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Side-by-side financial comparison of Criteo S.A. (CRTO) and UNITED FIRE GROUP INC (UFCS). Click either name above to swap in a different company.

Criteo S.A. is the larger business by last-quarter revenue ($482.7M vs $365.8M, roughly 1.3× UNITED FIRE GROUP INC). On growth, UNITED FIRE GROUP INC posted the faster year-over-year revenue change (9.8% vs 2.4%). Over the past eight quarters, UNITED FIRE GROUP INC's revenue compounded faster (11.2% CAGR vs 1.4%).

Criteo S.A. is an advertising company that provides online display advertisements. The company was founded and is headquartered in Paris, France.

The United Fruit Company was an American multinational corporation that traded in tropical fruit grown on Latin American plantations and sold in the United States and Europe. The company was formed in 1899 from the merger of the Boston Fruit Company with Minor C. Keith's banana-trading enterprises. It flourished in the early and mid-20th century, and it came to control vast territories and transportation networks in Central America, the Caribbean coast of Colombia, and the West Indies. Althou...

CRTO vs UFCS — Head-to-Head

Bigger by revenue
CRTO
CRTO
1.3× larger
CRTO
$482.7M
$365.8M
UFCS
Growing faster (revenue YoY)
UFCS
UFCS
+7.4% gap
UFCS
9.8%
2.4%
CRTO
Faster 2-yr revenue CAGR
UFCS
UFCS
Annualised
UFCS
11.2%
1.4%
CRTO

Income Statement — Q2 FY2025 vs Q4 FY2025

Metric
CRTO
CRTO
UFCS
UFCS
Revenue
$482.7M
$365.8M
Net Profit
$21.3M
Gross Margin
53.6%
Operating Margin
6.3%
13.2%
Net Margin
4.4%
Revenue YoY
2.4%
9.8%
Net Profit YoY
-21.3%
EPS (diluted)
$0.39
$1.45

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
CRTO
CRTO
UFCS
UFCS
Q4 25
$365.8M
Q3 25
$354.0M
Q2 25
$482.7M
$335.5M
Q1 25
$451.4M
$331.1M
Q4 24
$553.0M
$333.2M
Q3 24
$458.9M
$323.0M
Q2 24
$471.3M
$301.2M
Q1 24
$450.1M
$296.0M
Net Profit
CRTO
CRTO
UFCS
UFCS
Q4 25
Q3 25
$39.2M
Q2 25
$21.3M
$22.9M
Q1 25
$37.9M
$17.7M
Q4 24
$71.1M
Q3 24
$6.2M
$19.7M
Q2 24
$27.0M
$-2.7M
Q1 24
$7.2M
$13.5M
Gross Margin
CRTO
CRTO
UFCS
UFCS
Q4 25
Q3 25
Q2 25
53.6%
Q1 25
52.5%
Q4 24
54.4%
Q3 24
50.5%
Q2 24
49.4%
Q1 24
48.3%
Operating Margin
CRTO
CRTO
UFCS
UFCS
Q4 25
13.2%
Q3 25
13.7%
Q2 25
6.3%
8.7%
Q1 25
10.7%
6.6%
Q4 24
17.1%
11.9%
Q3 24
2.1%
7.7%
Q2 24
7.8%
-1.3%
Q1 24
2.3%
5.5%
Net Margin
CRTO
CRTO
UFCS
UFCS
Q4 25
Q3 25
11.1%
Q2 25
4.4%
6.8%
Q1 25
8.4%
5.3%
Q4 24
12.9%
Q3 24
1.4%
6.1%
Q2 24
5.7%
-0.9%
Q1 24
1.6%
4.6%
EPS (diluted)
CRTO
CRTO
UFCS
UFCS
Q4 25
$1.45
Q3 25
$1.49
Q2 25
$0.39
$0.87
Q1 25
$0.66
$0.67
Q4 24
$1.21
$1.22
Q3 24
$0.11
$0.76
Q2 24
$0.46
$-0.11
Q1 24
$0.12
$0.52

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
CRTO
CRTO
UFCS
UFCS
Cash + ST InvestmentsLiquidity on hand
$223.6M
$156.3M
Total DebtLower is stronger
Stockholders' EquityBook value
$1.1B
$941.2M
Total Assets
$2.1B
$3.8B
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
CRTO
CRTO
UFCS
UFCS
Q4 25
$156.3M
Q3 25
$233.7M
Q2 25
$223.6M
$202.1M
Q1 25
$313.2M
$183.7M
Q4 24
$316.9M
$200.9M
Q3 24
$231.8M
$197.4M
Q2 24
$233.2M
$153.4M
Q1 24
$278.1M
$217.8M
Stockholders' Equity
CRTO
CRTO
UFCS
UFCS
Q4 25
$941.2M
Q3 25
$898.7M
Q2 25
$1.1B
$845.7M
Q1 25
$1.1B
$817.7M
Q4 24
$1.0B
$781.5M
Q3 24
$1.1B
$785.8M
Q2 24
$1.0B
$726.6M
Q1 24
$1.0B
$736.8M
Total Assets
CRTO
CRTO
UFCS
UFCS
Q4 25
$3.8B
Q3 25
$3.8B
Q2 25
$2.1B
$3.7B
Q1 25
$2.1B
$3.5B
Q4 24
$2.3B
$3.5B
Q3 24
$2.2B
$3.5B
Q2 24
$2.2B
$3.4B
Q1 24
$2.2B
$3.2B

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
CRTO
CRTO
UFCS
UFCS
Operating Cash FlowLast quarter
$-1.4M
$269.7M
Free Cash FlowOCF − Capex
$-36.6M
FCF MarginFCF / Revenue
-7.6%
Capex IntensityCapex / Revenue
7.3%
Cash ConversionOCF / Net Profit
-0.07×
TTM Free Cash FlowTrailing 4 quarters

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
CRTO
CRTO
UFCS
UFCS
Q4 25
$269.7M
Q3 25
$60.8M
Q2 25
$-1.4M
$53.4M
Q1 25
$62.3M
$35.7M
Q4 24
$169.5M
$340.3M
Q3 24
$57.5M
$56.5M
Q2 24
$17.2M
$91.3M
Q1 24
$14.0M
$36.2M
Free Cash Flow
CRTO
CRTO
UFCS
UFCS
Q4 25
Q3 25
Q2 25
$-36.6M
Q1 25
$45.3M
Q4 24
Q3 24
Q2 24
$-4.0M
Q1 24
$173.0K
FCF Margin
CRTO
CRTO
UFCS
UFCS
Q4 25
Q3 25
Q2 25
-7.6%
Q1 25
10.0%
Q4 24
Q3 24
Q2 24
-0.9%
Q1 24
0.0%
Capex Intensity
CRTO
CRTO
UFCS
UFCS
Q4 25
Q3 25
Q2 25
7.3%
Q1 25
3.8%
Q4 24
Q3 24
Q2 24
4.5%
Q1 24
3.1%
Cash Conversion
CRTO
CRTO
UFCS
UFCS
Q4 25
Q3 25
1.55×
Q2 25
-0.07×
2.33×
Q1 25
1.64×
2.02×
Q4 24
2.38×
Q3 24
9.21×
2.86×
Q2 24
0.64×
Q1 24
1.93×
2.68×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

CRTO
CRTO

Commerce Growth$393.9M82%
Retail Media$60.9M13%
Other$27.9M6%

UFCS
UFCS

Segment breakdown not available.

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