vs
Side-by-side financial comparison of Baidu, Inc. (BIDU) and WEIBO Corp (WB), based on the latest 10-Q / 10-K filings. Click either name above to swap in a different company.
Baidu, Inc. is the larger business by last-quarter revenue ($4.4B vs $1.3B, roughly 3.4× WEIBO Corp). WEIBO Corp runs the higher net margin — -36.3% vs 35.7%, a 72.0% gap on every dollar of revenue.
Baidu, Inc. is a Chinese multinational technology company specializing in Internet services and artificial intelligence. It holds a dominant position in China's search engine market, and provides a wide variety of other internet services such as Baidu App, Baidu Baike, iQIYI, and Baidu Tieba.
Weibo Corporation is a Chinese social network company known for the microblogging website Sina Weibo. It is based in Beijing, China.
BIDU vs WB — Head-to-Head
Income Statement — Q3 2025 vs Q3 2025
| Metric | | |
|---|---|---|
| Revenue | $4.4B | $1.3B |
| Net Profit | $-1.6B | $458.3M |
| Gross Margin | — | — |
| Operating Margin | -48.4% | 29.1% |
| Net Margin | -36.3% | 35.7% |
| Revenue YoY | — | — |
| Net Profit YoY | — | — |
| EPS (diluted) | $-33.84 | — |
Green = leading value per metric. Periods may differ when fiscal calendars don't align — see 8-quarter trend below.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history — bar widths are scaled to the larger of the two companies so you can eyeball the size gap and growth trajectory without doing math. Quarters aligned by calendar period (report date) so offset fiscal years line up.
| Q3 25 | $4.4B | $1.3B | ||
| Q2 25 | — | $841.7M | ||
| Q1 25 | $4.5B | $396.9M | ||
| Q3 24 | $4.8B | $1.3B | ||
| Q2 24 | — | $833.4M | ||
| Q1 24 | $17.4B | $395.5M | ||
| Q3 23 | $4.7B | $1.3B | ||
| Q2 23 | — | $854.0M |
| Q3 25 | $-1.6B | $458.3M | ||
| Q2 25 | — | $234.8M | ||
| Q1 25 | $1.1B | $108.1M | ||
| Q3 24 | $1.1B | $297.4M | ||
| Q2 24 | — | $164.6M | ||
| Q1 24 | $1.1B | $51.1M | ||
| Q3 23 | — | $268.8M | ||
| Q2 23 | — | $188.6M |
| Q3 25 | -48.4% | 29.1% | ||
| Q2 25 | — | 30.4% | ||
| Q1 25 | 13.9% | 27.8% | ||
| Q3 24 | 17.7% | 29.0% | ||
| Q2 24 | — | 28.2% | ||
| Q1 24 | 12.9% | 25.2% | ||
| Q3 23 | 18.2% | 27.3% | ||
| Q2 23 | — | 25.8% |
| Q3 25 | -36.3% | 35.7% | ||
| Q2 25 | — | 27.9% | ||
| Q1 25 | 24.1% | 27.2% | ||
| Q3 24 | 23.2% | 22.9% | ||
| Q2 24 | — | 19.8% | ||
| Q1 24 | 6.1% | 12.9% | ||
| Q3 23 | — | 20.7% | ||
| Q2 23 | — | 22.1% |
| Q3 25 | $-33.84 | — | ||
| Q2 25 | — | — | ||
| Q1 25 | $21.60 | — | ||
| Q3 24 | — | — | ||
| Q2 24 | — | — | ||
| Q1 24 | — | — | ||
| Q3 23 | — | — | ||
| Q2 23 | — | — |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest filing — the kind of financial-strength check premium terminals charge for.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $762.0M | $1.1B |
| Total DebtLower is stronger | — | — |
| Stockholders' EquityBook value | $5.4B | $3.9B |
| Total Assets | $8.8B | $6.9B |
| Debt / EquityLower = less leverage | — | — |
8-quarter trend — quarters aligned by calendar period so offset fiscal years match up.
| Q3 25 | $762.0M | $1.1B | ||
| Q2 25 | — | $1.2B | ||
| Q1 25 | $934.3M | $1.2B | ||
| Q3 24 | $582.4M | — | ||
| Q2 24 | — | $1.9B | ||
| Q1 24 | $27.3B | $2.1B | ||
| Q3 23 | $655.8M | $2.8B | ||
| Q2 23 | — | $2.4B |
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | — | ||
| Q3 24 | — | — | ||
| Q2 24 | — | — | ||
| Q1 24 | $5.8B | — | ||
| Q3 23 | — | — | ||
| Q2 23 | — | — |
| Q3 25 | $5.4B | $3.9B | ||
| Q2 25 | — | $3.6B | ||
| Q1 25 | $5.3B | $3.5B | ||
| Q3 24 | $5.5B | — | ||
| Q2 24 | — | $3.4B | ||
| Q1 24 | $34.3B | $3.3B | ||
| Q3 23 | $4.7B | $3.2B | ||
| Q2 23 | — | $3.1B |
| Q3 25 | $8.8B | $6.9B | ||
| Q2 25 | — | $6.5B | ||
| Q1 25 | $8.6B | $6.7B | ||
| Q3 24 | $8.5B | — | ||
| Q2 24 | — | $7.1B | ||
| Q1 24 | $57.3B | $7.3B | ||
| Q3 23 | $7.7B | $6.7B | ||
| Q2 23 | — | $6.9B |
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | — | ||
| Q3 24 | — | — | ||
| Q2 24 | — | — | ||
| Q1 24 | 0.17× | — | ||
| Q3 23 | — | — | ||
| Q2 23 | — | — |
Financial Flow Comparison
Sankey diagram of revenue → gross profit → operating profit → net profit for each company. Charts shown full-width and stacked so both segment hierarchies are readable side-by-side on desktop and mobile.
Revenue Breakdown by Segment
BIDU
| Online marketing services | $2.3B | 53% |
| Others | $2.1B | 47% |
WB
| Income from operations | $373.2M | 29% |
| Shares used in computing diluted net income per share attributable to Weibos shareholders | $268.1M | 21% |
| Shares used in computing basic net income per share attributable to Weibos shareholders | $238.6M | 19% |
| Value-added services | $186.1M | 14% |
| Less: Income tax expenses | $113.2M | 9% |
| Investment related income, net | $45.0M | 4% |
| Product development | $16.7M | 1% |
| General and administrative | $10.6M | 1% |
| Sales and marketing | $7.1M | 1% |
| Accretion to redeemable non-controlling interests | $3.0M | 0% |
