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Side-by-side financial comparison of HERC HOLDINGS INC (HRI) and Mediaco Holding Inc. (MDIA). Click either name above to swap in a different company.
Mediaco Holding Inc. is the larger business by last-quarter revenue ($38.7M vs $30.1M, roughly 1.3× HERC HOLDINGS INC). Mediaco Holding Inc. runs the higher net margin — -83.6% vs -331.7%, a 248.0% gap on every dollar of revenue. On growth, HERC HOLDINGS INC posted the faster year-over-year revenue change (629.3% vs 17.9%). Mediaco Holding Inc. produced more free cash flow last quarter ($-460.0K vs $-14.3M).
Herc Holdings Inc. is a leading North American equipment rental service provider. It offers rental assets including heavy construction machinery, power tools, temporary power and climate control systems, serving clients across construction, industrial, events, infrastructure and government segments, with operations across the U.S. and Canada.
MediaCo Holding Inc. is an American media company with offices based in Burbank, California and New York City, owned by private equity firms HPS Investment Partners, LLC and Standard General. MediaCo caters to the African-American and the Spanish-speaking Hispanic communities. The company owns television and radio stations in several of the top multicultural markets, and is the parent company of the Estrella TV network.
HRI vs MDIA — Head-to-Head
Income Statement — Q4 FY2025 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $30.1M | $38.7M |
| Net Profit | $-99.9M | $-32.3M |
| Gross Margin | 42.3% | — |
| Operating Margin | -77.4% | -16.0% |
| Net Margin | -331.7% | -83.6% |
| Revenue YoY | 629.3% | 17.9% |
| Net Profit YoY | -866.2% | -661.9% |
| EPS (diluted) | $-0.36 | $-0.39 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $30.1M | $38.7M | ||
| Q3 25 | $10.1M | $35.4M | ||
| Q2 25 | $6.3M | $31.2M | ||
| Q1 25 | $4.2M | $28.0M | ||
| Q4 24 | $4.1M | $32.8M | ||
| Q3 24 | — | $29.9M | ||
| Q2 24 | — | $26.2M | ||
| Q1 24 | — | $6.7M |
| Q4 25 | $-99.9M | $-32.3M | ||
| Q3 25 | $-7.5M | $-17.9M | ||
| Q2 25 | $-10.8M | $-7.4M | ||
| Q1 25 | $-14.1M | $-8.6M | ||
| Q4 24 | $-10.3M | $-4.2M | ||
| Q3 24 | — | $54.9M | ||
| Q2 24 | — | $-48.3M | ||
| Q1 24 | — | $-3.7M |
| Q4 25 | 42.3% | — | ||
| Q3 25 | 25.8% | — | ||
| Q2 25 | 53.1% | — | ||
| Q1 25 | 35.0% | — | ||
| Q4 24 | 21.4% | — | ||
| Q3 24 | — | — | ||
| Q2 24 | — | — | ||
| Q1 24 | — | — |
| Q4 25 | -77.4% | -16.0% | ||
| Q3 25 | -153.5% | -20.0% | ||
| Q2 25 | -147.4% | -21.7% | ||
| Q1 25 | -242.7% | -16.7% | ||
| Q4 24 | -206.3% | -13.8% | ||
| Q3 24 | — | -23.0% | ||
| Q2 24 | — | -50.9% | ||
| Q1 24 | — | -51.7% |
| Q4 25 | -331.7% | -83.6% | ||
| Q3 25 | -74.1% | -50.5% | ||
| Q2 25 | -171.4% | -23.7% | ||
| Q1 25 | -332.8% | -30.7% | ||
| Q4 24 | -250.3% | -12.9% | ||
| Q3 24 | — | 184.0% | ||
| Q2 24 | — | -184.4% | ||
| Q1 24 | — | -54.8% |
| Q4 25 | $-0.36 | $-0.39 | ||
| Q3 25 | $-0.03 | $-0.22 | ||
| Q2 25 | $-0.08 | $-0.11 | ||
| Q1 25 | $-0.15 | $-0.12 | ||
| Q4 24 | $-0.15 | $0.19 | ||
| Q3 24 | — | $0.66 | ||
| Q2 24 | — | $-0.75 | ||
| Q1 24 | — | $-0.18 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $550.7M | $5.1M |
| Total DebtLower is stronger | — | — |
| Stockholders' EquityBook value | $437.8M | $46.3M |
| Total Assets | $1.1B | $291.1M |
| Debt / EquityLower = less leverage | — | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $550.7M | $5.1M | ||
| Q3 25 | $432.8M | $6.2M | ||
| Q2 25 | $67.6M | $2.9M | ||
| Q1 25 | — | $6.3M | ||
| Q4 24 | $30.0M | $4.4M | ||
| Q3 24 | — | $7.7M | ||
| Q2 24 | — | $9.9M | ||
| Q1 24 | — | $4.0M |
| Q4 25 | — | — | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | $300.0K | — | ||
| Q3 24 | — | — | ||
| Q2 24 | — | — | ||
| Q1 24 | — | — |
| Q4 25 | $437.8M | $46.3M | ||
| Q3 25 | $486.1M | $86.7M | ||
| Q2 25 | $90.8M | $97.3M | ||
| Q1 25 | $26.1M | $85.5M | ||
| Q4 24 | $16.6M | $62.1M | ||
| Q3 24 | — | $67.9M | ||
| Q2 24 | — | $13.7M | ||
| Q1 24 | — | $33.3M |
| Q4 25 | $1.1B | $291.1M | ||
| Q3 25 | $550.2M | $319.4M | ||
| Q2 25 | $152.0M | $315.1M | ||
| Q1 25 | $104.6M | $317.7M | ||
| Q4 24 | $109.6M | $325.5M | ||
| Q3 24 | — | $338.4M | ||
| Q2 24 | — | $338.6M | ||
| Q1 24 | — | $325.5M |
| Q4 25 | — | — | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | 0.02× | — | ||
| Q3 24 | — | — | ||
| Q2 24 | — | — | ||
| Q1 24 | — | — |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $-12.7M | $32.0K |
| Free Cash FlowOCF − Capex | $-14.3M | $-460.0K |
| FCF MarginFCF / Revenue | -47.6% | -1.2% |
| Capex IntensityCapex / Revenue | 5.3% | 1.3% |
| Cash ConversionOCF / Net Profit | — | — |
| TTM Free Cash FlowTrailing 4 quarters | $-40.8M | $1.2M |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $-12.7M | $32.0K | ||
| Q3 25 | $-11.0M | $2.8M | ||
| Q2 25 | $-8.4M | $-3.0M | ||
| Q1 25 | $-6.7M | $2.1M | ||
| Q4 24 | $-8.1M | $10.9M | ||
| Q3 24 | — | $-6.0M | ||
| Q2 24 | — | $-25.1M | ||
| Q1 24 | — | $412.0K |
| Q4 25 | $-14.3M | $-460.0K | ||
| Q3 25 | $-11.1M | $2.8M | ||
| Q2 25 | $-8.5M | $-3.2M | ||
| Q1 25 | $-6.8M | $2.0M | ||
| Q4 24 | $-8.1M | $10.5M | ||
| Q3 24 | — | $-6.6M | ||
| Q2 24 | — | $-25.2M | ||
| Q1 24 | — | $386.0K |
| Q4 25 | -47.6% | -1.2% | ||
| Q3 25 | -110.2% | 8.0% | ||
| Q2 25 | -135.5% | -10.2% | ||
| Q1 25 | -160.8% | 7.1% | ||
| Q4 24 | -197.1% | 31.9% | ||
| Q3 24 | — | -22.2% | ||
| Q2 24 | — | -96.1% | ||
| Q1 24 | — | 5.8% |
| Q4 25 | 5.3% | 1.3% | ||
| Q3 25 | 1.7% | 0.0% | ||
| Q2 25 | 1.5% | 0.7% | ||
| Q1 25 | 4.0% | 0.2% | ||
| Q4 24 | 0.7% | 1.2% | ||
| Q3 24 | — | 2.1% | ||
| Q2 24 | — | 0.3% | ||
| Q1 24 | — | 0.4% |
| Q4 25 | — | — | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | — | — | ||
| Q3 24 | — | -0.11× | ||
| Q2 24 | — | — | ||
| Q1 24 | — | — |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
HRI
| Sales Of New Equipment | $9.0M | 30% |
| Sales Of Parts And Supplies | $8.0M | 27% |
| Other | $7.1M | 24% |
| Serviceand Other Revenue | $6.0M | 20% |
MDIA
| Video Segment | $26.4M | 68% |
| Advertising | $10.0M | 26% |
| Other | $1.7M | 4% |
| Service Other | $536.0K | 1% |
