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Side-by-side financial comparison of Baidu, Inc. (BIDU) and Kraft Heinz (KHC). Click either name above to swap in a different company.
Kraft Heinz is the larger business by last-quarter revenue ($6.4B vs $5.0B, roughly 1.3× Baidu, Inc.). Kraft Heinz runs the higher net margin — 10.2% vs 6.0%, a 4.3% gap on every dollar of revenue. On growth, Baidu, Inc. posted the faster year-over-year revenue change (14.0% vs -3.4%). Over the past eight quarters, Baidu, Inc.'s revenue compounded faster (7.5% CAGR vs -0.4%).
Baidu, Inc. is a Chinese multinational technology company specializing in Internet services and artificial intelligence. It holds a dominant position in China's search engine market, and provides a wide variety of other internet services such as Baidu App, Baidu Baike, iQIYI, and Baidu Tieba.
The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American multinational food company formed by the merger of Kraft Foods Group, Inc. and the H.J. Heinz Company co-headquartered in Chicago and Pittsburgh.
BIDU vs KHC — Head-to-Head
Income Statement — Q4 FY2025 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $5.0B | $6.4B |
| Net Profit | $300.0M | $651.0M |
| Gross Margin | 41.0% | 32.6% |
| Operating Margin | 4.1% | 17.1% |
| Net Margin | 6.0% | 10.2% |
| Revenue YoY | 14.0% | -3.4% |
| Net Profit YoY | -47.1% | -69.5% |
| EPS (diluted) | $0.53 | $0.56 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $5.0B | $6.4B | ||
| Q3 25 | $4.4B | $6.2B | ||
| Q2 25 | $4.6B | $6.4B | ||
| Q1 25 | $4.5B | $6.0B | ||
| Q4 24 | $4.4B | $6.6B | ||
| Q3 24 | $4.8B | $6.4B | ||
| Q2 24 | $4.7B | $6.5B | ||
| Q1 24 | $4.4B | $6.4B |
| Q4 25 | $300.0M | $651.0M | ||
| Q3 25 | $-1.6B | $615.0M | ||
| Q2 25 | $1.0B | $-7.8B | ||
| Q1 25 | $1.1B | $712.0M | ||
| Q4 24 | $567.0M | $2.1B | ||
| Q3 24 | $1.1B | $-290.0M | ||
| Q2 24 | $768.0M | $102.0M | ||
| Q1 24 | $811.0M | $801.0M |
| Q4 25 | 41.0% | 32.6% | ||
| Q3 25 | 41.2% | 31.9% | ||
| Q2 25 | 43.9% | 34.4% | ||
| Q1 25 | 46.1% | 34.4% | ||
| Q4 24 | 49.9% | 34.1% | ||
| Q3 24 | 51.1% | 34.2% | ||
| Q2 24 | 51.7% | 35.4% | ||
| Q1 24 | 51.5% | 35.0% |
| Q4 25 | 4.1% | 17.1% | ||
| Q3 25 | -48.4% | 16.4% | ||
| Q2 25 | 10.0% | -125.5% | ||
| Q1 25 | 13.9% | 19.9% | ||
| Q4 24 | 11.1% | -0.6% | ||
| Q3 24 | 17.6% | -1.6% | ||
| Q2 24 | 17.5% | 8.1% | ||
| Q1 24 | 17.4% | 20.3% |
| Q4 25 | 6.0% | 10.2% | ||
| Q3 25 | -36.3% | 9.9% | ||
| Q2 25 | 22.2% | -123.2% | ||
| Q1 25 | 24.1% | 11.9% | ||
| Q4 24 | 12.8% | 32.4% | ||
| Q3 24 | 23.2% | -4.5% | ||
| Q2 24 | 16.4% | 1.6% | ||
| Q1 24 | 18.6% | 12.5% |
| Q4 25 | $0.53 | $0.56 | ||
| Q3 25 | $-4.76 | $0.52 | ||
| Q2 25 | $2.84 | $-6.60 | ||
| Q1 25 | $2.98 | $0.59 | ||
| Q4 24 | $1.95 | $1.76 | ||
| Q3 24 | $3.08 | $-0.24 | ||
| Q2 24 | — | $0.08 | ||
| Q1 24 | $2.07 | $0.66 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $16.5B | $2.6B |
| Total DebtLower is stronger | $5.9B | $19.3B |
| Stockholders' EquityBook value | $38.1B | $41.7B |
| Total Assets | $64.2B | $81.8B |
| Debt / EquityLower = less leverage | 0.16× | 0.46× |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $16.5B | $2.6B | ||
| Q3 25 | $17.5B | $3.1B | ||
| Q2 25 | $17.3B | $2.6B | ||
| Q1 25 | $19.5B | $2.8B | ||
| Q4 24 | $17.5B | $1.3B | ||
| Q3 24 | $18.9B | $1.3B | ||
| Q2 24 | — | $900.0M | ||
| Q1 24 | — | $1.6B |
| Q4 25 | $5.9B | $19.3B | ||
| Q3 25 | $2.5B | $19.3B | ||
| Q2 25 | $2.4B | $19.3B | ||
| Q1 25 | $2.3B | $20.9B | ||
| Q4 24 | $4.9B | $19.2B | ||
| Q3 24 | $2.1B | $19.4B | ||
| Q2 24 | — | $19.3B | ||
| Q1 24 | — | $19.9B |
| Q4 25 | $38.1B | $41.7B | ||
| Q3 25 | $38.6B | $41.5B | ||
| Q2 25 | $39.8B | $41.4B | ||
| Q1 25 | $38.6B | $49.5B | ||
| Q4 24 | $36.1B | $49.2B | ||
| Q3 24 | $38.5B | $48.3B | ||
| Q2 24 | — | $48.9B | ||
| Q1 24 | — | $49.5B |
| Q4 25 | $64.2B | $81.8B | ||
| Q3 25 | $62.4B | $81.7B | ||
| Q2 25 | $62.9B | $81.6B | ||
| Q1 25 | $62.6B | $90.3B | ||
| Q4 24 | $58.6B | $88.3B | ||
| Q3 24 | $59.5B | $88.6B | ||
| Q2 24 | — | $88.8B | ||
| Q1 24 | — | $90.3B |
| Q4 25 | 0.16× | 0.46× | ||
| Q3 25 | 0.07× | 0.47× | ||
| Q2 25 | 0.06× | 0.47× | ||
| Q1 25 | 0.06× | 0.42× | ||
| Q4 24 | 0.14× | 0.39× | ||
| Q3 24 | 0.05× | 0.40× | ||
| Q2 24 | — | 0.39× | ||
| Q1 24 | — | 0.40× |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $1.5B | $1.4B |
| Free Cash FlowOCF − Capex | — | $1.2B |
| FCF MarginFCF / Revenue | — | 18.4% |
| Capex IntensityCapex / Revenue | — | 3.2% |
| Cash ConversionOCF / Net Profit | 5.08× | 2.11× |
| TTM Free Cash FlowTrailing 4 quarters | — | $3.7B |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $1.5B | $1.4B | ||
| Q3 25 | — | $1.2B | ||
| Q2 25 | $-6.3B | $1.2B | ||
| Q1 25 | — | $720.0M | ||
| Q4 24 | $4.0B | $1.4B | ||
| Q3 24 | — | $1.1B | ||
| Q2 24 | $5.3B | $942.0M | ||
| Q1 24 | — | $771.0M |
| Q4 25 | — | $1.2B | ||
| Q3 25 | — | $986.0M | ||
| Q2 25 | — | $1.0B | ||
| Q1 25 | — | $482.0M | ||
| Q4 24 | — | $1.1B | ||
| Q3 24 | — | $849.0M | ||
| Q2 24 | — | $693.0M | ||
| Q1 24 | — | $477.0M |
| Q4 25 | — | 18.4% | ||
| Q3 25 | — | 15.8% | ||
| Q2 25 | — | 16.1% | ||
| Q1 25 | — | 8.0% | ||
| Q4 24 | — | 17.4% | ||
| Q3 24 | — | 13.3% | ||
| Q2 24 | — | 10.7% | ||
| Q1 24 | — | 7.4% |
| Q4 25 | — | 3.2% | ||
| Q3 25 | — | 2.7% | ||
| Q2 25 | — | 2.9% | ||
| Q1 25 | — | 4.0% | ||
| Q4 24 | — | 3.8% | ||
| Q3 24 | — | 3.7% | ||
| Q2 24 | — | 3.8% | ||
| Q1 24 | — | 4.6% |
| Q4 25 | 5.08× | 2.11× | ||
| Q3 25 | — | 1.88× | ||
| Q2 25 | -6.26× | — | ||
| Q1 25 | — | 1.01× | ||
| Q4 24 | 7.12× | 0.65× | ||
| Q3 24 | — | — | ||
| Q2 24 | 6.88× | 9.24× | ||
| Q1 24 | — | 0.96× |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
BIDU
| Legacy Business | $1.8B | 35% |
| Baidu Core AI-powered Business | $1.6B | 32% |
| Other | $1.3B | 26% |
| Others | $357.5M | 7% |
KHC
| Taste Elevation | $2.9B | 46% |
| Easy Ready Meals | $1.1B | 17% |
| Hydration | $471.0M | 7% |
| Cheese | $440.0M | 7% |
| Meats | $438.0M | 7% |
| Substantial Snacking | $351.0M | 6% |
| Desserts | $332.0M | 5% |
| Coffee | $221.0M | 3% |
| Other Platform | $127.0M | 2% |
