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Side-by-side financial comparison of Alphabet Inc. (Class C) (GOOG) and Interpublic Group of Companies (The) (IPG), based on the latest 10-Q / 10-K filings. Click either name above to swap in a different company.

Alphabet Inc. (Class C) is the larger business by last-quarter revenue ($113.8B vs $2.1B, roughly 53.3× Interpublic Group of Companies (The)). Alphabet Inc. (Class C) runs the higher net margin — 30.3% vs 5.8%, a 24.5% gap on every dollar of revenue. On growth, Alphabet Inc. (Class C) posted the faster year-over-year revenue change (18.0% vs -4.8%). Alphabet Inc. (Class C) produced more free cash flow last quarter ($24.6B vs $153.6M). Over the past eight quarters, Alphabet Inc. (Class C)'s revenue compounded faster (18.9% CAGR vs -9.1%).

Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in t...

The Interpublic Group of Companies, Inc. (IPG) was an American advertising company based in New York City. It consisted of the five major networks FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. Prior to the Omnicom acquisition, it was one of the "Big Four" agency companies, alongside WPP, Publicis, and Omnicom. The co...

GOOG vs IPG — Head-to-Head

Bigger by revenue
GOOG
GOOG
53.3× larger
GOOG
$113.8B
$2.1B
IPG
Growing faster (revenue YoY)
GOOG
GOOG
+22.8% gap
GOOG
18.0%
-4.8%
IPG
Higher net margin
GOOG
GOOG
24.5% more per $
GOOG
30.3%
5.8%
IPG
More free cash flow
GOOG
GOOG
$24.4B more FCF
GOOG
$24.6B
$153.6M
IPG
Faster 2-yr revenue CAGR
GOOG
GOOG
Annualised
GOOG
18.9%
-9.1%
IPG

Income Statement — Q4 2025 vs Q3 2025

Metric
GOOG
GOOG
IPG
IPG
Revenue
$113.8B
$2.1B
Net Profit
$34.5B
$124.2M
Gross Margin
59.8%
Operating Margin
31.6%
10.3%
Net Margin
30.3%
5.8%
Revenue YoY
18.0%
-4.8%
Net Profit YoY
29.8%
517.9%
EPS (diluted)
$2.82
$0.34

Green = leading value per metric. Periods may differ when fiscal calendars don't align — see 8-quarter trend below.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history — bar widths are scaled to the larger of the two companies so you can eyeball the size gap and growth trajectory without doing math. Quarters aligned by calendar period (report date) so offset fiscal years line up.

Revenue
GOOG
GOOG
IPG
IPG
Q4 25
$113.8B
Q3 25
$102.3B
$2.1B
Q2 25
$96.4B
$2.2B
Q1 25
$90.2B
$2.0B
Q4 24
$96.5B
$2.4B
Q3 24
$88.3B
$2.2B
Q2 24
$84.7B
$2.3B
Q1 24
$80.5B
$2.2B
Net Profit
GOOG
GOOG
IPG
IPG
Q4 25
$34.5B
Q3 25
$35.0B
$124.2M
Q2 25
$28.2B
$162.5M
Q1 25
$34.5B
$-85.4M
Q4 24
$26.5B
$344.5M
Q3 24
$26.3B
$20.1M
Q2 24
$23.6B
$214.5M
Q1 24
$23.7B
$110.4M
Gross Margin
GOOG
GOOG
IPG
IPG
Q4 25
59.8%
Q3 25
59.6%
Q2 25
59.5%
Q1 25
59.7%
-3.2%
Q4 24
57.9%
10.1%
Q3 24
58.7%
2.9%
Q2 24
58.1%
1.2%
Q1 24
58.1%
-1.1%
Operating Margin
GOOG
GOOG
IPG
IPG
Q4 25
31.6%
Q3 25
30.5%
10.3%
Q2 25
32.4%
11.2%
Q1 25
33.9%
-2.1%
Q4 24
32.1%
23.3%
Q3 24
32.3%
5.9%
Q2 24
32.4%
13.7%
Q1 24
31.6%
8.4%
Net Margin
GOOG
GOOG
IPG
IPG
Q4 25
30.3%
Q3 25
34.2%
5.8%
Q2 25
29.2%
7.5%
Q1 25
38.3%
-4.3%
Q4 24
27.5%
14.1%
Q3 24
29.8%
0.9%
Q2 24
27.9%
9.2%
Q1 24
29.4%
5.1%
EPS (diluted)
GOOG
GOOG
IPG
IPG
Q4 25
$2.82
Q3 25
$2.87
$0.34
Q2 25
$2.31
$0.44
Q1 25
$2.81
$-0.23
Q4 24
$2.14
$0.92
Q3 24
$2.12
$0.05
Q2 24
$1.89
$0.57
Q1 24
$1.89
$0.29

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest filing — the kind of financial-strength check premium terminals charge for.

Metric
GOOG
GOOG
IPG
IPG
Cash + ST InvestmentsLiquidity on hand
$126.8B
$1.5B
Total DebtLower is stronger
$49.1B
Stockholders' EquityBook value
$415.3B
$3.7B
Total Assets
$595.3B
$17.0B
Debt / EquityLower = less leverage
0.12×

8-quarter trend — quarters aligned by calendar period so offset fiscal years match up.

Cash + ST Investments
GOOG
GOOG
IPG
IPG
Q4 25
$126.8B
Q3 25
$98.5B
$1.5B
Q2 25
$95.1B
$1.6B
Q1 25
$95.3B
$1.9B
Q4 24
$95.7B
$2.2B
Q3 24
$93.2B
$1.5B
Q2 24
$100.7B
$1.5B
Q1 24
$108.1B
$1.9B
Total Debt
GOOG
GOOG
IPG
IPG
Q4 25
$49.1B
Q3 25
Q2 25
Q1 25
$10.9B
Q4 24
$10.9B
Q3 24
$12.3B
Q2 24
$13.2B
Q1 24
$13.2B
Stockholders' Equity
GOOG
GOOG
IPG
IPG
Q4 25
$415.3B
Q3 25
$386.9B
$3.7B
Q2 25
$362.9B
$3.7B
Q1 25
$345.3B
$3.6B
Q4 24
$325.1B
$3.8B
Q3 24
$314.1B
$3.7B
Q2 24
$300.8B
$3.8B
Q1 24
$292.8B
$3.8B
Total Assets
GOOG
GOOG
IPG
IPG
Q4 25
$595.3B
Q3 25
$536.5B
$17.0B
Q2 25
$502.1B
$17.0B
Q1 25
$475.4B
$17.1B
Q4 24
$450.3B
$18.3B
Q3 24
$430.3B
$17.1B
Q2 24
$414.8B
$17.0B
Q1 24
$407.4B
$17.3B
Debt / Equity
GOOG
GOOG
IPG
IPG
Q4 25
0.12×
Q3 25
Q2 25
Q1 25
0.03×
Q4 24
0.03×
Q3 24
0.04×
Q2 24
0.04×
Q1 24
0.05×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Net income can be massaged; cash flow is harder to fake.

Metric
GOOG
GOOG
IPG
IPG
Operating Cash FlowLast quarter
$52.4B
$180.1M
Free Cash FlowOCF − Capex
$24.6B
$153.6M
FCF MarginFCF / Revenue
21.6%
7.2%
Capex IntensityCapex / Revenue; lower = less reinvestment burden
24.5%
1.2%
Cash ConversionOCF / Net Profit; >1× = earnings back up with cash
1.52×
1.45×
TTM Free Cash FlowTrailing 4 quarters
$73.3B
$806.8M

8-quarter trend — quarters aligned by calendar period so offset fiscal years match up.

Operating Cash Flow
GOOG
GOOG
IPG
IPG
Q4 25
$52.4B
Q3 25
$48.4B
$180.1M
Q2 25
$27.7B
$-96.0M
Q1 25
$36.1B
$-37.0M
Q4 24
$39.1B
$868.1M
Q3 24
$30.7B
$223.8M
Q2 24
$26.6B
$120.7M
Q1 24
$28.8B
$-157.4M
Free Cash Flow
GOOG
GOOG
IPG
IPG
Q4 25
$24.6B
Q3 25
$24.5B
$153.6M
Q2 25
$5.3B
$-121.8M
Q1 25
$19.0B
$-58.5M
Q4 24
$24.8B
$833.5M
Q3 24
$17.6B
$186.5M
Q2 24
$13.5B
$85.9M
Q1 24
$16.8B
$-192.5M
FCF Margin
GOOG
GOOG
IPG
IPG
Q4 25
21.6%
Q3 25
23.9%
7.2%
Q2 25
5.5%
-5.6%
Q1 25
21.0%
-2.9%
Q4 24
25.7%
34.2%
Q3 24
20.0%
8.3%
Q2 24
15.9%
3.7%
Q1 24
20.9%
-8.8%
Capex Intensity
GOOG
GOOG
IPG
IPG
Q4 25
24.5%
Q3 25
23.4%
1.2%
Q2 25
23.3%
1.2%
Q1 25
19.1%
1.1%
Q4 24
14.8%
1.4%
Q3 24
14.8%
1.7%
Q2 24
15.6%
1.5%
Q1 24
14.9%
1.6%
Cash Conversion
GOOG
GOOG
IPG
IPG
Q4 25
1.52×
Q3 25
1.38×
1.45×
Q2 25
0.98×
-0.59×
Q1 25
1.05×
Q4 24
1.47×
2.52×
Q3 24
1.17×
11.13×
Q2 24
1.13×
0.56×
Q1 24
1.22×
-1.43×

Financial Flow Comparison

Sankey diagram of revenue → gross profit → operating profit → net profit for each company. Charts shown full-width and stacked so both segment hierarchies are readable side-by-side on desktop and mobile.

Revenue Breakdown by Segment

GOOG
GOOG

Google Search$63.1B55%
Google Cloud$17.7B16%
Subscriptions & Devices$13.6B12%
YouTube$11.4B10%
Google Network$7.8B7%

IPG
IPG

MDE$619.0M29%
IAC$574.9M27%
Other$527.9M25%
SCE$413.8M19%

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