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Side-by-side financial comparison of Alibaba Group Holding Ltd (BABA) and MediaAlpha, Inc. (MAX). Click either name above to swap in a different company.
Alibaba Group Holding Ltd is the larger business by last-quarter revenue ($38.8B vs $291.2M, roughly 133.1× MediaAlpha, Inc.). MediaAlpha, Inc. runs the higher net margin — 10.8% vs 5.8%, a 5.0% gap on every dollar of revenue.
Alibaba Group Holding Limited, branded as Alibaba, is a Chinese multinational technology company specializing in e-commerce, retail, Internet, and technology. Founded on 28 June 1999 in Hangzhou, Zhejiang, the company provides consumer-to-consumer (C2C), business-to-consumer (B2C), and business-to-business (B2B) sales services via Chinese and global marketplaces, as well as local consumer, digital media and entertainment, logistics, and cloud computing services. It owns and operates a diverse...
Alpha Group Co., Ltd. is a Chinese multinational conglomerate with animation, toy, mass media asset and entertainment company headquartered created by Cai Dongqing in 1993. In 2016, it changed its name from Alpha Animation. The company has a Chinese webcomics site, U17, and also an American film company, Alpha Pictures, and has announced the creation of an animation division also based in the United States.
BABA vs MAX — Head-to-Head
Income Statement — Q4 2025 vs Q4 2025
| Metric | | |
|---|---|---|
| Revenue | $38.8B | $291.2M |
| Net Profit | $2.2B | $31.4M |
| Gross Margin | 40.2% | 15.4% |
| Operating Margin | 6.6% | 7.7% |
| Net Margin | 5.8% | 10.8% |
| Revenue YoY | — | -3.2% |
| Net Profit YoY | — | 576.9% |
| EPS (diluted) | $6.64 | $0.50 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $38.8B | $291.2M | ||
| Q3 25 | $34.2B | $306.5M | ||
| Q2 25 | $32.6B | $251.6M | ||
| Q1 25 | — | $264.3M | ||
| Q4 24 | $38.7B | $300.6M | ||
| Q3 24 | — | $259.1M | ||
| Q2 24 | — | $178.3M | ||
| Q1 24 | — | $126.6M |
| Q4 25 | $2.2B | $31.4M | ||
| Q3 25 | $2.9B | $14.9M | ||
| Q2 25 | $1.7B | $-18.7M | ||
| Q1 25 | — | $-1.9M | ||
| Q4 24 | $6.8B | $4.6M | ||
| Q3 24 | — | $9.5M | ||
| Q2 24 | — | $3.6M | ||
| Q1 24 | — | $-1.1M |
| Q4 25 | 40.2% | 15.4% | ||
| Q3 25 | 39.2% | 14.2% | ||
| Q2 25 | 38.4% | 15.0% | ||
| Q1 25 | — | 15.8% | ||
| Q4 24 | 42.0% | 16.3% | ||
| Q3 24 | — | 15.1% | ||
| Q2 24 | — | 17.8% | ||
| Q1 24 | — | 18.7% |
| Q4 25 | 6.6% | 7.7% | ||
| Q3 25 | 2.2% | 6.4% | ||
| Q2 25 | 12.0% | -8.0% | ||
| Q1 25 | — | 0.0% | ||
| Q4 24 | 14.7% | 6.1% | ||
| Q3 24 | — | 6.0% | ||
| Q2 24 | — | 3.6% | ||
| Q1 24 | — | 1.9% |
| Q4 25 | 5.8% | 10.8% | ||
| Q3 25 | 8.5% | 4.9% | ||
| Q2 25 | 5.3% | -7.4% | ||
| Q1 25 | — | -0.7% | ||
| Q4 24 | 17.5% | 1.5% | ||
| Q3 24 | — | 3.7% | ||
| Q2 24 | — | 2.0% | ||
| Q1 24 | — | -0.9% |
| Q4 25 | $6.64 | $0.50 | ||
| Q3 25 | $8.72 | $0.26 | ||
| Q2 25 | $5.20 | $-0.33 | ||
| Q1 25 | — | $-0.04 | ||
| Q4 24 | $20.40 | $0.09 | ||
| Q3 24 | — | $0.17 | ||
| Q2 24 | — | $0.07 | ||
| Q1 24 | — | $-0.02 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $18.3B | $46.9M |
| Total DebtLower is stronger | — | $153.4M |
| Stockholders' EquityBook value | $148.7B | $4.2M |
| Total Assets | $268.6B | $383.8M |
| Debt / EquityLower = less leverage | — | 36.88× |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $18.3B | $46.9M | ||
| Q3 25 | $19.0B | $38.8M | ||
| Q2 25 | $20.0B | $85.4M | ||
| Q1 25 | — | $63.6M | ||
| Q4 24 | $22.3B | $43.3M | ||
| Q3 24 | — | $32.3M | ||
| Q2 24 | — | $28.7M | ||
| Q1 24 | — | $14.5M |
| Q4 25 | — | $153.4M | ||
| Q3 25 | — | $155.7M | ||
| Q2 25 | — | $158.0M | ||
| Q1 25 | — | $160.2M | ||
| Q4 24 | — | $162.4M | ||
| Q3 24 | — | $164.7M | ||
| Q2 24 | — | $166.9M | ||
| Q1 24 | — | $172.1M |
| Q4 25 | $148.7B | $4.2M | ||
| Q3 25 | $145.0B | $-29.8M | ||
| Q2 25 | $139.2B | $-3.8M | ||
| Q1 25 | — | $7.9M | ||
| Q4 24 | $137.2B | $2.4M | ||
| Q3 24 | — | $-8.4M | ||
| Q2 24 | — | $-24.4M | ||
| Q1 24 | — | $-19.1M |
| Q4 25 | $268.6B | $383.8M | ||
| Q3 25 | $264.6B | $266.2M | ||
| Q2 25 | $248.6B | $249.4M | ||
| Q1 25 | — | $240.0M | ||
| Q4 24 | $254.1B | $262.4M | ||
| Q3 24 | — | $236.1M | ||
| Q2 24 | — | $198.2M | ||
| Q1 24 | — | $153.0M |
| Q4 25 | — | 36.88× | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | 20.23× | ||
| Q4 24 | — | 68.31× | ||
| Q3 24 | — | — | ||
| Q2 24 | — | — | ||
| Q1 24 | — | — |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $5.2B | $-7.4M |
| Free Cash FlowOCF − Capex | — | $-7.5M |
| FCF MarginFCF / Revenue | — | -2.6% |
| Capex IntensityCapex / Revenue | — | 0.0% |
| Cash ConversionOCF / Net Profit | 2.31× | -0.24× |
| TTM Free Cash FlowTrailing 4 quarters | — | $65.3M |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $5.2B | $-7.4M | ||
| Q3 25 | $1.4B | $23.6M | ||
| Q2 25 | $3.8B | $25.7M | ||
| Q1 25 | — | $23.7M | ||
| Q4 24 | $9.7B | $14.5M | ||
| Q3 24 | — | $8.1M | ||
| Q2 24 | — | $21.6M | ||
| Q1 24 | — | $1.7M |
| Q4 25 | — | $-7.5M | ||
| Q3 25 | — | $23.6M | ||
| Q2 25 | — | $25.5M | ||
| Q1 25 | — | $23.6M | ||
| Q4 24 | — | $14.5M | ||
| Q3 24 | — | $8.0M | ||
| Q2 24 | — | $21.5M | ||
| Q1 24 | — | $1.6M |
| Q4 25 | — | -2.6% | ||
| Q3 25 | — | 7.7% | ||
| Q2 25 | — | 10.2% | ||
| Q1 25 | — | 8.9% | ||
| Q4 24 | — | 4.8% | ||
| Q3 24 | — | 3.1% | ||
| Q2 24 | — | 12.0% | ||
| Q1 24 | — | 1.3% |
| Q4 25 | — | 0.0% | ||
| Q3 25 | — | 0.0% | ||
| Q2 25 | — | 0.1% | ||
| Q1 25 | — | 0.0% | ||
| Q4 24 | — | 0.0% | ||
| Q3 24 | — | 0.0% | ||
| Q2 24 | — | 0.1% | ||
| Q1 24 | — | 0.0% |
| Q4 25 | 2.31× | -0.24× | ||
| Q3 25 | 0.49× | 1.58× | ||
| Q2 25 | 2.19× | — | ||
| Q1 25 | — | — | ||
| Q4 24 | 1.43× | 3.13× | ||
| Q3 24 | — | 0.85× | ||
| Q2 24 | — | 5.97× | ||
| Q1 24 | — | — |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
BABA
| Alibaba China E-commerce Group | $22.8B | 59% |
| All others | $9.6B | 25% |
| Cloud Intelligence Group | $6.2B | 16% |
MAX
| Property And Casualty Insurance | $264.8M | 91% |
| Health Insurance | $20.8M | 7% |
| Sales Channel Through Intermediary | $7.2M | 2% |
