vs

Side-by-side financial comparison of FirstCash Holdings, Inc. (FCFS) and Zeta Global Holdings Corp. (ZETA). Click either name above to swap in a different company.

FirstCash Holdings, Inc. is the larger business by last-quarter revenue ($501.3M vs $394.6M, roughly 1.3× Zeta Global Holdings Corp.). FirstCash Holdings, Inc. runs the higher net margin — 20.8% vs 1.7%, a 19.1% gap on every dollar of revenue. On growth, Zeta Global Holdings Corp. posted the faster year-over-year revenue change (25.4% vs 21.2%). Over the past eight quarters, Zeta Global Holdings Corp.'s revenue compounded faster (42.3% CAGR vs 16.9%).

FirstCash Holdings, Inc. is an American pawnshop company headquartered in Fort Worth, Texas which operates retail pawn stores in the U.S. and Latin America. It is a publicly traded company listed on the Nasdaq stock exchange.

Zeta Global Holdings Corp. is an American marketing technology company which was founded in 2007. Zeta offers companies a suite of multichannel marketing tools focused on creating, maintaining, and monetizing customer relationships. The company went public on the New York Stock Exchange on June 10, 2021, at a US$1.7 billion valuation.

FCFS vs ZETA — Head-to-Head

Bigger by revenue
FCFS
FCFS
1.3× larger
FCFS
$501.3M
$394.6M
ZETA
Growing faster (revenue YoY)
ZETA
ZETA
+4.2% gap
ZETA
25.4%
21.2%
FCFS
Higher net margin
FCFS
FCFS
19.1% more per $
FCFS
20.8%
1.7%
ZETA
Faster 2-yr revenue CAGR
ZETA
ZETA
Annualised
ZETA
42.3%
16.9%
FCFS

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
FCFS
FCFS
ZETA
ZETA
Revenue
$501.3M
$394.6M
Net Profit
$104.2M
$6.5M
Gross Margin
59.5%
Operating Margin
28.5%
4.5%
Net Margin
20.8%
1.7%
Revenue YoY
21.2%
25.4%
Net Profit YoY
24.7%
-57.1%
EPS (diluted)
$2.35
$0.04

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
FCFS
FCFS
ZETA
ZETA
Q4 25
$501.3M
$394.6M
Q3 25
$411.0M
$337.2M
Q2 25
$385.1M
$308.4M
Q1 25
$371.1M
$264.4M
Q4 24
$413.7M
$314.7M
Q3 24
$363.1M
$268.3M
Q2 24
$363.5M
$227.8M
Q1 24
$366.8M
$194.9M
Net Profit
FCFS
FCFS
ZETA
ZETA
Q4 25
$104.2M
$6.5M
Q3 25
$82.8M
$-3.6M
Q2 25
$59.8M
$-12.8M
Q1 25
$83.6M
$-21.6M
Q4 24
$83.5M
$15.2M
Q3 24
$64.8M
$-17.4M
Q2 24
$49.1M
$-28.1M
Q1 24
$61.4M
$-39.6M
Gross Margin
FCFS
FCFS
ZETA
ZETA
Q4 25
59.5%
Q3 25
60.5%
Q2 25
62.1%
Q1 25
60.9%
Q4 24
60.0%
Q3 24
60.6%
Q2 24
60.0%
Q1 24
60.6%
Operating Margin
FCFS
FCFS
ZETA
ZETA
Q4 25
28.5%
4.5%
Q3 25
27.4%
2.6%
Q2 25
21.1%
-1.7%
Q1 25
30.0%
-6.1%
Q4 24
26.5%
2.2%
Q3 24
23.5%
-4.6%
Q2 24
18.2%
-11.7%
Q1 24
22.3%
-18.4%
Net Margin
FCFS
FCFS
ZETA
ZETA
Q4 25
20.8%
1.7%
Q3 25
20.1%
-1.1%
Q2 25
15.5%
-4.2%
Q1 25
22.5%
-8.2%
Q4 24
20.2%
4.8%
Q3 24
17.9%
-6.5%
Q2 24
13.5%
-12.3%
Q1 24
16.7%
-20.3%
EPS (diluted)
FCFS
FCFS
ZETA
ZETA
Q4 25
$2.35
$0.04
Q3 25
$1.86
$-0.02
Q2 25
$1.34
$-0.06
Q1 25
$1.87
$-0.10
Q4 24
$1.86
$0.10
Q3 24
$1.44
$-0.09
Q2 24
$1.08
$-0.16
Q1 24
$1.35
$-0.23

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
FCFS
FCFS
ZETA
ZETA
Cash + ST InvestmentsLiquidity on hand
$125.2M
$319.8M
Total DebtLower is stronger
$2.2B
$197.1M
Stockholders' EquityBook value
$2.3B
$804.6M
Total Assets
$5.3B
$1.5B
Debt / EquityLower = less leverage
0.98×
0.24×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
FCFS
FCFS
ZETA
ZETA
Q4 25
$125.2M
$319.8M
Q3 25
$130.2M
$385.2M
Q2 25
$101.5M
$365.3M
Q1 25
$146.0M
$364.4M
Q4 24
$175.1M
$366.2M
Q3 24
$106.3M
$418.5M
Q2 24
$113.7M
$154.7M
Q1 24
$135.1M
$141.6M
Total Debt
FCFS
FCFS
ZETA
ZETA
Q4 25
$2.2B
$197.1M
Q3 25
$2.2B
$196.9M
Q2 25
$1.7B
$196.7M
Q1 25
$1.7B
$196.5M
Q4 24
$1.7B
$196.3M
Q3 24
$1.7B
$196.1M
Q2 24
$1.7B
$184.4M
Q1 24
$1.5B
$184.2M
Stockholders' Equity
FCFS
FCFS
ZETA
ZETA
Q4 25
$2.3B
$804.6M
Q3 25
$2.2B
$689.2M
Q2 25
$2.1B
$673.3M
Q1 25
$2.1B
$676.6M
Q4 24
$2.1B
$676.8M
Q3 24
$2.0B
$474.9M
Q2 24
$2.0B
$217.0M
Q1 24
$2.0B
$191.6M
Total Assets
FCFS
FCFS
ZETA
ZETA
Q4 25
$5.3B
$1.5B
Q3 25
$5.2B
$1.2B
Q2 25
$4.5B
$1.1B
Q1 25
$4.4B
$1.1B
Q4 24
$4.5B
$1.1B
Q3 24
$4.4B
$869.1M
Q2 24
$4.3B
$583.9M
Q1 24
$4.2B
$550.3M
Debt / Equity
FCFS
FCFS
ZETA
ZETA
Q4 25
0.98×
0.24×
Q3 25
1.01×
0.29×
Q2 25
0.79×
0.29×
Q1 25
0.83×
0.29×
Q4 24
0.85×
0.29×
Q3 24
0.87×
0.41×
Q2 24
0.85×
0.85×
Q1 24
0.75×
0.96×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
FCFS
FCFS
ZETA
ZETA
Operating Cash FlowLast quarter
$206.6M
$64.1M
Free Cash FlowOCF − Capex
$60.9M
FCF MarginFCF / Revenue
15.4%
Capex IntensityCapex / Revenue
0.8%
Cash ConversionOCF / Net Profit
1.98×
9.81×
TTM Free Cash FlowTrailing 4 quarters
$185.1M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
FCFS
FCFS
ZETA
ZETA
Q4 25
$206.6M
$64.1M
Q3 25
$135.8M
$57.9M
Q2 25
$116.9M
$42.0M
Q1 25
$126.6M
$34.8M
Q4 24
$198.1M
$43.7M
Q3 24
$113.1M
$34.4M
Q2 24
$106.2M
$31.1M
Q1 24
$122.5M
$24.7M
Free Cash Flow
FCFS
FCFS
ZETA
ZETA
Q4 25
$60.9M
Q3 25
$52.4M
Q2 25
$39.7M
Q1 25
$32.1M
Q4 24
$35.4M
Q3 24
$29.5M
Q2 24
$24.4M
Q1 24
$18.9M
FCF Margin
FCFS
FCFS
ZETA
ZETA
Q4 25
15.4%
Q3 25
15.6%
Q2 25
12.9%
Q1 25
12.1%
Q4 24
11.3%
Q3 24
11.0%
Q2 24
10.7%
Q1 24
9.7%
Capex Intensity
FCFS
FCFS
ZETA
ZETA
Q4 25
0.8%
Q3 25
1.6%
Q2 25
0.8%
Q1 25
1.0%
Q4 24
2.6%
Q3 24
1.8%
Q2 24
3.0%
Q1 24
3.0%
Cash Conversion
FCFS
FCFS
ZETA
ZETA
Q4 25
1.98×
9.81×
Q3 25
1.64×
Q2 25
1.95×
Q1 25
1.51×
Q4 24
2.37×
2.87×
Q3 24
1.74×
Q2 24
2.16×
Q1 24
2.00×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

FCFS
FCFS

US Pawn Segment$292.2M58%
Retail POS Payment Solutions$209.8M42%

ZETA
ZETA

Segment breakdown not available.

Related Comparisons