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Side-by-side financial comparison of Alphabet Inc. (Class A) (GOOGL) and SAGA COMMUNICATIONS INC (SGA). Click either name above to swap in a different company.
Alphabet Inc. (Class A) is the larger business by last-quarter revenue ($113.8B vs $26.5M, roughly 4294.6× SAGA COMMUNICATIONS INC). Alphabet Inc. (Class A) runs the higher net margin — 30.3% vs -26.1%, a 56.4% gap on every dollar of revenue. On growth, Alphabet Inc. (Class A) posted the faster year-over-year revenue change (18.0% vs -9.3%). Alphabet Inc. (Class A) produced more free cash flow last quarter ($24.6B vs $-459.0K). Over the past eight quarters, Alphabet Inc. (Class A)'s revenue compounded faster (18.9% CAGR vs 2.4%).
Alphabet Inc. provides various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment offers products and services, including ads, Android, Chrome, hardware, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in ...
Saga is a British company focused on serving the needs of those aged 50 and over, originally owned by its founder, later acquired by private equity, and ultimately listed on the London Stock Exchange. It has 2.7 million customers. The company operates sites on the Kent and Sussex coast: Enbrook Park and Priory Square. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.
GOOGL vs SGA — Head-to-Head
Income Statement — Q4 2025 vs Q4 2025
| Metric | | |
|---|---|---|
| Revenue | $113.8B | $26.5M |
| Net Profit | $34.5B | $-6.9M |
| Gross Margin | 59.8% | — |
| Operating Margin | 31.6% | -36.0% |
| Net Margin | 30.3% | -26.1% |
| Revenue YoY | 18.0% | -9.3% |
| Net Profit YoY | 29.8% | -645.3% |
| EPS (diluted) | $2.82 | $-1.07 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $113.8B | $26.5M | ||
| Q3 25 | $102.3B | $28.2M | ||
| Q2 25 | $96.4B | $28.2M | ||
| Q1 25 | $90.2B | $24.2M | ||
| Q4 24 | $96.5B | $29.2M | ||
| Q3 24 | $88.3B | $28.7M | ||
| Q2 24 | $84.7B | $29.7M | ||
| Q1 24 | $80.5B | $25.3M |
| Q4 25 | $34.5B | $-6.9M | ||
| Q3 25 | $35.0B | $-532.0K | ||
| Q2 25 | $28.2B | $1.1M | ||
| Q1 25 | $34.5B | $-1.6M | ||
| Q4 24 | $26.5B | $1.3M | ||
| Q3 24 | $26.3B | $1.3M | ||
| Q2 24 | $23.6B | $2.5M | ||
| Q1 24 | $23.7B | $-1.6M |
| Q4 25 | 59.8% | — | ||
| Q3 25 | 59.6% | — | ||
| Q2 25 | 59.5% | — | ||
| Q1 25 | 59.7% | — | ||
| Q4 24 | 57.9% | — | ||
| Q3 24 | 58.7% | — | ||
| Q2 24 | 58.1% | — | ||
| Q1 24 | 58.1% | — |
| Q4 25 | 31.6% | -36.0% | ||
| Q3 25 | 30.5% | -2.2% | ||
| Q2 25 | 32.4% | 5.0% | ||
| Q1 25 | 33.9% | -9.5% | ||
| Q4 24 | 32.1% | 3.4% | ||
| Q3 24 | 32.3% | 5.7% | ||
| Q2 24 | 32.4% | 7.2% | ||
| Q1 24 | 31.6% | -9.6% |
| Q4 25 | 30.3% | -26.1% | ||
| Q3 25 | 34.2% | -1.9% | ||
| Q2 25 | 29.2% | 4.0% | ||
| Q1 25 | 38.3% | -6.5% | ||
| Q4 24 | 27.5% | 4.3% | ||
| Q3 24 | 29.8% | 4.4% | ||
| Q2 24 | 27.9% | 8.4% | ||
| Q1 24 | 29.4% | -6.2% |
| Q4 25 | $2.82 | $-1.07 | ||
| Q3 25 | $2.87 | $-0.08 | ||
| Q2 25 | $2.31 | $0.18 | ||
| Q1 25 | $2.81 | $-0.25 | ||
| Q4 24 | $2.14 | $0.20 | ||
| Q3 24 | $2.12 | $0.20 | ||
| Q2 24 | $1.89 | $0.40 | ||
| Q1 24 | $1.89 | $-0.25 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $126.8B | $31.8M |
| Total DebtLower is stronger | $49.1B | $5.0M |
| Stockholders' EquityBook value | $415.3B | $151.5M |
| Total Assets | $595.3B | $201.3M |
| Debt / EquityLower = less leverage | 0.12× | 0.03× |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $126.8B | $31.8M | ||
| Q3 25 | $98.5B | $26.3M | ||
| Q2 25 | $95.1B | $24.9M | ||
| Q1 25 | $95.3B | $27.0M | ||
| Q4 24 | $95.7B | $27.8M | ||
| Q3 24 | $93.2B | $28.7M | ||
| Q2 24 | $100.7B | $24.1M | ||
| Q1 24 | $108.1B | $28.8M |
| Q4 25 | $49.1B | $5.0M | ||
| Q3 25 | — | $5.0M | ||
| Q2 25 | — | $5.0M | ||
| Q1 25 | $10.9B | $5.0M | ||
| Q4 24 | $10.9B | $5.0M | ||
| Q3 24 | $12.3B | $5.0M | ||
| Q2 24 | $13.2B | $5.0M | ||
| Q1 24 | $13.2B | $0 |
| Q4 25 | $415.3B | $151.5M | ||
| Q3 25 | $386.9B | $162.1M | ||
| Q2 25 | $362.9B | $163.7M | ||
| Q1 25 | $345.3B | $163.6M | ||
| Q4 24 | $325.1B | $165.9M | ||
| Q3 24 | $314.1B | $166.0M | ||
| Q2 24 | $300.8B | $165.8M | ||
| Q1 24 | $292.8B | $164.4M |
| Q4 25 | $595.3B | $201.3M | ||
| Q3 25 | $536.5B | $218.4M | ||
| Q2 25 | $502.1B | $218.9M | ||
| Q1 25 | $475.4B | $219.3M | ||
| Q4 24 | $450.3B | $221.7M | ||
| Q3 24 | $430.3B | $223.2M | ||
| Q2 24 | $414.8B | $221.6M | ||
| Q1 24 | $407.4B | $218.0M |
| Q4 25 | 0.12× | 0.03× | ||
| Q3 25 | — | 0.03× | ||
| Q2 25 | — | 0.03× | ||
| Q1 25 | 0.03× | 0.03× | ||
| Q4 24 | 0.03× | 0.03× | ||
| Q3 24 | 0.04× | 0.03× | ||
| Q2 24 | 0.04× | 0.03× | ||
| Q1 24 | 0.05× | 0.00× |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $52.4B | $-18.0K |
| Free Cash FlowOCF − Capex | $24.6B | $-459.0K |
| FCF MarginFCF / Revenue | 21.6% | -1.7% |
| Capex IntensityCapex / Revenue | 24.5% | 1.7% |
| Cash ConversionOCF / Net Profit | 1.52× | — |
| TTM Free Cash FlowTrailing 4 quarters | $73.3B | $2.4M |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $52.4B | $-18.0K | ||
| Q3 25 | $48.4B | $3.4M | ||
| Q2 25 | $27.7B | $755.0K | ||
| Q1 25 | $36.1B | $1.4M | ||
| Q4 24 | $39.1B | $3.6M | ||
| Q3 24 | $30.7B | $5.1M | ||
| Q2 24 | $26.6B | $1.2M | ||
| Q1 24 | $28.8B | $3.8M |
| Q4 25 | $24.6B | $-459.0K | ||
| Q3 25 | $24.5B | $2.8M | ||
| Q2 25 | $5.3B | $-559.0K | ||
| Q1 25 | $19.0B | $668.0K | ||
| Q4 24 | $24.8B | $3.1M | ||
| Q3 24 | $17.6B | $4.5M | ||
| Q2 24 | $13.5B | $-280.0K | ||
| Q1 24 | $16.8B | $2.8M |
| Q4 25 | 21.6% | -1.7% | ||
| Q3 25 | 23.9% | 9.8% | ||
| Q2 25 | 5.5% | -2.0% | ||
| Q1 25 | 21.0% | 2.8% | ||
| Q4 24 | 25.7% | 10.5% | ||
| Q3 24 | 20.0% | 15.6% | ||
| Q2 24 | 15.9% | -0.9% | ||
| Q1 24 | 20.9% | 10.9% |
| Q4 25 | 24.5% | 1.7% | ||
| Q3 25 | 23.4% | 2.1% | ||
| Q2 25 | 23.3% | 4.7% | ||
| Q1 25 | 19.1% | 2.9% | ||
| Q4 24 | 14.8% | 1.9% | ||
| Q3 24 | 14.8% | 2.2% | ||
| Q2 24 | 15.6% | 5.1% | ||
| Q1 24 | 14.9% | 4.2% |
| Q4 25 | 1.52× | — | ||
| Q3 25 | 1.38× | — | ||
| Q2 25 | 0.98× | 0.67× | ||
| Q1 25 | 1.05× | — | ||
| Q4 24 | 1.47× | 2.86× | ||
| Q3 24 | 1.17× | 4.02× | ||
| Q2 24 | 1.13× | 0.50× | ||
| Q1 24 | 1.22× | — |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
GOOGL
| Google Search | $63.1B | 55% |
| Google Cloud | $17.7B | 16% |
| Subscriptions & Devices | $13.6B | 12% |
| YouTube | $11.4B | 10% |
| Google Network | $7.8B | 7% |
SGA
| Broadcast Advertising Revenue Net | $20.2M | 76% |
| Digital Advertising Revenue | $4.3M | 16% |
| Other Revenue | $1.9M | 7% |
