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Side-by-side financial comparison of Sprinklr, Inc. (CXM) and MediaAlpha, Inc. (MAX). Click either name above to swap in a different company.

MediaAlpha, Inc. is the larger business by last-quarter revenue ($310.0M vs $219.1M, roughly 1.4× Sprinklr, Inc.). MediaAlpha, Inc. runs the higher net margin — 4.5% vs 1.3%, a 3.2% gap on every dollar of revenue. On growth, MediaAlpha, Inc. posted the faster year-over-year revenue change (17.3% vs 9.2%). Over the past eight quarters, MediaAlpha, Inc.'s revenue compounded faster (31.9% CAGR vs 6.2%).

Sprinklr is an American software company that develops a software as a service (SaaS) customer experience management (CXM) platform. The company's software, also called Sprinklr, combines different applications for social media marketing, social advertising, content management, collaboration, employee advocacy, customer care, social media research, and social media monitoring.

Alpha Group Co., Ltd. is a Chinese multinational conglomerate with animation, toy, mass media asset and entertainment company headquartered created by Cai Dongqing in 1993. In 2016, it changed its name from Alpha Animation. The company has a Chinese webcomics site, U17, and also an American film company, Alpha Pictures, and has announced the creation of an animation division also based in the United States.

CXM vs MAX — Head-to-Head

Bigger by revenue
MAX
MAX
1.4× larger
MAX
$310.0M
$219.1M
CXM
Growing faster (revenue YoY)
MAX
MAX
+8.1% gap
MAX
17.3%
9.2%
CXM
Higher net margin
MAX
MAX
3.2% more per $
MAX
4.5%
1.3%
CXM
Faster 2-yr revenue CAGR
MAX
MAX
Annualised
MAX
31.9%
6.2%
CXM

Income Statement — Q3 FY2026 vs Q1 FY2026

Metric
CXM
CXM
MAX
MAX
Revenue
$219.1M
$310.0M
Net Profit
$2.9M
$14.0M
Gross Margin
66.4%
15.1%
Operating Margin
5.3%
7.2%
Net Margin
1.3%
4.5%
Revenue YoY
9.2%
17.3%
Net Profit YoY
-72.2%
701.8%
EPS (diluted)
$0.01

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
CXM
CXM
MAX
MAX
Q1 26
$310.0M
Q4 25
$219.1M
$291.2M
Q3 25
$212.0M
$306.5M
Q2 25
$205.5M
$251.6M
Q1 25
$202.5M
$264.3M
Q4 24
$200.7M
$300.6M
Q3 24
$197.2M
$259.1M
Q2 24
$196.0M
$178.3M
Net Profit
CXM
CXM
MAX
MAX
Q1 26
$14.0M
Q4 25
$2.9M
$31.4M
Q3 25
$12.6M
$14.9M
Q2 25
$-1.6M
$-18.7M
Q1 25
$98.7M
$-1.9M
Q4 24
$10.5M
$4.6M
Q3 24
$1.8M
$9.5M
Q2 24
$10.6M
$3.6M
Gross Margin
CXM
CXM
MAX
MAX
Q1 26
15.1%
Q4 25
66.4%
15.4%
Q3 25
68.2%
14.2%
Q2 25
69.5%
15.0%
Q1 25
71.0%
15.8%
Q4 24
71.2%
16.3%
Q3 24
72.6%
15.1%
Q2 24
73.9%
17.8%
Operating Margin
CXM
CXM
MAX
MAX
Q1 26
7.2%
Q4 25
5.3%
7.7%
Q3 25
7.7%
6.4%
Q2 25
-0.9%
-8.0%
Q1 25
5.2%
0.0%
Q4 24
3.9%
6.1%
Q3 24
-0.0%
6.0%
Q2 24
2.9%
3.6%
Net Margin
CXM
CXM
MAX
MAX
Q1 26
4.5%
Q4 25
1.3%
10.8%
Q3 25
5.9%
4.9%
Q2 25
-0.8%
-7.4%
Q1 25
48.7%
-0.7%
Q4 24
5.2%
1.5%
Q3 24
0.9%
3.7%
Q2 24
5.4%
2.0%
EPS (diluted)
CXM
CXM
MAX
MAX
Q1 26
Q4 25
$0.01
$0.50
Q3 25
$0.05
$0.26
Q2 25
$-0.01
$-0.33
Q1 25
$0.35
$-0.04
Q4 24
$0.04
$0.09
Q3 24
$0.01
$0.17
Q2 24
$0.04
$0.07

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
CXM
CXM
MAX
MAX
Cash + ST InvestmentsLiquidity on hand
$189.6M
$26.1M
Total DebtLower is stronger
$163.5M
Stockholders' EquityBook value
$558.1M
Total Assets
$1.1B
$367.7M
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
CXM
CXM
MAX
MAX
Q1 26
$26.1M
Q4 25
$189.6M
$46.9M
Q3 25
$125.4M
$38.8M
Q2 25
$126.4M
$85.4M
Q1 25
$145.3M
$63.6M
Q4 24
$93.2M
$43.3M
Q3 24
$119.1M
$32.3M
Q2 24
$126.8M
$28.7M
Total Debt
CXM
CXM
MAX
MAX
Q1 26
$163.5M
Q4 25
$153.4M
Q3 25
$155.7M
Q2 25
$158.0M
Q1 25
$160.2M
Q4 24
$162.4M
Q3 24
$164.7M
Q2 24
$166.9M
Stockholders' Equity
CXM
CXM
MAX
MAX
Q1 26
Q4 25
$558.1M
$4.2M
Q3 25
$543.4M
$-29.8M
Q2 25
$639.8M
$-3.8M
Q1 25
$612.1M
$7.9M
Q4 24
$497.0M
$2.4M
Q3 24
$469.0M
$-8.4M
Q2 24
$610.9M
$-24.4M
Total Assets
CXM
CXM
MAX
MAX
Q1 26
$367.7M
Q4 25
$1.1B
$383.8M
Q3 25
$1.1B
$266.2M
Q2 25
$1.2B
$249.4M
Q1 25
$1.2B
$240.0M
Q4 24
$970.3M
$262.4M
Q3 24
$983.8M
$236.1M
Q2 24
$1.1B
$198.2M
Debt / Equity
CXM
CXM
MAX
MAX
Q1 26
Q4 25
36.88×
Q3 25
Q2 25
Q1 25
20.23×
Q4 24
68.31×
Q3 24
Q2 24

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
CXM
CXM
MAX
MAX
Operating Cash FlowLast quarter
$20.0M
Free Cash FlowOCF − Capex
$19.8M
FCF MarginFCF / Revenue
9.0%
Capex IntensityCapex / Revenue
0.1%
Cash ConversionOCF / Net Profit
6.87×
TTM Free Cash FlowTrailing 4 quarters
$142.3M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
CXM
CXM
MAX
MAX
Q1 26
Q4 25
$20.0M
$-7.4M
Q3 25
$34.8M
$23.6M
Q2 25
$83.8M
$25.7M
Q1 25
$5.4M
$23.7M
Q4 24
$9.2M
$14.5M
Q3 24
$21.3M
$8.1M
Q2 24
$41.7M
$21.6M
Free Cash Flow
CXM
CXM
MAX
MAX
Q1 26
Q4 25
$19.8M
$-7.5M
Q3 25
$34.4M
$23.6M
Q2 25
$83.5M
$25.5M
Q1 25
$4.6M
$23.6M
Q4 24
$8.2M
$14.5M
Q3 24
$19.8M
$8.0M
Q2 24
$39.2M
$21.5M
FCF Margin
CXM
CXM
MAX
MAX
Q1 26
Q4 25
9.0%
-2.6%
Q3 25
16.2%
7.7%
Q2 25
40.6%
10.2%
Q1 25
2.3%
8.9%
Q4 24
4.1%
4.8%
Q3 24
10.1%
3.1%
Q2 24
20.0%
12.0%
Capex Intensity
CXM
CXM
MAX
MAX
Q1 26
Q4 25
0.1%
0.0%
Q3 25
0.2%
0.0%
Q2 25
0.1%
0.1%
Q1 25
0.4%
0.0%
Q4 24
0.5%
0.0%
Q3 24
0.8%
0.0%
Q2 24
1.3%
0.1%
Cash Conversion
CXM
CXM
MAX
MAX
Q1 26
Q4 25
6.87×
-0.24×
Q3 25
2.76×
1.58×
Q2 25
Q1 25
0.05×
Q4 24
0.88×
3.13×
Q3 24
11.58×
0.85×
Q2 24
3.92×
5.97×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

CXM
CXM

License And Service$190.3M87%
Professional Services$28.8M13%

MAX
MAX

Segment breakdown not available.

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