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Side-by-side financial comparison of Hilton Worldwide (HLT) and ServiceNow (NOW). Click either name above to swap in a different company.

ServiceNow is the larger business by last-quarter revenue ($3.8B vs $2.9B, roughly 1.3× Hilton Worldwide). Hilton Worldwide runs the higher net margin — 13.0% vs 12.4%, a 0.6% gap on every dollar of revenue. On growth, Hilton Worldwide posted the faster year-over-year revenue change (9.0% vs 2.8%). Over the past eight quarters, ServiceNow's revenue compounded faster (19.8% CAGR vs -0.2%).

Hilton Worldwide Holdings Inc. is an American multinational hospitality company that manages and franchises a broad portfolio of hotels, resorts, and timeshare properties. Founded by Conrad Hilton in May 1919, the company is now led by Christopher J. Nassetta. Hilton is headquartered in Tysons, Virginia, United States.

ServiceNow, Inc. is an American software company that supplies a cloud computing platform for the creation and management of automated business workflows. The company was founded in Santa Clara, California, United States, in 2003 by Fred Luddy. It is listed on the New York Stock Exchange and is a constituent of the S&P 100 and S&P 500 indices.

HLT vs NOW — Head-to-Head

Bigger by revenue
NOW
NOW
1.3× larger
NOW
$3.8B
$2.9B
HLT
Growing faster (revenue YoY)
HLT
HLT
+6.2% gap
HLT
9.0%
2.8%
NOW
Higher net margin
HLT
HLT
0.6% more per $
HLT
13.0%
12.4%
NOW
Faster 2-yr revenue CAGR
NOW
NOW
Annualised
NOW
19.8%
-0.2%
HLT

Income Statement — Q1 FY2026 vs Q1 FY2026

Metric
HLT
HLT
NOW
NOW
Revenue
$2.9B
$3.8B
Net Profit
$383.0M
$469.0M
Gross Margin
75.1%
Operating Margin
23.1%
13.3%
Net Margin
13.0%
12.4%
Revenue YoY
9.0%
2.8%
Net Profit YoY
27.7%
-53.7%
EPS (diluted)
$1.66
$1.04

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
HLT
HLT
NOW
NOW
Q1 26
$2.9B
$3.8B
Q4 25
$3.1B
$3.6B
Q3 25
$3.1B
$3.4B
Q2 25
$3.1B
$3.2B
Q1 25
$2.7B
$3.1B
Q4 24
$2.8B
$3.0B
Q3 24
$2.9B
$2.8B
Q2 24
$3.0B
$2.6B
Net Profit
HLT
HLT
NOW
NOW
Q1 26
$383.0M
$469.0M
Q4 25
$297.0M
$401.0M
Q3 25
$420.0M
$502.0M
Q2 25
$440.0M
$385.0M
Q1 25
$300.0M
$460.0M
Q4 24
$505.0M
$384.0M
Q3 24
$344.0M
$432.0M
Q2 24
$421.0M
$262.0M
Gross Margin
HLT
HLT
NOW
NOW
Q1 26
75.1%
Q4 25
76.6%
Q3 25
77.3%
Q2 25
77.5%
Q1 25
78.9%
Q4 24
78.7%
Q3 24
79.1%
Q2 24
79.0%
Operating Margin
HLT
HLT
NOW
NOW
Q1 26
23.1%
13.3%
Q4 25
19.5%
12.4%
Q3 25
24.9%
16.8%
Q2 25
24.8%
11.1%
Q1 25
19.9%
14.6%
Q4 24
17.6%
12.6%
Q3 24
21.7%
14.9%
Q2 24
24.6%
9.1%
Net Margin
HLT
HLT
NOW
NOW
Q1 26
13.0%
12.4%
Q4 25
9.6%
11.2%
Q3 25
13.5%
14.7%
Q2 25
14.0%
12.0%
Q1 25
11.1%
14.9%
Q4 24
18.1%
13.0%
Q3 24
12.0%
15.4%
Q2 24
14.3%
10.0%
EPS (diluted)
HLT
HLT
NOW
NOW
Q1 26
$1.66
$1.04
Q4 25
$1.27
$-4.77
Q3 25
$1.78
$2.40
Q2 25
$1.84
$1.84
Q1 25
$1.23
$2.20
Q4 24
$2.05
$1.84
Q3 24
$1.38
$2.07
Q2 24
$1.67
$1.26

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
HLT
HLT
NOW
NOW
Cash + ST InvestmentsLiquidity on hand
$2.7B
Total DebtLower is stronger
$12.4M
Stockholders' EquityBook value
$11.7B
Total Assets
$24.4B
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
HLT
HLT
NOW
NOW
Q1 26
$2.7B
Q4 25
$918.0M
$3.7B
Q3 25
$1.1B
$2.7B
Q2 25
$371.0M
$3.1B
Q1 25
$731.0M
$3.4B
Q4 24
$1.3B
$2.3B
Q3 24
$1.6B
$1.9B
Q2 24
$731.0M
$2.2B
Total Debt
HLT
HLT
NOW
NOW
Q1 26
$12.4M
Q4 25
$12.3B
Q3 25
$11.6B
Q2 25
$10.9B
Q1 25
$10.6B
Q4 24
$10.6B
Q3 24
$10.6B
Q2 24
$9.6B
Stockholders' Equity
HLT
HLT
NOW
NOW
Q1 26
$11.7B
Q4 25
$-5.4B
$13.0B
Q3 25
$-4.9B
$11.3B
Q2 25
$-4.6B
$10.9B
Q1 25
$-4.4B
$10.1B
Q4 24
$-3.7B
$9.6B
Q3 24
$-3.5B
$9.3B
Q2 24
$-3.1B
$8.7B
Total Assets
HLT
HLT
NOW
NOW
Q1 26
$24.4B
Q4 25
$16.8B
$26.0B
Q3 25
$16.6B
$21.8B
Q2 25
$15.9B
$22.1B
Q1 25
$16.0B
$21.0B
Q4 24
$16.5B
$20.4B
Q3 24
$16.7B
$18.4B
Q2 24
$15.7B
$18.2B

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
HLT
HLT
NOW
NOW
Operating Cash FlowLast quarter
$1.7B
Free Cash FlowOCF − Capex
$1.7B
FCF MarginFCF / Revenue
44.2%
Capex IntensityCapex / Revenue
0.3%
Cash ConversionOCF / Net Profit
3.56×
TTM Free Cash FlowTrailing 4 quarters
$4.8B

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
HLT
HLT
NOW
NOW
Q1 26
$1.7B
Q4 25
$203.0M
$2.2B
Q3 25
$816.0M
$813.0M
Q2 25
$658.0M
$716.0M
Q1 25
$452.0M
$1.7B
Q4 24
$582.0M
$1.6B
Q3 24
$664.0M
$671.0M
Q2 24
$421.0M
$620.0M
Free Cash Flow
HLT
HLT
NOW
NOW
Q1 26
$1.7B
Q4 25
$173.0M
$2.0B
Q3 25
$787.0M
$578.0M
Q2 25
$635.0M
$526.0M
Q1 25
$433.0M
$1.5B
Q4 24
$534.0M
$1.4B
Q3 24
$647.0M
$469.0M
Q2 24
$406.0M
$358.0M
FCF Margin
HLT
HLT
NOW
NOW
Q1 26
44.2%
Q4 25
5.6%
56.1%
Q3 25
25.2%
17.0%
Q2 25
20.2%
16.4%
Q1 25
16.1%
47.7%
Q4 24
19.2%
46.7%
Q3 24
22.6%
16.8%
Q2 24
13.8%
13.6%
Capex Intensity
HLT
HLT
NOW
NOW
Q1 26
0.3%
Q4 25
1.0%
6.7%
Q3 25
0.9%
6.9%
Q2 25
0.7%
5.9%
Q1 25
0.7%
6.6%
Q4 24
1.7%
8.6%
Q3 24
0.6%
7.2%
Q2 24
0.5%
10.0%
Cash Conversion
HLT
HLT
NOW
NOW
Q1 26
3.56×
Q4 25
0.68×
5.58×
Q3 25
1.94×
1.62×
Q2 25
1.50×
1.86×
Q1 25
1.51×
3.65×
Q4 24
1.15×
4.26×
Q3 24
1.93×
1.55×
Q2 24
1.00×
2.37×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

HLT
HLT

Segment breakdown not available.

NOW
NOW

Subscription revenues$3.7B97%
Other$80.5M2%
Professional services and other revenues$18.5M0%

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