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Side-by-side financial comparison of DoubleVerify Holdings, Inc. (DV) and Purple Innovation, Inc. (PRPL). Click either name above to swap in a different company.
DoubleVerify Holdings, Inc. is the larger business by last-quarter revenue ($205.6M vs $140.7M, roughly 1.5× Purple Innovation, Inc.). DoubleVerify Holdings, Inc. runs the higher net margin — 14.3% vs -2.3%, a 16.5% gap on every dollar of revenue. On growth, Purple Innovation, Inc. posted the faster year-over-year revenue change (9.1% vs 7.9%). DoubleVerify Holdings, Inc. produced more free cash flow last quarter ($62.1M vs $-7.8M). Over the past eight quarters, DoubleVerify Holdings, Inc.'s revenue compounded faster (20.8% CAGR vs 8.3%).
Double Vision is a Malaysian production studio. Established in 1985, it has production hubs in Malaysia and Indonesia. Double Vision produces over 1,400 hours of television programming per year in various languages and genres for the regional market. It also houses international entertainment TV network, Channel [V], in its studios.
Purple Carrot is a Needham, Massachusetts-based, and 100% plant-based meal kit company. Founded by Andy Levitt, it offers both prepared meals as well as meal kits to subscribers weekly. As stated in a 2022 article in Cosmopolitan, “each Purple Carrot meal kit results in 72% less carbon being released into the atmosphere as compared to the standard American meal.”
DV vs PRPL — Head-to-Head
Income Statement — Q4 FY2025 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $205.6M | $140.7M |
| Net Profit | $29.3M | $-3.2M |
| Gross Margin | 82.5% | 41.9% |
| Operating Margin | 18.4% | -1.6% |
| Net Margin | 14.3% | -2.3% |
| Revenue YoY | 7.9% | 9.1% |
| Net Profit YoY | 25.3% | 62.1% |
| EPS (diluted) | $0.18 | $0.03 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $205.6M | $140.7M | ||
| Q3 25 | $188.6M | $118.8M | ||
| Q2 25 | $189.0M | $105.1M | ||
| Q1 25 | $165.1M | $104.2M | ||
| Q4 24 | $190.6M | $129.0M | ||
| Q3 24 | $169.6M | $118.6M | ||
| Q2 24 | $155.9M | $120.3M | ||
| Q1 24 | $140.8M | $120.0M |
| Q4 25 | $29.3M | $-3.2M | ||
| Q3 25 | $10.2M | $-11.7M | ||
| Q2 25 | $8.8M | $-17.3M | ||
| Q1 25 | $2.4M | $-19.1M | ||
| Q4 24 | $23.4M | $-8.5M | ||
| Q3 24 | $18.2M | $-39.2M | ||
| Q2 24 | $7.5M | $27.0K | ||
| Q1 24 | $7.2M | $-50.2M |
| Q4 25 | 82.5% | 41.9% | ||
| Q3 25 | 82.3% | 42.8% | ||
| Q2 25 | 82.5% | 35.9% | ||
| Q1 25 | 81.2% | 39.4% | ||
| Q4 24 | 82.0% | 42.9% | ||
| Q3 24 | 82.6% | 29.7% | ||
| Q2 24 | 83.3% | 40.7% | ||
| Q1 24 | 81.1% | 34.8% |
| Q4 25 | 18.4% | -1.6% | ||
| Q3 25 | 11.2% | -10.2% | ||
| Q2 25 | 7.2% | -13.5% | ||
| Q1 25 | 4.1% | -13.9% | ||
| Q4 24 | 20.3% | -6.0% | ||
| Q3 24 | 15.2% | -39.5% | ||
| Q2 24 | 7.1% | -12.1% | ||
| Q1 24 | 4.9% | -19.3% |
| Q4 25 | 14.3% | -2.3% | ||
| Q3 25 | 5.4% | -9.9% | ||
| Q2 25 | 4.6% | -16.5% | ||
| Q1 25 | 1.4% | -18.4% | ||
| Q4 24 | 12.3% | -6.6% | ||
| Q3 24 | 10.7% | -33.1% | ||
| Q2 24 | 4.8% | 0.0% | ||
| Q1 24 | 5.1% | -41.8% |
| Q4 25 | $0.18 | $0.03 | ||
| Q3 25 | $0.06 | $0.11 | ||
| Q2 25 | $0.05 | $0.16 | ||
| Q1 25 | $0.01 | $0.18 | ||
| Q4 24 | $0.14 | $0.08 | ||
| Q3 24 | $0.10 | $0.36 | ||
| Q2 24 | $0.04 | $0.00 | ||
| Q1 24 | $0.04 | $0.47 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $259.0M | $24.3M |
| Total DebtLower is stronger | — | $126.7M |
| Stockholders' EquityBook value | $1.1B | $-29.7M |
| Total Assets | $1.4B | $296.3M |
| Debt / EquityLower = less leverage | — | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $259.0M | $24.3M | ||
| Q3 25 | $200.7M | $32.4M | ||
| Q2 25 | $216.8M | $34.2M | ||
| Q1 25 | $174.3M | $21.6M | ||
| Q4 24 | $310.6M | $29.0M | ||
| Q3 24 | $362.6M | $23.4M | ||
| Q2 24 | $338.8M | $23.4M | ||
| Q1 24 | $334.3M | $34.5M |
| Q4 25 | — | $126.7M | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | — | $70.7M | ||
| Q3 24 | — | $50.8M | ||
| Q2 24 | — | — | ||
| Q1 24 | — | — |
| Q4 25 | $1.1B | $-29.7M | ||
| Q3 25 | $1.1B | $-26.9M | ||
| Q2 25 | $1.1B | $-15.6M | ||
| Q1 25 | $1.0B | $1.3M | ||
| Q4 24 | $1.1B | $20.2M | ||
| Q3 24 | $1.1B | $28.0M | ||
| Q2 24 | $1.1B | $66.4M | ||
| Q1 24 | $1.1B | $65.5M |
| Q4 25 | $1.4B | $296.3M | ||
| Q3 25 | $1.3B | $302.1M | ||
| Q2 25 | $1.3B | $303.8M | ||
| Q1 25 | $1.2B | $293.8M | ||
| Q4 24 | $1.3B | $307.8M | ||
| Q3 24 | $1.3B | $309.3M | ||
| Q2 24 | $1.3B | $362.1M | ||
| Q1 24 | $1.3B | $382.1M |
| Q4 25 | — | — | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | — | 3.50× | ||
| Q3 24 | — | 1.82× | ||
| Q2 24 | — | — | ||
| Q1 24 | — | — |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $72.7M | $-5.8M |
| Free Cash FlowOCF − Capex | $62.1M | $-7.8M |
| FCF MarginFCF / Revenue | 30.2% | -5.5% |
| Capex IntensityCapex / Revenue | 5.1% | 1.4% |
| Cash ConversionOCF / Net Profit | 2.48× | — |
| TTM Free Cash FlowTrailing 4 quarters | $172.7M | $-41.9M |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $72.7M | $-5.8M | ||
| Q3 25 | $51.2M | $-968.0K | ||
| Q2 25 | $49.6M | $-4.0M | ||
| Q1 25 | $37.7M | $-23.1M | ||
| Q4 24 | $37.4M | $6.8M | ||
| Q3 24 | $54.6M | $1.1M | ||
| Q2 24 | $35.9M | $-8.9M | ||
| Q1 24 | $31.8M | $-16.8M |
| Q4 25 | $62.1M | $-7.8M | ||
| Q3 25 | $39.0M | $-1.8M | ||
| Q2 25 | $40.1M | $-7.0M | ||
| Q1 25 | $31.4M | $-25.3M | ||
| Q4 24 | $30.0M | $5.7M | ||
| Q3 24 | $48.4M | $101.0K | ||
| Q2 24 | $28.7M | $-11.0M | ||
| Q1 24 | $25.4M | $-19.9M |
| Q4 25 | 30.2% | -5.5% | ||
| Q3 25 | 20.7% | -1.5% | ||
| Q2 25 | 21.2% | -6.6% | ||
| Q1 25 | 19.0% | -24.3% | ||
| Q4 24 | 15.8% | 4.4% | ||
| Q3 24 | 28.5% | 0.1% | ||
| Q2 24 | 18.4% | -9.2% | ||
| Q1 24 | 18.0% | -16.5% |
| Q4 25 | 5.1% | 1.4% | ||
| Q3 25 | 6.4% | 0.7% | ||
| Q2 25 | 5.0% | 2.8% | ||
| Q1 25 | 3.8% | 2.2% | ||
| Q4 24 | 3.9% | 0.8% | ||
| Q3 24 | 3.7% | 0.9% | ||
| Q2 24 | 4.6% | 1.7% | ||
| Q1 24 | 4.5% | 2.5% |
| Q4 25 | 2.48× | — | ||
| Q3 25 | 5.02× | — | ||
| Q2 25 | 5.66× | — | ||
| Q1 25 | 15.95× | — | ||
| Q4 24 | 1.60× | — | ||
| Q3 24 | 3.00× | — | ||
| Q2 24 | 4.80× | -330.22× | ||
| Q1 24 | 4.44× | — |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
DV
| Activation | $116.5M | 57% |
| Measurement | $69.6M | 34% |
| Supply Side | $19.5M | 9% |
PRPL
| Cost Of Revenues | $81.7M | 58% |
| Other | $59.0M | 42% |
