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Side-by-side financial comparison of Baidu, Inc. (BIDU) and Colgate-Palmolive (CL). Click either name above to swap in a different company.
Colgate-Palmolive is the larger business by last-quarter revenue ($5.2B vs $5.0B, roughly 1.0× Baidu, Inc.). Baidu, Inc. runs the higher net margin — 6.0% vs -0.7%, a 6.6% gap on every dollar of revenue. On growth, Baidu, Inc. posted the faster year-over-year revenue change (14.0% vs 5.8%). Over the past eight quarters, Baidu, Inc.'s revenue compounded faster (7.5% CAGR vs 1.6%).
Baidu, Inc. is a Chinese multinational technology company specializing in Internet services and artificial intelligence. It holds a dominant position in China's search engine market, and provides a wide variety of other internet services such as Baidu App, Baidu Baike, iQIYI, and Baidu Tieba.
The Colgate-Palmolive Company, commonly known as Colgate-Palmolive, is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. The company specializes in the production, distribution, and provision of household, health care, personal care, and veterinary products.
BIDU vs CL — Head-to-Head
Income Statement — Q4 FY2025 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $5.0B | $5.2B |
| Net Profit | $300.0M | $-36.0M |
| Gross Margin | 41.0% | 60.2% |
| Operating Margin | 4.1% | 1.7% |
| Net Margin | 6.0% | -0.7% |
| Revenue YoY | 14.0% | 5.8% |
| Net Profit YoY | -47.1% | -104.9% |
| EPS (diluted) | $0.53 | $-0.04 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $5.0B | $5.2B | ||
| Q3 25 | $4.4B | $5.1B | ||
| Q2 25 | $4.6B | $5.1B | ||
| Q1 25 | $4.5B | $4.9B | ||
| Q4 24 | $4.4B | $4.9B | ||
| Q3 24 | $4.8B | $5.0B | ||
| Q2 24 | $4.7B | $5.1B | ||
| Q1 24 | $4.4B | $5.1B |
| Q4 25 | $300.0M | $-36.0M | ||
| Q3 25 | $-1.6B | $735.0M | ||
| Q2 25 | $1.0B | $743.0M | ||
| Q1 25 | $1.1B | $690.0M | ||
| Q4 24 | $567.0M | $738.0M | ||
| Q3 24 | $1.1B | $737.0M | ||
| Q2 24 | $768.0M | $731.0M | ||
| Q1 24 | $811.0M | $683.0M |
| Q4 25 | 41.0% | 60.2% | ||
| Q3 25 | 41.2% | 59.4% | ||
| Q2 25 | 43.9% | 60.1% | ||
| Q1 25 | 46.1% | 60.8% | ||
| Q4 24 | 49.9% | 60.3% | ||
| Q3 24 | 51.1% | 61.1% | ||
| Q2 24 | 51.7% | 60.6% | ||
| Q1 24 | 51.5% | 60.0% |
| Q4 25 | 4.1% | 1.7% | ||
| Q3 25 | -48.4% | 20.6% | ||
| Q2 25 | 10.0% | 21.1% | ||
| Q1 25 | 13.9% | 21.9% | ||
| Q4 24 | 11.1% | 21.5% | ||
| Q3 24 | 17.6% | 21.2% | ||
| Q2 24 | 17.5% | 21.6% | ||
| Q1 24 | 17.4% | 20.7% |
| Q4 25 | 6.0% | -0.7% | ||
| Q3 25 | -36.3% | 14.3% | ||
| Q2 25 | 22.2% | 14.5% | ||
| Q1 25 | 24.1% | 14.1% | ||
| Q4 24 | 12.8% | 14.9% | ||
| Q3 24 | 23.2% | 14.6% | ||
| Q2 24 | 16.4% | 14.5% | ||
| Q1 24 | 18.6% | 13.5% |
| Q4 25 | $0.53 | $-0.04 | ||
| Q3 25 | $-4.76 | $0.91 | ||
| Q2 25 | $2.84 | $0.91 | ||
| Q1 25 | $2.98 | $0.85 | ||
| Q4 24 | $1.95 | $0.89 | ||
| Q3 24 | $3.08 | $0.90 | ||
| Q2 24 | — | $0.89 | ||
| Q1 24 | $2.07 | $0.83 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $16.5B | $1.4B |
| Total DebtLower is stronger | $5.9B | $7.8B |
| Stockholders' EquityBook value | $38.1B | $54.0M |
| Total Assets | $64.2B | $16.3B |
| Debt / EquityLower = less leverage | 0.16× | 145.17× |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $16.5B | $1.4B | ||
| Q3 25 | $17.5B | $1.3B | ||
| Q2 25 | $17.3B | $1.2B | ||
| Q1 25 | $19.5B | $1.1B | ||
| Q4 24 | $17.5B | $1.3B | ||
| Q3 24 | $18.9B | $1.2B | ||
| Q2 24 | — | $1.1B | ||
| Q1 24 | — | $1.1B |
| Q4 25 | $5.9B | $7.8B | ||
| Q3 25 | $2.5B | — | ||
| Q2 25 | $2.4B | — | ||
| Q1 25 | $2.3B | — | ||
| Q4 24 | $4.9B | $7.0B | ||
| Q3 24 | $2.1B | — | ||
| Q2 24 | — | — | ||
| Q1 24 | — | — |
| Q4 25 | $38.1B | $54.0M | ||
| Q3 25 | $38.6B | $856.0M | ||
| Q2 25 | $39.8B | $702.0M | ||
| Q1 25 | $38.6B | $363.0M | ||
| Q4 24 | $36.1B | $212.0M | ||
| Q3 24 | $38.5B | $435.0M | ||
| Q2 24 | — | $123.0M | ||
| Q1 24 | — | $230.0M |
| Q4 25 | $64.2B | $16.3B | ||
| Q3 25 | $62.4B | $17.5B | ||
| Q2 25 | $62.9B | $17.5B | ||
| Q1 25 | $62.6B | $16.6B | ||
| Q4 24 | $58.6B | $16.0B | ||
| Q3 24 | $59.5B | $16.8B | ||
| Q2 24 | — | $16.5B | ||
| Q1 24 | — | $16.6B |
| Q4 25 | 0.16× | 145.17× | ||
| Q3 25 | 0.07× | — | ||
| Q2 25 | 0.06× | — | ||
| Q1 25 | 0.06× | — | ||
| Q4 24 | 0.14× | 33.04× | ||
| Q3 24 | 0.05× | — | ||
| Q2 24 | — | — | ||
| Q1 24 | — | — |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $1.5B | $1.5B |
| Free Cash FlowOCF − Capex | — | $1.3B |
| FCF MarginFCF / Revenue | — | 24.4% |
| Capex IntensityCapex / Revenue | — | 3.4% |
| Cash ConversionOCF / Net Profit | 5.08× | — |
| TTM Free Cash FlowTrailing 4 quarters | — | $3.6B |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $1.5B | $1.5B | ||
| Q3 25 | — | $1.3B | ||
| Q2 25 | $-6.3B | $884.0M | ||
| Q1 25 | — | $600.0M | ||
| Q4 24 | $4.0B | $1.3B | ||
| Q3 24 | — | $1.2B | ||
| Q2 24 | $5.3B | $990.0M | ||
| Q1 24 | — | $681.0M |
| Q4 25 | — | $1.3B | ||
| Q3 25 | — | $1.1B | ||
| Q2 25 | — | $776.0M | ||
| Q1 25 | — | $476.0M | ||
| Q4 24 | — | $1.1B | ||
| Q3 24 | — | $1.0B | ||
| Q2 24 | — | $873.0M | ||
| Q1 24 | — | $555.0M |
| Q4 25 | — | 24.4% | ||
| Q3 25 | — | 21.6% | ||
| Q2 25 | — | 15.2% | ||
| Q1 25 | — | 9.7% | ||
| Q4 24 | — | 21.9% | ||
| Q3 24 | — | 20.5% | ||
| Q2 24 | — | 17.3% | ||
| Q1 24 | — | 11.0% |
| Q4 25 | — | 3.4% | ||
| Q3 25 | — | 3.0% | ||
| Q2 25 | — | 2.1% | ||
| Q1 25 | — | 2.5% | ||
| Q4 24 | — | 3.7% | ||
| Q3 24 | — | 2.7% | ||
| Q2 24 | — | 2.3% | ||
| Q1 24 | — | 2.5% |
| Q4 25 | 5.08× | — | ||
| Q3 25 | — | 1.72× | ||
| Q2 25 | -6.26× | 1.19× | ||
| Q1 25 | — | 0.87× | ||
| Q4 24 | 7.12× | 1.72× | ||
| Q3 24 | — | 1.58× | ||
| Q2 24 | 6.88× | 1.35× | ||
| Q1 24 | — | 1.00× |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
BIDU
| Legacy Business | $1.8B | 35% |
| Baidu Core AI-powered Business | $1.6B | 32% |
| Other | $1.3B | 26% |
| Others | $357.5M | 7% |
CL
| Other | $3.0B | 58% |
| Pet Nutrition | $1.2B | 23% |
| Oral Personal And Home Care | $1.0B | 20% |
