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Side-by-side financial comparison of Bilibili Inc. (BILI) and ZILLOW GROUP, INC. (ZG). Click either name above to swap in a different company.

Bilibili Inc. is the larger business by last-quarter revenue ($1.3B vs $654.0M, roughly 1.9× ZILLOW GROUP, INC.). Bilibili Inc. runs the higher net margin — 6.0% vs 0.5%, a 5.5% gap on every dollar of revenue. On growth, Bilibili Inc. posted the faster year-over-year revenue change (26.2% vs 18.1%). Over the past eight quarters, Bilibili Inc.'s revenue compounded faster (27.3% CAGR vs 11.2%).

Bilibili, nicknamed B Site, is a Chinese online video sharing website based in Shanghai where users can submit, view, and add overlaid commentary on videos.

Zillow Group, Inc., or simply Zillow, is an American tech real-estate marketplace company that was founded in 2006 by co-executive chairmen Rich Barton and Lloyd Frink, former Microsoft executives and founders of Microsoft spin-off Expedia; Spencer Rascoff, a co-founder of Hotwire.com; David Beitel, Zillow's current chief technology officer; and Kristin Acker, Zillow's current technology leadership advisor.

BILI vs ZG — Head-to-Head

Bigger by revenue
BILI
BILI
1.9× larger
BILI
$1.3B
$654.0M
ZG
Growing faster (revenue YoY)
BILI
BILI
+8.1% gap
BILI
26.2%
18.1%
ZG
Higher net margin
BILI
BILI
5.5% more per $
BILI
6.0%
0.5%
ZG
Faster 2-yr revenue CAGR
BILI
BILI
Annualised
BILI
27.3%
11.2%
ZG

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
BILI
BILI
ZG
ZG
Revenue
$1.3B
$654.0M
Net Profit
$75.7M
$3.0M
Gross Margin
37.0%
72.8%
Operating Margin
5.8%
-1.7%
Net Margin
6.0%
0.5%
Revenue YoY
26.2%
18.1%
Net Profit YoY
143.0%
105.8%
EPS (diluted)
$1.14
$0.01

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
BILI
BILI
ZG
ZG
Q4 25
$1.3B
$654.0M
Q3 25
$1.1B
$676.0M
Q2 25
$1.0B
$655.0M
Q1 25
$965.1M
$598.0M
Q4 24
$1.0B
$554.0M
Q3 24
$1.0B
$581.0M
Q2 24
$843.1M
$572.0M
Q1 24
$784.5M
$529.0M
Net Profit
BILI
BILI
ZG
ZG
Q4 25
$75.7M
$3.0M
Q3 25
$65.9M
$10.0M
Q2 25
$30.5M
$2.0M
Q1 25
$-1.5M
$8.0M
Q4 24
$-176.0M
$-52.0M
Q3 24
$11.4M
$-20.0M
Q2 24
$83.7M
$-17.0M
Q1 24
$-105.9M
$-23.0M
Gross Margin
BILI
BILI
ZG
ZG
Q4 25
37.0%
72.8%
Q3 25
36.7%
72.6%
Q2 25
36.5%
74.7%
Q1 25
36.3%
76.8%
Q4 24
36.2%
75.8%
Q3 24
34.9%
75.9%
Q2 24
29.9%
77.3%
Q1 24
28.3%
76.7%
Operating Margin
BILI
BILI
ZG
ZG
Q4 25
5.8%
-1.7%
Q3 25
4.6%
-0.4%
Q2 25
3.4%
-1.7%
Q1 25
0.2%
-1.5%
Q4 24
-16.0%
-12.5%
Q3 24
0.9%
-7.7%
Q2 24
9.5%
-6.6%
Q1 24
-14.5%
-8.5%
Net Margin
BILI
BILI
ZG
ZG
Q4 25
6.0%
0.5%
Q3 25
6.1%
1.5%
Q2 25
3.0%
0.3%
Q1 25
-0.2%
1.3%
Q4 24
-17.5%
-9.4%
Q3 24
1.1%
-3.4%
Q2 24
9.9%
-3.0%
Q1 24
-13.5%
-4.3%
EPS (diluted)
BILI
BILI
ZG
ZG
Q4 25
$1.14
$0.01
Q3 25
$1.05
$0.04
Q2 25
$0.51
$0.01
Q1 25
$0.00
$0.03
Q4 24
$0.21
$-0.23
Q3 24
$-0.03
$-0.08
Q2 24
$-0.20
$-0.07
Q1 24
$-1.80
$-0.10

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
BILI
BILI
ZG
ZG
Cash + ST InvestmentsLiquidity on hand
$2.7B
$768.0M
Total DebtLower is stronger
$1.4B
Stockholders' EquityBook value
$2.2B
$4.9B
Total Assets
$5.9B
$5.7B
Debt / EquityLower = less leverage
0.62×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
BILI
BILI
ZG
ZG
Q4 25
$2.7B
$768.0M
Q3 25
$2.4B
$874.0M
Q2 25
$587.0M
Q1 25
$1.9B
$914.0M
Q4 24
$1.8B
$1.1B
Q3 24
$11.7B
$1.1B
Q2 24
$1.2B
Q1 24
$1.1B
$1.4B
Total Debt
BILI
BILI
ZG
ZG
Q4 25
$1.4B
Q3 25
$1.4B
Q2 25
Q1 25
$700.3M
Q4 24
$662.5M
Q3 24
$4.3B
Q2 24
Q1 24
$684.5M
Stockholders' Equity
BILI
BILI
ZG
ZG
Q4 25
$2.2B
$4.9B
Q3 25
$2.1B
$5.0B
Q2 25
$4.7B
Q1 25
$2.0B
$4.8B
Q4 24
$1.9B
$4.8B
Q3 24
$13.7B
$4.7B
Q2 24
$4.5B
Q1 24
$1.9B
$4.7B
Total Assets
BILI
BILI
ZG
ZG
Q4 25
$5.9B
$5.7B
Q3 25
$5.6B
$5.7B
Q2 25
$5.4B
Q1 25
$4.6B
$5.7B
Q4 24
$4.5B
$5.8B
Q3 24
$32.0B
$6.2B
Q2 24
$6.6B
Q1 24
$4.2B
$6.8B
Debt / Equity
BILI
BILI
ZG
ZG
Q4 25
0.62×
Q3 25
0.65×
Q2 25
Q1 25
0.35×
Q4 24
0.34×
Q3 24
0.31×
Q2 24
Q1 24
0.36×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
BILI
BILI
ZG
ZG
Operating Cash FlowLast quarter
$263.1M
$72.0M
Free Cash FlowOCF − Capex
$44.0M
FCF MarginFCF / Revenue
6.7%
Capex IntensityCapex / Revenue
4.3%
Cash ConversionOCF / Net Profit
3.47×
24.00×
TTM Free Cash FlowTrailing 4 quarters
$235.0M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
BILI
BILI
ZG
ZG
Q4 25
$263.1M
$72.0M
Q3 25
$283.2M
$105.0M
Q2 25
$277.7M
$87.0M
Q1 25
$179.4M
$104.0M
Q4 24
$191.9M
$122.0M
Q3 24
$2.2B
$171.0M
Q2 24
$55.0M
Q1 24
$88.3M
$80.0M
Free Cash Flow
BILI
BILI
ZG
ZG
Q4 25
$44.0M
Q3 25
$73.0M
Q2 25
$50.0M
Q1 25
$174.5M
$68.0M
Q4 24
$88.0M
Q3 24
$138.0M
Q2 24
$18.0M
Q1 24
$41.0M
FCF Margin
BILI
BILI
ZG
ZG
Q4 25
6.7%
Q3 25
10.8%
Q2 25
7.6%
Q1 25
18.1%
11.4%
Q4 24
15.9%
Q3 24
23.8%
Q2 24
3.1%
Q1 24
7.8%
Capex Intensity
BILI
BILI
ZG
ZG
Q4 25
4.3%
Q3 25
4.7%
Q2 25
5.6%
Q1 25
0.5%
6.0%
Q4 24
6.1%
Q3 24
5.7%
Q2 24
6.5%
Q1 24
7.4%
Cash Conversion
BILI
BILI
ZG
ZG
Q4 25
3.47×
24.00×
Q3 25
4.30×
10.50×
Q2 25
9.11×
43.50×
Q1 25
13.00×
Q4 24
Q3 24
195.23×
Q2 24
Q1 24

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

BILI
BILI

Value-added services (VAS)$466.4M37%
Advertising$435.0M34%
Mobile games$220.3M17%
Other$80.8M6%
IP derivatives and others$68.2M5%

ZG
ZG

Residential Revenue$418.0M64%
Rental Revenue$168.0M26%
Mortgage Revenue$57.0M9%
Display Advertising And Other Revenue$11.0M2%

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