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Side-by-side financial comparison of Booking Holdings (BKNG) and Altria (MO). Click either name above to swap in a different company.
Booking Holdings is the larger business by last-quarter revenue ($6.3B vs $5.8B, roughly 1.1× Altria). On growth, Booking Holdings posted the faster year-over-year revenue change (16.0% vs -2.1%). Altria produced more free cash flow last quarter ($3.2B vs $1.4B). Over the past eight quarters, Booking Holdings's revenue compounded faster (19.9% CAGR vs 2.4%).
Booking Holdings is a leading global travel services group that operates a portfolio of well-known online platforms including Booking.com, Priceline, Agoda, KAYAK, Rentalcars.com and OpenTable. It offers leisure and business travelers services covering accommodation reservations, flight ticketing, car rentals, vacation packages and restaurant reservations, serving markets across North America, Europe, Asia Pacific and other regions, partnering with millions of travel and hospitality merchants worldwide.
Altria Group, Inc., through its subsidiaries, manufactures and sells smokeable and oral tobacco products in the United States. The company provides cigarettes primarily under the Marlboro brand; cigars and pipe tobacco principally under the Black & Mild brand; and moist smokeless tobacco products under the Copenhagen, Skoal, Red Seal, and Husky brands, as well as provides on! oral nicotine pouches. It sells its tobacco products primarily to wholesalers, including distributors; and large retai...
BKNG vs MO — Head-to-Head
Income Statement — Q4 FY2025 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $6.3B | $5.8B |
| Net Profit | — | $1.1B |
| Gross Margin | — | 62.1% |
| Operating Margin | 32.0% | 28.2% |
| Net Margin | — | 19.1% |
| Revenue YoY | 16.0% | -2.1% |
| Net Profit YoY | — | -63.2% |
| EPS (diluted) | $43.66 | $0.67 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $6.3B | $5.8B | ||
| Q3 25 | $9.0B | $6.1B | ||
| Q2 25 | $6.8B | $6.1B | ||
| Q1 25 | $4.8B | $5.3B | ||
| Q4 24 | $5.5B | $6.0B | ||
| Q3 24 | $8.0B | $6.3B | ||
| Q2 24 | $5.9B | $6.2B | ||
| Q1 24 | $4.4B | $5.6B |
| Q4 25 | — | $1.1B | ||
| Q3 25 | — | $2.4B | ||
| Q2 25 | — | $2.4B | ||
| Q1 25 | — | $1.1B | ||
| Q4 24 | — | $3.0B | ||
| Q3 24 | — | $2.3B | ||
| Q2 24 | — | $3.8B | ||
| Q1 24 | — | $2.1B |
| Q4 25 | — | 62.1% | ||
| Q3 25 | — | 62.8% | ||
| Q2 25 | — | 63.1% | ||
| Q1 25 | — | 61.8% | ||
| Q4 24 | — | 60.3% | ||
| Q3 24 | — | 60.8% | ||
| Q2 24 | — | 59.2% | ||
| Q1 24 | — | 58.8% |
| Q4 25 | 32.0% | 28.2% | ||
| Q3 25 | 38.7% | 53.2% | ||
| Q2 25 | 33.1% | 52.9% | ||
| Q1 25 | 22.3% | 34.0% | ||
| Q4 24 | 31.6% | 48.2% | ||
| Q3 24 | 39.8% | 50.4% | ||
| Q2 24 | 31.7% | 40.8% | ||
| Q1 24 | 17.9% | 48.0% |
| Q4 25 | — | 19.1% | ||
| Q3 25 | — | 39.1% | ||
| Q2 25 | — | 39.0% | ||
| Q1 25 | — | 20.5% | ||
| Q4 24 | — | 50.9% | ||
| Q3 24 | — | 36.6% | ||
| Q2 24 | — | 61.2% | ||
| Q1 24 | — | 38.2% |
| Q4 25 | $43.66 | $0.67 | ||
| Q3 25 | $84.41 | $1.41 | ||
| Q2 25 | $27.43 | $1.41 | ||
| Q1 25 | $10.07 | $0.63 | ||
| Q4 24 | $31.60 | $1.78 | ||
| Q3 24 | $74.34 | $1.34 | ||
| Q2 24 | $44.38 | $2.21 | ||
| Q1 24 | $22.37 | $1.21 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $17.2B | $4.5B |
| Total DebtLower is stronger | $18.7B | $25.7B |
| Stockholders' EquityBook value | $-5.6B | $-3.5B |
| Total Assets | $29.3B | $35.0B |
| Debt / EquityLower = less leverage | — | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $17.2B | $4.5B | ||
| Q3 25 | $16.5B | $3.5B | ||
| Q2 25 | $17.6B | $1.3B | ||
| Q1 25 | $15.6B | $4.7B | ||
| Q4 24 | $16.2B | $3.1B | ||
| Q3 24 | $15.8B | $1.9B | ||
| Q2 24 | $16.3B | $1.8B | ||
| Q1 24 | $16.0B | $3.6B |
| Q4 25 | $18.7B | $25.7B | ||
| Q3 25 | $17.0B | $25.7B | ||
| Q2 25 | $18.5B | $24.7B | ||
| Q1 25 | $16.0B | $26.1B | ||
| Q4 24 | $16.6B | $24.9B | ||
| Q3 24 | $16.2B | $25.2B | ||
| Q2 24 | $16.8B | $25.0B | ||
| Q1 24 | $16.9B | $25.0B |
| Q4 25 | $-5.6B | $-3.5B | ||
| Q3 25 | $-4.7B | $-2.6B | ||
| Q2 25 | $-6.7B | $-3.3B | ||
| Q1 25 | $-6.1B | $-3.5B | ||
| Q4 24 | $-4.0B | $-2.2B | ||
| Q3 24 | $-3.7B | $-3.5B | ||
| Q2 24 | $-4.3B | $-3.0B | ||
| Q1 24 | $-4.1B | $-5.1B |
| Q4 25 | $29.3B | $35.0B | ||
| Q3 25 | $28.8B | $35.0B | ||
| Q2 25 | $30.7B | $32.3B | ||
| Q1 25 | $27.2B | $35.8B | ||
| Q4 24 | $27.7B | $35.2B | ||
| Q3 24 | $28.0B | $34.2B | ||
| Q2 24 | $28.5B | $34.4B | ||
| Q1 24 | $27.7B | $36.5B |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $1.5B | $3.3B |
| Free Cash FlowOCF − Capex | $1.4B | $3.2B |
| FCF MarginFCF / Revenue | 22.3% | 54.4% |
| Capex IntensityCapex / Revenue | 1.1% | 1.6% |
| Cash ConversionOCF / Net Profit | — | 2.93× |
| TTM Free Cash FlowTrailing 4 quarters | $9.1B | $9.1B |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $1.5B | $3.3B | ||
| Q3 25 | $1.4B | $3.1B | ||
| Q2 25 | $3.2B | $205.0M | ||
| Q1 25 | $3.3B | $2.7B | ||
| Q4 24 | $721.0M | $3.3B | ||
| Q3 24 | $2.4B | $2.6B | ||
| Q2 24 | $2.5B | $-75.0M | ||
| Q1 24 | $2.7B | $2.9B |
| Q4 25 | $1.4B | $3.2B | ||
| Q3 25 | $1.4B | $3.0B | ||
| Q2 25 | $3.1B | $173.0M | ||
| Q1 25 | $3.2B | $2.7B | ||
| Q4 24 | $645.0M | $3.3B | ||
| Q3 24 | $2.3B | $2.6B | ||
| Q2 24 | $2.4B | $-104.0M | ||
| Q1 24 | $2.6B | $2.8B |
| Q4 25 | 22.3% | 54.4% | ||
| Q3 25 | 15.2% | 50.1% | ||
| Q2 25 | 46.1% | 2.8% | ||
| Q1 25 | 66.4% | 51.0% | ||
| Q4 24 | 11.8% | 55.1% | ||
| Q3 24 | 28.7% | 41.2% | ||
| Q2 24 | 40.6% | -1.7% | ||
| Q1 24 | 58.3% | 51.0% |
| Q4 25 | 1.1% | 1.6% | ||
| Q3 25 | 0.7% | 0.9% | ||
| Q2 25 | 0.9% | 0.5% | ||
| Q1 25 | 2.5% | 0.7% | ||
| Q4 24 | 1.4% | 0.8% | ||
| Q3 24 | 1.0% | 0.5% | ||
| Q2 24 | 2.5% | 0.5% | ||
| Q1 24 | 2.9% | 0.6% |
| Q4 25 | — | 2.93× | ||
| Q3 25 | — | 1.30× | ||
| Q2 25 | — | 0.09× | ||
| Q1 25 | — | 2.53× | ||
| Q4 24 | — | 1.10× | ||
| Q3 24 | — | 1.14× | ||
| Q2 24 | — | -0.02× | ||
| Q1 24 | — | 1.35× |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
BKNG
| Merchant Revenue | $4.2B | 67% |
| Agency Revenue | $1.8B | 28% |
| Advertisingandotherrevenues | $309.0M | 5% |
MO
| Smokeable Products Segment | $5.1B | 88% |
| Oral Tobacco Segment | $706.0M | 12% |
