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Side-by-side financial comparison of GAP INC (GAP) and Altria (MO). Click either name above to swap in a different company.

Altria is the larger business by last-quarter revenue ($5.4B vs $3.9B, roughly 1.4× GAP INC). Altria runs the higher net margin — 40.2% vs 6.0%, a 34.2% gap on every dollar of revenue. On growth, Altria posted the faster year-over-year revenue change (3.2% vs 3.0%). Over the past eight quarters, GAP INC's revenue compounded faster (-4.2% CAGR vs -6.5%).

The Gap, Inc., commonly known as Gap Inc., is an American multinational clothing and accessories retailer. Gap was founded in 1969 by Donald Fisher and Doris F. Fisher and is headquartered in San Francisco, California. The company operates four primary divisions: the namesake Gap, Banana Republic, Old Navy, and Athleta. Gap Inc. is one of the largest apparel retailers in the United States, and is third in total international locations, behind Inditex Group and H&M. As of early 2023, Gap emplo...

Altria Group, Inc., through its subsidiaries, manufactures and sells smokeable and oral tobacco products in the United States. The company provides cigarettes primarily under the Marlboro brand; cigars and pipe tobacco principally under the Black & Mild brand; and moist smokeless tobacco products under the Copenhagen, Skoal, Red Seal, and Husky brands, as well as provides on! oral nicotine pouches. It sells its tobacco products primarily to wholesalers, including distributors; and large retai...

GAP vs MO — Head-to-Head

Bigger by revenue
MO
MO
1.4× larger
MO
$5.4B
$3.9B
GAP
Growing faster (revenue YoY)
MO
MO
+0.2% gap
MO
3.2%
3.0%
GAP
Higher net margin
MO
MO
34.2% more per $
MO
40.2%
6.0%
GAP
Faster 2-yr revenue CAGR
GAP
GAP
Annualised
GAP
-4.2%
-6.5%
MO

Income Statement — Q3 FY2026 vs Q1 FY2026

Metric
GAP
GAP
MO
MO
Revenue
$3.9B
$5.4B
Net Profit
$236.0M
$2.2B
Gross Margin
42.4%
64.6%
Operating Margin
8.5%
54.5%
Net Margin
6.0%
40.2%
Revenue YoY
3.0%
3.2%
Net Profit YoY
-13.9%
EPS (diluted)
$0.62
$1.30

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
GAP
GAP
MO
MO
Q1 26
$5.4B
Q4 25
$3.9B
$5.8B
Q3 25
$3.7B
$6.1B
Q2 25
$3.5B
$6.1B
Q1 25
$4.1B
$5.3B
Q4 24
$3.8B
$6.0B
Q3 24
$3.7B
$6.3B
Q2 24
$3.4B
$6.2B
Net Profit
GAP
GAP
MO
MO
Q1 26
$2.2B
Q4 25
$236.0M
$1.1B
Q3 25
$216.0M
$2.4B
Q2 25
$193.0M
$2.4B
Q1 25
$206.0M
$1.1B
Q4 24
$274.0M
$3.0B
Q3 24
$206.0M
$2.3B
Q2 24
$158.0M
$3.8B
Gross Margin
GAP
GAP
MO
MO
Q1 26
64.6%
Q4 25
42.4%
62.1%
Q3 25
41.2%
62.8%
Q2 25
41.8%
63.1%
Q1 25
38.9%
61.8%
Q4 24
42.7%
60.3%
Q3 24
42.6%
60.8%
Q2 24
41.2%
59.2%
Operating Margin
GAP
GAP
MO
MO
Q1 26
54.5%
Q4 25
8.5%
28.2%
Q3 25
7.8%
53.2%
Q2 25
7.5%
52.9%
Q1 25
6.2%
34.0%
Q4 24
9.3%
48.2%
Q3 24
7.9%
50.4%
Q2 24
6.1%
40.8%
Net Margin
GAP
GAP
MO
MO
Q1 26
40.2%
Q4 25
6.0%
19.1%
Q3 25
5.8%
39.1%
Q2 25
5.6%
39.0%
Q1 25
5.0%
20.5%
Q4 24
7.2%
50.9%
Q3 24
5.5%
36.6%
Q2 24
4.7%
61.2%
EPS (diluted)
GAP
GAP
MO
MO
Q1 26
$1.30
Q4 25
$0.62
$0.67
Q3 25
$0.57
$1.41
Q2 25
$0.51
$1.41
Q1 25
$0.53
$0.63
Q4 24
$0.72
$1.78
Q3 24
$0.54
$1.34
Q2 24
$0.41
$2.21

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
GAP
GAP
MO
MO
Cash + ST InvestmentsLiquidity on hand
$2.5B
$3.5B
Total DebtLower is stronger
$24.6B
Stockholders' EquityBook value
$3.6B
Total Assets
$12.4B
$34.6B
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
GAP
GAP
MO
MO
Q1 26
$3.5B
Q4 25
$2.5B
$4.5B
Q3 25
$2.4B
$3.5B
Q2 25
$2.2B
$1.3B
Q1 25
$2.6B
$4.7B
Q4 24
$2.2B
$3.1B
Q3 24
$2.1B
$1.9B
Q2 24
$1.7B
$1.8B
Total Debt
GAP
GAP
MO
MO
Q1 26
$24.6B
Q4 25
$25.7B
Q3 25
$25.7B
Q2 25
$24.7B
Q1 25
$26.1B
Q4 24
$24.9B
Q3 24
$25.2B
Q2 24
$25.0B
Stockholders' Equity
GAP
GAP
MO
MO
Q1 26
Q4 25
$3.6B
$-3.5B
Q3 25
$3.4B
$-2.6B
Q2 25
$3.3B
$-3.3B
Q1 25
$3.3B
$-3.5B
Q4 24
$3.1B
$-2.2B
Q3 24
$2.9B
$-3.5B
Q2 24
$2.7B
$-3.0B
Total Assets
GAP
GAP
MO
MO
Q1 26
$34.6B
Q4 25
$12.4B
$35.0B
Q3 25
$12.1B
$35.0B
Q2 25
$11.6B
$32.3B
Q1 25
$11.9B
$35.8B
Q4 24
$11.9B
$35.2B
Q3 24
$11.5B
$34.2B
Q2 24
$10.9B
$34.4B

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
GAP
GAP
MO
MO
Operating Cash FlowLast quarter
$299.0M
Free Cash FlowOCF − Capex
$153.0M
FCF MarginFCF / Revenue
3.9%
Capex IntensityCapex / Revenue
3.7%
Cash ConversionOCF / Net Profit
1.27×
TTM Free Cash FlowTrailing 4 quarters
$779.0M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
GAP
GAP
MO
MO
Q1 26
Q4 25
$299.0M
$3.3B
Q3 25
$448.0M
$3.1B
Q2 25
$-140.0M
$205.0M
Q1 25
$616.0M
$2.7B
Q4 24
$291.0M
$3.3B
Q3 24
$549.0M
$2.6B
Q2 24
$30.0M
$-75.0M
Free Cash Flow
GAP
GAP
MO
MO
Q1 26
Q4 25
$153.0M
$3.2B
Q3 25
$350.0M
$3.0B
Q2 25
$-223.0M
$173.0M
Q1 25
$499.0M
$2.7B
Q4 24
$143.0M
$3.3B
Q3 24
$460.0M
$2.6B
Q2 24
$-63.0M
$-104.0M
FCF Margin
GAP
GAP
MO
MO
Q1 26
Q4 25
3.9%
54.4%
Q3 25
9.4%
50.1%
Q2 25
-6.4%
2.8%
Q1 25
12.0%
51.0%
Q4 24
3.7%
55.1%
Q3 24
12.4%
41.2%
Q2 24
-1.9%
-1.7%
Capex Intensity
GAP
GAP
MO
MO
Q1 26
Q4 25
3.7%
1.6%
Q3 25
2.6%
0.9%
Q2 25
2.4%
0.5%
Q1 25
2.8%
0.7%
Q4 24
3.9%
0.8%
Q3 24
2.4%
0.5%
Q2 24
2.7%
0.5%
Cash Conversion
GAP
GAP
MO
MO
Q1 26
Q4 25
1.27×
2.93×
Q3 25
2.07×
1.30×
Q2 25
-0.73×
0.09×
Q1 25
2.99×
2.53×
Q4 24
1.06×
1.10×
Q3 24
2.67×
1.14×
Q2 24
0.19×
-0.02×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

GAP
GAP

Other$2.2B55%
Online Sales$1.6B40%
CA$191.0M5%
Other Regions$13.0M0%

MO
MO

Segment breakdown not available.

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