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Side-by-side financial comparison of GRAY MEDIA, INC (GTN) and WillScot Holdings Corp (WSC). Click either name above to swap in a different company.
GRAY MEDIA, INC is the larger business by last-quarter revenue ($792.0M vs $566.0M, roughly 1.4× WillScot Holdings Corp). GRAY MEDIA, INC runs the higher net margin — -1.3% vs -33.1%, a 31.8% gap on every dollar of revenue. On growth, WillScot Holdings Corp posted the faster year-over-year revenue change (-6.1% vs -24.2%). WillScot Holdings Corp produced more free cash flow last quarter ($149.7M vs $69.0M). Over the past eight quarters, WillScot Holdings Corp's revenue compounded faster (-1.8% CAGR vs -1.9%).
Gray Media, Inc. is an American publicly traded television broadcasting company based in Atlanta. Founded in 1946 by James Harrison Gray as Gray Communications Systems, the company is the third-largest television station operator in the United States by number of stations, owning or operating 180 stations across the United States in 113 markets. Its station base consists of media markets ranging from as large as Atlanta to one of the smallest markets, North Platte, Nebraska.
WillScot Holdings Corp is a leading provider of modular space solutions and portable storage services across North America. It serves a wide range of sectors including construction, commercial development, education, healthcare, government projects, and special events, offering flexible, scalable temporary and semi-permanent space solutions tailored to diverse client needs.
GTN vs WSC — Head-to-Head
Income Statement — Q4 FY2025 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $792.0M | $566.0M |
| Net Profit | $-10.0M | $-187.3M |
| Gross Margin | — | 50.4% |
| Operating Margin | 14.6% | -32.5% |
| Net Margin | -1.3% | -33.1% |
| Revenue YoY | -24.2% | -6.1% |
| Net Profit YoY | -105.9% | -310.0% |
| EPS (diluted) | $-0.23 | $-1.02 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $792.0M | $566.0M | ||
| Q3 25 | $749.0M | $566.8M | ||
| Q2 25 | $772.0M | $589.1M | ||
| Q1 25 | $782.0M | $559.6M | ||
| Q4 24 | $1.0B | $602.5M | ||
| Q3 24 | $950.0M | $601.4M | ||
| Q2 24 | $826.0M | $604.6M | ||
| Q1 24 | $823.0M | $587.2M |
| Q4 25 | $-10.0M | $-187.3M | ||
| Q3 25 | $-10.0M | $43.3M | ||
| Q2 25 | $-56.0M | $47.9M | ||
| Q1 25 | $-9.0M | $43.1M | ||
| Q4 24 | $169.0M | $89.2M | ||
| Q3 24 | $96.0M | $-70.5M | ||
| Q2 24 | $22.0M | $-46.9M | ||
| Q1 24 | $88.0M | $56.2M |
| Q4 25 | — | 50.4% | ||
| Q3 25 | — | 49.7% | ||
| Q2 25 | — | 50.3% | ||
| Q1 25 | — | 53.7% | ||
| Q4 24 | — | 55.8% | ||
| Q3 24 | — | 53.5% | ||
| Q2 24 | — | 54.1% | ||
| Q1 24 | — | 54.0% |
| Q4 25 | 14.6% | -32.5% | ||
| Q3 25 | 13.6% | 21.0% | ||
| Q2 25 | 10.6% | 21.5% | ||
| Q1 25 | 11.8% | 21.3% | ||
| Q4 24 | 31.1% | 28.9% | ||
| Q3 24 | 26.3% | -5.9% | ||
| Q2 24 | 18.4% | -0.9% | ||
| Q1 24 | 15.1% | 22.1% |
| Q4 25 | -1.3% | -33.1% | ||
| Q3 25 | -1.3% | 7.6% | ||
| Q2 25 | -7.3% | 8.1% | ||
| Q1 25 | -1.2% | 7.7% | ||
| Q4 24 | 16.2% | 14.8% | ||
| Q3 24 | 10.1% | -11.7% | ||
| Q2 24 | 2.7% | -7.7% | ||
| Q1 24 | 10.7% | 9.6% |
| Q4 25 | $-0.23 | $-1.02 | ||
| Q3 25 | $-0.24 | $0.24 | ||
| Q2 25 | $-0.71 | $0.26 | ||
| Q1 25 | $-0.23 | $0.23 | ||
| Q4 24 | $1.62 | $0.48 | ||
| Q3 24 | $0.86 | $-0.37 | ||
| Q2 24 | $0.09 | $-0.25 | ||
| Q1 24 | $0.79 | $0.29 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $368.0M | $14.6M |
| Total DebtLower is stronger | $5.7B | $3.6B |
| Stockholders' EquityBook value | $2.2B | $856.3M |
| Total Assets | $10.4B | $5.8B |
| Debt / EquityLower = less leverage | 2.65× | 4.15× |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $368.0M | $14.6M | ||
| Q3 25 | $182.0M | $14.8M | ||
| Q2 25 | $199.0M | $12.8M | ||
| Q1 25 | $210.0M | $10.7M | ||
| Q4 24 | $135.0M | $9.0M | ||
| Q3 24 | $69.0M | $11.0M | ||
| Q2 24 | $75.0M | $5.9M | ||
| Q1 24 | $134.0M | $13.1M |
| Q4 25 | $5.7B | $3.6B | ||
| Q3 25 | $5.6B | $3.6B | ||
| Q2 25 | $5.6B | $3.7B | ||
| Q1 25 | $5.6B | $3.6B | ||
| Q4 24 | $5.5B | $3.7B | ||
| Q3 24 | $5.9B | $3.6B | ||
| Q2 24 | $6.1B | $3.5B | ||
| Q1 24 | $6.2B | $3.5B |
| Q4 25 | $2.2B | $856.3M | ||
| Q3 25 | $2.2B | $1.1B | ||
| Q2 25 | $2.2B | $1.0B | ||
| Q1 25 | $2.3B | $1.0B | ||
| Q4 24 | $2.3B | $1.0B | ||
| Q3 24 | $2.1B | $1.1B | ||
| Q2 24 | $2.1B | $1.2B | ||
| Q1 24 | $2.0B | $1.3B |
| Q4 25 | $10.4B | $5.8B | ||
| Q3 25 | $10.3B | $6.1B | ||
| Q2 25 | $10.4B | $6.1B | ||
| Q1 25 | $10.4B | $6.0B | ||
| Q4 24 | $10.5B | $6.0B | ||
| Q3 24 | $10.6B | $6.0B | ||
| Q2 24 | $10.6B | $6.0B | ||
| Q1 24 | $10.7B | $6.2B |
| Q4 25 | 2.65× | 4.15× | ||
| Q3 25 | 2.59× | 3.39× | ||
| Q2 25 | 2.57× | 3.55× | ||
| Q1 25 | 2.48× | 3.56× | ||
| Q4 24 | 2.41× | 3.62× | ||
| Q3 24 | 2.77× | 3.42× | ||
| Q2 24 | 2.97× | 2.88× | ||
| Q1 24 | 3.02× | 2.63× |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $112.0M | $158.9M |
| Free Cash FlowOCF − Capex | $69.0M | $149.7M |
| FCF MarginFCF / Revenue | 8.7% | 26.5% |
| Capex IntensityCapex / Revenue | 5.4% | 1.6% |
| Cash ConversionOCF / Net Profit | — | — |
| TTM Free Cash FlowTrailing 4 quarters | $181.0M | $737.7M |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $112.0M | $158.9M | ||
| Q3 25 | $14.0M | $191.2M | ||
| Q2 25 | $31.0M | $205.3M | ||
| Q1 25 | $132.0M | $206.6M | ||
| Q4 24 | $368.0M | $178.9M | ||
| Q3 24 | $297.0M | $-1.6M | ||
| Q2 24 | $18.0M | $175.6M | ||
| Q1 24 | $68.0M | $208.7M |
| Q4 25 | $69.0M | $149.7M | ||
| Q3 25 | $-11.0M | $186.9M | ||
| Q2 25 | $6.0M | $199.0M | ||
| Q1 25 | $117.0M | $202.0M | ||
| Q4 24 | $328.0M | $176.6M | ||
| Q3 24 | $257.0M | $-4.9M | ||
| Q2 24 | $-11.0M | $169.4M | ||
| Q1 24 | $34.0M | $202.1M |
| Q4 25 | 8.7% | 26.5% | ||
| Q3 25 | -1.5% | 33.0% | ||
| Q2 25 | 0.8% | 33.8% | ||
| Q1 25 | 15.0% | 36.1% | ||
| Q4 24 | 31.4% | 29.3% | ||
| Q3 24 | 27.1% | -0.8% | ||
| Q2 24 | -1.3% | 28.0% | ||
| Q1 24 | 4.1% | 34.4% |
| Q4 25 | 5.4% | 1.6% | ||
| Q3 25 | 3.3% | 0.7% | ||
| Q2 25 | 3.2% | 1.1% | ||
| Q1 25 | 1.9% | 0.8% | ||
| Q4 24 | 3.8% | 0.4% | ||
| Q3 24 | 4.2% | 0.6% | ||
| Q2 24 | 3.5% | 1.0% | ||
| Q1 24 | 4.1% | 1.1% |
| Q4 25 | — | — | ||
| Q3 25 | — | 4.41× | ||
| Q2 25 | — | 4.28× | ||
| Q1 25 | — | 4.80× | ||
| Q4 24 | 2.18× | 2.01× | ||
| Q3 24 | 3.09× | — | ||
| Q2 24 | 0.82× | — | ||
| Q1 24 | 0.77× | 3.71× |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
GTN
| Core Advertising | $392.0M | 49% |
| Retransmission Consent | $335.0M | 42% |
| Production Companies Segment | $37.0M | 5% |
| Service Other | $16.0M | 2% |
| Political Advertising | $12.0M | 2% |
WSC
| Modular Space Leasing | $249.8M | 44% |
| Value Added Product And Services | $101.0M | 18% |
| Portable Storage Leasing | $83.0M | 15% |
| Delivery Revenue | $48.2M | 9% |
| Installation Revenue | $45.0M | 8% |
| Rental Units | $19.7M | 3% |
| New Units | $15.5M | 3% |
| Value Added Services | $10.3M | 2% |
| Other Leasing Related Products And Services | $3.8M | 1% |
