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Side-by-side financial comparison of GRAY MEDIA, INC (GTN) and MSC INDUSTRIAL DIRECT CO INC (MSM). Click either name above to swap in a different company.

MSC INDUSTRIAL DIRECT CO INC is the larger business by last-quarter revenue ($965.7M vs $792.0M, roughly 1.2× GRAY MEDIA, INC). MSC INDUSTRIAL DIRECT CO INC runs the higher net margin — 5.4% vs -1.3%, a 6.6% gap on every dollar of revenue. On growth, MSC INDUSTRIAL DIRECT CO INC posted the faster year-over-year revenue change (4.0% vs -24.2%). GRAY MEDIA, INC produced more free cash flow last quarter ($69.0M vs $7.4M). Over the past eight quarters, GRAY MEDIA, INC's revenue compounded faster (-1.9% CAGR vs -3.4%).

Gray Media, Inc. is an American publicly traded television broadcasting company based in Atlanta. Founded in 1946 by James Harrison Gray as Gray Communications Systems, the company is the third-largest television station operator in the United States by number of stations, owning or operating 180 stations across the United States in 113 markets. Its station base consists of media markets ranging from as large as Atlanta to one of the smallest markets, North Platte, Nebraska.

MSC Industrial Direct Co., Inc (MSC), through its subsidiaries, primarily MSC Industrial Supply Co., is one of the largest industrial equipment distributors in the United States, distributing more than 1.5 million metalworking and other industrial products.

GTN vs MSM — Head-to-Head

Bigger by revenue
MSM
MSM
1.2× larger
MSM
$965.7M
$792.0M
GTN
Growing faster (revenue YoY)
MSM
MSM
+28.2% gap
MSM
4.0%
-24.2%
GTN
Higher net margin
MSM
MSM
6.6% more per $
MSM
5.4%
-1.3%
GTN
More free cash flow
GTN
GTN
$61.6M more FCF
GTN
$69.0M
$7.4M
MSM
Faster 2-yr revenue CAGR
GTN
GTN
Annualised
GTN
-1.9%
-3.4%
MSM

Income Statement — Q4 FY2025 vs Q1 FY2026

Metric
GTN
GTN
MSM
MSM
Revenue
$792.0M
$965.7M
Net Profit
$-10.0M
$51.8M
Gross Margin
40.7%
Operating Margin
14.6%
7.9%
Net Margin
-1.3%
5.4%
Revenue YoY
-24.2%
4.0%
Net Profit YoY
-105.9%
11.1%
EPS (diluted)
$-0.23
$0.93

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
GTN
GTN
MSM
MSM
Q4 25
$792.0M
$965.7M
Q3 25
$749.0M
$978.2M
Q2 25
$772.0M
$971.1M
Q1 25
$782.0M
Q4 24
$1.0B
$928.5M
Q3 24
$950.0M
Q2 24
$826.0M
$979.4M
Q1 24
$823.0M
$935.3M
Net Profit
GTN
GTN
MSM
MSM
Q4 25
$-10.0M
$51.8M
Q3 25
$-10.0M
$56.5M
Q2 25
$-56.0M
$56.8M
Q1 25
$-9.0M
Q4 24
$169.0M
$46.6M
Q3 24
$96.0M
Q2 24
$22.0M
$71.7M
Q1 24
$88.0M
$61.8M
Gross Margin
GTN
GTN
MSM
MSM
Q4 25
40.7%
Q3 25
40.4%
Q2 25
41.0%
Q1 25
Q4 24
40.7%
Q3 24
Q2 24
40.9%
Q1 24
41.5%
Operating Margin
GTN
GTN
MSM
MSM
Q4 25
14.6%
7.9%
Q3 25
13.6%
8.6%
Q2 25
10.6%
8.5%
Q1 25
11.8%
Q4 24
31.1%
7.8%
Q3 24
26.3%
Q2 24
18.4%
10.9%
Q1 24
15.1%
9.7%
Net Margin
GTN
GTN
MSM
MSM
Q4 25
-1.3%
5.4%
Q3 25
-1.3%
5.8%
Q2 25
-7.3%
5.9%
Q1 25
-1.2%
Q4 24
16.2%
5.0%
Q3 24
10.1%
Q2 24
2.7%
7.3%
Q1 24
10.7%
6.6%
EPS (diluted)
GTN
GTN
MSM
MSM
Q4 25
$-0.23
$0.93
Q3 25
$-0.24
$1.02
Q2 25
$-0.71
$1.02
Q1 25
$-0.23
Q4 24
$1.62
$0.83
Q3 24
$0.86
Q2 24
$0.09
$1.27
Q1 24
$0.79
$1.10

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
GTN
GTN
MSM
MSM
Cash + ST InvestmentsLiquidity on hand
$368.0M
$40.3M
Total DebtLower is stronger
$5.7B
$214.1M
Stockholders' EquityBook value
$2.2B
$1.4B
Total Assets
$10.4B
$2.5B
Debt / EquityLower = less leverage
2.65×
0.16×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
GTN
GTN
MSM
MSM
Q4 25
$368.0M
$40.3M
Q3 25
$182.0M
$56.2M
Q2 25
$199.0M
$71.7M
Q1 25
$210.0M
Q4 24
$135.0M
$57.3M
Q3 24
$69.0M
Q2 24
$75.0M
$25.9M
Q1 24
$134.0M
$22.2M
Total Debt
GTN
GTN
MSM
MSM
Q4 25
$5.7B
$214.1M
Q3 25
$5.6B
$168.8M
Q2 25
$5.6B
$285.0M
Q1 25
$5.6B
Q4 24
$5.5B
$289.9M
Q3 24
$5.9B
Q2 24
$6.1B
$299.8M
Q1 24
$6.2B
$294.5M
Stockholders' Equity
GTN
GTN
MSM
MSM
Q4 25
$2.2B
$1.4B
Q3 25
$2.2B
$1.4B
Q2 25
$2.2B
$1.4B
Q1 25
$2.3B
Q4 24
$2.3B
$1.4B
Q3 24
$2.1B
Q2 24
$2.1B
$1.4B
Q1 24
$2.0B
$1.4B
Total Assets
GTN
GTN
MSM
MSM
Q4 25
$10.4B
$2.5B
Q3 25
$10.3B
$2.5B
Q2 25
$10.4B
$2.5B
Q1 25
$10.4B
Q4 24
$10.5B
$2.5B
Q3 24
$10.6B
Q2 24
$10.6B
$2.5B
Q1 24
$10.7B
$2.5B
Debt / Equity
GTN
GTN
MSM
MSM
Q4 25
2.65×
0.16×
Q3 25
2.59×
0.12×
Q2 25
2.57×
0.21×
Q1 25
2.48×
Q4 24
2.41×
0.21×
Q3 24
2.77×
Q2 24
2.97×
0.21×
Q1 24
3.02×
0.21×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
GTN
GTN
MSM
MSM
Operating Cash FlowLast quarter
$112.0M
$29.4M
Free Cash FlowOCF − Capex
$69.0M
$7.4M
FCF MarginFCF / Revenue
8.7%
0.8%
Capex IntensityCapex / Revenue
5.4%
2.3%
Cash ConversionOCF / Net Profit
0.57×
TTM Free Cash FlowTrailing 4 quarters
$181.0M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
GTN
GTN
MSM
MSM
Q4 25
$112.0M
$29.4M
Q3 25
$14.0M
Q2 25
$31.0M
$151.6M
Q1 25
$132.0M
Q4 24
$368.0M
$101.9M
Q3 24
$297.0M
Q2 24
$18.0M
$143.5M
Q1 24
$68.0M
$78.7M
Free Cash Flow
GTN
GTN
MSM
MSM
Q4 25
$69.0M
$7.4M
Q3 25
$-11.0M
Q2 25
$6.0M
$100.7M
Q1 25
$117.0M
Q4 24
$328.0M
$81.7M
Q3 24
$257.0M
Q2 24
$-11.0M
$114.0M
Q1 24
$34.0M
$53.4M
FCF Margin
GTN
GTN
MSM
MSM
Q4 25
8.7%
0.8%
Q3 25
-1.5%
Q2 25
0.8%
10.4%
Q1 25
15.0%
Q4 24
31.4%
8.8%
Q3 24
27.1%
Q2 24
-1.3%
11.6%
Q1 24
4.1%
5.7%
Capex Intensity
GTN
GTN
MSM
MSM
Q4 25
5.4%
2.3%
Q3 25
3.3%
Q2 25
3.2%
5.2%
Q1 25
1.9%
Q4 24
3.8%
2.2%
Q3 24
4.2%
Q2 24
3.5%
3.0%
Q1 24
4.1%
2.7%
Cash Conversion
GTN
GTN
MSM
MSM
Q4 25
0.57×
Q3 25
Q2 25
2.67×
Q1 25
Q4 24
2.18×
2.18×
Q3 24
3.09×
Q2 24
0.82×
2.00×
Q1 24
0.77×
1.27×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

GTN
GTN

Core Advertising$392.0M49%
Retransmission Consent$335.0M42%
Production Companies Segment$37.0M5%
Service Other$16.0M2%
Political Advertising$12.0M2%

MSM
MSM

Segment breakdown not available.

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