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Side-by-side financial comparison of Bilibili Inc. (BILI) and SONOCO PRODUCTS CO (SON). Click either name above to swap in a different company.

SONOCO PRODUCTS CO is the larger business by last-quarter revenue ($1.7B vs $1.3B, roughly 1.3× Bilibili Inc.). Bilibili Inc. runs the higher net margin — 6.0% vs 4.1%, a 1.9% gap on every dollar of revenue. On growth, Bilibili Inc. posted the faster year-over-year revenue change (26.2% vs -1.9%). Over the past eight quarters, Bilibili Inc.'s revenue compounded faster (27.3% CAGR vs 1.2%).

Bilibili, nicknamed B Site, is a Chinese online video sharing website based in Shanghai where users can submit, view, and add overlaid commentary on videos.

Sonoco Products Company is an American provider of diversified consumer packaging, industrial products, protective packaging, and packaging supply chain services and the world's largest producer of composite cans, tubes, and cores. The company was founded in 1889 as Southern Novelty Company with annualized net sales of approximately $7.3 billion. Sonoco has 19,900 employees in more than 335 operations in 33 countries, serving more than 85 nations. The company is headquartered in Hartsville, S...

BILI vs SON — Head-to-Head

Bigger by revenue
SON
SON
1.3× larger
SON
$1.7B
$1.3B
BILI
Growing faster (revenue YoY)
BILI
BILI
+28.1% gap
BILI
26.2%
-1.9%
SON
Higher net margin
BILI
BILI
1.9% more per $
BILI
6.0%
4.1%
SON
Faster 2-yr revenue CAGR
BILI
BILI
Annualised
BILI
27.3%
1.2%
SON

Income Statement — Q4 FY2025 vs Q1 FY2026

Metric
BILI
BILI
SON
SON
Revenue
$1.3B
$1.7B
Net Profit
$75.7M
$68.0M
Gross Margin
37.0%
20.6%
Operating Margin
5.8%
7.6%
Net Margin
6.0%
4.1%
Revenue YoY
26.2%
-1.9%
Net Profit YoY
143.0%
25.9%
EPS (diluted)
$1.14
$0.68

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
BILI
BILI
SON
SON
Q1 26
$1.7B
Q4 25
$1.3B
$1.8B
Q3 25
$1.1B
$2.1B
Q2 25
$1.0B
$1.9B
Q1 25
$965.1M
$1.7B
Q4 24
$1.0B
Q3 24
$1.0B
$1.7B
Q2 24
$843.1M
$1.6B
Net Profit
BILI
BILI
SON
SON
Q1 26
$68.0M
Q4 25
$75.7M
$332.2M
Q3 25
$65.9M
$122.9M
Q2 25
$30.5M
$493.4M
Q1 25
$-1.5M
$54.4M
Q4 24
$-176.0M
Q3 24
$11.4M
$50.9M
Q2 24
$83.7M
$90.8M
Gross Margin
BILI
BILI
SON
SON
Q1 26
20.6%
Q4 25
37.0%
19.6%
Q3 25
36.7%
21.9%
Q2 25
36.5%
21.3%
Q1 25
36.3%
20.7%
Q4 24
36.2%
Q3 24
34.9%
21.4%
Q2 24
29.9%
22.0%
Operating Margin
BILI
BILI
SON
SON
Q1 26
7.6%
Q4 25
5.8%
29.4%
Q3 25
4.6%
9.1%
Q2 25
3.4%
9.2%
Q1 25
0.2%
7.4%
Q4 24
-16.0%
Q3 24
0.9%
7.6%
Q2 24
9.5%
8.6%
Net Margin
BILI
BILI
SON
SON
Q1 26
4.1%
Q4 25
6.0%
18.8%
Q3 25
6.1%
5.8%
Q2 25
3.0%
25.8%
Q1 25
-0.2%
3.2%
Q4 24
-17.5%
Q3 24
1.1%
3.0%
Q2 24
9.9%
5.6%
EPS (diluted)
BILI
BILI
SON
SON
Q1 26
$0.68
Q4 25
$1.14
$3.33
Q3 25
$1.05
$1.23
Q2 25
$0.51
$4.96
Q1 25
$0.00
$0.55
Q4 24
$0.21
Q3 24
$-0.03
$0.51
Q2 24
$-0.20
$0.92

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
BILI
BILI
SON
SON
Cash + ST InvestmentsLiquidity on hand
$2.7B
$224.5M
Total DebtLower is stronger
$1.4B
$3.5B
Stockholders' EquityBook value
$2.2B
$3.6B
Total Assets
$5.9B
$11.1B
Debt / EquityLower = less leverage
0.62×
0.97×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
BILI
BILI
SON
SON
Q1 26
$224.5M
Q4 25
$2.7B
$378.4M
Q3 25
$2.4B
$244.9M
Q2 25
$329.8M
Q1 25
$1.9B
$181.8M
Q4 24
$1.8B
Q3 24
$11.7B
$1.9B
Q2 24
$140.2M
Total Debt
BILI
BILI
SON
SON
Q1 26
$3.5B
Q4 25
$1.4B
$3.8B
Q3 25
$1.4B
$3.8B
Q2 25
$5.0B
Q1 25
$700.3M
$5.0B
Q4 24
$662.5M
Q3 24
$4.3B
$4.3B
Q2 24
$2.5B
Stockholders' Equity
BILI
BILI
SON
SON
Q1 26
$3.6B
Q4 25
$2.2B
$3.6B
Q3 25
$2.1B
$3.3B
Q2 25
$3.2B
Q1 25
$2.0B
$2.4B
Q4 24
$1.9B
Q3 24
$13.7B
$2.5B
Q2 24
$2.4B
Total Assets
BILI
BILI
SON
SON
Q1 26
$11.1B
Q4 25
$5.9B
$11.2B
Q3 25
$5.6B
$11.7B
Q2 25
$12.0B
Q1 25
$4.6B
$12.7B
Q4 24
$4.5B
Q3 24
$32.0B
$9.0B
Q2 24
$7.2B
Debt / Equity
BILI
BILI
SON
SON
Q1 26
0.97×
Q4 25
0.62×
1.05×
Q3 25
0.65×
1.15×
Q2 25
1.54×
Q1 25
0.35×
2.03×
Q4 24
0.34×
Q3 24
0.31×
1.74×
Q2 24
1.04×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
BILI
BILI
SON
SON
Operating Cash FlowLast quarter
$263.1M
Free Cash FlowOCF − Capex
$-428.3B
FCF MarginFCF / Revenue
-25547.4%
Capex IntensityCapex / Revenue
3600.5%
Cash ConversionOCF / Net Profit
3.47×
TTM Free Cash FlowTrailing 4 quarters
$-427.6B

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
BILI
BILI
SON
SON
Q1 26
Q4 25
$263.1M
$412.9M
Q3 25
$283.2M
$291.5M
Q2 25
$277.7M
$193.4M
Q1 25
$179.4M
$-208.1M
Q4 24
$191.9M
Q3 24
$2.2B
$162.1M
Q2 24
$109.3M
Free Cash Flow
BILI
BILI
SON
SON
Q1 26
$-428.3B
Q4 25
$322.3M
Q3 25
$225.6M
Q2 25
$98.6M
Q1 25
$174.5M
$-300.8M
Q4 24
Q3 24
$70.5M
Q2 24
$16.0M
FCF Margin
BILI
BILI
SON
SON
Q1 26
-25547.4%
Q4 25
18.2%
Q3 25
10.6%
Q2 25
5.2%
Q1 25
18.1%
-17.6%
Q4 24
Q3 24
4.2%
Q2 24
1.0%
Capex Intensity
BILI
BILI
SON
SON
Q1 26
3600.5%
Q4 25
5.1%
Q3 25
3.1%
Q2 25
5.0%
Q1 25
0.5%
5.4%
Q4 24
Q3 24
5.5%
Q2 24
5.7%
Cash Conversion
BILI
BILI
SON
SON
Q1 26
Q4 25
3.47×
1.24×
Q3 25
4.30×
2.37×
Q2 25
9.11×
0.39×
Q1 25
-3.82×
Q4 24
Q3 24
195.23×
3.18×
Q2 24
1.20×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

BILI
BILI

Value-added services (VAS)$466.4M37%
Advertising$435.0M34%
Mobile games$220.3M17%
Other$80.8M6%
IP derivatives and others$68.2M5%

SON
SON

Consumer Packaging$1.1B65%
Industrial Paper Packaging$587.5M35%
All Other$55.1M3%

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