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Side-by-side financial comparison of Autohome Inc. (ATHM) and MediaAlpha, Inc. (MAX). Click either name above to swap in a different company.
MediaAlpha, Inc. is the larger business by last-quarter revenue ($310.0M vs $249.8M, roughly 1.2× Autohome Inc.). Autohome Inc. runs the higher net margin — 23.8% vs 4.5%, a 19.3% gap on every dollar of revenue. Over the past eight quarters, MediaAlpha, Inc.'s revenue compounded faster (31.9% CAGR vs -0.6%).
Autohome Inc. is a leading online destination for automobile consumers in China. Through its websites and mobile apps, it provides professionally produced content, user-generated content, comprehensive vehicle listings, and a suite of services for dealers, automakers, and car buyers, including new and used car listings, financing, insurance, and online transactions.
Alpha Group Co., Ltd. is a Chinese multinational conglomerate with animation, toy, mass media asset and entertainment company headquartered created by Cai Dongqing in 1993. In 2016, it changed its name from Alpha Animation. The company has a Chinese webcomics site, U17, and also an American film company, Alpha Pictures, and has announced the creation of an animation division also based in the United States.
ATHM vs MAX — Head-to-Head
Income Statement — Q3 FY2025 vs Q1 FY2026
| Metric | ||
|---|---|---|
| Revenue | $249.8M | $310.0M |
| Net Profit | $59.4M | $14.0M |
| Gross Margin | 63.7% | 15.1% |
| Operating Margin | 8.3% | 7.2% |
| Net Margin | 23.8% | 4.5% |
| Revenue YoY | — | 17.3% |
| Net Profit YoY | — | 701.8% |
| EPS (diluted) | — | — |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q1 26 | — | $310.0M | ||
| Q4 25 | — | $291.2M | ||
| Q3 25 | $249.8M | $306.5M | ||
| Q2 25 | $245.4M | $251.6M | ||
| Q1 25 | $244.3M | $264.3M | ||
| Q4 24 | — | $300.6M | ||
| Q3 24 | $252.9M | $259.1M | ||
| Q2 24 | $257.7M | $178.3M |
| Q1 26 | — | $14.0M | ||
| Q4 25 | — | $31.4M | ||
| Q3 25 | $59.4M | $14.9M | ||
| Q2 25 | $56.0M | $-18.7M | ||
| Q1 25 | — | $-1.9M | ||
| Q4 24 | — | $4.6M | ||
| Q3 24 | $61.0M | $9.5M | ||
| Q2 24 | $69.3M | $3.6M |
| Q1 26 | — | 15.1% | ||
| Q4 25 | — | 15.4% | ||
| Q3 25 | 63.7% | 14.2% | ||
| Q2 25 | 71.4% | 15.0% | ||
| Q1 25 | — | 15.8% | ||
| Q4 24 | — | 16.3% | ||
| Q3 24 | 77.0% | 15.1% | ||
| Q2 24 | 81.5% | 17.8% |
| Q1 26 | — | 7.2% | ||
| Q4 25 | — | 7.7% | ||
| Q3 25 | 8.3% | 6.4% | ||
| Q2 25 | 16.9% | -8.0% | ||
| Q1 25 | 13.0% | 0.0% | ||
| Q4 24 | — | 6.1% | ||
| Q3 24 | 4.7% | 6.0% | ||
| Q2 24 | 22.0% | 3.6% |
| Q1 26 | — | 4.5% | ||
| Q4 25 | — | 10.8% | ||
| Q3 25 | 23.8% | 4.9% | ||
| Q2 25 | 22.8% | -7.4% | ||
| Q1 25 | — | -0.7% | ||
| Q4 24 | — | 1.5% | ||
| Q3 24 | 24.1% | 3.7% | ||
| Q2 24 | 26.9% | 2.0% |
| Q1 26 | — | — | ||
| Q4 25 | — | $0.50 | ||
| Q3 25 | — | $0.26 | ||
| Q2 25 | — | $-0.33 | ||
| Q1 25 | — | $-0.04 | ||
| Q4 24 | — | $0.09 | ||
| Q3 24 | — | $0.17 | ||
| Q2 24 | — | $0.07 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | ||
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | — | $26.1M |
| Total DebtLower is stronger | — | $163.5M |
| Stockholders' EquityBook value | — | — |
| Total Assets | — | $367.7M |
| Debt / EquityLower = less leverage | — | — |
8-quarter trend — quarters aligned by calendar period.
| Q1 26 | — | $26.1M | ||
| Q4 25 | — | $46.9M | ||
| Q3 25 | — | $38.8M | ||
| Q2 25 | — | $85.4M | ||
| Q1 25 | — | $63.6M | ||
| Q4 24 | — | $43.3M | ||
| Q3 24 | — | $32.3M | ||
| Q2 24 | — | $28.7M |
| Q1 26 | — | $163.5M | ||
| Q4 25 | — | $153.4M | ||
| Q3 25 | — | $155.7M | ||
| Q2 25 | — | $158.0M | ||
| Q1 25 | — | $160.2M | ||
| Q4 24 | — | $162.4M | ||
| Q3 24 | — | $164.7M | ||
| Q2 24 | — | $166.9M |
| Q1 26 | — | — | ||
| Q4 25 | — | $4.2M | ||
| Q3 25 | — | $-29.8M | ||
| Q2 25 | — | $-3.8M | ||
| Q1 25 | — | $7.9M | ||
| Q4 24 | — | $2.4M | ||
| Q3 24 | — | $-8.4M | ||
| Q2 24 | — | $-24.4M |
| Q1 26 | — | $367.7M | ||
| Q4 25 | — | $383.8M | ||
| Q3 25 | — | $266.2M | ||
| Q2 25 | — | $249.4M | ||
| Q1 25 | — | $240.0M | ||
| Q4 24 | — | $262.4M | ||
| Q3 24 | — | $236.1M | ||
| Q2 24 | — | $198.2M |
| Q1 26 | — | — | ||
| Q4 25 | — | 36.88× | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | 20.23× | ||
| Q4 24 | — | 68.31× | ||
| Q3 24 | — | — | ||
| Q2 24 | — | — |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
ATHM
| Online marketplace and others | $114.7M | 46% |
| Leads generation services | $93.2M | 37% |
| Media services | $41.9M | 17% |
MAX
Segment breakdown not available.