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Side-by-side financial comparison of Celsius Holdings, Inc. (CELH) and MSC INDUSTRIAL DIRECT CO INC (MSM). Click either name above to swap in a different company.

MSC INDUSTRIAL DIRECT CO INC is the larger business by last-quarter revenue ($965.7M vs $721.6M, roughly 1.3× Celsius Holdings, Inc.). MSC INDUSTRIAL DIRECT CO INC runs the higher net margin — 5.4% vs 3.4%, a 1.9% gap on every dollar of revenue. On growth, Celsius Holdings, Inc. posted the faster year-over-year revenue change (117.2% vs 4.0%). MSC INDUSTRIAL DIRECT CO INC produced more free cash flow last quarter ($7.4M vs $-130.0M). Over the past eight quarters, Celsius Holdings, Inc.'s revenue compounded faster (42.4% CAGR vs -3.4%).

Celsius Holdings, Inc. is an American company that produces a range of fitness and energy drinks under the brand name Celsius. The company's products are marketed as healthy, to which the CEO attributes the brand's success.

MSC Industrial Direct Co., Inc (MSC), through its subsidiaries, primarily MSC Industrial Supply Co., is one of the largest industrial equipment distributors in the United States, distributing more than 1.5 million metalworking and other industrial products.

CELH vs MSM — Head-to-Head

Bigger by revenue
MSM
MSM
1.3× larger
MSM
$965.7M
$721.6M
CELH
Growing faster (revenue YoY)
CELH
CELH
+113.2% gap
CELH
117.2%
4.0%
MSM
Higher net margin
MSM
MSM
1.9% more per $
MSM
5.4%
3.4%
CELH
More free cash flow
MSM
MSM
$137.4M more FCF
MSM
$7.4M
$-130.0M
CELH
Faster 2-yr revenue CAGR
CELH
CELH
Annualised
CELH
42.4%
-3.4%
MSM

Income Statement — Q4 FY2025 vs Q1 FY2026

Metric
CELH
CELH
MSM
MSM
Revenue
$721.6M
$965.7M
Net Profit
$24.7M
$51.8M
Gross Margin
47.4%
40.7%
Operating Margin
3.6%
7.9%
Net Margin
3.4%
5.4%
Revenue YoY
117.2%
4.0%
Net Profit YoY
231.1%
11.1%
EPS (diluted)
$0.04
$0.93

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
CELH
CELH
MSM
MSM
Q4 25
$721.6M
$965.7M
Q3 25
$725.1M
$978.2M
Q2 25
$739.3M
$971.1M
Q1 25
$329.3M
Q4 24
$332.2M
$928.5M
Q3 24
$265.7M
Q2 24
$402.0M
$979.4M
Q1 24
$355.7M
$935.3M
Net Profit
CELH
CELH
MSM
MSM
Q4 25
$24.7M
$51.8M
Q3 25
$-61.0M
$56.5M
Q2 25
$99.9M
$56.8M
Q1 25
$44.4M
Q4 24
$-18.9M
$46.6M
Q3 24
$6.4M
Q2 24
$79.8M
$71.7M
Q1 24
$77.8M
$61.8M
Gross Margin
CELH
CELH
MSM
MSM
Q4 25
47.4%
40.7%
Q3 25
51.3%
40.4%
Q2 25
51.5%
41.0%
Q1 25
52.3%
Q4 24
50.2%
40.7%
Q3 24
46.0%
Q2 24
52.0%
40.9%
Q1 24
51.2%
41.5%
Operating Margin
CELH
CELH
MSM
MSM
Q4 25
3.6%
7.9%
Q3 25
-11.0%
8.6%
Q2 25
19.3%
8.5%
Q1 25
15.8%
Q4 24
-5.6%
7.8%
Q3 24
-1.2%
Q2 24
23.4%
10.9%
Q1 24
23.4%
9.7%
Net Margin
CELH
CELH
MSM
MSM
Q4 25
3.4%
5.4%
Q3 25
-8.4%
5.8%
Q2 25
13.5%
5.9%
Q1 25
13.5%
Q4 24
-5.7%
5.0%
Q3 24
2.4%
Q2 24
19.8%
7.3%
Q1 24
21.9%
6.6%
EPS (diluted)
CELH
CELH
MSM
MSM
Q4 25
$0.04
$0.93
Q3 25
$-0.27
$1.02
Q2 25
$0.33
$1.02
Q1 25
$0.15
Q4 24
$-0.10
$0.83
Q3 24
$0.00
Q2 24
$0.28
$1.27
Q1 24
$0.27
$1.10

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
CELH
CELH
MSM
MSM
Cash + ST InvestmentsLiquidity on hand
$398.9M
$40.3M
Total DebtLower is stronger
$676.9M
$214.1M
Stockholders' EquityBook value
$1.2B
$1.4B
Total Assets
$5.1B
$2.5B
Debt / EquityLower = less leverage
0.57×
0.16×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
CELH
CELH
MSM
MSM
Q4 25
$398.9M
$40.3M
Q3 25
$806.0M
$56.2M
Q2 25
$615.2M
$71.7M
Q1 25
$977.3M
Q4 24
$890.2M
$57.3M
Q3 24
$903.7M
Q2 24
$903.2M
$25.9M
Q1 24
$879.5M
$22.2M
Total Debt
CELH
CELH
MSM
MSM
Q4 25
$676.9M
$214.1M
Q3 25
$870.5M
$168.8M
Q2 25
$871.9M
$285.0M
Q1 25
Q4 24
$289.9M
Q3 24
Q2 24
$299.8M
Q1 24
$294.5M
Stockholders' Equity
CELH
CELH
MSM
MSM
Q4 25
$1.2B
$1.4B
Q3 25
$1.2B
$1.4B
Q2 25
$1.3B
$1.4B
Q1 25
$443.1M
Q4 24
$399.9M
$1.4B
Q3 24
$423.6M
Q2 24
$415.8M
$1.4B
Q1 24
$338.2M
$1.4B
Total Assets
CELH
CELH
MSM
MSM
Q4 25
$5.1B
$2.5B
Q3 25
$5.3B
$2.5B
Q2 25
$3.8B
$2.5B
Q1 25
$1.9B
Q4 24
$1.8B
$2.5B
Q3 24
$1.7B
Q2 24
$1.7B
$2.5B
Q1 24
$1.6B
$2.5B
Debt / Equity
CELH
CELH
MSM
MSM
Q4 25
0.57×
0.16×
Q3 25
0.72×
0.12×
Q2 25
0.69×
0.21×
Q1 25
Q4 24
0.21×
Q3 24
Q2 24
0.21×
Q1 24
0.21×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
CELH
CELH
MSM
MSM
Operating Cash FlowLast quarter
$-119.4M
$29.4M
Free Cash FlowOCF − Capex
$-130.0M
$7.4M
FCF MarginFCF / Revenue
-18.0%
0.8%
Capex IntensityCapex / Revenue
1.5%
2.3%
Cash ConversionOCF / Net Profit
-4.83×
0.57×
TTM Free Cash FlowTrailing 4 quarters
$323.4M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
CELH
CELH
MSM
MSM
Q4 25
$-119.4M
$29.4M
Q3 25
$331.8M
Q2 25
$43.7M
$151.6M
Q1 25
$103.4M
Q4 24
$75.7M
$101.9M
Q3 24
$12.9M
Q2 24
$39.6M
$143.5M
Q1 24
$134.6M
$78.7M
Free Cash Flow
CELH
CELH
MSM
MSM
Q4 25
$-130.0M
$7.4M
Q3 25
$321.5M
Q2 25
$35.5M
$100.7M
Q1 25
$96.4M
Q4 24
$70.3M
$81.7M
Q3 24
$8.7M
Q2 24
$30.4M
$114.0M
Q1 24
$130.1M
$53.4M
FCF Margin
CELH
CELH
MSM
MSM
Q4 25
-18.0%
0.8%
Q3 25
44.3%
Q2 25
4.8%
10.4%
Q1 25
29.3%
Q4 24
21.2%
8.8%
Q3 24
3.3%
Q2 24
7.6%
11.6%
Q1 24
36.6%
5.7%
Capex Intensity
CELH
CELH
MSM
MSM
Q4 25
1.5%
2.3%
Q3 25
1.4%
Q2 25
1.1%
5.2%
Q1 25
2.1%
Q4 24
1.6%
2.2%
Q3 24
1.6%
Q2 24
2.3%
3.0%
Q1 24
1.3%
2.7%
Cash Conversion
CELH
CELH
MSM
MSM
Q4 25
-4.83×
0.57×
Q3 25
Q2 25
0.44×
2.67×
Q1 25
2.33×
Q4 24
2.18×
Q3 24
2.03×
Q2 24
0.50×
2.00×
Q1 24
1.73×
1.27×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

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