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Side-by-side financial comparison of CITIZENS, INC. (CIA) and Primerica, Inc. (PRI). Click either name above to swap in a different company.
Primerica, Inc. is the larger business by last-quarter revenue ($853.7M vs $72.1M, roughly 11.8× CITIZENS, INC.). Primerica, Inc. runs the higher net margin — 23.1% vs 10.2%, a 12.9% gap on every dollar of revenue. On growth, CITIZENS, INC. posted the faster year-over-year revenue change (13.5% vs 11.0%). Over the past eight quarters, CITIZENS, INC.'s revenue compounded faster (11.7% CAGR vs 7.2%).
Citizen Watch Co., Ltd. , also known as the Citizen Group, is an electronics company primarily known for its watches and is the core company of a Japanese global corporate group based in Nishitokyo, Tokyo, Japan. In addition to Citizen brand watches, it is the parent of American watch company Bulova. Beyond watches, Citizen also manufactures calculators, printers, health care devices, and precision CNC machining equipment.
Primerica, Inc. is a multi-level marketing company that provides insurance, investment and financial services to middle-income families in the United States and Canada.
CIA vs PRI — Head-to-Head
Income Statement — Q4 2025 vs Q4 2025
| Metric | | |
|---|---|---|
| Revenue | $72.1M | $853.7M |
| Net Profit | $7.3M | $197.0M |
| Gross Margin | — | — |
| Operating Margin | 10.9% | 28.9% |
| Net Margin | 10.2% | 23.1% |
| Revenue YoY | 13.5% | 11.0% |
| Net Profit YoY | 102.7% | 17.9% |
| EPS (diluted) | — | $6.11 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $72.1M | $853.7M | ||
| Q3 25 | $62.8M | $839.9M | ||
| Q2 25 | $65.1M | $793.3M | ||
| Q1 25 | $55.7M | $804.8M | ||
| Q4 24 | $63.5M | $768.8M | ||
| Q3 24 | $61.7M | $774.1M | ||
| Q2 24 | $62.1M | $803.4M | ||
| Q1 24 | $57.7M | $742.8M |
| Q4 25 | $7.3M | $197.0M | ||
| Q3 25 | $2.4M | $206.8M | ||
| Q2 25 | $6.5M | $178.3M | ||
| Q1 25 | $-1.6M | $169.1M | ||
| Q4 24 | $3.6M | $167.1M | ||
| Q3 24 | $2.8M | $164.4M | ||
| Q2 24 | $4.0M | $1.2M | ||
| Q1 24 | $4.5M | $137.9M |
| Q4 25 | — | — | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | — | — | ||
| Q3 24 | — | — | ||
| Q2 24 | — | 98.0% | ||
| Q1 24 | — | 98.2% |
| Q4 25 | 10.9% | 28.9% | ||
| Q3 25 | 7.1% | 32.3% | ||
| Q2 25 | 10.6% | 29.6% | ||
| Q1 25 | -3.2% | 27.5% | ||
| Q4 24 | 5.9% | 64.7% | ||
| Q3 24 | 4.9% | 32.9% | ||
| Q2 24 | 5.3% | 1.0% | ||
| Q1 24 | 8.5% | 24.1% |
| Q4 25 | 10.2% | 23.1% | ||
| Q3 25 | 3.8% | 24.6% | ||
| Q2 25 | 9.9% | 22.5% | ||
| Q1 25 | -2.9% | 21.0% | ||
| Q4 24 | 5.7% | 21.7% | ||
| Q3 24 | 4.5% | 21.2% | ||
| Q2 24 | 6.4% | 0.1% | ||
| Q1 24 | 7.9% | 18.6% |
| Q4 25 | — | $6.11 | ||
| Q3 25 | — | $6.35 | ||
| Q2 25 | — | $5.40 | ||
| Q1 25 | — | $5.05 | ||
| Q4 24 | — | $4.92 | ||
| Q3 24 | — | $4.83 | ||
| Q2 24 | — | $0.03 | ||
| Q1 24 | — | $3.93 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $23.0M | $756.2M |
| Total DebtLower is stronger | — | — |
| Stockholders' EquityBook value | $235.0M | $2.4B |
| Total Assets | $1.8B | $15.0B |
| Debt / EquityLower = less leverage | — | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $23.0M | $756.2M | ||
| Q3 25 | $23.1M | $644.9M | ||
| Q2 25 | $22.7M | $621.2M | ||
| Q1 25 | $18.4M | $625.1M | ||
| Q4 24 | $29.3M | $687.8M | ||
| Q3 24 | $32.4M | $550.1M | ||
| Q2 24 | $26.3M | $627.3M | ||
| Q1 24 | $23.2M | $593.4M |
| Q4 25 | $235.0M | $2.4B | ||
| Q3 25 | $225.6M | $2.3B | ||
| Q2 25 | $229.0M | $2.3B | ||
| Q1 25 | $218.1M | $2.3B | ||
| Q4 24 | $210.4M | $2.3B | ||
| Q3 24 | $207.6M | $1.9B | ||
| Q2 24 | $191.5M | $2.1B | ||
| Q1 24 | $195.2M | $2.2B |
| Q4 25 | $1.8B | $15.0B | ||
| Q3 25 | $1.7B | $14.8B | ||
| Q2 25 | $1.7B | $14.8B | ||
| Q1 25 | $1.7B | $14.6B | ||
| Q4 24 | $1.7B | $14.6B | ||
| Q3 24 | $1.7B | $14.8B | ||
| Q2 24 | $1.7B | $14.6B | ||
| Q1 24 | $1.7B | $14.9B |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $9.1M | $338.2M |
| Free Cash FlowOCF − Capex | $9.0M | — |
| FCF MarginFCF / Revenue | 12.5% | — |
| Capex IntensityCapex / Revenue | 0.1% | — |
| Cash ConversionOCF / Net Profit | 1.24× | 1.72× |
| TTM Free Cash FlowTrailing 4 quarters | $17.5M | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $9.1M | $338.2M | ||
| Q3 25 | $4.7M | $202.9M | ||
| Q2 25 | $3.5M | $162.6M | ||
| Q1 25 | $748.0K | $197.5M | ||
| Q4 24 | $10.8M | $270.6M | ||
| Q3 24 | $9.7M | $207.3M | ||
| Q2 24 | $4.6M | $173.3M | ||
| Q1 24 | $6.8M | $210.9M |
| Q4 25 | $9.0M | — | ||
| Q3 25 | $4.6M | — | ||
| Q2 25 | $3.3M | — | ||
| Q1 25 | $641.0K | — | ||
| Q4 24 | $10.7M | — | ||
| Q3 24 | $9.3M | — | ||
| Q2 24 | $4.5M | — | ||
| Q1 24 | $6.7M | — |
| Q4 25 | 12.5% | — | ||
| Q3 25 | 7.3% | — | ||
| Q2 25 | 5.1% | — | ||
| Q1 25 | 1.2% | — | ||
| Q4 24 | 16.9% | — | ||
| Q3 24 | 15.1% | — | ||
| Q2 24 | 7.2% | — | ||
| Q1 24 | 11.7% | — |
| Q4 25 | 0.1% | — | ||
| Q3 25 | 0.1% | — | ||
| Q2 25 | 0.3% | — | ||
| Q1 25 | 0.2% | — | ||
| Q4 24 | 0.2% | — | ||
| Q3 24 | 0.6% | — | ||
| Q2 24 | 0.2% | — | ||
| Q1 24 | 0.1% | — |
| Q4 25 | 1.24× | 1.72× | ||
| Q3 25 | 1.93× | 0.98× | ||
| Q2 25 | 0.54× | 0.91× | ||
| Q1 25 | — | 1.17× | ||
| Q4 24 | 2.99× | 1.62× | ||
| Q3 24 | 3.48× | 1.26× | ||
| Q2 24 | 1.16× | 147.98× | ||
| Q1 24 | 1.49× | 1.53× |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
CIA
Segment breakdown not available.
PRI
| Revenues From Sources Other Than Contracts With Customers | $445.9M | 52% |
| Investment And Savings Products Segment Revenues | $340.3M | 40% |
| Other | $56.5M | 7% |
| Segment Revenues From Contracts With Customers | $11.0M | 1% |
