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Side-by-side financial comparison of Qudian Inc. (HTT) and XCel Brands, Inc. (XELB). Click either name above to swap in a different company.

XCel Brands, Inc. is the larger business by last-quarter revenue ($1.2M vs $1.1M, roughly 1.1× Qudian Inc.). Qudian Inc. runs the higher net margin — 239.8% vs -237.8%, a 477.5% gap on every dollar of revenue.

Qudian Inc. is a China-based fintech service provider that mainly offers small consumer credit solutions, risk management technical services, and related digital financial products. Its core target users are young mass consumers across China, with all key business operations focused on the domestic Chinese market.

XCel Brands, Inc. is a consumer goods and brand management firm that owns, licenses, and markets lifestyle brands spanning apparel, accessories, and home products. It operates mainly in North America, partnering with leading retail chains to distribute products to mass and mid-tier consumer segments.

HTT vs XELB — Head-to-Head

Bigger by revenue
XELB
XELB
1.1× larger
XELB
$1.2M
$1.1M
HTT
Higher net margin
HTT
HTT
477.5% more per $
HTT
239.8%
-237.8%
XELB

Income Statement — Q3 FY2024 vs Q4 FY2025

Metric
HTT
HTT
XELB
XELB
Revenue
$1.1M
$1.2M
Net Profit
$2.6M
$-2.8M
Gross Margin
11.1%
Operating Margin
-121.7%
-166.8%
Net Margin
239.8%
-237.8%
Revenue YoY
-3.4%
Net Profit YoY
60.8%
EPS (diluted)
$0.01
$-0.22

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
HTT
HTT
XELB
XELB
Q4 25
$1.2M
Q3 25
$1.1M
Q2 25
$1.3M
Q1 25
$1.3M
Q4 24
$1.2M
Q3 24
$1.1M
$1.9M
Q2 24
$1.0M
$3.0M
Q1 24
$1.1M
$2.2M
Net Profit
HTT
HTT
XELB
XELB
Q4 25
$-2.8M
Q3 25
$-7.9M
Q2 25
$-4.0M
Q1 25
$-2.8M
Q4 24
$-7.1M
Q3 24
$2.6M
$-9.2M
Q2 24
$1.9M
$195.0K
Q1 24
$-1.4M
$-6.3M
Gross Margin
HTT
HTT
XELB
XELB
Q4 25
Q3 25
100.0%
Q2 25
100.0%
Q1 25
Q4 24
100.0%
Q3 24
11.1%
78.7%
Q2 24
13.3%
98.7%
Q1 24
100.0%
Operating Margin
HTT
HTT
XELB
XELB
Q4 25
-166.8%
Q3 25
-665.7%
Q2 25
-125.2%
Q1 25
-164.2%
Q4 24
-532.9%
Q3 24
-121.7%
-474.8%
Q2 24
-107.6%
10.4%
Q1 24
-129.9%
-283.7%
Net Margin
HTT
HTT
XELB
XELB
Q4 25
-237.8%
Q3 25
-706.5%
Q2 25
-301.9%
Q1 25
-210.0%
Q4 24
-585.9%
Q3 24
239.8%
-481.9%
Q2 24
187.1%
6.6%
Q1 24
-131.8%
-288.2%
EPS (diluted)
HTT
HTT
XELB
XELB
Q4 25
$-0.22
Q3 25
$-2.02
Q2 25
$-1.66
Q1 25
$-1.18
Q4 24
$-2.91
Q3 24
$0.01
$-3.92
Q2 24
$0.01
$0.08
Q1 24
$-0.01
$-3.09

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
HTT
HTT
XELB
XELB
Cash + ST InvestmentsLiquidity on hand
$104.9M
$1.1M
Total DebtLower is stronger
$12.7M
Stockholders' EquityBook value
$225.2M
$18.0M
Total Assets
$246.8M
$38.9M
Debt / EquityLower = less leverage
0.71×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
HTT
HTT
XELB
XELB
Q4 25
$1.1M
Q3 25
$1.5M
Q2 25
$970.0K
Q1 25
$298.0K
Q4 24
$1.3M
Q3 24
$104.9M
$242.0K
Q2 24
$112.8M
$924.0K
Q1 24
$140.6M
$1.6M
Total Debt
HTT
HTT
XELB
XELB
Q4 25
$12.7M
Q3 25
$12.5M
Q2 25
$12.3M
Q1 25
$8.7M
Q4 24
$6.6M
Q3 24
$4.3M
Q2 24
$4.5M
Q1 24
$4.7M
Stockholders' Equity
HTT
HTT
XELB
XELB
Q4 25
$18.0M
Q3 25
$18.7M
Q2 25
$24.5M
Q1 25
$27.7M
Q4 24
$30.4M
Q3 24
$225.2M
$36.9M
Q2 24
$217.5M
$46.0M
Q1 24
$218.9M
$45.8M
Total Assets
HTT
HTT
XELB
XELB
Q4 25
$38.9M
Q3 25
$40.5M
Q2 25
$47.2M
Q1 25
$52.5M
Q4 24
$53.8M
Q3 24
$246.8M
$54.0M
Q2 24
$227.9M
$63.2M
Q1 24
$234.9M
$66.8M
Debt / Equity
HTT
HTT
XELB
XELB
Q4 25
0.71×
Q3 25
0.67×
Q2 25
0.50×
Q1 25
0.31×
Q4 24
0.22×
Q3 24
0.12×
Q2 24
0.10×
Q1 24
0.10×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
HTT
HTT
XELB
XELB
Operating Cash FlowLast quarter
$-7.0M
Free Cash FlowOCF − Capex
$-7.0M
FCF MarginFCF / Revenue
-602.1%
Capex IntensityCapex / Revenue
0.9%
Cash ConversionOCF / Net Profit
TTM Free Cash FlowTrailing 4 quarters

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
HTT
HTT
XELB
XELB
Q4 25
$-7.0M
Q3 25
$-1.4M
Q2 25
$-2.4M
Q1 25
$-1.4M
Q4 24
$-4.7M
Q3 24
$-424.0K
Q2 24
$-274.0K
Q1 24
$-2.6M
Free Cash Flow
HTT
HTT
XELB
XELB
Q4 25
$-7.0M
Q3 25
Q2 25
$-2.4M
Q1 25
$-1.4M
Q4 24
$-4.8M
Q3 24
$-432.0K
Q2 24
Q1 24
FCF Margin
HTT
HTT
XELB
XELB
Q4 25
-602.1%
Q3 25
Q2 25
-179.3%
Q1 25
-108.7%
Q4 24
-399.3%
Q3 24
-22.6%
Q2 24
Q1 24
Capex Intensity
HTT
HTT
XELB
XELB
Q4 25
0.9%
Q3 25
0.0%
Q2 25
0.3%
Q1 25
1.1%
Q4 24
9.3%
Q3 24
0.4%
Q2 24
Q1 24
Cash Conversion
HTT
HTT
XELB
XELB
Q4 25
Q3 25
Q2 25
Q1 25
Q4 24
Q3 24
Q2 24
-1.41×
Q1 24

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

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