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Side-by-side financial comparison of FORRESTER RESEARCH, INC. (FORR) and MARKETWISE, INC. (MKTW). Click either name above to swap in a different company.
FORRESTER RESEARCH, INC. is the larger business by last-quarter revenue ($101.1M vs $83.4M, roughly 1.2× MARKETWISE, INC.). MARKETWISE, INC. runs the higher net margin — 2.3% vs -33.5%, a 35.8% gap on every dollar of revenue. On growth, FORRESTER RESEARCH, INC. posted the faster year-over-year revenue change (-6.5% vs -14.4%). MARKETWISE, INC. produced more free cash flow last quarter ($45.6M vs $-4.3M). Over the past eight quarters, FORRESTER RESEARCH, INC.'s revenue compounded faster (0.5% CAGR vs -12.5%).
Forrester Research, Inc. is a research and advisory firm working in research, consulting and events. Forrester’s clients include large global business, technology and consumer enterprises. The firm is headquartered in Cambridge, MA.
MarketWise Inc. is a leading provider of investment research, financial market data, and wealth management education solutions. It serves both retail and institutional investors across North America, Europe, and the Asia-Pacific region, offering actionable market insights, portfolio analysis tools, and specialized multi-asset research.
FORR vs MKTW — Head-to-Head
Income Statement — Q4 FY2025 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $101.1M | $83.4M |
| Net Profit | $-33.9M | $1.9M |
| Gross Margin | 56.7% | 87.0% |
| Operating Margin | -36.6% | 15.8% |
| Net Margin | -33.5% | 2.3% |
| Revenue YoY | -6.5% | -14.4% |
| Net Profit YoY | -7941.4% | -9.8% |
| EPS (diluted) | $-1.75 | $0.79 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $101.1M | $83.4M | ||
| Q3 25 | $94.3M | $81.3M | ||
| Q2 25 | $111.7M | $80.0M | ||
| Q1 25 | $89.9M | $83.5M | ||
| Q4 24 | $108.0M | $97.5M | ||
| Q3 24 | $102.5M | $97.2M | ||
| Q2 24 | $121.8M | $105.0M | ||
| Q1 24 | $100.1M | $109.0M |
| Q4 25 | $-33.9M | $1.9M | ||
| Q3 25 | $-2.1M | $1.5M | ||
| Q2 25 | $3.9M | $1.3M | ||
| Q1 25 | $-87.3M | $890.0K | ||
| Q4 24 | $432.0K | $2.1M | ||
| Q3 24 | $-5.8M | $1.7M | ||
| Q2 24 | $6.3M | $1.5M | ||
| Q1 24 | $-6.7M | $1.7M |
| Q4 25 | 56.7% | 87.0% | ||
| Q3 25 | 60.0% | 87.0% | ||
| Q2 25 | 55.5% | 86.3% | ||
| Q1 25 | 55.9% | 85.7% | ||
| Q4 24 | 58.8% | 88.7% | ||
| Q3 24 | 60.5% | 86.7% | ||
| Q2 24 | 57.3% | 87.3% | ||
| Q1 24 | 54.9% | 87.7% |
| Q4 25 | -36.6% | 15.8% | ||
| Q3 25 | 4.7% | 21.9% | ||
| Q2 25 | 6.2% | 18.5% | ||
| Q1 25 | -97.5% | 20.1% | ||
| Q4 24 | -0.5% | 24.8% | ||
| Q3 24 | -0.7% | 22.5% | ||
| Q2 24 | 9.3% | 20.3% | ||
| Q1 24 | -9.3% | 19.8% |
| Q4 25 | -33.5% | 2.3% | ||
| Q3 25 | -2.3% | 1.9% | ||
| Q2 25 | 3.5% | 1.6% | ||
| Q1 25 | -97.1% | 1.1% | ||
| Q4 24 | 0.4% | 2.2% | ||
| Q3 24 | -5.7% | 1.8% | ||
| Q2 24 | 5.2% | 1.5% | ||
| Q1 24 | -6.7% | 1.5% |
| Q4 25 | $-1.75 | $0.79 | ||
| Q3 25 | $-0.11 | $0.58 | ||
| Q2 25 | $0.20 | $0.53 | ||
| Q1 25 | $-4.62 | $0.41 | ||
| Q4 24 | $0.02 | $1.06 | ||
| Q3 24 | $-0.30 | $0.87 | ||
| Q2 24 | $0.33 | $0.80 | ||
| Q1 24 | $-0.35 | $0.85 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $63.3M | $70.1M |
| Total DebtLower is stronger | — | — |
| Stockholders' EquityBook value | $126.5M | $-11.7M |
| Total Assets | $404.0M | $218.4M |
| Debt / EquityLower = less leverage | — | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $63.3M | $70.1M | ||
| Q3 25 | $65.1M | $50.5M | ||
| Q2 25 | $67.8M | $69.1M | ||
| Q1 25 | $75.6M | $79.2M | ||
| Q4 24 | $56.1M | $97.9M | ||
| Q3 24 | $62.8M | $94.1M | ||
| Q2 24 | $58.9M | $109.3M | ||
| Q1 24 | $61.4M | $131.2M |
| Q4 25 | — | — | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | — | — | ||
| Q3 24 | — | — | ||
| Q2 24 | — | — | ||
| Q1 24 | — | $707.0K |
| Q4 25 | $126.5M | $-11.7M | ||
| Q3 25 | $157.7M | $-14.5M | ||
| Q2 25 | $159.5M | $-15.8M | ||
| Q1 25 | $147.4M | $-15.8M | ||
| Q4 24 | $229.5M | $-12.5M | ||
| Q3 24 | $234.3M | $-19.5M | ||
| Q2 24 | $237.1M | $-23.7M | ||
| Q1 24 | $230.9M | $-9.4M |
| Q4 25 | $404.0M | $218.4M | ||
| Q3 25 | $414.2M | $201.7M | ||
| Q2 25 | $436.0M | $211.8M | ||
| Q1 25 | $439.8M | $239.6M | ||
| Q4 24 | $503.9M | $259.5M | ||
| Q3 24 | $505.3M | $278.4M | ||
| Q2 24 | $524.2M | $315.3M | ||
| Q1 24 | $555.7M | $359.3M |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $-3.2M | $46.0M |
| Free Cash FlowOCF − Capex | $-4.3M | $45.6M |
| FCF MarginFCF / Revenue | -4.2% | 54.6% |
| Capex IntensityCapex / Revenue | 1.1% | 0.5% |
| Cash ConversionOCF / Net Profit | — | 23.84× |
| TTM Free Cash FlowTrailing 4 quarters | $18.1M | $67.1M |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $-3.2M | $46.0M | ||
| Q3 25 | $1.2M | $2.2M | ||
| Q2 25 | $-3.6M | $17.8M | ||
| Q1 25 | $26.7M | $1.7M | ||
| Q4 24 | $-1.8M | $-22.1M | ||
| Q3 24 | $264.0K | $-5.8M | ||
| Q2 24 | $-2.9M | $-3.8M | ||
| Q1 24 | $611.0K | $-18.5M |
| Q4 25 | $-4.3M | $45.6M | ||
| Q3 25 | $524.0K | $2.2M | ||
| Q2 25 | $-4.2M | $17.7M | ||
| Q1 25 | $26.1M | $1.7M | ||
| Q4 24 | $-2.5M | $-22.3M | ||
| Q3 24 | $-223.0K | $-5.9M | ||
| Q2 24 | $-3.7M | $-3.8M | ||
| Q1 24 | $-815.0K | — |
| Q4 25 | -4.2% | 54.6% | ||
| Q3 25 | 0.6% | 2.7% | ||
| Q2 25 | -3.8% | 22.2% | ||
| Q1 25 | 29.0% | 2.0% | ||
| Q4 24 | -2.3% | -22.9% | ||
| Q3 24 | -0.2% | -6.0% | ||
| Q2 24 | -3.1% | -3.6% | ||
| Q1 24 | -0.8% | — |
| Q4 25 | 1.1% | 0.5% | ||
| Q3 25 | 0.7% | 0.0% | ||
| Q2 25 | 0.5% | 0.1% | ||
| Q1 25 | 0.7% | 0.1% | ||
| Q4 24 | 0.6% | 0.1% | ||
| Q3 24 | 0.5% | 0.0% | ||
| Q2 24 | 0.7% | 0.0% | ||
| Q1 24 | 1.4% | 0.0% |
| Q4 25 | — | 23.84× | ||
| Q3 25 | — | 1.44× | ||
| Q2 25 | -0.93× | 13.76× | ||
| Q1 25 | — | 1.95× | ||
| Q4 24 | -4.24× | -10.36× | ||
| Q3 24 | — | -3.39× | ||
| Q2 24 | -0.46× | -2.46× | ||
| Q1 24 | — | -11.17× |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
FORR
| Research Segment | $82.2M | 81% |
| Consulting Segment | $16.2M | 16% |
| Billable Expenses | $1.5M | 2% |
| Professional Services | $1.4M | 1% |
MKTW
Segment breakdown not available.
