.5B | $262.4M | ||
| Q3 24 | $10.1B | $236.1M | ||
| Q2 24 | $9.5B | $198.2M |
| Q1 26 | — | — | ||
| Q4 25 | 2.54× | 36.88× | ||
| Q3 25 | 2.35× | — | ||
| Q2 25 | 2.48× | — | ||
| Q1 25 | 2.49× | 20.23× | ||
| Q4 24 | 2.62× | 68.31× | ||
| Q3 24 | — | — | ||
| Q2 24 | 0.67× | — |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $173.7M | — |
| Free Cash FlowOCF − Capex | $118.0M | — |
| FCF MarginFCF / Revenue | 29.4% | — |
| Capex IntensityCapex / Revenue | 13.9% | — |
| Cash ConversionOCF / Net Profit | 1.34× | — |
| TTM Free Cash FlowTrailing 4 quarters | $619.1M | — |
8-quarter trend — quarters aligned by calendar period.
| Q1 26 | — | — | ||
| Q4 25 | $173.7M | $-7.4M | ||
| Q3 25 | $374.6M | $23.6M | ||
| Q2 25 | $74.6M | $25.7M | ||
| Q1 25 | $210.4M | $23.7M | ||
| Q4 24 | $312.0M | $14.5M | ||
| Q3 24 | $196.9M | $8.1M | ||
| Q2 24 | $68.8M | $21.6M |
| Q1 26 | — | — | ||
| Q4 25 | $118.0M | $-7.5M | ||
| Q3 25 | $320.2M | $23.6M | ||
| Q2 25 | $23.5M | $25.5M | ||
| Q1 25 | $157.4M | $23.6M | ||
| Q4 24 | $268.1M | $14.5M | ||
| Q3 24 | $152.7M | $8.0M | ||
| Q2 24 | $30.5M | $21.5M |
| Q1 26 | — | — | ||
| Q4 25 | 29.4% | -2.6% | ||
| Q3 25 | 99.9% | 7.7% | ||
| Q2 25 | 7.7% | 10.2% | ||
| Q1 25 | 57.7% | 8.9% | ||
| Q4 24 | 88.5% | 4.8% | ||
| Q3 24 | 65.9% | 3.1% | ||
| Q2 24 | 13.6% | 12.0% |
| Q1 26 | — | — | ||
| Q4 25 | 13.9% | 0.0% | ||
| Q3 25 | 17.0% | 0.0% | ||
| Q2 25 | 16.7% | 0.1% | ||
| Q1 25 | 19.5% | 0.0% | ||
| Q4 24 | 14.5% | 0.0% | ||
| Q3 24 | 19.0% | 0.0% | ||
| Q2 24 | 17.1% | 0.1% |
| Q1 26 | — | — | ||
| Q4 25 | 1.34× | -0.24× | ||
| Q3 25 | 4.64× | 1.58× | ||
| Q2 25 | 1.08× | — | ||
| Q1 25 | 75.03× | — | ||
| Q4 24 | 3.88× | 3.13× | ||
| Q3 24 | — | 0.85× | ||
| Q2 24 | — | 5.97× |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
AFRM
| Merchant Network | $328.4M | 82% |
| Virtual Card Network | $73.0M | 18% |
| Commercial Agreement Amazon | $1.9M | 0% |
MAX
Segment breakdown not available.
