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Side-by-side financial comparison of Bilibili Inc. (BILI) and CRACKER BARREL OLD COUNTRY STORE, INC (CBRL). Click either name above to swap in a different company.

Bilibili Inc. is the larger business by last-quarter revenue ($1.3B vs $797.2M, roughly 1.6× CRACKER BARREL OLD COUNTRY STORE, INC). Bilibili Inc. runs the higher net margin — 6.0% vs -3.1%, a 9.0% gap on every dollar of revenue. On growth, Bilibili Inc. posted the faster year-over-year revenue change (26.2% vs -10.9%). Over the past eight quarters, Bilibili Inc.'s revenue compounded faster (27.3% CAGR vs -2.4%).

Bilibili, nicknamed B Site, is a Chinese online video sharing website based in Shanghai where users can submit, view, and add overlaid commentary on videos.

Cracker Barrel Old Country Store, Inc., doing business as Cracker Barrel, is an American chain of restaurant and gift stores with a Southern country theme. The company's headquarters are in Lebanon, Tennessee, where Cracker Barrel was founded by Dan Evins and Tommy Lowe in 1969. The chain's early locations were positioned near Interstate Highway exits in the Southeastern and Midwestern United States, but expanded across the country during the 1990s and 2000s. As of August 10, 2023, the compan...

BILI vs CBRL — Head-to-Head

Bigger by revenue
BILI
BILI
1.6× larger
BILI
$1.3B
$797.2M
CBRL
Growing faster (revenue YoY)
BILI
BILI
+37.0% gap
BILI
26.2%
-10.9%
CBRL
Higher net margin
BILI
BILI
9.0% more per $
BILI
6.0%
-3.1%
CBRL
Faster 2-yr revenue CAGR
BILI
BILI
Annualised
BILI
27.3%
-2.4%
CBRL

Income Statement — Q4 FY2025 vs Q1 FY2026

Metric
BILI
BILI
CBRL
CBRL
Revenue
$1.3B
$797.2M
Net Profit
$75.7M
$-24.6M
Gross Margin
37.0%
68.8%
Operating Margin
5.8%
-4.1%
Net Margin
6.0%
-3.1%
Revenue YoY
26.2%
-10.9%
Net Profit YoY
143.0%
-235.7%
EPS (diluted)
$1.14
$-1.10

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
BILI
BILI
CBRL
CBRL
Q4 25
$1.3B
$797.2M
Q3 25
$1.1B
Q2 25
$1.0B
$821.1M
Q1 25
$965.1M
$949.4M
Q4 24
$1.0B
Q3 24
$1.0B
$894.4M
Q2 24
$843.1M
$817.1M
Q1 24
$784.5M
$935.4M
Net Profit
BILI
BILI
CBRL
CBRL
Q4 25
$75.7M
$-24.6M
Q3 25
$65.9M
Q2 25
$30.5M
$12.6M
Q1 25
$-1.5M
$22.2M
Q4 24
$-176.0M
Q3 24
$11.4M
$18.1M
Q2 24
$83.7M
$-9.2M
Q1 24
$-105.9M
$26.5M
Gross Margin
BILI
BILI
CBRL
CBRL
Q4 25
37.0%
68.8%
Q3 25
36.7%
Q2 25
36.5%
69.9%
Q1 25
36.3%
67.4%
Q4 24
36.2%
Q3 24
34.9%
69.6%
Q2 24
29.9%
70.0%
Q1 24
28.3%
66.3%
Operating Margin
BILI
BILI
CBRL
CBRL
Q4 25
5.8%
-4.1%
Q3 25
4.6%
Q2 25
3.4%
1.8%
Q1 25
0.2%
3.1%
Q4 24
-16.0%
Q3 24
0.9%
2.5%
Q2 24
9.5%
-2.4%
Q1 24
-14.5%
3.3%
Net Margin
BILI
BILI
CBRL
CBRL
Q4 25
6.0%
-3.1%
Q3 25
6.1%
Q2 25
3.0%
1.5%
Q1 25
-0.2%
2.3%
Q4 24
-17.5%
Q3 24
1.1%
2.0%
Q2 24
9.9%
-1.1%
Q1 24
-13.5%
2.8%
EPS (diluted)
BILI
BILI
CBRL
CBRL
Q4 25
$1.14
$-1.10
Q3 25
$1.05
Q2 25
$0.51
$0.56
Q1 25
$0.00
$0.99
Q4 24
$0.21
Q3 24
$-0.03
$0.80
Q2 24
$-0.20
$-0.41
Q1 24
$-1.80
$1.19

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
BILI
BILI
CBRL
CBRL
Cash + ST InvestmentsLiquidity on hand
$2.7B
$8.9M
Total DebtLower is stronger
$1.4B
Stockholders' EquityBook value
$2.2B
$428.8M
Total Assets
$5.9B
$2.2B
Debt / EquityLower = less leverage
0.62×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
BILI
BILI
CBRL
CBRL
Q4 25
$2.7B
$8.9M
Q3 25
$2.4B
Q2 25
$9.8M
Q1 25
$1.9B
$10.3M
Q4 24
$1.8B
Q3 24
$11.7B
$12.0M
Q2 24
$11.9M
Q1 24
$1.1B
$12.6M
Total Debt
BILI
BILI
CBRL
CBRL
Q4 25
$1.4B
Q3 25
$1.4B
Q2 25
Q1 25
$700.3M
Q4 24
$662.5M
Q3 24
$4.3B
Q2 24
Q1 24
$684.5M
Stockholders' Equity
BILI
BILI
CBRL
CBRL
Q4 25
$2.2B
$428.8M
Q3 25
$2.1B
Q2 25
$469.3M
Q1 25
$2.0B
$460.9M
Q4 24
$1.9B
Q3 24
$13.7B
$440.1M
Q2 24
$426.6M
Q1 24
$1.9B
$462.0M
Total Assets
BILI
BILI
CBRL
CBRL
Q4 25
$5.9B
$2.2B
Q3 25
$5.6B
Q2 25
$2.1B
Q1 25
$4.6B
$2.1B
Q4 24
$4.5B
Q3 24
$32.0B
$2.2B
Q2 24
$2.2B
Q1 24
$4.2B
$2.2B
Debt / Equity
BILI
BILI
CBRL
CBRL
Q4 25
0.62×
Q3 25
0.65×
Q2 25
Q1 25
0.35×
Q4 24
0.34×
Q3 24
0.31×
Q2 24
Q1 24
0.36×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
BILI
BILI
CBRL
CBRL
Operating Cash FlowLast quarter
$263.1M
$-53.4M
Free Cash FlowOCF − Capex
$-88.9M
FCF MarginFCF / Revenue
-11.2%
Capex IntensityCapex / Revenue
4.5%
Cash ConversionOCF / Net Profit
3.47×
TTM Free Cash FlowTrailing 4 quarters

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
BILI
BILI
CBRL
CBRL
Q4 25
$263.1M
$-53.4M
Q3 25
$283.2M
Q2 25
$277.7M
$23.0M
Q1 25
$179.4M
Q4 24
$191.9M
Q3 24
$2.2B
$69.5M
Q2 24
$37.6M
Q1 24
$88.3M
$77.7M
Free Cash Flow
BILI
BILI
CBRL
CBRL
Q4 25
$-88.9M
Q3 25
Q2 25
$-13.6M
Q1 25
$174.5M
Q4 24
Q3 24
$22.1M
Q2 24
$8.2M
Q1 24
$50.9M
FCF Margin
BILI
BILI
CBRL
CBRL
Q4 25
-11.2%
Q3 25
Q2 25
-1.7%
Q1 25
18.1%
Q4 24
Q3 24
2.5%
Q2 24
1.0%
Q1 24
5.4%
Capex Intensity
BILI
BILI
CBRL
CBRL
Q4 25
4.5%
Q3 25
Q2 25
4.5%
Q1 25
0.5%
Q4 24
Q3 24
5.3%
Q2 24
3.6%
Q1 24
2.9%
Cash Conversion
BILI
BILI
CBRL
CBRL
Q4 25
3.47×
Q3 25
4.30×
Q2 25
9.11×
1.83×
Q1 25
Q4 24
Q3 24
195.23×
3.83×
Q2 24
Q1 24
2.93×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

BILI
BILI

Value-added services (VAS)$466.4M37%
Advertising$435.0M34%
Mobile games$220.3M17%
Other$80.8M6%
IP derivatives and others$68.2M5%

CBRL
CBRL

Restaurant$650.6M82%
Retail$146.6M18%

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