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Side-by-side financial comparison of C & F FINANCIAL CORP (CFFI) and HERC HOLDINGS INC (HRI). Click either name above to swap in a different company.

C & F FINANCIAL CORP is the larger business by last-quarter revenue ($35.9M vs $30.1M, roughly 1.2× HERC HOLDINGS INC). C & F FINANCIAL CORP runs the higher net margin — 18.7% vs -331.7%, a 350.3% gap on every dollar of revenue. On growth, HERC HOLDINGS INC posted the faster year-over-year revenue change (629.3% vs 12.0%). C & F FINANCIAL CORP produced more free cash flow last quarter ($22.2M vs $-14.3M).

Sun Life Financial Inc. is a Canadian financial services company headquartered in Toronto, Ontario. Founded in 1865, it operates internationally in life insurance, wealth management, and asset management. As of 2024, the company manages over CAD$1.3 trillion in assets and serves clients in Canada, the United States, Asia, and other markets.

Herc Holdings Inc. is a leading North American equipment rental service provider. It offers rental assets including heavy construction machinery, power tools, temporary power and climate control systems, serving clients across construction, industrial, events, infrastructure and government segments, with operations across the U.S. and Canada.

CFFI vs HRI — Head-to-Head

Bigger by revenue
CFFI
CFFI
1.2× larger
CFFI
$35.9M
$30.1M
HRI
Growing faster (revenue YoY)
HRI
HRI
+617.3% gap
HRI
629.3%
12.0%
CFFI
Higher net margin
CFFI
CFFI
350.3% more per $
CFFI
18.7%
-331.7%
HRI
More free cash flow
CFFI
CFFI
$36.5M more FCF
CFFI
$22.2M
$-14.3M
HRI

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
CFFI
CFFI
HRI
HRI
Revenue
$35.9M
$30.1M
Net Profit
$6.7M
$-99.9M
Gross Margin
42.3%
Operating Margin
22.6%
-77.4%
Net Margin
18.7%
-331.7%
Revenue YoY
12.0%
629.3%
Net Profit YoY
11.0%
-866.2%
EPS (diluted)
$2.08
$-0.36

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
CFFI
CFFI
HRI
HRI
Q4 25
$35.9M
$30.1M
Q3 25
$36.0M
$10.1M
Q2 25
$36.4M
$6.3M
Q1 25
$32.6M
$4.2M
Q4 24
$32.0M
$4.1M
Q3 24
$33.5M
Q2 24
$31.2M
Q1 24
$30.6M
Net Profit
CFFI
CFFI
HRI
HRI
Q4 25
$6.7M
$-99.9M
Q3 25
$7.1M
$-7.5M
Q2 25
$7.7M
$-10.8M
Q1 25
$5.4M
$-14.1M
Q4 24
$6.0M
$-10.3M
Q3 24
$5.4M
Q2 24
$5.0M
Q1 24
$3.4M
Gross Margin
CFFI
CFFI
HRI
HRI
Q4 25
42.3%
Q3 25
25.8%
Q2 25
53.1%
Q1 25
35.0%
Q4 24
21.4%
Q3 24
Q2 24
Q1 24
Operating Margin
CFFI
CFFI
HRI
HRI
Q4 25
22.6%
-77.4%
Q3 25
24.5%
-153.5%
Q2 25
26.5%
-147.4%
Q1 25
20.0%
-242.7%
Q4 24
22.6%
-206.3%
Q3 24
19.9%
Q2 24
20.0%
Q1 24
13.1%
Net Margin
CFFI
CFFI
HRI
HRI
Q4 25
18.7%
-331.7%
Q3 25
19.6%
-74.1%
Q2 25
21.2%
-171.4%
Q1 25
16.5%
-332.8%
Q4 24
18.8%
-250.3%
Q3 24
16.1%
Q2 24
16.1%
Q1 24
11.1%
EPS (diluted)
CFFI
CFFI
HRI
HRI
Q4 25
$2.08
$-0.36
Q3 25
$2.18
$-0.03
Q2 25
$2.37
$-0.08
Q1 25
$1.66
$-0.15
Q4 24
$1.85
$-0.15
Q3 24
$1.65
Q2 24
$1.50
Q1 24
$1.01

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
CFFI
CFFI
HRI
HRI
Cash + ST InvestmentsLiquidity on hand
$550.7M
Total DebtLower is stronger
Stockholders' EquityBook value
$261.8M
$437.8M
Total Assets
$2.8B
$1.1B
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
CFFI
CFFI
HRI
HRI
Q4 25
$550.7M
Q3 25
$432.8M
Q2 25
$67.6M
Q1 25
Q4 24
$30.0M
Q3 24
Q2 24
Q1 24
Total Debt
CFFI
CFFI
HRI
HRI
Q4 25
Q3 25
Q2 25
Q1 25
Q4 24
$300.0K
Q3 24
Q2 24
Q1 24
Stockholders' Equity
CFFI
CFFI
HRI
HRI
Q4 25
$261.8M
$437.8M
Q3 25
$253.3M
$486.1M
Q2 25
$240.3M
$90.8M
Q1 25
$234.6M
$26.1M
Q4 24
$226.4M
$16.6M
Q3 24
$227.3M
Q2 24
$218.5M
Q1 24
$216.3M
Total Assets
CFFI
CFFI
HRI
HRI
Q4 25
$2.8B
$1.1B
Q3 25
$2.7B
$550.2M
Q2 25
$2.7B
$152.0M
Q1 25
$2.6B
$104.6M
Q4 24
$2.6B
$109.6M
Q3 24
$2.6B
Q2 24
$2.5B
Q1 24
$2.5B
Debt / Equity
CFFI
CFFI
HRI
HRI
Q4 25
Q3 25
Q2 25
Q1 25
Q4 24
0.02×
Q3 24
Q2 24
Q1 24

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
CFFI
CFFI
HRI
HRI
Operating Cash FlowLast quarter
$24.5M
$-12.7M
Free Cash FlowOCF − Capex
$22.2M
$-14.3M
FCF MarginFCF / Revenue
61.8%
-47.6%
Capex IntensityCapex / Revenue
6.5%
5.3%
Cash ConversionOCF / Net Profit
3.65×
TTM Free Cash FlowTrailing 4 quarters
$42.8M
$-40.8M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
CFFI
CFFI
HRI
HRI
Q4 25
$24.5M
$-12.7M
Q3 25
$23.4M
$-11.0M
Q2 25
$-4.4M
$-8.4M
Q1 25
$3.2M
$-6.7M
Q4 24
$36.8M
$-8.1M
Q3 24
$404.0K
Q2 24
$1.7M
Q1 24
$895.0K
Free Cash Flow
CFFI
CFFI
HRI
HRI
Q4 25
$22.2M
$-14.3M
Q3 25
$22.7M
$-11.1M
Q2 25
$-5.0M
$-8.5M
Q1 25
$2.9M
$-6.8M
Q4 24
$33.3M
$-8.1M
Q3 24
$-1.6M
Q2 24
$1.2M
Q1 24
$410.0K
FCF Margin
CFFI
CFFI
HRI
HRI
Q4 25
61.8%
-47.6%
Q3 25
63.0%
-110.2%
Q2 25
-13.6%
-135.5%
Q1 25
9.0%
-160.8%
Q4 24
103.8%
-197.1%
Q3 24
-4.9%
Q2 24
3.7%
Q1 24
1.3%
Capex Intensity
CFFI
CFFI
HRI
HRI
Q4 25
6.5%
5.3%
Q3 25
2.1%
1.7%
Q2 25
1.6%
1.5%
Q1 25
0.8%
4.0%
Q4 24
10.9%
0.7%
Q3 24
6.1%
Q2 24
1.7%
Q1 24
1.6%
Cash Conversion
CFFI
CFFI
HRI
HRI
Q4 25
3.65×
Q3 25
3.31×
Q2 25
-0.57×
Q1 25
0.60×
Q4 24
6.09×
Q3 24
0.07×
Q2 24
0.34×
Q1 24
0.26×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

CFFI
CFFI

Community Banking$25.9M72%
Consumer Finance Segment$7.0M19%
Mortgage Banking Segment$1.9M5%
Other$1.1M3%

HRI
HRI

Sales Of New Equipment$9.0M30%
Sales Of Parts And Supplies$8.0M27%
Other$7.1M24%
Serviceand Other Revenue$6.0M20%

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