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Side-by-side financial comparison of Autohome Inc. (ATHM) and MediaAlpha, Inc. (MAX). Click either name above to swap in a different company.

MediaAlpha, Inc. is the larger business by last-quarter revenue ($310.0M vs $249.8M, roughly 1.2× Autohome Inc.). Autohome Inc. runs the higher net margin — 23.8% vs 4.5%, a 19.3% gap on every dollar of revenue. Over the past eight quarters, MediaAlpha, Inc.'s revenue compounded faster (31.9% CAGR vs -0.6%).

Autohome Inc. is a leading online destination for automobile consumers in China. Through its websites and mobile apps, it provides professionally produced content, user-generated content, comprehensive vehicle listings, and a suite of services for dealers, automakers, and car buyers, including new and used car listings, financing, insurance, and online transactions.

Alpha Group Co., Ltd. is a Chinese multinational conglomerate with animation, toy, mass media asset and entertainment company headquartered created by Cai Dongqing in 1993. In 2016, it changed its name from Alpha Animation. The company has a Chinese webcomics site, U17, and also an American film company, Alpha Pictures, and has announced the creation of an animation division also based in the United States.

ATHM vs MAX — Head-to-Head

Bigger by revenue
MAX
MAX
1.2× larger
MAX
$310.0M
$249.8M
ATHM
Higher net margin
ATHM
ATHM
19.3% more per $
ATHM
23.8%
4.5%
MAX
Faster 2-yr revenue CAGR
MAX
MAX
Annualised
MAX
31.9%
-0.6%
ATHM

Income Statement — Q3 FY2025 vs Q1 FY2026

Metric
ATHM
ATHM
MAX
MAX
Revenue
$249.8M
$310.0M
Net Profit
$59.4M
$14.0M
Gross Margin
63.7%
15.1%
Operating Margin
8.3%
7.2%
Net Margin
23.8%
4.5%
Revenue YoY
17.3%
Net Profit YoY
701.8%
EPS (diluted)

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
ATHM
ATHM
MAX
MAX
Q1 26
$310.0M
Q4 25
$291.2M
Q3 25
$249.8M
$306.5M
Q2 25
$245.4M
$251.6M
Q1 25
$244.3M
$264.3M
Q4 24
$300.6M
Q3 24
$252.9M
$259.1M
Q2 24
$257.7M
$178.3M
Net Profit
ATHM
ATHM
MAX
MAX
Q1 26
$14.0M
Q4 25
$31.4M
Q3 25
$59.4M
$14.9M
Q2 25
$56.0M
$-18.7M
Q1 25
$-1.9M
Q4 24
$4.6M
Q3 24
$61.0M
$9.5M
Q2 24
$69.3M
$3.6M
Gross Margin
ATHM
ATHM
MAX
MAX
Q1 26
15.1%
Q4 25
15.4%
Q3 25
63.7%
14.2%
Q2 25
71.4%
15.0%
Q1 25
15.8%
Q4 24
16.3%
Q3 24
77.0%
15.1%
Q2 24
81.5%
17.8%
Operating Margin
ATHM
ATHM
MAX
MAX
Q1 26
7.2%
Q4 25
7.7%
Q3 25
8.3%
6.4%
Q2 25
16.9%
-8.0%
Q1 25
13.0%
0.0%
Q4 24
6.1%
Q3 24
4.7%
6.0%
Q2 24
22.0%
3.6%
Net Margin
ATHM
ATHM
MAX
MAX
Q1 26
4.5%
Q4 25
10.8%
Q3 25
23.8%
4.9%
Q2 25
22.8%
-7.4%
Q1 25
-0.7%
Q4 24
1.5%
Q3 24
24.1%
3.7%
Q2 24
26.9%
2.0%
EPS (diluted)
ATHM
ATHM
MAX
MAX
Q1 26
Q4 25
$0.50
Q3 25
$0.26
Q2 25
$-0.33
Q1 25
$-0.04
Q4 24
$0.09
Q3 24
$0.17
Q2 24
$0.07

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
ATHM
ATHM
MAX
MAX
Cash + ST InvestmentsLiquidity on hand
$26.1M
Total DebtLower is stronger
$163.5M
Stockholders' EquityBook value
Total Assets
$367.7M
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
ATHM
ATHM
MAX
MAX
Q1 26
$26.1M
Q4 25
$46.9M
Q3 25
$38.8M
Q2 25
$85.4M
Q1 25
$63.6M
Q4 24
$43.3M
Q3 24
$32.3M
Q2 24
$28.7M
Total Debt
ATHM
ATHM
MAX
MAX
Q1 26
$163.5M
Q4 25
$153.4M
Q3 25
$155.7M
Q2 25
$158.0M
Q1 25
$160.2M
Q4 24
$162.4M
Q3 24
$164.7M
Q2 24
$166.9M
Stockholders' Equity
ATHM
ATHM
MAX
MAX
Q1 26
Q4 25
$4.2M
Q3 25
$-29.8M
Q2 25
$-3.8M
Q1 25
$7.9M
Q4 24
$2.4M
Q3 24
$-8.4M
Q2 24
$-24.4M
Total Assets
ATHM
ATHM
MAX
MAX
Q1 26
$367.7M
Q4 25
$383.8M
Q3 25
$266.2M
Q2 25
$249.4M
Q1 25
$240.0M
Q4 24
$262.4M
Q3 24
$236.1M
Q2 24
$198.2M
Debt / Equity
ATHM
ATHM
MAX
MAX
Q1 26
Q4 25
36.88×
Q3 25
Q2 25
Q1 25
20.23×
Q4 24
68.31×
Q3 24
Q2 24

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

ATHM
ATHM

Online marketplace and others$114.7M46%
Leads generation services$93.2M37%
Media services$41.9M17%

MAX
MAX

Segment breakdown not available.

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