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Side-by-side financial comparison of Baidu, Inc. (BIDU) and GAP INC (GAP). Click either name above to swap in a different company.

Baidu, Inc. is the larger business by last-quarter revenue ($5.0B vs $3.9B, roughly 1.3× GAP INC). GAP INC runs the higher net margin — 6.0% vs 6.0%, a 0.0% gap on every dollar of revenue. On growth, Baidu, Inc. posted the faster year-over-year revenue change (14.0% vs 3.0%). Over the past eight quarters, Baidu, Inc.'s revenue compounded faster (7.5% CAGR vs -4.2%).

Baidu, Inc. is a Chinese multinational technology company specializing in Internet services and artificial intelligence. It holds a dominant position in China's search engine market, and provides a wide variety of other internet services such as Baidu App, Baidu Baike, iQIYI, and Baidu Tieba.

The Gap, Inc., commonly known as Gap Inc., is an American multinational clothing and accessories retailer. Gap was founded in 1969 by Donald Fisher and Doris F. Fisher and is headquartered in San Francisco, California. The company operates four primary divisions: the namesake Gap, Banana Republic, Old Navy, and Athleta. Gap Inc. is one of the largest apparel retailers in the United States, and is third in total international locations, behind Inditex Group and H&M. As of early 2023, Gap emplo...

BIDU vs GAP — Head-to-Head

Bigger by revenue
BIDU
BIDU
1.3× larger
BIDU
$5.0B
$3.9B
GAP
Growing faster (revenue YoY)
BIDU
BIDU
+11.0% gap
BIDU
14.0%
3.0%
GAP
Higher net margin
GAP
GAP
0.0% more per $
GAP
6.0%
6.0%
BIDU
Faster 2-yr revenue CAGR
BIDU
BIDU
Annualised
BIDU
7.5%
-4.2%
GAP

Income Statement — Q4 FY2025 vs Q3 FY2026

Metric
BIDU
BIDU
GAP
GAP
Revenue
$5.0B
$3.9B
Net Profit
$300.0M
$236.0M
Gross Margin
41.0%
42.4%
Operating Margin
4.1%
8.5%
Net Margin
6.0%
6.0%
Revenue YoY
14.0%
3.0%
Net Profit YoY
-47.1%
-13.9%
EPS (diluted)
$0.53
$0.62

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
BIDU
BIDU
GAP
GAP
Q4 25
$5.0B
$3.9B
Q3 25
$4.4B
$3.7B
Q2 25
$4.6B
$3.5B
Q1 25
$4.5B
$4.1B
Q4 24
$4.4B
$3.8B
Q3 24
$4.8B
$3.7B
Q2 24
$4.7B
$3.4B
Q1 24
$4.4B
$4.3B
Net Profit
BIDU
BIDU
GAP
GAP
Q4 25
$300.0M
$236.0M
Q3 25
$-1.6B
$216.0M
Q2 25
$1.0B
$193.0M
Q1 25
$1.1B
$206.0M
Q4 24
$567.0M
$274.0M
Q3 24
$1.1B
$206.0M
Q2 24
$768.0M
$158.0M
Q1 24
$811.0M
$185.0M
Gross Margin
BIDU
BIDU
GAP
GAP
Q4 25
41.0%
42.4%
Q3 25
41.2%
41.2%
Q2 25
43.9%
41.8%
Q1 25
46.1%
38.9%
Q4 24
49.9%
42.7%
Q3 24
51.1%
42.6%
Q2 24
51.7%
41.2%
Q1 24
51.5%
38.9%
Operating Margin
BIDU
BIDU
GAP
GAP
Q4 25
4.1%
8.5%
Q3 25
-48.4%
7.8%
Q2 25
10.0%
7.5%
Q1 25
13.9%
6.2%
Q4 24
11.1%
9.3%
Q3 24
17.6%
7.9%
Q2 24
17.5%
6.1%
Q1 24
17.4%
5.0%
Net Margin
BIDU
BIDU
GAP
GAP
Q4 25
6.0%
6.0%
Q3 25
-36.3%
5.8%
Q2 25
22.2%
5.6%
Q1 25
24.1%
5.0%
Q4 24
12.8%
7.2%
Q3 24
23.2%
5.5%
Q2 24
16.4%
4.7%
Q1 24
18.6%
4.3%
EPS (diluted)
BIDU
BIDU
GAP
GAP
Q4 25
$0.53
$0.62
Q3 25
$-4.76
$0.57
Q2 25
$2.84
$0.51
Q1 25
$2.98
$0.53
Q4 24
$1.95
$0.72
Q3 24
$3.08
$0.54
Q2 24
$0.41
Q1 24
$2.07
$0.49

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
BIDU
BIDU
GAP
GAP
Cash + ST InvestmentsLiquidity on hand
$16.5B
$2.5B
Total DebtLower is stronger
$5.9B
Stockholders' EquityBook value
$38.1B
$3.6B
Total Assets
$64.2B
$12.4B
Debt / EquityLower = less leverage
0.16×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
BIDU
BIDU
GAP
GAP
Q4 25
$16.5B
$2.5B
Q3 25
$17.5B
$2.4B
Q2 25
$17.3B
$2.2B
Q1 25
$19.5B
$2.6B
Q4 24
$17.5B
$2.2B
Q3 24
$18.9B
$2.1B
Q2 24
$1.7B
Q1 24
$1.9B
Total Debt
BIDU
BIDU
GAP
GAP
Q4 25
$5.9B
Q3 25
$2.5B
Q2 25
$2.4B
Q1 25
$2.3B
Q4 24
$4.9B
Q3 24
$2.1B
Q2 24
Q1 24
Stockholders' Equity
BIDU
BIDU
GAP
GAP
Q4 25
$38.1B
$3.6B
Q3 25
$38.6B
$3.4B
Q2 25
$39.8B
$3.3B
Q1 25
$38.6B
$3.3B
Q4 24
$36.1B
$3.1B
Q3 24
$38.5B
$2.9B
Q2 24
$2.7B
Q1 24
$2.6B
Total Assets
BIDU
BIDU
GAP
GAP
Q4 25
$64.2B
$12.4B
Q3 25
$62.4B
$12.1B
Q2 25
$62.9B
$11.6B
Q1 25
$62.6B
$11.9B
Q4 24
$58.6B
$11.9B
Q3 24
$59.5B
$11.5B
Q2 24
$10.9B
Q1 24
$11.0B
Debt / Equity
BIDU
BIDU
GAP
GAP
Q4 25
0.16×
Q3 25
0.07×
Q2 25
0.06×
Q1 25
0.06×
Q4 24
0.14×
Q3 24
0.05×
Q2 24
Q1 24

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
BIDU
BIDU
GAP
GAP
Operating Cash FlowLast quarter
$1.5B
$299.0M
Free Cash FlowOCF − Capex
$153.0M
FCF MarginFCF / Revenue
3.9%
Capex IntensityCapex / Revenue
3.7%
Cash ConversionOCF / Net Profit
5.08×
1.27×
TTM Free Cash FlowTrailing 4 quarters
$779.0M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
BIDU
BIDU
GAP
GAP
Q4 25
$1.5B
$299.0M
Q3 25
$448.0M
Q2 25
$-6.3B
$-140.0M
Q1 25
$616.0M
Q4 24
$4.0B
$291.0M
Q3 24
$549.0M
Q2 24
$5.3B
$30.0M
Q1 24
$700.0M
Free Cash Flow
BIDU
BIDU
GAP
GAP
Q4 25
$153.0M
Q3 25
$350.0M
Q2 25
$-223.0M
Q1 25
$499.0M
Q4 24
$143.0M
Q3 24
$460.0M
Q2 24
$-63.0M
Q1 24
$568.0M
FCF Margin
BIDU
BIDU
GAP
GAP
Q4 25
3.9%
Q3 25
9.4%
Q2 25
-6.4%
Q1 25
12.0%
Q4 24
3.7%
Q3 24
12.4%
Q2 24
-1.9%
Q1 24
13.2%
Capex Intensity
BIDU
BIDU
GAP
GAP
Q4 25
3.7%
Q3 25
2.6%
Q2 25
2.4%
Q1 25
2.8%
Q4 24
3.9%
Q3 24
2.4%
Q2 24
2.7%
Q1 24
3.1%
Cash Conversion
BIDU
BIDU
GAP
GAP
Q4 25
5.08×
1.27×
Q3 25
2.07×
Q2 25
-6.26×
-0.73×
Q1 25
2.99×
Q4 24
7.12×
1.06×
Q3 24
2.67×
Q2 24
6.88×
0.19×
Q1 24
3.78×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

BIDU
BIDU

Legacy Business$1.8B35%
Baidu Core AI-powered Business$1.6B32%
Other$1.3B26%
Others$357.5M7%

GAP
GAP

Other$2.2B55%
Online Sales$1.6B40%
CA$191.0M5%
Other Regions$13.0M0%

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