vs

Side-by-side financial comparison of FORRESTER RESEARCH, INC. (FORR) and Purple Innovation, Inc. (PRPL). Click either name above to swap in a different company.

Purple Innovation, Inc. is the larger business by last-quarter revenue ($140.7M vs $101.1M, roughly 1.4× FORRESTER RESEARCH, INC.). Purple Innovation, Inc. runs the higher net margin — -2.3% vs -33.5%, a 31.2% gap on every dollar of revenue. On growth, Purple Innovation, Inc. posted the faster year-over-year revenue change (9.1% vs -6.5%). FORRESTER RESEARCH, INC. produced more free cash flow last quarter ($-4.3M vs $-7.8M). Over the past eight quarters, Purple Innovation, Inc.'s revenue compounded faster (8.3% CAGR vs 0.5%).

Forrester Research, Inc. is a research and advisory firm working in research, consulting and events. Forrester’s clients include large global business, technology and consumer enterprises. The firm is headquartered in Cambridge, MA.

Purple Carrot is a Needham, Massachusetts-based, and 100% plant-based meal kit company. Founded by Andy Levitt, it offers both prepared meals as well as meal kits to subscribers weekly. As stated in a 2022 article in Cosmopolitan, “each Purple Carrot meal kit results in 72% less carbon being released into the atmosphere as compared to the standard American meal.”

FORR vs PRPL — Head-to-Head

Bigger by revenue
PRPL
PRPL
1.4× larger
PRPL
$140.7M
$101.1M
FORR
Growing faster (revenue YoY)
PRPL
PRPL
+15.5% gap
PRPL
9.1%
-6.5%
FORR
Higher net margin
PRPL
PRPL
31.2% more per $
PRPL
-2.3%
-33.5%
FORR
More free cash flow
FORR
FORR
$3.5M more FCF
FORR
$-4.3M
$-7.8M
PRPL
Faster 2-yr revenue CAGR
PRPL
PRPL
Annualised
PRPL
8.3%
0.5%
FORR

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
FORR
FORR
PRPL
PRPL
Revenue
$101.1M
$140.7M
Net Profit
$-33.9M
$-3.2M
Gross Margin
56.7%
41.9%
Operating Margin
-36.6%
-1.6%
Net Margin
-33.5%
-2.3%
Revenue YoY
-6.5%
9.1%
Net Profit YoY
-7941.4%
62.1%
EPS (diluted)
$-1.75
$0.03

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
FORR
FORR
PRPL
PRPL
Q4 25
$101.1M
$140.7M
Q3 25
$94.3M
$118.8M
Q2 25
$111.7M
$105.1M
Q1 25
$89.9M
$104.2M
Q4 24
$108.0M
$129.0M
Q3 24
$102.5M
$118.6M
Q2 24
$121.8M
$120.3M
Q1 24
$100.1M
$120.0M
Net Profit
FORR
FORR
PRPL
PRPL
Q4 25
$-33.9M
$-3.2M
Q3 25
$-2.1M
$-11.7M
Q2 25
$3.9M
$-17.3M
Q1 25
$-87.3M
$-19.1M
Q4 24
$432.0K
$-8.5M
Q3 24
$-5.8M
$-39.2M
Q2 24
$6.3M
$27.0K
Q1 24
$-6.7M
$-50.2M
Gross Margin
FORR
FORR
PRPL
PRPL
Q4 25
56.7%
41.9%
Q3 25
60.0%
42.8%
Q2 25
55.5%
35.9%
Q1 25
55.9%
39.4%
Q4 24
58.8%
42.9%
Q3 24
60.5%
29.7%
Q2 24
57.3%
40.7%
Q1 24
54.9%
34.8%
Operating Margin
FORR
FORR
PRPL
PRPL
Q4 25
-36.6%
-1.6%
Q3 25
4.7%
-10.2%
Q2 25
6.2%
-13.5%
Q1 25
-97.5%
-13.9%
Q4 24
-0.5%
-6.0%
Q3 24
-0.7%
-39.5%
Q2 24
9.3%
-12.1%
Q1 24
-9.3%
-19.3%
Net Margin
FORR
FORR
PRPL
PRPL
Q4 25
-33.5%
-2.3%
Q3 25
-2.3%
-9.9%
Q2 25
3.5%
-16.5%
Q1 25
-97.1%
-18.4%
Q4 24
0.4%
-6.6%
Q3 24
-5.7%
-33.1%
Q2 24
5.2%
0.0%
Q1 24
-6.7%
-41.8%
EPS (diluted)
FORR
FORR
PRPL
PRPL
Q4 25
$-1.75
$0.03
Q3 25
$-0.11
$0.11
Q2 25
$0.20
$0.16
Q1 25
$-4.62
$0.18
Q4 24
$0.02
$0.08
Q3 24
$-0.30
$0.36
Q2 24
$0.33
$0.00
Q1 24
$-0.35
$0.47

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
FORR
FORR
PRPL
PRPL
Cash + ST InvestmentsLiquidity on hand
$63.3M
$24.3M
Total DebtLower is stronger
$126.7M
Stockholders' EquityBook value
$126.5M
$-29.7M
Total Assets
$404.0M
$296.3M
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
FORR
FORR
PRPL
PRPL
Q4 25
$63.3M
$24.3M
Q3 25
$65.1M
$32.4M
Q2 25
$67.8M
$34.2M
Q1 25
$75.6M
$21.6M
Q4 24
$56.1M
$29.0M
Q3 24
$62.8M
$23.4M
Q2 24
$58.9M
$23.4M
Q1 24
$61.4M
$34.5M
Total Debt
FORR
FORR
PRPL
PRPL
Q4 25
$126.7M
Q3 25
Q2 25
Q1 25
Q4 24
$70.7M
Q3 24
$50.8M
Q2 24
Q1 24
Stockholders' Equity
FORR
FORR
PRPL
PRPL
Q4 25
$126.5M
$-29.7M
Q3 25
$157.7M
$-26.9M
Q2 25
$159.5M
$-15.6M
Q1 25
$147.4M
$1.3M
Q4 24
$229.5M
$20.2M
Q3 24
$234.3M
$28.0M
Q2 24
$237.1M
$66.4M
Q1 24
$230.9M
$65.5M
Total Assets
FORR
FORR
PRPL
PRPL
Q4 25
$404.0M
$296.3M
Q3 25
$414.2M
$302.1M
Q2 25
$436.0M
$303.8M
Q1 25
$439.8M
$293.8M
Q4 24
$503.9M
$307.8M
Q3 24
$505.3M
$309.3M
Q2 24
$524.2M
$362.1M
Q1 24
$555.7M
$382.1M
Debt / Equity
FORR
FORR
PRPL
PRPL
Q4 25
Q3 25
Q2 25
Q1 25
Q4 24
3.50×
Q3 24
1.82×
Q2 24
Q1 24

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
FORR
FORR
PRPL
PRPL
Operating Cash FlowLast quarter
$-3.2M
$-5.8M
Free Cash FlowOCF − Capex
$-4.3M
$-7.8M
FCF MarginFCF / Revenue
-4.2%
-5.5%
Capex IntensityCapex / Revenue
1.1%
1.4%
Cash ConversionOCF / Net Profit
TTM Free Cash FlowTrailing 4 quarters
$18.1M
$-41.9M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
FORR
FORR
PRPL
PRPL
Q4 25
$-3.2M
$-5.8M
Q3 25
$1.2M
$-968.0K
Q2 25
$-3.6M
$-4.0M
Q1 25
$26.7M
$-23.1M
Q4 24
$-1.8M
$6.8M
Q3 24
$264.0K
$1.1M
Q2 24
$-2.9M
$-8.9M
Q1 24
$611.0K
$-16.8M
Free Cash Flow
FORR
FORR
PRPL
PRPL
Q4 25
$-4.3M
$-7.8M
Q3 25
$524.0K
$-1.8M
Q2 25
$-4.2M
$-7.0M
Q1 25
$26.1M
$-25.3M
Q4 24
$-2.5M
$5.7M
Q3 24
$-223.0K
$101.0K
Q2 24
$-3.7M
$-11.0M
Q1 24
$-815.0K
$-19.9M
FCF Margin
FORR
FORR
PRPL
PRPL
Q4 25
-4.2%
-5.5%
Q3 25
0.6%
-1.5%
Q2 25
-3.8%
-6.6%
Q1 25
29.0%
-24.3%
Q4 24
-2.3%
4.4%
Q3 24
-0.2%
0.1%
Q2 24
-3.1%
-9.2%
Q1 24
-0.8%
-16.5%
Capex Intensity
FORR
FORR
PRPL
PRPL
Q4 25
1.1%
1.4%
Q3 25
0.7%
0.7%
Q2 25
0.5%
2.8%
Q1 25
0.7%
2.2%
Q4 24
0.6%
0.8%
Q3 24
0.5%
0.9%
Q2 24
0.7%
1.7%
Q1 24
1.4%
2.5%
Cash Conversion
FORR
FORR
PRPL
PRPL
Q4 25
Q3 25
Q2 25
-0.93×
Q1 25
Q4 24
-4.24×
Q3 24
Q2 24
-0.46×
-330.22×
Q1 24

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

FORR
FORR

Research Segment$82.2M81%
Consulting Segment$16.2M16%
Billable Expenses$1.5M2%
Professional Services$1.4M1%

PRPL
PRPL

Cost Of Revenues$81.7M58%
Other$59.0M42%

Related Comparisons