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Side-by-side financial comparison of Bilibili Inc. (BILI) and Clorox (CLX). Click either name above to swap in a different company.

Clorox is the larger business by last-quarter revenue ($1.7B vs $1.3B, roughly 1.3× Bilibili Inc.). Clorox runs the higher net margin — 9.4% vs 6.0%, a 3.4% gap on every dollar of revenue. On growth, Bilibili Inc. posted the faster year-over-year revenue change (26.2% vs 0.3%). Over the past eight quarters, Bilibili Inc.'s revenue compounded faster (27.3% CAGR vs -8.3%).

Bilibili, nicknamed B Site, is a Chinese online video sharing website based in Shanghai where users can submit, view, and add overlaid commentary on videos.

The Clorox Company is an American multinational manufacturer and marketer of consumer and professional products. Clorox ranked annually on the Fortune 500 list from 2000 to 2024, where it last held the #485 spot.

BILI vs CLX — Head-to-Head

Bigger by revenue
CLX
CLX
1.3× larger
CLX
$1.7B
$1.3B
BILI
Growing faster (revenue YoY)
BILI
BILI
+25.9% gap
BILI
26.2%
0.3%
CLX
Higher net margin
CLX
CLX
3.4% more per $
CLX
9.4%
6.0%
BILI
Faster 2-yr revenue CAGR
BILI
BILI
Annualised
BILI
27.3%
-8.3%
CLX

Income Statement — Q4 FY2025 vs Q2 FY2026

Metric
BILI
BILI
CLX
CLX
Revenue
$1.3B
$1.7B
Net Profit
$75.7M
$157.0M
Gross Margin
37.0%
43.2%
Operating Margin
5.8%
Net Margin
6.0%
9.4%
Revenue YoY
26.2%
0.3%
Net Profit YoY
143.0%
-15.6%
EPS (diluted)
$1.14
$1.29

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
BILI
BILI
CLX
CLX
Q4 25
$1.3B
$1.7B
Q3 25
$1.1B
Q2 25
$1.0B
$2.0B
Q1 25
$965.1M
$1.7B
Q4 24
$1.0B
$1.7B
Q3 24
$1.0B
$1.8B
Q2 24
$843.1M
$1.9B
Q1 24
$784.5M
$1.8B
Net Profit
BILI
BILI
CLX
CLX
Q4 25
$75.7M
$157.0M
Q3 25
$65.9M
Q2 25
$30.5M
$332.0M
Q1 25
$-1.5M
$186.0M
Q4 24
$-176.0M
$193.0M
Q3 24
$11.4M
$99.0M
Q2 24
$83.7M
$216.0M
Q1 24
$-105.9M
$-51.0M
Gross Margin
BILI
BILI
CLX
CLX
Q4 25
37.0%
43.2%
Q3 25
36.7%
Q2 25
36.5%
46.5%
Q1 25
36.3%
44.6%
Q4 24
36.2%
43.8%
Q3 24
34.9%
45.8%
Q2 24
29.9%
46.5%
Q1 24
28.3%
42.2%
Operating Margin
BILI
BILI
CLX
CLX
Q4 25
5.8%
Q3 25
4.6%
Q2 25
3.4%
20.6%
Q1 25
0.2%
15.2%
Q4 24
-16.0%
14.1%
Q3 24
0.9%
10.0%
Q2 24
9.5%
14.5%
Q1 24
-14.5%
-2.3%
Net Margin
BILI
BILI
CLX
CLX
Q4 25
6.0%
9.4%
Q3 25
6.1%
Q2 25
3.0%
16.7%
Q1 25
-0.2%
11.2%
Q4 24
-17.5%
11.4%
Q3 24
1.1%
5.6%
Q2 24
9.9%
11.4%
Q1 24
-13.5%
-2.8%
EPS (diluted)
BILI
BILI
CLX
CLX
Q4 25
$1.14
$1.29
Q3 25
$1.05
Q2 25
$0.51
$2.68
Q1 25
$0.00
$1.50
Q4 24
$0.21
$1.54
Q3 24
$-0.03
$0.80
Q2 24
$-0.20
$1.74
Q1 24
$-1.80
$-0.41

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
BILI
BILI
CLX
CLX
Cash + ST InvestmentsLiquidity on hand
$2.7B
$227.0M
Total DebtLower is stronger
$1.4B
Stockholders' EquityBook value
$2.2B
$-125.0M
Total Assets
$5.9B
$5.6B
Debt / EquityLower = less leverage
0.62×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
BILI
BILI
CLX
CLX
Q4 25
$2.7B
$227.0M
Q3 25
$2.4B
Q2 25
$167.0M
Q1 25
$1.9B
$226.0M
Q4 24
$1.8B
$290.0M
Q3 24
$11.7B
$278.0M
Q2 24
$202.0M
Q1 24
$1.1B
$219.0M
Total Debt
BILI
BILI
CLX
CLX
Q4 25
$1.4B
Q3 25
$1.4B
Q2 25
$2.5B
Q1 25
$700.3M
Q4 24
$662.5M
Q3 24
$4.3B
Q2 24
$2.5B
Q1 24
$684.5M
Stockholders' Equity
BILI
BILI
CLX
CLX
Q4 25
$2.2B
$-125.0M
Q3 25
$2.1B
Q2 25
$321.0M
Q1 25
$2.0B
$27.0M
Q4 24
$1.9B
$-41.0M
Q3 24
$13.7B
$60.0M
Q2 24
$328.0M
Q1 24
$1.9B
$91.0M
Total Assets
BILI
BILI
CLX
CLX
Q4 25
$5.9B
$5.6B
Q3 25
$5.6B
Q2 25
$5.6B
Q1 25
$4.6B
$5.5B
Q4 24
$4.5B
$5.6B
Q3 24
$32.0B
$5.5B
Q2 24
$5.8B
Q1 24
$4.2B
$5.8B
Debt / Equity
BILI
BILI
CLX
CLX
Q4 25
0.62×
Q3 25
0.65×
Q2 25
7.74×
Q1 25
0.35×
Q4 24
0.34×
Q3 24
0.31×
Q2 24
7.56×
Q1 24
0.36×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
BILI
BILI
CLX
CLX
Operating Cash FlowLast quarter
$263.1M
Free Cash FlowOCF − Capex
FCF MarginFCF / Revenue
Capex IntensityCapex / Revenue
Cash ConversionOCF / Net Profit
3.47×
TTM Free Cash FlowTrailing 4 quarters

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
BILI
BILI
CLX
CLX
Q4 25
$263.1M
Q3 25
$283.2M
Q2 25
$277.7M
$294.0M
Q1 25
$179.4M
$286.0M
Q4 24
$191.9M
$180.0M
Q3 24
$2.2B
$221.0M
Q2 24
$340.0M
Q1 24
$88.3M
$182.0M
Free Cash Flow
BILI
BILI
CLX
CLX
Q4 25
Q3 25
Q2 25
$219.0M
Q1 25
$174.5M
$233.0M
Q4 24
$127.0M
Q3 24
$182.0M
Q2 24
$259.0M
Q1 24
$127.0M
FCF Margin
BILI
BILI
CLX
CLX
Q4 25
Q3 25
Q2 25
11.0%
Q1 25
18.1%
14.0%
Q4 24
7.5%
Q3 24
10.3%
Q2 24
13.6%
Q1 24
7.0%
Capex Intensity
BILI
BILI
CLX
CLX
Q4 25
Q3 25
Q2 25
3.8%
Q1 25
0.5%
3.2%
Q4 24
3.1%
Q3 24
2.2%
Q2 24
4.3%
Q1 24
3.0%
Cash Conversion
BILI
BILI
CLX
CLX
Q4 25
3.47×
Q3 25
4.30×
Q2 25
9.11×
0.89×
Q1 25
1.54×
Q4 24
0.93×
Q3 24
195.23×
2.23×
Q2 24
1.57×
Q1 24

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

BILI
BILI

Value-added services (VAS)$466.4M37%
Advertising$435.0M34%
Mobile games$220.3M17%
Other$80.8M6%
IP derivatives and others$68.2M5%

CLX
CLX

Health And Wellness$643.0M38%
Household$419.0M25%
Lifestyle$321.0M19%
Other$290.0M17%

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