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Side-by-side financial comparison of BREAD FINANCIAL HOLDINGS, INC. (BFH) and RUSH ENTERPRISES INC \TX\ (RUSHA). Click either name above to swap in a different company.

RUSH ENTERPRISES INC \TX\ is the larger business by last-quarter revenue ($1.7B vs $975.0M, roughly 1.7× BREAD FINANCIAL HOLDINGS, INC.). On growth, BREAD FINANCIAL HOLDINGS, INC. posted the faster year-over-year revenue change (5.4% vs -9.0%). Over the past eight quarters, BREAD FINANCIAL HOLDINGS, INC.'s revenue compounded faster (-0.8% CAGR vs -6.8%).

Bread Financial Holdings, Inc. is an American publicly traded provider of private label credit cards, coalition loyalty programs, and direct marketing, derived from the capture and analysis of transaction-rich data.

Rush Enterprises is an American commercial vehicle dealership headquartered in New Braunfels, Texas. It primarily sells new and used trucks, through its Rush Truck Centers. In 2019, the company operated over 200 Rush Truck Centers in 20 U.S. states as well as 14 locations in Canada. As of 2020, it was a Fortune 500 corporation.

BFH vs RUSHA — Head-to-Head

Bigger by revenue
RUSHA
RUSHA
1.7× larger
RUSHA
$1.7B
$975.0M
BFH
Growing faster (revenue YoY)
BFH
BFH
+14.4% gap
BFH
5.4%
-9.0%
RUSHA
Faster 2-yr revenue CAGR
BFH
BFH
Annualised
BFH
-0.8%
-6.8%
RUSHA

Income Statement — Q4 FY2025 vs Q1 FY2026

Metric
BFH
BFH
RUSHA
RUSHA
Revenue
$975.0M
$1.7B
Net Profit
$61.7M
Gross Margin
20.4%
Operating Margin
4.9%
4.9%
Net Margin
3.7%
Revenue YoY
5.4%
-9.0%
Net Profit YoY
1.8%
EPS (diluted)
$1.21
$0.77

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
BFH
BFH
RUSHA
RUSHA
Q1 26
$1.7B
Q4 25
$975.0M
$1.7B
Q3 25
$971.0M
$1.8B
Q2 25
$929.0M
$1.8B
Q1 25
$970.0M
$1.8B
Q4 24
$925.0M
$1.9B
Q3 24
$983.0M
$1.8B
Q2 24
$939.0M
$1.9B
Net Profit
BFH
BFH
RUSHA
RUSHA
Q1 26
$61.7M
Q4 25
$64.3M
Q3 25
$188.0M
$66.7M
Q2 25
$139.0M
$72.4M
Q1 25
$138.0M
$60.3M
Q4 24
$74.8M
Q3 24
$2.0M
$79.1M
Q2 24
$133.0M
$78.7M
Gross Margin
BFH
BFH
RUSHA
RUSHA
Q1 26
20.4%
Q4 25
20.8%
Q3 25
21.0%
Q2 25
20.7%
Q1 25
20.3%
Q4 24
19.3%
Q3 24
21.0%
Q2 24
20.2%
Operating Margin
BFH
BFH
RUSHA
RUSHA
Q1 26
4.9%
Q4 25
4.9%
5.5%
Q3 25
20.2%
5.6%
Q2 25
18.7%
6.0%
Q1 25
20.3%
5.2%
Q4 24
-2.9%
5.8%
Q3 24
4.1%
6.7%
Q2 24
19.2%
6.4%
Net Margin
BFH
BFH
RUSHA
RUSHA
Q1 26
3.7%
Q4 25
3.8%
Q3 25
19.4%
3.7%
Q2 25
15.0%
3.9%
Q1 25
14.2%
3.4%
Q4 24
3.9%
Q3 24
0.2%
4.4%
Q2 24
14.2%
4.1%
EPS (diluted)
BFH
BFH
RUSHA
RUSHA
Q1 26
$0.77
Q4 25
$1.21
$0.81
Q3 25
$3.96
$0.83
Q2 25
$2.94
$0.90
Q1 25
$2.78
$0.73
Q4 24
$0.08
$-95.13
Q3 24
$0.05
$0.97
Q2 24
$2.66
$97.00

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
BFH
BFH
RUSHA
RUSHA
Cash + ST InvestmentsLiquidity on hand
$3.6B
Total DebtLower is stronger
$4.3B
$277.8M
Stockholders' EquityBook value
$3.3B
$2.3B
Total Assets
$22.7B
$4.5B
Debt / EquityLower = less leverage
1.29×
0.12×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
BFH
BFH
RUSHA
RUSHA
Q1 26
Q4 25
$3.6B
$212.6M
Q3 25
$3.8B
$242.0M
Q2 25
$3.8B
$211.1M
Q1 25
$4.2B
$228.7M
Q4 24
$4.0B
$228.1M
Q3 24
$3.5B
$185.1M
Q2 24
$4.1B
$167.3M
Total Debt
BFH
BFH
RUSHA
RUSHA
Q1 26
$277.8M
Q4 25
$4.3B
$274.8M
Q3 25
$3.8B
Q2 25
$4.2B
Q1 25
$5.1B
Q4 24
$5.6B
$408.4M
Q3 24
$4.6B
Q2 24
Stockholders' Equity
BFH
BFH
RUSHA
RUSHA
Q1 26
$2.3B
Q4 25
$3.3B
$2.2B
Q3 25
$3.3B
$2.2B
Q2 25
$3.2B
$2.2B
Q1 25
$3.1B
$2.2B
Q4 24
$3.1B
$2.1B
Q3 24
$3.1B
$2.1B
Q2 24
$3.2B
$2.0B
Total Assets
BFH
BFH
RUSHA
RUSHA
Q1 26
$4.5B
Q4 25
$22.7B
$4.4B
Q3 25
$21.7B
$4.6B
Q2 25
$21.8B
$4.7B
Q1 25
$22.4B
$4.7B
Q4 24
$22.9B
$4.6B
Q3 24
$21.7B
$4.6B
Q2 24
$22.1B
$4.5B
Debt / Equity
BFH
BFH
RUSHA
RUSHA
Q1 26
0.12×
Q4 25
1.29×
0.12×
Q3 25
1.14×
Q2 25
1.34×
Q1 25
1.67×
Q4 24
1.82×
0.19×
Q3 24
1.47×
Q2 24

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
BFH
BFH
RUSHA
RUSHA
Operating Cash FlowLast quarter
$568.0M
Free Cash FlowOCF − Capex
$411.6M
FCF MarginFCF / Revenue
24.4%
Capex IntensityCapex / Revenue
2.0%
Cash ConversionOCF / Net Profit
TTM Free Cash FlowTrailing 4 quarters
$828.4M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
BFH
BFH
RUSHA
RUSHA
Q1 26
Q4 25
$568.0M
$112.9M
Q3 25
$605.0M
$367.8M
Q2 25
$526.0M
$227.6M
Q1 25
$393.0M
$153.5M
Q4 24
$479.0M
$392.3M
Q3 24
$456.0M
$111.7M
Q2 24
$477.0M
$270.6M
Free Cash Flow
BFH
BFH
RUSHA
RUSHA
Q1 26
$411.6M
Q4 25
$31.9M
Q3 25
$271.2M
Q2 25
$113.8M
Q1 25
$45.1M
Q4 24
$263.5M
Q3 24
$-20.0M
Q2 24
$177.2M
FCF Margin
BFH
BFH
RUSHA
RUSHA
Q1 26
24.4%
Q4 25
1.9%
Q3 25
15.2%
Q2 25
6.2%
Q1 25
2.6%
Q4 24
13.7%
Q3 24
-1.1%
Q2 24
9.1%
Capex Intensity
BFH
BFH
RUSHA
RUSHA
Q1 26
2.0%
Q4 25
4.8%
Q3 25
5.4%
Q2 25
6.2%
Q1 25
6.2%
Q4 24
6.7%
Q3 24
7.3%
Q2 24
4.8%
Cash Conversion
BFH
BFH
RUSHA
RUSHA
Q1 26
Q4 25
1.75×
Q3 25
3.22×
5.51×
Q2 25
3.78×
3.14×
Q1 25
2.85×
2.55×
Q4 24
5.25×
Q3 24
228.00×
1.41×
Q2 24
3.59×
3.44×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

BFH
BFH

Segment breakdown not available.

RUSHA
RUSHA

New and used commercial vehicle sales$955.1M57%
Aftermarket products and services sales$627.2M37%
Lease and rental sales$92.3M5%
Finance and insurance$5.6M0%

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