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Side-by-side financial comparison of Cheer Holding, Inc. (CHR) and CITIZENS, INC. (CIA). Click either name above to swap in a different company.

CITIZENS, INC. is the larger business by last-quarter revenue ($72.1M vs $71.0M, roughly 1.0× Cheer Holding, Inc.). Cheer Holding, Inc. runs the higher net margin — 10.9% vs 10.2%, a 0.7% gap on every dollar of revenue. On growth, CITIZENS, INC. posted the faster year-over-year revenue change (13.5% vs -0.1%).

Cheer Holding, Inc. is a diversified holding company primarily operating in the Chinese market, with core business segments covering early childhood education services, mobile lifestyle platforms, digital content offerings, and integrated consumer solutions for households and enterprise partners across multiple demand scenarios.

Citizen Watch Co., Ltd. , also known as the Citizen Group, is an electronics company primarily known for its watches and is the core company of a Japanese global corporate group based in Nishitokyo, Tokyo, Japan. In addition to Citizen brand watches, it is the parent of American watch company Bulova. Beyond watches, Citizen also manufactures calculators, printers, health care devices, and precision CNC machining equipment.

CHR vs CIA — Head-to-Head

Bigger by revenue
CIA
CIA
1.0× larger
CIA
$72.1M
$71.0M
CHR
Growing faster (revenue YoY)
CIA
CIA
+13.6% gap
CIA
13.5%
-0.1%
CHR
Higher net margin
CHR
CHR
0.7% more per $
CHR
10.9%
10.2%
CIA

Income Statement — Q2 FY2025 vs Q4 FY2025

Metric
CHR
CHR
CIA
CIA
Revenue
$71.0M
$72.1M
Net Profit
$7.8M
$7.3M
Gross Margin
70.7%
Operating Margin
11.7%
10.9%
Net Margin
10.9%
10.2%
Revenue YoY
-0.1%
13.5%
Net Profit YoY
-37.5%
102.7%
EPS (diluted)
$0.67

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
CHR
CHR
CIA
CIA
Q4 25
$72.1M
Q3 25
$62.8M
Q2 25
$71.0M
$65.1M
Q1 25
$55.7M
Q4 24
$63.5M
Q3 24
$61.7M
Q2 24
$71.1M
$62.1M
Q1 24
$57.7M
Net Profit
CHR
CHR
CIA
CIA
Q4 25
$7.3M
Q3 25
$2.4M
Q2 25
$7.8M
$6.5M
Q1 25
$-1.6M
Q4 24
$3.6M
Q3 24
$2.8M
Q2 24
$12.4M
$4.0M
Q1 24
$4.5M
Gross Margin
CHR
CHR
CIA
CIA
Q4 25
Q3 25
Q2 25
70.7%
Q1 25
Q4 24
Q3 24
Q2 24
73.4%
Q1 24
Operating Margin
CHR
CHR
CIA
CIA
Q4 25
10.9%
Q3 25
7.1%
Q2 25
11.7%
10.6%
Q1 25
-3.2%
Q4 24
5.9%
Q3 24
4.9%
Q2 24
16.4%
5.3%
Q1 24
8.5%
Net Margin
CHR
CHR
CIA
CIA
Q4 25
10.2%
Q3 25
3.8%
Q2 25
10.9%
9.9%
Q1 25
-2.9%
Q4 24
5.7%
Q3 24
4.5%
Q2 24
17.5%
6.4%
Q1 24
7.9%
EPS (diluted)
CHR
CHR
CIA
CIA
Q4 25
Q3 25
Q2 25
$0.67
Q1 25
Q4 24
Q3 24
Q2 24
$1.23
Q1 24

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
CHR
CHR
CIA
CIA
Cash + ST InvestmentsLiquidity on hand
$23.0M
Total DebtLower is stronger
Stockholders' EquityBook value
$322.1M
$235.0M
Total Assets
$362.7M
$1.8B
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
CHR
CHR
CIA
CIA
Q4 25
$23.0M
Q3 25
$23.1M
Q2 25
$22.7M
Q1 25
$18.4M
Q4 24
$29.3M
Q3 24
$32.4M
Q2 24
$186.1M
$26.3M
Q1 24
$23.2M
Stockholders' Equity
CHR
CHR
CIA
CIA
Q4 25
$235.0M
Q3 25
$225.6M
Q2 25
$322.1M
$229.0M
Q1 25
$218.1M
Q4 24
$210.4M
Q3 24
$207.6M
Q2 24
$286.1M
$191.5M
Q1 24
$195.2M
Total Assets
CHR
CHR
CIA
CIA
Q4 25
$1.8B
Q3 25
$1.7B
Q2 25
$362.7M
$1.7B
Q1 25
$1.7B
Q4 24
$1.7B
Q3 24
$1.7B
Q2 24
$333.2M
$1.7B
Q1 24
$1.7B

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
CHR
CHR
CIA
CIA
Operating Cash FlowLast quarter
$3.9M
$18.0M
Free Cash FlowOCF − Capex
$17.5M
FCF MarginFCF / Revenue
24.3%
Capex IntensityCapex / Revenue
0.6%
Cash ConversionOCF / Net Profit
0.51×
2.45×
TTM Free Cash FlowTrailing 4 quarters
$26.1M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
CHR
CHR
CIA
CIA
Q4 25
$18.0M
Q3 25
$4.7M
Q2 25
$3.9M
$3.5M
Q1 25
$748.0K
Q4 24
$31.9M
Q3 24
$9.7M
Q2 24
$-6.7M
$4.6M
Q1 24
$6.8M
Free Cash Flow
CHR
CHR
CIA
CIA
Q4 25
$17.5M
Q3 25
$4.6M
Q2 25
$3.3M
Q1 25
$641.0K
Q4 24
$31.3M
Q3 24
$9.3M
Q2 24
$4.5M
Q1 24
$6.7M
FCF Margin
CHR
CHR
CIA
CIA
Q4 25
24.3%
Q3 25
7.3%
Q2 25
5.1%
Q1 25
1.2%
Q4 24
49.2%
Q3 24
15.1%
Q2 24
7.2%
Q1 24
11.7%
Capex Intensity
CHR
CHR
CIA
CIA
Q4 25
0.6%
Q3 25
0.1%
Q2 25
0.3%
Q1 25
0.2%
Q4 24
1.0%
Q3 24
0.6%
Q2 24
0.2%
Q1 24
0.1%
Cash Conversion
CHR
CHR
CIA
CIA
Q4 25
2.45×
Q3 25
1.93×
Q2 25
0.51×
0.54×
Q1 25
Q4 24
8.81×
Q3 24
3.48×
Q2 24
-0.54×
1.16×
Q1 24
1.49×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

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