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Side-by-side financial comparison of HERC HOLDINGS INC (HRI) and Cloudflare, Inc. (NET). Click either name above to swap in a different company.

HERC HOLDINGS INC is the larger business by last-quarter revenue ($1.1B vs $614.5M, roughly 1.9× Cloudflare, Inc.). Cloudflare, Inc. runs the higher net margin — -2.0% vs -2.1%, a 0.1% gap on every dollar of revenue. On growth, Cloudflare, Inc. posted the faster year-over-year revenue change (33.6% vs 32.3%). Cloudflare, Inc. produced more free cash flow last quarter ($105.2M vs $94.0M). Over the past eight quarters, HERC HOLDINGS INC's revenue compounded faster (1343.1% CAGR vs 27.4%).

Herc Holdings Inc. is a leading North American equipment rental service provider. It offers rental assets including heavy construction machinery, power tools, temporary power and climate control systems, serving clients across construction, industrial, events, infrastructure and government segments, with operations across the U.S. and Canada.

Cloudflare, Inc. is an American technology company headquartered in San Francisco, California, that provides a range of internet services, including content delivery network (CDN) services, cloud cybersecurity, DDoS mitigation, and ICANN-accredited domain registration. The company's services act primarily as a reverse proxy between website visitors and a customer's hosting provider, improving performance and protecting against malicious traffic.

HRI vs NET — Head-to-Head

Bigger by revenue
HRI
HRI
1.9× larger
HRI
$1.1B
$614.5M
NET
Growing faster (revenue YoY)
NET
NET
+1.3% gap
NET
33.6%
32.3%
HRI
Higher net margin
NET
NET
0.1% more per $
NET
-2.0%
-2.1%
HRI
More free cash flow
NET
NET
$11.2M more FCF
NET
$105.2M
$94.0M
HRI
Faster 2-yr revenue CAGR
HRI
HRI
Annualised
HRI
1343.1%
27.4%
NET

Income Statement — Q1 FY2026 vs Q4 FY2025

Metric
HRI
HRI
NET
NET
Revenue
$1.1B
$614.5M
Net Profit
$-24.0M
$-12.1M
Gross Margin
73.6%
Operating Margin
-8.0%
Net Margin
-2.1%
-2.0%
Revenue YoY
32.3%
33.6%
Net Profit YoY
-33.3%
6.0%
EPS (diluted)
$-0.72
$-0.03

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
HRI
HRI
NET
NET
Q1 26
$1.1B
Q4 25
$30.1M
$614.5M
Q3 25
$10.1M
$562.0M
Q2 25
$6.3M
$512.3M
Q1 25
$4.2M
$479.1M
Q4 24
$4.1M
$459.9M
Q3 24
$430.1M
Q2 24
$401.0M
Net Profit
HRI
HRI
NET
NET
Q1 26
$-24.0M
Q4 25
$-99.9M
$-12.1M
Q3 25
$-7.5M
$-1.3M
Q2 25
$-10.8M
$-50.4M
Q1 25
$-14.1M
$-38.5M
Q4 24
$-10.3M
$-12.8M
Q3 24
$-15.3M
Q2 24
$-15.1M
Gross Margin
HRI
HRI
NET
NET
Q1 26
Q4 25
42.3%
73.6%
Q3 25
25.8%
74.0%
Q2 25
53.1%
74.9%
Q1 25
35.0%
75.9%
Q4 24
21.4%
76.4%
Q3 24
77.7%
Q2 24
77.8%
Operating Margin
HRI
HRI
NET
NET
Q1 26
Q4 25
-77.4%
-8.0%
Q3 25
-153.5%
-6.7%
Q2 25
-147.4%
-13.1%
Q1 25
-242.7%
-11.1%
Q4 24
-206.3%
-7.5%
Q3 24
-7.2%
Q2 24
-8.7%
Net Margin
HRI
HRI
NET
NET
Q1 26
-2.1%
Q4 25
-331.7%
-2.0%
Q3 25
-74.1%
-0.2%
Q2 25
-171.4%
-9.8%
Q1 25
-332.8%
-8.0%
Q4 24
-250.3%
-2.8%
Q3 24
-3.6%
Q2 24
-3.8%
EPS (diluted)
HRI
HRI
NET
NET
Q1 26
$-0.72
Q4 25
$-0.36
$-0.03
Q3 25
$-0.03
$0.00
Q2 25
$-0.08
$-0.15
Q1 25
$-0.15
$-0.11
Q4 24
$-0.15
$-0.05
Q3 24
$-0.04
Q2 24
$-0.04

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
HRI
HRI
NET
NET
Cash + ST InvestmentsLiquidity on hand
$43.0M
$943.5M
Total DebtLower is stronger
Stockholders' EquityBook value
$1.9B
$1.5B
Total Assets
$13.6B
$6.0B
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
HRI
HRI
NET
NET
Q1 26
$43.0M
Q4 25
$550.7M
$943.5M
Q3 25
$432.8M
$1.1B
Q2 25
$67.6M
$1.5B
Q1 25
$204.5M
Q4 24
$30.0M
$147.7M
Q3 24
$182.9M
Q2 24
$157.0M
Total Debt
HRI
HRI
NET
NET
Q1 26
Q4 25
Q3 25
Q2 25
Q1 25
Q4 24
$300.0K
Q3 24
Q2 24
Stockholders' Equity
HRI
HRI
NET
NET
Q1 26
$1.9B
Q4 25
$437.8M
$1.5B
Q3 25
$486.1M
$1.3B
Q2 25
$90.8M
$1.2B
Q1 25
$26.1M
$1.4B
Q4 24
$16.6M
$1.0B
Q3 24
$973.1M
Q2 24
$881.5M
Total Assets
HRI
HRI
NET
NET
Q1 26
$13.6B
Q4 25
$1.1B
$6.0B
Q3 25
$550.2M
$5.8B
Q2 25
$152.0M
$5.6B
Q1 25
$104.6M
$3.7B
Q4 24
$109.6M
$3.3B
Q3 24
$3.1B
Q2 24
$2.9B
Debt / Equity
HRI
HRI
NET
NET
Q1 26
Q4 25
Q3 25
Q2 25
Q1 25
Q4 24
0.02×
Q3 24
Q2 24

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
HRI
HRI
NET
NET
Operating Cash FlowLast quarter
$277.0M
$190.4M
Free Cash FlowOCF − Capex
$94.0M
$105.2M
FCF MarginFCF / Revenue
8.3%
17.1%
Capex IntensityCapex / Revenue
13.6%
13.9%
Cash ConversionOCF / Net Profit
TTM Free Cash FlowTrailing 4 quarters
$60.1M
$287.5M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
HRI
HRI
NET
NET
Q1 26
$277.0M
Q4 25
$-12.7M
$190.4M
Q3 25
$-11.0M
$167.1M
Q2 25
$-8.4M
$99.8M
Q1 25
$-6.7M
$145.8M
Q4 24
$-8.1M
$127.3M
Q3 24
$104.7M
Q2 24
$74.8M
Free Cash Flow
HRI
HRI
NET
NET
Q1 26
$94.0M
Q4 25
$-14.3M
$105.2M
Q3 25
$-11.1M
$82.5M
Q2 25
$-8.5M
$39.9M
Q1 25
$-6.8M
$59.9M
Q4 24
$-8.1M
$54.2M
Q3 24
$54.5M
Q2 24
$45.2M
FCF Margin
HRI
HRI
NET
NET
Q1 26
8.3%
Q4 25
-47.6%
17.1%
Q3 25
-110.2%
14.7%
Q2 25
-135.5%
7.8%
Q1 25
-160.8%
12.5%
Q4 24
-197.1%
11.8%
Q3 24
12.7%
Q2 24
11.3%
Capex Intensity
HRI
HRI
NET
NET
Q1 26
13.6%
Q4 25
5.3%
13.9%
Q3 25
1.7%
15.1%
Q2 25
1.5%
11.7%
Q1 25
4.0%
17.9%
Q4 24
0.7%
15.9%
Q3 24
11.7%
Q2 24
7.4%

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

HRI
HRI

Equipment rental$981.0M86%
Sales of rental equipment$138.0M12%
Sales of new equipment, parts and supplies$13.0M1%
Service and other revenue$7.0M1%

NET
NET

Sales Channel Directly To Consumer$438.5M71%
Sales Channel Through Intermediary$176.0M29%

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