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Side-by-side financial comparison of CITIZENS, INC. (CIA) and Lifevantage Corp (LFVN). Click either name above to swap in a different company.

CITIZENS, INC. is the larger business by last-quarter revenue ($72.1M vs $48.9M, roughly 1.5× Lifevantage Corp). CITIZENS, INC. runs the higher net margin — 10.2% vs 0.6%, a 9.6% gap on every dollar of revenue. On growth, CITIZENS, INC. posted the faster year-over-year revenue change (13.5% vs -27.8%). CITIZENS, INC. produced more free cash flow last quarter ($17.5M vs $1.7M). Over the past eight quarters, CITIZENS, INC.'s revenue compounded faster (11.7% CAGR vs 0.7%).

Citizen Watch Co., Ltd. , also known as the Citizen Group, is an electronics company primarily known for its watches and is the core company of a Japanese global corporate group based in Nishitokyo, Tokyo, Japan. In addition to Citizen brand watches, it is the parent of American watch company Bulova. Beyond watches, Citizen also manufactures calculators, printers, health care devices, and precision CNC machining equipment.

Lifevantage Corp is a health and wellness enterprise that develops, manufactures and distributes science-backed nutritional supplements, skincare and personal care products. It operates via a direct-to-consumer network marketing model, serving customers across North America, Europe and the Asia-Pacific, with focus on anti-aging and holistic health solution segments.

CIA vs LFVN — Head-to-Head

Bigger by revenue
CIA
CIA
1.5× larger
CIA
$72.1M
$48.9M
LFVN
Growing faster (revenue YoY)
CIA
CIA
+41.3% gap
CIA
13.5%
-27.8%
LFVN
Higher net margin
CIA
CIA
9.6% more per $
CIA
10.2%
0.6%
LFVN
More free cash flow
CIA
CIA
$15.8M more FCF
CIA
$17.5M
$1.7M
LFVN
Faster 2-yr revenue CAGR
CIA
CIA
Annualised
CIA
11.7%
0.7%
LFVN

Income Statement — Q4 FY2025 vs Q2 FY2026

Metric
CIA
CIA
LFVN
LFVN
Revenue
$72.1M
$48.9M
Net Profit
$7.3M
$276.0K
Gross Margin
74.0%
Operating Margin
10.9%
1.0%
Net Margin
10.2%
0.6%
Revenue YoY
13.5%
-27.8%
Net Profit YoY
102.7%
-89.2%
EPS (diluted)
$0.02

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
CIA
CIA
LFVN
LFVN
Q4 25
$72.1M
$48.9M
Q3 25
$62.8M
$47.6M
Q2 25
$65.1M
$55.1M
Q1 25
$55.7M
$58.4M
Q4 24
$63.5M
$67.8M
Q3 24
$61.7M
$47.2M
Q2 24
$62.1M
$48.9M
Q1 24
$57.7M
$48.2M
Net Profit
CIA
CIA
LFVN
LFVN
Q4 25
$7.3M
$276.0K
Q3 25
$2.4M
$2.2M
Q2 25
$6.5M
$2.0M
Q1 25
$-1.6M
$3.5M
Q4 24
$3.6M
$2.5M
Q3 24
$2.8M
$1.8M
Q2 24
$4.0M
$1.3M
Q1 24
$4.5M
$1.7M
Gross Margin
CIA
CIA
LFVN
LFVN
Q4 25
74.0%
Q3 25
79.5%
Q2 25
79.9%
Q1 25
81.0%
Q4 24
80.5%
Q3 24
79.9%
Q2 24
79.5%
Q1 24
78.9%
Operating Margin
CIA
CIA
LFVN
LFVN
Q4 25
10.9%
1.0%
Q3 25
7.1%
4.8%
Q2 25
10.6%
3.9%
Q1 25
-3.2%
6.9%
Q4 24
5.9%
5.1%
Q3 24
4.9%
5.4%
Q2 24
5.3%
5.9%
Q1 24
8.5%
4.0%
Net Margin
CIA
CIA
LFVN
LFVN
Q4 25
10.2%
0.6%
Q3 25
3.8%
4.5%
Q2 25
9.9%
3.6%
Q1 25
-2.9%
5.9%
Q4 24
5.7%
3.8%
Q3 24
4.5%
3.9%
Q2 24
6.4%
2.7%
Q1 24
7.9%
3.4%
EPS (diluted)
CIA
CIA
LFVN
LFVN
Q4 25
$0.02
Q3 25
$0.17
Q2 25
$0.16
Q1 25
$0.26
Q4 24
$0.19
Q3 24
$0.14
Q2 24
$0.10
Q1 24
$0.13

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
CIA
CIA
LFVN
LFVN
Cash + ST InvestmentsLiquidity on hand
$23.0M
Total DebtLower is stronger
Stockholders' EquityBook value
$235.0M
$33.0M
Total Assets
$1.8B
$61.2M
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
CIA
CIA
LFVN
LFVN
Q4 25
$23.0M
Q3 25
$23.1M
Q2 25
$22.7M
$20.2M
Q1 25
$18.4M
Q4 24
$29.3M
Q3 24
$32.4M
Q2 24
$26.3M
$16.9M
Q1 24
$23.2M
Stockholders' Equity
CIA
CIA
LFVN
LFVN
Q4 25
$235.0M
$33.0M
Q3 25
$225.6M
$33.2M
Q2 25
$229.0M
$34.6M
Q1 25
$218.1M
$34.0M
Q4 24
$210.4M
$29.9M
Q3 24
$207.6M
$27.7M
Q2 24
$191.5M
$26.0M
Q1 24
$195.2M
$26.8M
Total Assets
CIA
CIA
LFVN
LFVN
Q4 25
$1.8B
$61.2M
Q3 25
$1.7B
$61.6M
Q2 25
$1.7B
$72.0M
Q1 25
$1.7B
$77.2M
Q4 24
$1.7B
$68.5M
Q3 24
$1.7B
$61.5M
Q2 24
$1.7B
$60.3M
Q1 24
$1.7B
$61.3M

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
CIA
CIA
LFVN
LFVN
Operating Cash FlowLast quarter
$18.0M
$2.8M
Free Cash FlowOCF − Capex
$17.5M
$1.7M
FCF MarginFCF / Revenue
24.3%
3.5%
Capex IntensityCapex / Revenue
0.6%
2.2%
Cash ConversionOCF / Net Profit
2.45×
10.11×
TTM Free Cash FlowTrailing 4 quarters
$26.1M
$1.7M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
CIA
CIA
LFVN
LFVN
Q4 25
$18.0M
$2.8M
Q3 25
$4.7M
$-2.3M
Q2 25
$3.5M
$1.0M
Q1 25
$748.0K
$2.2M
Q4 24
$31.9M
$9.2M
Q3 24
$9.7M
$-583.0K
Q2 24
$4.6M
$2.6M
Q1 24
$6.8M
$3.1M
Free Cash Flow
CIA
CIA
LFVN
LFVN
Q4 25
$17.5M
$1.7M
Q3 25
$4.6M
$-2.7M
Q2 25
$3.3M
$835.0K
Q1 25
$641.0K
$1.9M
Q4 24
$31.3M
$8.7M
Q3 24
$9.3M
$-932.0K
Q2 24
$4.5M
$2.3M
Q1 24
$6.7M
$2.8M
FCF Margin
CIA
CIA
LFVN
LFVN
Q4 25
24.3%
3.5%
Q3 25
7.3%
-5.8%
Q2 25
5.1%
1.5%
Q1 25
1.2%
3.2%
Q4 24
49.2%
12.8%
Q3 24
15.1%
-2.0%
Q2 24
7.2%
4.7%
Q1 24
11.7%
5.8%
Capex Intensity
CIA
CIA
LFVN
LFVN
Q4 25
0.6%
2.2%
Q3 25
0.1%
0.9%
Q2 25
0.3%
0.4%
Q1 25
0.2%
0.6%
Q4 24
1.0%
0.7%
Q3 24
0.6%
0.7%
Q2 24
0.2%
0.6%
Q1 24
0.1%
0.6%
Cash Conversion
CIA
CIA
LFVN
LFVN
Q4 25
2.45×
10.11×
Q3 25
1.93×
-1.07×
Q2 25
0.54×
0.53×
Q1 25
0.64×
Q4 24
8.81×
3.61×
Q3 24
3.48×
-0.32×
Q2 24
1.16×
1.98×
Q1 24
1.49×
1.86×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

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