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Side-by-side financial comparison of C & F FINANCIAL CORP (CFFI) and Rumble Inc. (RUM). Click either name above to swap in a different company.
C & F FINANCIAL CORP is the larger business by last-quarter revenue ($35.9M vs $27.1M, roughly 1.3× Rumble Inc.). C & F FINANCIAL CORP runs the higher net margin — 18.7% vs -120.8%, a 139.5% gap on every dollar of revenue. On growth, C & F FINANCIAL CORP posted the faster year-over-year revenue change (12.0% vs -10.5%). C & F FINANCIAL CORP produced more free cash flow last quarter ($22.2M vs $-31.7M). Over the past eight quarters, Rumble Inc.'s revenue compounded faster (15.2% CAGR vs 8.2%).
Sun Life Financial Inc. is a Canadian financial services company headquartered in Toronto, Ontario. Founded in 1865, it operates internationally in life insurance, wealth management, and asset management. As of 2024, the company manages over CAD$1.3 trillion in assets and serves clients in Canada, the United States, Asia, and other markets.
Rumble is a Canadian-American online video platform, web hosting, and cloud services business headquartered in Toronto, Canada, with its U.S. headquarters in Longboat Key, Florida. It was founded in 2013 by Chris Pavlovski, a Canadian technology entrepreneur. Rumble's cloud services business hosts Truth Social, and the video platform is popular among American conservative and far-right users. Rumble has been described as "alt-tech".
CFFI vs RUM — Head-to-Head
Income Statement — Q4 FY2025 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $35.9M | $27.1M |
| Net Profit | $6.7M | $-32.7M |
| Gross Margin | — | 5.5% |
| Operating Margin | 22.6% | -131.1% |
| Net Margin | 18.7% | -120.8% |
| Revenue YoY | 12.0% | -10.5% |
| Net Profit YoY | 11.0% | 86.2% |
| EPS (diluted) | $2.08 | $-0.13 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $35.9M | $27.1M | ||
| Q3 25 | $36.0M | $24.8M | ||
| Q2 25 | $36.4M | — | ||
| Q1 25 | $32.6M | $23.7M | ||
| Q4 24 | $32.0M | $30.2M | ||
| Q3 24 | $33.5M | $25.1M | ||
| Q2 24 | $31.2M | $22.5M | ||
| Q1 24 | $30.6M | $17.7M |
| Q4 25 | $6.7M | $-32.7M | ||
| Q3 25 | $7.1M | $-16.3M | ||
| Q2 25 | $7.7M | — | ||
| Q1 25 | $5.4M | $-2.7M | ||
| Q4 24 | $6.0M | $-236.8M | ||
| Q3 24 | $5.4M | $-31.5M | ||
| Q2 24 | $5.0M | $-26.8M | ||
| Q1 24 | $3.4M | $-43.3M |
| Q4 25 | — | 5.5% | ||
| Q3 25 | — | -1.8% | ||
| Q2 25 | — | — | ||
| Q1 25 | — | -26.7% | ||
| Q4 24 | — | -14.2% | ||
| Q3 24 | — | -45.4% | ||
| Q2 24 | — | -58.8% | ||
| Q1 24 | — | -79.5% |
| Q4 25 | 22.6% | -131.1% | ||
| Q3 25 | 24.5% | -113.6% | ||
| Q2 25 | 26.5% | — | ||
| Q1 25 | 20.0% | -153.5% | ||
| Q4 24 | 22.6% | -80.1% | ||
| Q3 24 | 19.9% | -131.0% | ||
| Q2 24 | 20.0% | -172.7% | ||
| Q1 24 | 13.1% | -197.4% |
| Q4 25 | 18.7% | -120.8% | ||
| Q3 25 | 19.6% | -65.7% | ||
| Q2 25 | 21.2% | — | ||
| Q1 25 | 16.5% | -11.2% | ||
| Q4 24 | 18.8% | -783.2% | ||
| Q3 24 | 16.1% | -125.9% | ||
| Q2 24 | 16.1% | -119.2% | ||
| Q1 24 | 11.1% | -244.1% |
| Q4 25 | $2.08 | $-0.13 | ||
| Q3 25 | $2.18 | $-0.06 | ||
| Q2 25 | $2.37 | — | ||
| Q1 25 | $1.66 | $-0.01 | ||
| Q4 24 | $1.85 | $-1.17 | ||
| Q3 24 | $1.65 | $-0.15 | ||
| Q2 24 | $1.50 | $-0.13 | ||
| Q1 24 | $1.01 | $-0.21 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | — | $237.9M |
| Total DebtLower is stronger | — | — |
| Stockholders' EquityBook value | $261.8M | $274.8M |
| Total Assets | $2.8B | $336.8M |
| Debt / EquityLower = less leverage | — | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | — | $237.9M | ||
| Q3 25 | — | $269.8M | ||
| Q2 25 | — | — | ||
| Q1 25 | — | $301.3M | ||
| Q4 24 | — | $114.0M | ||
| Q3 24 | — | $132.0M | ||
| Q2 24 | — | $154.2M | ||
| Q1 24 | — | $183.8M |
| Q4 25 | $261.8M | $274.8M | ||
| Q3 25 | $253.3M | $302.2M | ||
| Q2 25 | $240.3M | — | ||
| Q1 25 | $234.6M | $339.6M | ||
| Q4 24 | $226.4M | $-63.1M | ||
| Q3 24 | $227.3M | $166.1M | ||
| Q2 24 | $218.5M | $192.7M | ||
| Q1 24 | $216.3M | $210.7M |
| Q4 25 | $2.8B | $336.8M | ||
| Q3 25 | $2.7B | $367.2M | ||
| Q2 25 | $2.7B | — | ||
| Q1 25 | $2.6B | $391.1M | ||
| Q4 24 | $2.6B | $195.3M | ||
| Q3 24 | $2.6B | $217.2M | ||
| Q2 24 | $2.5B | $243.2M | ||
| Q1 24 | $2.5B | $263.0M |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $24.5M | $-29.4M |
| Free Cash FlowOCF − Capex | $22.2M | $-31.7M |
| FCF MarginFCF / Revenue | 61.8% | -117.2% |
| Capex IntensityCapex / Revenue | 6.5% | 8.5% |
| Cash ConversionOCF / Net Profit | 3.65× | — |
| TTM Free Cash FlowTrailing 4 quarters | $42.8M | $-70.8M |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $24.5M | $-29.4M | ||
| Q3 25 | $23.4M | $-10.6M | ||
| Q2 25 | $-4.4M | — | ||
| Q1 25 | $3.2M | $-14.5M | ||
| Q4 24 | $36.8M | $-12.4M | ||
| Q3 24 | $404.0K | $-19.1M | ||
| Q2 24 | $1.7M | $-21.7M | ||
| Q1 24 | $895.0K | $-33.9M |
| Q4 25 | $22.2M | $-31.7M | ||
| Q3 25 | $22.7M | $-12.0M | ||
| Q2 25 | $-5.0M | — | ||
| Q1 25 | $2.9M | $-14.6M | ||
| Q4 24 | $33.3M | $-12.4M | ||
| Q3 24 | $-1.6M | $-19.9M | ||
| Q2 24 | $1.2M | $-23.1M | ||
| Q1 24 | $410.0K | $-34.3M |
| Q4 25 | 61.8% | -117.2% | ||
| Q3 25 | 63.0% | -48.6% | ||
| Q2 25 | -13.6% | — | ||
| Q1 25 | 9.0% | -61.7% | ||
| Q4 24 | 103.8% | -40.9% | ||
| Q3 24 | -4.9% | -79.5% | ||
| Q2 24 | 3.7% | -102.8% | ||
| Q1 24 | 1.3% | -193.3% |
| Q4 25 | 6.5% | 8.5% | ||
| Q3 25 | 2.1% | 5.7% | ||
| Q2 25 | 1.6% | — | ||
| Q1 25 | 0.8% | 0.6% | ||
| Q4 24 | 10.9% | 0.1% | ||
| Q3 24 | 6.1% | 3.4% | ||
| Q2 24 | 1.7% | 6.1% | ||
| Q1 24 | 1.6% | 2.4% |
| Q4 25 | 3.65× | — | ||
| Q3 25 | 3.31× | — | ||
| Q2 25 | -0.57× | — | ||
| Q1 25 | 0.60× | — | ||
| Q4 24 | 6.09× | — | ||
| Q3 24 | 0.07× | — | ||
| Q2 24 | 0.34× | — | ||
| Q1 24 | 0.26× | — |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
CFFI
| Community Banking | $25.9M | 72% |
| Consumer Finance Segment | $7.0M | 19% |
| Mortgage Banking Segment | $1.9M | 5% |
| Other | $1.1M | 3% |
RUM
| Audience Monetization | $23.8M | 88% |
| Other Initiatives | $3.3M | 12% |
