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Side-by-side financial comparison of HERC HOLDINGS INC (HRI) and SCOTTS MIRACLE-GRO CO (SMG). Click either name above to swap in a different company.

SCOTTS MIRACLE-GRO CO is the larger business by last-quarter revenue ($1.5B vs $30.1M, roughly 48.5× HERC HOLDINGS INC). SCOTTS MIRACLE-GRO CO runs the higher net margin — 16.3% vs -331.7%, a 348.0% gap on every dollar of revenue. On growth, HERC HOLDINGS INC posted the faster year-over-year revenue change (629.3% vs -16.9%).

Herc Holdings Inc. is a leading North American equipment rental service provider. It offers rental assets including heavy construction machinery, power tools, temporary power and climate control systems, serving clients across construction, industrial, events, infrastructure and government segments, with operations across the U.S. and Canada.

The Scotts Miracle-Gro Company is an American multinational corporation headquartered in Marysville, Ohio, where O.M. Scott began selling lawn seed in 1868. The company manufactures and sells consumer lawn, garden and pest control products, as well as soilless indoor gardening equipment. In the U.S., the company manufactures Scotts, Miracle-Gro and Ortho brands. It also markets and distributes the herbicide Roundup in the U.S. and several international markets including China.

HRI vs SMG — Head-to-Head

Bigger by revenue
SMG
SMG
48.5× larger
SMG
$1.5B
$30.1M
HRI
Growing faster (revenue YoY)
HRI
HRI
+646.2% gap
HRI
629.3%
-16.9%
SMG
Higher net margin
SMG
SMG
348.0% more per $
SMG
16.3%
-331.7%
HRI

Income Statement — Q4 FY2025 vs Q2 FY2026

Metric
HRI
HRI
SMG
SMG
Revenue
$30.1M
$1.5B
Net Profit
$-99.9M
$238.6M
Gross Margin
42.3%
41.8%
Operating Margin
-77.4%
27.5%
Net Margin
-331.7%
16.3%
Revenue YoY
629.3%
-16.9%
Net Profit YoY
-866.2%
61.2%
EPS (diluted)
$-0.36
$-2.00

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
HRI
HRI
SMG
SMG
Q1 26
$1.5B
Q4 25
$30.1M
$354.4M
Q3 25
$10.1M
$387.3M
Q2 25
$6.3M
$1.2B
Q1 25
$4.2M
$1.4B
Q4 24
$4.1M
$416.8M
Q3 24
$414.7M
Q2 24
$1.2B
Net Profit
HRI
HRI
SMG
SMG
Q1 26
$238.6M
Q4 25
$-99.9M
$-125.0M
Q3 25
$-7.5M
Q2 25
$-10.8M
$149.1M
Q1 25
$-14.1M
$217.5M
Q4 24
$-10.3M
$-69.5M
Q3 24
Q2 24
$132.1M
Gross Margin
HRI
HRI
SMG
SMG
Q1 26
41.8%
Q4 25
42.3%
25.0%
Q3 25
25.8%
6.1%
Q2 25
53.1%
31.8%
Q1 25
35.0%
38.6%
Q4 24
21.4%
22.7%
Q3 24
-7.1%
Q2 24
29.5%
Operating Margin
HRI
HRI
SMG
SMG
Q1 26
27.5%
Q4 25
-77.4%
-6.2%
Q3 25
-153.5%
-38.8%
Q2 25
-147.4%
18.1%
Q1 25
-242.7%
24.3%
Q4 24
-206.3%
-12.2%
Q3 24
-52.1%
Q2 24
16.6%
Net Margin
HRI
HRI
SMG
SMG
Q1 26
16.3%
Q4 25
-331.7%
-35.3%
Q3 25
-74.1%
Q2 25
-171.4%
12.6%
Q1 25
-332.8%
15.3%
Q4 24
-250.3%
-16.7%
Q3 24
Q2 24
11.0%
EPS (diluted)
HRI
HRI
SMG
SMG
Q1 26
$-2.00
Q4 25
$-0.36
$-2.16
Q3 25
$-0.03
$-2.58
Q2 25
$-0.08
$2.54
Q1 25
$-0.15
$3.72
Q4 24
$-0.15
$-1.21
Q3 24
$-4.21
Q2 24
$2.28

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
HRI
HRI
SMG
SMG
Cash + ST InvestmentsLiquidity on hand
$550.7M
$6.2M
Total DebtLower is stronger
$2.3B
Stockholders' EquityBook value
$437.8M
Total Assets
$1.1B
$3.4B
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
HRI
HRI
SMG
SMG
Q1 26
$6.2M
Q4 25
$550.7M
$8.3M
Q3 25
$432.8M
$36.6M
Q2 25
$67.6M
$51.1M
Q1 25
$16.9M
Q4 24
$30.0M
$9.8M
Q3 24
$71.6M
Q2 24
$279.9M
Total Debt
HRI
HRI
SMG
SMG
Q1 26
$2.3B
Q4 25
Q3 25
$2.1B
Q2 25
Q1 25
Q4 24
$300.0K
Q3 24
$2.2B
Q2 24
Stockholders' Equity
HRI
HRI
SMG
SMG
Q1 26
Q4 25
$437.8M
$-500.6M
Q3 25
$486.1M
$-357.5M
Q2 25
$90.8M
$-170.9M
Q1 25
$26.1M
$-290.1M
Q4 24
$16.6M
$-479.5M
Q3 24
$-390.6M
Q2 24
$-146.2M
Total Assets
HRI
HRI
SMG
SMG
Q1 26
$3.4B
Q4 25
$1.1B
$3.0B
Q3 25
$550.2M
$2.7B
Q2 25
$152.0M
$3.1B
Q1 25
$104.6M
$3.5B
Q4 24
$109.6M
$3.2B
Q3 24
$2.9B
Q2 24
$3.5B
Debt / Equity
HRI
HRI
SMG
SMG
Q1 26
Q4 25
Q3 25
Q2 25
Q1 25
Q4 24
0.02×
Q3 24
Q2 24

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
HRI
HRI
SMG
SMG
Operating Cash FlowLast quarter
$-12.7M
Free Cash FlowOCF − Capex
$-14.3M
FCF MarginFCF / Revenue
-47.6%
Capex IntensityCapex / Revenue
5.3%
Cash ConversionOCF / Net Profit
TTM Free Cash FlowTrailing 4 quarters
$-40.8M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
HRI
HRI
SMG
SMG
Q1 26
Q4 25
$-12.7M
$-370.4M
Q3 25
$-11.0M
$174.1M
Q2 25
$-8.4M
$454.4M
Q1 25
$-6.7M
$188.1M
Q4 24
$-8.1M
$-445.3M
Q3 24
$118.5M
Q2 24
$588.0M
Free Cash Flow
HRI
HRI
SMG
SMG
Q1 26
Q4 25
$-14.3M
$-390.4M
Q3 25
$-11.1M
$131.2M
Q2 25
$-8.5M
$437.5M
Q1 25
$-6.8M
$179.8M
Q4 24
$-8.1M
$-474.6M
Q3 24
$101.9M
Q2 24
$574.8M
FCF Margin
HRI
HRI
SMG
SMG
Q1 26
Q4 25
-47.6%
-110.2%
Q3 25
-110.2%
33.9%
Q2 25
-135.5%
36.8%
Q1 25
-160.8%
12.7%
Q4 24
-197.1%
-113.9%
Q3 24
24.6%
Q2 24
47.8%
Capex Intensity
HRI
HRI
SMG
SMG
Q1 26
Q4 25
5.3%
5.6%
Q3 25
1.7%
11.1%
Q2 25
1.5%
1.4%
Q1 25
4.0%
0.6%
Q4 24
0.7%
7.0%
Q3 24
4.0%
Q2 24
1.1%
Cash Conversion
HRI
HRI
SMG
SMG
Q1 26
Q4 25
Q3 25
Q2 25
3.05×
Q1 25
0.86×
Q4 24
Q3 24
Q2 24
4.45×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

HRI
HRI

Sales Of New Equipment$9.0M30%
Sales Of Parts And Supplies$8.0M27%
Other$7.1M24%
Serviceand Other Revenue$6.0M20%

SMG
SMG

Segment breakdown not available.

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