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Side-by-side financial comparison of Cardlytics, Inc. (CDLX) and CHOICEONE FINANCIAL SERVICES INC (COFS). Click either name above to swap in a different company.

Cardlytics, Inc. is the larger business by last-quarter revenue ($50.9M vs $42.9M, roughly 1.2× CHOICEONE FINANCIAL SERVICES INC). On growth, CHOICEONE FINANCIAL SERVICES INC posted the faster year-over-year revenue change (76.4% vs -25.5%). CHOICEONE FINANCIAL SERVICES INC produced more free cash flow last quarter ($25.2M vs $13.0M). Over the past eight quarters, CHOICEONE FINANCIAL SERVICES INC's revenue compounded faster (15.0% CAGR vs -9.6%).

Cardlytics is a leading purchase intelligence and advertising platform that partners with major banks to analyze anonymized consumer transaction data. It delivers targeted, performance-driven ad campaigns for consumer brands, retailers and service providers, helping advertisers reach audiences based on real purchase behavior, with core operations across North America and the United Kingdom.

ChoiceOne Financial Services Inc is a US regional financial holding company that operates through its banking subsidiary, offering personal and commercial banking products including savings accounts, loans, wealth management, and insurance services primarily to consumers, small businesses, and corporate clients across Michigan.

CDLX vs COFS — Head-to-Head

Bigger by revenue
CDLX
CDLX
1.2× larger
CDLX
$50.9M
$42.9M
COFS
Growing faster (revenue YoY)
COFS
COFS
+101.8% gap
COFS
76.4%
-25.5%
CDLX
More free cash flow
COFS
COFS
$12.2M more FCF
COFS
$25.2M
$13.0M
CDLX
Faster 2-yr revenue CAGR
COFS
COFS
Annualised
COFS
15.0%
-9.6%
CDLX

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
CDLX
CDLX
COFS
COFS
Revenue
$50.9M
$42.9M
Net Profit
Gross Margin
Operating Margin
-12.0%
39.1%
Net Margin
Revenue YoY
-25.5%
76.4%
Net Profit YoY
EPS (diluted)
$-0.15
$1.43

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
CDLX
CDLX
COFS
COFS
Q4 25
$50.9M
$42.9M
Q3 25
$47.0M
$61.8M
Q2 25
$58.0M
$60.4M
Q1 25
$56.4M
$44.9M
Q4 24
$68.3M
$24.3M
Q3 24
$61.1M
$36.6M
Q2 24
$64.0M
$34.0M
Q1 24
$62.2M
$32.5M
Net Profit
CDLX
CDLX
COFS
COFS
Q4 25
Q3 25
$-72.7M
$14.7M
Q2 25
$-9.3M
$13.5M
Q1 25
$-13.3M
$-13.9M
Q4 24
Q3 24
$-145.2M
$7.3M
Q2 24
$-4.3M
$6.6M
Q1 24
$-24.3M
$5.6M
Operating Margin
CDLX
CDLX
COFS
COFS
Q4 25
-12.0%
39.1%
Q3 25
-146.6%
29.6%
Q2 25
-22.0%
27.6%
Q1 25
-24.9%
-39.2%
Q4 24
-12.2%
36.1%
Q3 24
-243.1%
25.4%
Q2 24
-24.7%
24.0%
Q1 24
-36.7%
21.1%
Net Margin
CDLX
CDLX
COFS
COFS
Q4 25
Q3 25
-154.7%
23.7%
Q2 25
-16.0%
22.4%
Q1 25
-23.5%
-31.0%
Q4 24
Q3 24
-237.6%
20.1%
Q2 24
-6.7%
19.4%
Q1 24
-39.0%
17.3%
EPS (diluted)
CDLX
CDLX
COFS
COFS
Q4 25
$-0.15
$1.43
Q3 25
$-1.36
$0.97
Q2 25
$-0.18
$0.90
Q1 25
$-0.26
$-1.29
Q4 24
$-0.36
$0.79
Q3 24
$-2.90
$0.85
Q2 24
$-0.09
$0.87
Q1 24
$-0.56
$0.74

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
CDLX
CDLX
COFS
COFS
Cash + ST InvestmentsLiquidity on hand
$48.7M
$88.0M
Total DebtLower is stronger
$212.6M
Stockholders' EquityBook value
$-6.5M
$465.4M
Total Assets
$285.6M
$4.4B
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
CDLX
CDLX
COFS
COFS
Q4 25
$48.7M
$88.0M
Q3 25
$44.0M
$99.0M
Q2 25
$46.7M
$156.3M
Q1 25
$52.0M
$139.4M
Q4 24
$65.6M
$96.8M
Q3 24
$67.0M
$145.9M
Q2 24
$71.2M
$101.0M
Q1 24
$97.8M
$150.1M
Total Debt
CDLX
CDLX
COFS
COFS
Q4 25
$212.6M
Q3 25
$214.6M
Q2 25
$214.3M
Q1 25
$213.9M
Q4 24
$213.6M
Q3 24
$213.2M
Q2 24
$212.9M
Q1 24
$257.9M
Stockholders' Equity
CDLX
CDLX
COFS
COFS
Q4 25
$-6.5M
$465.4M
Q3 25
$-4.7M
$449.6M
Q2 25
$58.7M
$431.8M
Q1 25
$64.1M
$427.1M
Q4 24
$70.0M
$260.4M
Q3 24
$69.7M
$247.7M
Q2 24
$210.0M
$214.5M
Q1 24
$199.1M
$206.8M
Total Assets
CDLX
CDLX
COFS
COFS
Q4 25
$285.6M
$4.4B
Q3 25
$292.8M
$4.3B
Q2 25
$361.1M
$4.3B
Q1 25
$369.1M
$4.3B
Q4 24
$392.7M
$2.7B
Q3 24
$399.4M
$2.7B
Q2 24
$534.4M
$2.7B
Q1 24
$569.0M
$2.7B
Debt / Equity
CDLX
CDLX
COFS
COFS
Q4 25
Q3 25
Q2 25
3.65×
Q1 25
3.34×
Q4 24
3.05×
Q3 24
3.06×
Q2 24
1.01×
Q1 24
1.29×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
CDLX
CDLX
COFS
COFS
Operating Cash FlowLast quarter
$13.0M
$31.8M
Free Cash FlowOCF − Capex
$13.0M
$25.2M
FCF MarginFCF / Revenue
25.5%
58.7%
Capex IntensityCapex / Revenue
0.0%
15.4%
Cash ConversionOCF / Net Profit
TTM Free Cash FlowTrailing 4 quarters
$8.8M
$38.5M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
CDLX
CDLX
COFS
COFS
Q4 25
$13.0M
$31.8M
Q3 25
$1.8M
$15.3M
Q2 25
$1.2M
$9.0M
Q1 25
$-6.7M
$-6.5M
Q4 24
$3.0M
$47.1M
Q3 24
$1.4M
$-7.4M
Q2 24
$4.4M
$15.7M
Q1 24
$-17.6M
$15.3M
Free Cash Flow
CDLX
CDLX
COFS
COFS
Q4 25
$13.0M
$25.2M
Q3 25
$1.7M
$13.7M
Q2 25
$903.0K
$6.9M
Q1 25
$-6.8M
$-7.3M
Q4 24
$2.9M
$45.4M
Q3 24
$878.0K
$-7.6M
Q2 24
$4.1M
$15.3M
Q1 24
$-18.3M
$15.0M
FCF Margin
CDLX
CDLX
COFS
COFS
Q4 25
25.5%
58.7%
Q3 25
3.7%
22.1%
Q2 25
1.6%
11.4%
Q1 25
-12.1%
-16.3%
Q4 24
4.2%
186.4%
Q3 24
1.4%
-20.8%
Q2 24
6.5%
44.8%
Q1 24
-29.4%
46.2%
Capex Intensity
CDLX
CDLX
COFS
COFS
Q4 25
0.0%
15.4%
Q3 25
0.0%
2.6%
Q2 25
0.6%
3.4%
Q1 25
0.2%
1.9%
Q4 24
0.2%
7.0%
Q3 24
0.8%
0.7%
Q2 24
0.4%
1.4%
Q1 24
1.0%
1.0%
Cash Conversion
CDLX
CDLX
COFS
COFS
Q4 25
Q3 25
1.04×
Q2 25
0.66×
Q1 25
Q4 24
Q3 24
-1.00×
Q2 24
2.39×
Q1 24
2.72×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

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