vs

Side-by-side financial comparison of FIRST MID BANCSHARES, INC. (FMBH) and System1, Inc. (SST). Click either name above to swap in a different company.

FIRST MID BANCSHARES, INC. is the larger business by last-quarter revenue ($88.2M vs $51.9M, roughly 1.7× System1, Inc.). FIRST MID BANCSHARES, INC. runs the higher net margin — 26.8% vs -26.0%, a 52.8% gap on every dollar of revenue. On growth, FIRST MID BANCSHARES, INC. posted the faster year-over-year revenue change (3.4% vs -31.3%). Over the past eight quarters, FIRST MID BANCSHARES, INC.'s revenue compounded faster (5.0% CAGR vs -21.8%).

First Mid Bancshares Inc. is a U.S.-headquartered regional financial services holding company. It provides full-range retail and commercial banking products, wealth management, insurance solutions, and agricultural financing, mainly serving individual consumers, small and medium-sized enterprises, and agricultural clients across multiple Midwestern states including Illinois, Missouri, and Indiana.

System1 is an American Internet advertising company. Formerly known as OpenMail, it was founded in 2013. It describes itself as operating a "Responsive Acquisition Marketing Platform", and cites privacy as one of its principal foci, although it has been criticized for its influence on privacy-focused properties, including search engine Startpage.com. It is headquartered in Marina del Rey, California.

FMBH vs SST — Head-to-Head

Bigger by revenue
FMBH
FMBH
1.7× larger
FMBH
$88.2M
$51.9M
SST
Growing faster (revenue YoY)
FMBH
FMBH
+34.7% gap
FMBH
3.4%
-31.3%
SST
Higher net margin
FMBH
FMBH
52.8% more per $
FMBH
26.8%
-26.0%
SST
Faster 2-yr revenue CAGR
FMBH
FMBH
Annualised
FMBH
5.0%
-21.8%
SST

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
FMBH
FMBH
SST
SST
Revenue
$88.2M
$51.9M
Net Profit
$23.7M
$-13.5M
Gross Margin
41.0%
Operating Margin
34.0%
-33.6%
Net Margin
26.8%
-26.0%
Revenue YoY
3.4%
-31.3%
Net Profit YoY
23.5%
4.8%
EPS (diluted)
$0.98
$-3.58

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
FMBH
FMBH
SST
SST
Q4 25
$88.2M
$51.9M
Q3 25
$89.3M
$61.6M
Q2 25
$87.5M
$78.1M
Q1 25
$84.3M
$74.5M
Q4 24
$85.3M
$75.6M
Q3 24
$80.6M
$88.8M
Q2 24
$79.2M
$94.6M
Q1 24
$79.9M
$84.9M
Net Profit
FMBH
FMBH
SST
SST
Q4 25
$23.7M
$-13.5M
Q3 25
$22.5M
$-18.5M
Q2 25
$23.4M
$-17.5M
Q1 25
$22.2M
$-15.9M
Q4 24
$19.2M
$-14.2M
Q3 24
$19.5M
$-23.6M
Q2 24
$19.7M
$-26.4M
Q1 24
$20.5M
$-10.5M
Gross Margin
FMBH
FMBH
SST
SST
Q4 25
41.0%
Q3 25
36.9%
Q2 25
35.7%
Q1 25
38.2%
Q4 24
42.1%
Q3 24
28.0%
Q2 24
27.6%
Q1 24
21.9%
Operating Margin
FMBH
FMBH
SST
SST
Q4 25
34.0%
-33.6%
Q3 25
32.2%
-25.3%
Q2 25
34.4%
-20.4%
Q1 25
33.4%
-17.6%
Q4 24
29.7%
-15.7%
Q3 24
31.5%
-24.6%
Q2 24
33.7%
-30.8%
Q1 24
33.7%
-30.4%
Net Margin
FMBH
FMBH
SST
SST
Q4 25
26.8%
-26.0%
Q3 25
25.2%
-30.1%
Q2 25
26.8%
-22.4%
Q1 25
26.3%
-21.3%
Q4 24
22.5%
-18.7%
Q3 24
24.2%
-26.6%
Q2 24
24.9%
-27.9%
Q1 24
25.6%
-12.4%
EPS (diluted)
FMBH
FMBH
SST
SST
Q4 25
$0.98
$-3.58
Q3 25
$0.94
$-2.30
Q2 25
$0.98
$-2.23
Q1 25
$0.93
$-0.21
Q4 24
$0.81
$-3.41
Q3 24
$0.81
$-3.37
Q2 24
$0.82
$-3.80
Q1 24
$0.86
$-0.16

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
FMBH
FMBH
SST
SST
Cash + ST InvestmentsLiquidity on hand
$86.9M
Total DebtLower is stronger
$354.5M
$305.1M
Stockholders' EquityBook value
$958.7M
$30.5M
Total Assets
$8.0B
$405.0M
Debt / EquityLower = less leverage
0.37×
10.01×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
FMBH
FMBH
SST
SST
Q4 25
$86.9M
Q3 25
$54.6M
Q2 25
$63.6M
Q1 25
$43.9M
Q4 24
$63.6M
Q3 24
$69.1M
Q2 24
$75.7M
Q1 24
$69.9M
Total Debt
FMBH
FMBH
SST
SST
Q4 25
$354.5M
$305.1M
Q3 25
$259.2M
Q2 25
$263.3M
Q1 25
$267.4M
Q4 24
$255.1M
Q3 24
$259.2M
Q2 24
$263.3M
Q1 24
$268.6M
Stockholders' Equity
FMBH
FMBH
SST
SST
Q4 25
$958.7M
$30.5M
Q3 25
$932.2M
$42.7M
Q2 25
$894.1M
$58.2M
Q1 25
$870.9M
$67.2M
Q4 24
$846.4M
$80.3M
Q3 24
$858.5M
$90.3M
Q2 24
$813.6M
$109.4M
Q1 24
$798.0M
$131.7M
Total Assets
FMBH
FMBH
SST
SST
Q4 25
$8.0B
$405.0M
Q3 25
$7.8B
$385.2M
Q2 25
$7.7B
$429.2M
Q1 25
$7.6B
$419.2M
Q4 24
$7.5B
$459.1M
Q3 24
$7.6B
$479.3M
Q2 24
$7.6B
$511.3M
Q1 24
$7.7B
$521.1M
Debt / Equity
FMBH
FMBH
SST
SST
Q4 25
0.37×
10.01×
Q3 25
6.07×
Q2 25
4.53×
Q1 25
3.98×
Q4 24
3.18×
Q3 24
2.87×
Q2 24
2.41×
Q1 24
2.04×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
FMBH
FMBH
SST
SST
Operating Cash FlowLast quarter
$130.9M
$-10.6M
Free Cash FlowOCF − Capex
$124.0M
FCF MarginFCF / Revenue
140.6%
Capex IntensityCapex / Revenue
7.8%
0.0%
Cash ConversionOCF / Net Profit
5.53×
TTM Free Cash FlowTrailing 4 quarters
$207.9M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
FMBH
FMBH
SST
SST
Q4 25
$130.9M
$-10.6M
Q3 25
$33.0M
$-2.1M
Q2 25
$7.7M
$24.5M
Q1 25
$47.9M
$-15.9M
Q4 24
$124.4M
$772.0K
Q3 24
$33.1M
$-5.0K
Q2 24
$24.0M
$10.0M
Q1 24
$29.0M
$-16.0M
Free Cash Flow
FMBH
FMBH
SST
SST
Q4 25
$124.0M
Q3 25
$31.9M
Q2 25
$6.0M
Q1 25
$46.0M
$-16.0M
Q4 24
$119.5M
Q3 24
$32.0M
$-36.0K
Q2 24
$22.9M
Q1 24
$27.6M
FCF Margin
FMBH
FMBH
SST
SST
Q4 25
140.6%
Q3 25
35.8%
Q2 25
6.8%
Q1 25
54.5%
-21.5%
Q4 24
140.0%
Q3 24
39.7%
-0.0%
Q2 24
28.9%
Q1 24
34.5%
Capex Intensity
FMBH
FMBH
SST
SST
Q4 25
7.8%
0.0%
Q3 25
1.2%
0.0%
Q2 25
2.0%
0.0%
Q1 25
2.3%
0.1%
Q4 24
5.8%
0.0%
Q3 24
1.4%
0.0%
Q2 24
1.4%
0.0%
Q1 24
1.9%
0.0%
Cash Conversion
FMBH
FMBH
SST
SST
Q4 25
5.53×
Q3 25
1.47×
Q2 25
0.33×
Q1 25
2.16×
Q4 24
6.49×
Q3 24
1.70×
Q2 24
1.21×
Q1 24
1.42×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Related Comparisons