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Side-by-side financial comparison of Bilibili Inc. (BILI) and PROG Holdings, Inc. (PRG). Click either name above to swap in a different company.

Bilibili Inc. is the larger business by last-quarter revenue ($1.3B vs $651.6M, roughly 2.0× PROG Holdings, Inc.). Bilibili Inc. runs the higher net margin — 6.0% vs 5.5%, a 0.4% gap on every dollar of revenue. On growth, PROG Holdings, Inc. posted the faster year-over-year revenue change (457.1% vs 26.2%). Over the past eight quarters, Bilibili Inc.'s revenue compounded faster (27.3% CAGR vs 4.9%).

Bilibili, nicknamed B Site, is a Chinese online video sharing website based in Shanghai where users can submit, view, and add overlaid commentary on videos.

PROG Holdings, Inc. is a U.S.-based financial technology firm providing flexible lease-to-own and point-of-sale financing solutions to consumers. Operating primarily in the U.S. market, its core segments include retail partner financing, consumer lending, and payment services that help customers access electronics and household goods without traditional credit requirements.

BILI vs PRG — Head-to-Head

Bigger by revenue
BILI
BILI
2.0× larger
BILI
$1.3B
$651.6M
PRG
Growing faster (revenue YoY)
PRG
PRG
+431.0% gap
PRG
457.1%
26.2%
BILI
Higher net margin
BILI
BILI
0.4% more per $
BILI
6.0%
5.5%
PRG
Faster 2-yr revenue CAGR
BILI
BILI
Annualised
BILI
27.3%
4.9%
PRG

Income Statement — Q4 FY2025 vs Q1 FY2026

Metric
BILI
BILI
PRG
PRG
Revenue
$1.3B
$651.6M
Net Profit
$75.7M
$36.1M
Gross Margin
37.0%
Operating Margin
5.8%
10.0%
Net Margin
6.0%
5.5%
Revenue YoY
26.2%
457.1%
Net Profit YoY
143.0%
3.8%
EPS (diluted)
$1.14
$3.68

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
BILI
BILI
PRG
PRG
Q1 26
$651.6M
Q4 25
$1.3B
$525.4M
Q3 25
$1.1B
$595.1M
Q2 25
$1.0B
$604.7M
Q1 25
$965.1M
$684.1M
Q4 24
$1.0B
$558.9M
Q3 24
$1.0B
$606.1M
Q2 24
$843.1M
$592.2M
Net Profit
BILI
BILI
PRG
PRG
Q1 26
$36.1M
Q4 25
$75.7M
$40.5M
Q3 25
$65.9M
$33.1M
Q2 25
$30.5M
$38.5M
Q1 25
$-1.5M
$34.7M
Q4 24
$-176.0M
$57.5M
Q3 24
$11.4M
$84.0M
Q2 24
$83.7M
$33.8M
Gross Margin
BILI
BILI
PRG
PRG
Q1 26
Q4 25
37.0%
Q3 25
36.7%
Q2 25
36.5%
Q1 25
36.3%
Q4 24
36.2%
Q3 24
34.9%
Q2 24
29.9%
Operating Margin
BILI
BILI
PRG
PRG
Q1 26
10.0%
Q4 25
5.8%
6.9%
Q3 25
4.6%
9.0%
Q2 25
3.4%
10.0%
Q1 25
0.2%
8.2%
Q4 24
-16.0%
8.9%
Q3 24
0.9%
8.1%
Q2 24
9.5%
9.4%
Net Margin
BILI
BILI
PRG
PRG
Q1 26
5.5%
Q4 25
6.0%
7.7%
Q3 25
6.1%
5.6%
Q2 25
3.0%
6.4%
Q1 25
-0.2%
5.1%
Q4 24
-17.5%
10.3%
Q3 24
1.1%
13.9%
Q2 24
9.9%
5.7%
EPS (diluted)
BILI
BILI
PRG
PRG
Q1 26
$3.68
Q4 25
$1.14
$0.99
Q3 25
$1.05
$0.82
Q2 25
$0.51
$0.95
Q1 25
$0.00
$0.83
Q4 24
$0.21
$1.33
Q3 24
$-0.03
$1.94
Q2 24
$-0.20
$0.77

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
BILI
BILI
PRG
PRG
Cash + ST InvestmentsLiquidity on hand
$2.7B
$69.4M
Total DebtLower is stronger
$1.4B
Stockholders' EquityBook value
$2.2B
$774.4M
Total Assets
$5.9B
$2.0B
Debt / EquityLower = less leverage
0.62×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
BILI
BILI
PRG
PRG
Q1 26
$69.4M
Q4 25
$2.7B
$308.8M
Q3 25
$2.4B
$292.6M
Q2 25
$222.0M
Q1 25
$1.9B
$213.3M
Q4 24
$1.8B
$90.9M
Q3 24
$11.7B
$221.7M
Q2 24
$250.1M
Total Debt
BILI
BILI
PRG
PRG
Q1 26
Q4 25
$1.4B
$594.9M
Q3 25
$1.4B
Q2 25
Q1 25
$700.3M
Q4 24
$662.5M
$643.6M
Q3 24
$4.3B
Q2 24
Stockholders' Equity
BILI
BILI
PRG
PRG
Q1 26
$774.4M
Q4 25
$2.2B
$746.4M
Q3 25
$2.1B
$703.6M
Q2 25
$668.7M
Q1 25
$2.0B
$654.4M
Q4 24
$1.9B
$650.3M
Q3 24
$13.7B
$630.8M
Q2 24
$581.9M
Total Assets
BILI
BILI
PRG
PRG
Q1 26
$2.0B
Q4 25
$5.9B
$1.6B
Q3 25
$5.6B
$1.5B
Q2 25
$1.5B
Q1 25
$4.6B
$1.5B
Q4 24
$4.5B
$1.5B
Q3 24
$32.0B
$1.4B
Q2 24
$1.5B
Debt / Equity
BILI
BILI
PRG
PRG
Q1 26
Q4 25
0.62×
0.80×
Q3 25
0.65×
Q2 25
Q1 25
0.35×
Q4 24
0.34×
0.99×
Q3 24
0.31×
Q2 24

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
BILI
BILI
PRG
PRG
Operating Cash FlowLast quarter
$263.1M
Free Cash FlowOCF − Capex
FCF MarginFCF / Revenue
Capex IntensityCapex / Revenue
Cash ConversionOCF / Net Profit
3.47×
TTM Free Cash FlowTrailing 4 quarters

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
BILI
BILI
PRG
PRG
Q1 26
Q4 25
$263.1M
$-54.9M
Q3 25
$283.2M
$110.0M
Q2 25
$277.7M
$69.9M
Q1 25
$179.4M
$209.9M
Q4 24
$191.9M
$-84.5M
Q3 24
$2.2B
$31.9M
Q2 24
$55.4M
Free Cash Flow
BILI
BILI
PRG
PRG
Q1 26
Q4 25
$-57.5M
Q3 25
$106.5M
Q2 25
$68.0M
Q1 25
$174.5M
$208.0M
Q4 24
$-86.8M
Q3 24
$29.8M
Q2 24
$53.5M
FCF Margin
BILI
BILI
PRG
PRG
Q1 26
Q4 25
-10.9%
Q3 25
17.9%
Q2 25
11.2%
Q1 25
18.1%
30.4%
Q4 24
-15.5%
Q3 24
4.9%
Q2 24
9.0%
Capex Intensity
BILI
BILI
PRG
PRG
Q1 26
Q4 25
0.5%
Q3 25
0.6%
Q2 25
0.3%
Q1 25
0.5%
0.3%
Q4 24
0.4%
Q3 24
0.3%
Q2 24
0.3%
Cash Conversion
BILI
BILI
PRG
PRG
Q1 26
Q4 25
3.47×
-1.36×
Q3 25
4.30×
3.32×
Q2 25
9.11×
1.82×
Q1 25
6.05×
Q4 24
-1.47×
Q3 24
195.23×
0.38×
Q2 24
1.64×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

BILI
BILI

Value-added services (VAS)$466.4M37%
Advertising$435.0M34%
Mobile games$220.3M17%
Other$80.8M6%
IP derivatives and others$68.2M5%

PRG
PRG

Segment breakdown not available.

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