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Side-by-side financial comparison of HEARTLAND EXPRESS INC (HTLD) and Purple Innovation, Inc. (PRPL). Click either name above to swap in a different company.

HEARTLAND EXPRESS INC is the larger business by last-quarter revenue ($179.4M vs $140.7M, roughly 1.3× Purple Innovation, Inc.). Purple Innovation, Inc. runs the higher net margin — -2.3% vs -10.8%, a 8.6% gap on every dollar of revenue. On growth, Purple Innovation, Inc. posted the faster year-over-year revenue change (9.1% vs -26.1%). Purple Innovation, Inc. produced more free cash flow last quarter ($-7.8M vs $-44.2M). Over the past eight quarters, Purple Innovation, Inc.'s revenue compounded faster (8.3% CAGR vs -18.5%).

Heartland Express is an American trucking company headquartered in North Liberty, Iowa. The company offers truckload shipping services across the United States.

Purple Carrot is a Needham, Massachusetts-based, and 100% plant-based meal kit company. Founded by Andy Levitt, it offers both prepared meals as well as meal kits to subscribers weekly. As stated in a 2022 article in Cosmopolitan, “each Purple Carrot meal kit results in 72% less carbon being released into the atmosphere as compared to the standard American meal.”

HTLD vs PRPL — Head-to-Head

Bigger by revenue
HTLD
HTLD
1.3× larger
HTLD
$179.4M
$140.7M
PRPL
Growing faster (revenue YoY)
PRPL
PRPL
+35.1% gap
PRPL
9.1%
-26.1%
HTLD
Higher net margin
PRPL
PRPL
8.6% more per $
PRPL
-2.3%
-10.8%
HTLD
More free cash flow
PRPL
PRPL
$36.4M more FCF
PRPL
$-7.8M
$-44.2M
HTLD
Faster 2-yr revenue CAGR
PRPL
PRPL
Annualised
PRPL
8.3%
-18.5%
HTLD

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
HTLD
HTLD
PRPL
PRPL
Revenue
$179.4M
$140.7M
Net Profit
$-19.4M
$-3.2M
Gross Margin
41.9%
Operating Margin
-12.7%
-1.6%
Net Margin
-10.8%
-2.3%
Revenue YoY
-26.1%
9.1%
Net Profit YoY
-949.2%
62.1%
EPS (diluted)
$-0.24
$0.03

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
HTLD
HTLD
PRPL
PRPL
Q4 25
$179.4M
$140.7M
Q3 25
$196.5M
$118.8M
Q2 25
$210.4M
$105.1M
Q1 25
$219.4M
$104.2M
Q4 24
$242.6M
$129.0M
Q3 24
$259.9M
$118.6M
Q2 24
$274.8M
$120.3M
Q1 24
$270.3M
$120.0M
Net Profit
HTLD
HTLD
PRPL
PRPL
Q4 25
$-19.4M
$-3.2M
Q3 25
$-8.3M
$-11.7M
Q2 25
$-10.9M
$-17.3M
Q1 25
$-13.9M
$-19.1M
Q4 24
$-1.9M
$-8.5M
Q3 24
$-9.3M
$-39.2M
Q2 24
$-3.5M
$27.0K
Q1 24
$-15.1M
$-50.2M
Gross Margin
HTLD
HTLD
PRPL
PRPL
Q4 25
41.9%
Q3 25
42.8%
Q2 25
35.9%
Q1 25
39.4%
Q4 24
42.9%
Q3 24
29.7%
Q2 24
40.7%
Q1 24
34.8%
Operating Margin
HTLD
HTLD
PRPL
PRPL
Q4 25
-12.7%
-1.6%
Q3 25
-3.7%
-10.2%
Q2 25
-5.9%
-13.5%
Q1 25
-6.8%
-13.9%
Q4 24
0.4%
-6.0%
Q3 24
-2.7%
-39.5%
Q2 24
0.1%
-12.1%
Q1 24
-5.3%
-19.3%
Net Margin
HTLD
HTLD
PRPL
PRPL
Q4 25
-10.8%
-2.3%
Q3 25
-4.2%
-9.9%
Q2 25
-5.2%
-16.5%
Q1 25
-6.3%
-18.4%
Q4 24
-0.8%
-6.6%
Q3 24
-3.6%
-33.1%
Q2 24
-1.3%
0.0%
Q1 24
-5.6%
-41.8%
EPS (diluted)
HTLD
HTLD
PRPL
PRPL
Q4 25
$-0.24
$0.03
Q3 25
$-0.11
$0.11
Q2 25
$-0.14
$0.16
Q1 25
$-0.18
$0.18
Q4 24
$-0.03
$0.08
Q3 24
$-0.12
$0.36
Q2 24
$-0.04
$0.00
Q1 24
$-0.19
$0.47

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
HTLD
HTLD
PRPL
PRPL
Cash + ST InvestmentsLiquidity on hand
$18.5M
$24.3M
Total DebtLower is stronger
$154.1M
$126.7M
Stockholders' EquityBook value
$755.3M
$-29.7M
Total Assets
$1.2B
$296.3M
Debt / EquityLower = less leverage
0.20×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
HTLD
HTLD
PRPL
PRPL
Q4 25
$18.5M
$24.3M
Q3 25
$32.7M
$32.4M
Q2 25
$22.9M
$34.2M
Q1 25
$23.9M
$21.6M
Q4 24
$12.8M
$29.0M
Q3 24
$30.7M
$23.4M
Q2 24
$23.9M
$23.4M
Q1 24
$23.8M
$34.5M
Total Debt
HTLD
HTLD
PRPL
PRPL
Q4 25
$154.1M
$126.7M
Q3 25
Q2 25
Q1 25
Q4 24
$187.9M
$70.7M
Q3 24
$50.8M
Q2 24
Q1 24
Stockholders' Equity
HTLD
HTLD
PRPL
PRPL
Q4 25
$755.3M
$-29.7M
Q3 25
$775.6M
$-26.9M
Q2 25
$786.7M
$-15.6M
Q1 25
$807.7M
$1.3M
Q4 24
$822.6M
$20.2M
Q3 24
$825.7M
$28.0M
Q2 24
$836.8M
$66.4M
Q1 24
$848.8M
$65.5M
Total Assets
HTLD
HTLD
PRPL
PRPL
Q4 25
$1.2B
$296.3M
Q3 25
$1.3B
$302.1M
Q2 25
$1.3B
$303.8M
Q1 25
$1.3B
$293.8M
Q4 24
$1.3B
$307.8M
Q3 24
$1.4B
$309.3M
Q2 24
$1.4B
$362.1M
Q1 24
$1.5B
$382.1M
Debt / Equity
HTLD
HTLD
PRPL
PRPL
Q4 25
0.20×
Q3 25
Q2 25
Q1 25
Q4 24
0.23×
3.50×
Q3 24
1.82×
Q2 24
Q1 24

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
HTLD
HTLD
PRPL
PRPL
Operating Cash FlowLast quarter
$14.9M
$-5.8M
Free Cash FlowOCF − Capex
$-44.2M
$-7.8M
FCF MarginFCF / Revenue
-24.6%
-5.5%
Capex IntensityCapex / Revenue
33.0%
1.4%
Cash ConversionOCF / Net Profit
TTM Free Cash FlowTrailing 4 quarters
$-66.9M
$-41.9M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
HTLD
HTLD
PRPL
PRPL
Q4 25
$14.9M
$-5.8M
Q3 25
$27.5M
$-968.0K
Q2 25
$21.0M
$-4.0M
Q1 25
$25.8M
$-23.1M
Q4 24
$37.8M
$6.8M
Q3 24
$35.6M
$1.1M
Q2 24
$40.0M
$-8.9M
Q1 24
$31.0M
$-16.8M
Free Cash Flow
HTLD
HTLD
PRPL
PRPL
Q4 25
$-44.2M
$-7.8M
Q3 25
$-12.2M
$-1.8M
Q2 25
$-12.8M
$-7.0M
Q1 25
$2.3M
$-25.3M
Q4 24
$-45.5M
$5.7M
Q3 24
$24.6M
$101.0K
Q2 24
$29.4M
$-11.0M
Q1 24
$26.3M
$-19.9M
FCF Margin
HTLD
HTLD
PRPL
PRPL
Q4 25
-24.6%
-5.5%
Q3 25
-6.2%
-1.5%
Q2 25
-6.1%
-6.6%
Q1 25
1.0%
-24.3%
Q4 24
-18.8%
4.4%
Q3 24
9.5%
0.1%
Q2 24
10.7%
-9.2%
Q1 24
9.7%
-16.5%
Capex Intensity
HTLD
HTLD
PRPL
PRPL
Q4 25
33.0%
1.4%
Q3 25
20.2%
0.7%
Q2 25
16.1%
2.8%
Q1 25
10.7%
2.2%
Q4 24
34.3%
0.8%
Q3 24
4.2%
0.9%
Q2 24
3.8%
1.7%
Q1 24
1.7%
2.5%
Cash Conversion
HTLD
HTLD
PRPL
PRPL
Q4 25
Q3 25
Q2 25
Q1 25
Q4 24
Q3 24
Q2 24
-330.22×
Q1 24

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

HTLD
HTLD

Segment breakdown not available.

PRPL
PRPL

Cost Of Revenues$81.7M58%
Other$59.0M42%

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