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Side-by-side financial comparison of Amazon (AMZN) and Booking Holdings (BKNG), based on the latest 10-Q / 10-K filings. Click either name above to swap in a different company.

Amazon is the larger business by last-quarter revenue ($213.4B vs $6.3B, roughly 33.6× Booking Holdings). On growth, Booking Holdings posted the faster year-over-year revenue change (16.0% vs 13.6%). Amazon produced more free cash flow last quarter ($14.9B vs $1.4B). Over the past eight quarters, Amazon's revenue compounded faster (22.0% CAGR vs 19.9%).

Amazon.com, Inc. engages in the retail sale of consumer products and subscriptions through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). Its products offered through its stores include merchandise and content purchased for resale; and products offered by third-party sellers The company also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire ...

Booking may refer to:Making an appointment for a meeting or gathering, as part of event planning/scheduling The intake or admission process into a prison or psychiatric facility Booking (manhwa), a Korean comics anthology magazine published by Haksan Booking, the laying out of the plot before a professional wrestling match An accounting system a.k.a.

AMZN vs BKNG — Head-to-Head

Bigger by revenue
AMZN
AMZN
33.6× larger
AMZN
$213.4B
$6.3B
BKNG
Growing faster (revenue YoY)
BKNG
BKNG
+2.4% gap
BKNG
16.0%
13.6%
AMZN
More free cash flow
AMZN
AMZN
$13.5B more FCF
AMZN
$14.9B
$1.4B
BKNG
Faster 2-yr revenue CAGR
AMZN
AMZN
Annualised
AMZN
22.0%
19.9%
BKNG

Income Statement — Q4 2025 vs Q4 2025

Metric
AMZN
AMZN
BKNG
BKNG
Revenue
$213.4B
$6.3B
Net Profit
$21.2B
Gross Margin
48.5%
Operating Margin
11.7%
32.0%
Net Margin
9.9%
Revenue YoY
13.6%
16.0%
Net Profit YoY
5.9%
EPS (diluted)
$1.95
$43.66

Green = leading value per metric. Periods may differ when fiscal calendars don't align — see 8-quarter trend below.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history — bar widths are scaled to the larger of the two companies so you can eyeball the size gap and growth trajectory without doing math. Quarters aligned by calendar period (report date) so offset fiscal years line up.

Revenue
AMZN
AMZN
BKNG
BKNG
Q4 25
$213.4B
$6.3B
Q3 25
$180.2B
$9.0B
Q2 25
$167.7B
$6.8B
Q1 25
$155.7B
$4.8B
Q4 24
$187.8B
$5.5B
Q3 24
$158.9B
$8.0B
Q2 24
$148.0B
$5.9B
Q1 24
$143.3B
$4.4B
Net Profit
AMZN
AMZN
BKNG
BKNG
Q4 25
$21.2B
Q3 25
$21.2B
Q2 25
$18.2B
Q1 25
$17.1B
Q4 24
$20.0B
Q3 24
$15.3B
Q2 24
$13.5B
Q1 24
$10.4B
Gross Margin
AMZN
AMZN
BKNG
BKNG
Q4 25
48.5%
Q3 25
50.8%
Q2 25
51.8%
Q1 25
50.6%
Q4 24
47.3%
Q3 24
49.0%
Q2 24
50.1%
Q1 24
49.3%
Operating Margin
AMZN
AMZN
BKNG
BKNG
Q4 25
11.7%
32.0%
Q3 25
9.7%
38.7%
Q2 25
11.4%
33.1%
Q1 25
11.8%
22.3%
Q4 24
11.3%
31.6%
Q3 24
11.0%
39.8%
Q2 24
9.9%
31.7%
Q1 24
10.7%
17.9%
Net Margin
AMZN
AMZN
BKNG
BKNG
Q4 25
9.9%
Q3 25
11.8%
Q2 25
10.8%
Q1 25
11.0%
Q4 24
10.7%
Q3 24
9.6%
Q2 24
9.1%
Q1 24
7.3%
EPS (diluted)
AMZN
AMZN
BKNG
BKNG
Q4 25
$1.95
$43.66
Q3 25
$1.95
$84.41
Q2 25
$1.68
$27.43
Q1 25
$1.59
$10.07
Q4 24
$1.86
$31.60
Q3 24
$1.43
$74.34
Q2 24
$1.26
$44.38
Q1 24
$0.98
$22.37

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest filing — the kind of financial-strength check premium terminals charge for.

Metric
AMZN
AMZN
BKNG
BKNG
Cash + ST InvestmentsLiquidity on hand
$123.0B
$17.2B
Total DebtLower is stronger
$68.8B
$18.7B
Stockholders' EquityBook value
$411.1B
$-5.6B
Total Assets
$818.0B
$29.3B
Debt / EquityLower = less leverage
0.17×

8-quarter trend — quarters aligned by calendar period so offset fiscal years match up.

Cash + ST Investments
AMZN
AMZN
BKNG
BKNG
Q4 25
$123.0B
$17.2B
Q3 25
$94.2B
$16.5B
Q2 25
$93.2B
$17.6B
Q1 25
$94.6B
$15.6B
Q4 24
$101.2B
$16.2B
Q3 24
$88.1B
$15.8B
Q2 24
$89.1B
$16.3B
Q1 24
$85.1B
$16.0B
Total Debt
AMZN
AMZN
BKNG
BKNG
Q4 25
$68.8B
$18.7B
Q3 25
$55.1B
$17.0B
Q2 25
$56.1B
$18.5B
Q1 25
$58.8B
$16.0B
Q4 24
$58.0B
$16.6B
Q3 24
$60.5B
$16.2B
Q2 24
$62.7B
$16.8B
Q1 24
$66.9B
$16.9B
Stockholders' Equity
AMZN
AMZN
BKNG
BKNG
Q4 25
$411.1B
$-5.6B
Q3 25
$369.6B
$-4.7B
Q2 25
$333.8B
$-6.7B
Q1 25
$305.9B
$-6.1B
Q4 24
$286.0B
$-4.0B
Q3 24
$259.2B
$-3.7B
Q2 24
$236.4B
$-4.3B
Q1 24
$216.7B
$-4.1B
Total Assets
AMZN
AMZN
BKNG
BKNG
Q4 25
$818.0B
$29.3B
Q3 25
$727.9B
$28.8B
Q2 25
$682.2B
$30.7B
Q1 25
$643.3B
$27.2B
Q4 24
$624.9B
$27.7B
Q3 24
$584.6B
$28.0B
Q2 24
$554.8B
$28.5B
Q1 24
$531.0B
$27.7B
Debt / Equity
AMZN
AMZN
BKNG
BKNG
Q4 25
0.17×
Q3 25
0.15×
Q2 25
0.17×
Q1 25
0.19×
Q4 24
0.20×
Q3 24
0.23×
Q2 24
0.27×
Q1 24
0.31×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Net income can be massaged; cash flow is harder to fake.

Metric
AMZN
AMZN
BKNG
BKNG
Operating Cash FlowLast quarter
$54.5B
$1.5B
Free Cash FlowOCF − Capex
$14.9B
$1.4B
FCF MarginFCF / Revenue
7.0%
22.3%
Capex IntensityCapex / Revenue; lower = less reinvestment burden
18.5%
1.1%
Cash ConversionOCF / Net Profit; >1× = earnings back up with cash
2.57×
TTM Free Cash FlowTrailing 4 quarters
$7.7B
$9.1B

8-quarter trend — quarters aligned by calendar period so offset fiscal years match up.

Operating Cash Flow
AMZN
AMZN
BKNG
BKNG
Q4 25
$54.5B
$1.5B
Q3 25
$35.5B
$1.4B
Q2 25
$32.5B
$3.2B
Q1 25
$17.0B
$3.3B
Q4 24
$45.6B
$721.0M
Q3 24
$26.0B
$2.4B
Q2 24
$25.3B
$2.5B
Q1 24
$19.0B
$2.7B
Free Cash Flow
AMZN
AMZN
BKNG
BKNG
Q4 25
$14.9B
$1.4B
Q3 25
$430.0M
$1.4B
Q2 25
$332.0M
$3.1B
Q1 25
$-8.0B
$3.2B
Q4 24
$17.8B
$645.0M
Q3 24
$3.4B
$2.3B
Q2 24
$7.7B
$2.4B
Q1 24
$4.1B
$2.6B
FCF Margin
AMZN
AMZN
BKNG
BKNG
Q4 25
7.0%
22.3%
Q3 25
0.2%
15.2%
Q2 25
0.2%
46.1%
Q1 25
-5.1%
66.4%
Q4 24
9.5%
11.8%
Q3 24
2.1%
28.7%
Q2 24
5.2%
40.6%
Q1 24
2.8%
58.3%
Capex Intensity
AMZN
AMZN
BKNG
BKNG
Q4 25
18.5%
1.1%
Q3 25
19.5%
0.7%
Q2 25
19.2%
0.9%
Q1 25
16.1%
2.5%
Q4 24
14.8%
1.4%
Q3 24
14.2%
1.0%
Q2 24
11.9%
2.5%
Q1 24
10.4%
2.9%
Cash Conversion
AMZN
AMZN
BKNG
BKNG
Q4 25
2.57×
Q3 25
1.68×
Q2 25
1.79×
Q1 25
0.99×
Q4 24
2.28×
Q3 24
1.69×
Q2 24
1.87×
Q1 24
1.82×

Financial Flow Comparison

Sankey diagram of revenue → gross profit → operating profit → net profit for each company. Charts shown full-width and stacked so both segment hierarchies are readable side-by-side on desktop and mobile.

Revenue Breakdown by Segment

AMZN
AMZN

Products$90.0B42%
Third Party Seller Services$52.8B25%
Other$49.9B23%
Subscription Services$13.1B6%
Physical Stores$5.9B3%
Other Services$1.7B1%

BKNG
BKNG

Merchant Revenue$4.2B67%
Agency Revenue$1.8B28%
Advertisingandotherrevenues$309.0M5%

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